It's all about the numbers! Google 100m, Amazon 1.5bn, Podcast Index 2.7m plus interviews with Juliana Meyer CEO Supapass and Elsie Escobar Libsyn.

then the next closest are Podcast addicts, which has 10 million, I think in box. They're not, they're nowhere near as large. When you look at some of the data, which is all over the place, you can see that Google Podcast is a pretty standard. Number three in the Podcast listings that said it's number three with about 2.5% of all plays. So it's not massive, but nevertheless, it's a really important bit of the Podcast landscape, I think.

You'll be able to get an exclusive version of Dr. Death in Italian and also bunga, of course, because it's a, the big story about the ex prime minister of of Italy, Silvio, Berlusconi, and they've rather bravely translated that into Italian as well. So that should be pretty good. So they're doing quite a lot of interesting things. The other thing that they've only just announced is Amazon's new headphones, which are Alexa powered. Of course, one of the things you'll be able to do with Alexa.

Relatively soon, including these new headphones is you'll be able to say, Alexa, play my followed podcasts and it will play any podcasts that you are currently following on your Amazon podcasts app. that's all very exciting. They haven't launched here in Australia yet though. So I've no idea what Amazon Podcast looks like or how it works, but I'm sure it's very good.

So they're doing some very clever things here, which is essentially there to continue raising money and earning money for Podcast as advertised cost, making it really easy to sell advertising and sell reads and stuff like that. And now they've got glow, which is essentially a Patrion type of service as well. So quite neat. Announcements from Libsyn.

It's interesting to see also interesting, by the way, because in January, the CEO of the company stood up or the president of the company stood up and said that they were absolutely not going to be buying any companies whatsoever. But of course they would say that wouldn't they, but nice to actually see them. I think Libsyn is doing some really interesting stuff right now.

As soon as you get in there to see exactly what you want to see without having to dig through there's new Podcast, page designs, new show, branding, settings, player designs, and then all kinds of lovely settings for destinations. And it's really set to expand with any kind of partnerships or any kind of new destinations or all of those things that are on the horizon.

And you're like, Oh my God, make it stop. So new people who are signing up for a Libsyn as of now are going to be put into Libsyn five and they'll have accessibility to lips in four, but they are initially into lips in five. And those of folks that are still using lips and four can go check out lips and five. And eventually everything's going to move over to lips and five, all the new features are going to be added over there. Everything's going to be expanded there.

But as you mentioned before, it is a beta right now. And therefore there are some things that are not available. And if you do those fancy things that a lips and four has an its whole entire database and a dashboard in there, then you do need to go back to be able to do some of those things.

Even to be a one right now are going to continue to expand. So at first it is just going to be expanding into those core features that everybody uses, particularly those ones that are keeping folks in Libsyn for those are the most important ones to move people to live in five as well.

Yeah. As sleeker cleaner, more modern feel for the things that we have going on in there. And also one of the wonderful things that we have with lips in five and the team has really made it a priority as well, is that there were some things on Libsyn four that were really challenging to implement when it came to new additions too. Things that were coming into the scene, right?

Whether it's a new destination or whether it's like a new integration or adding things to the interface, just because of the way that it was built. But with lips and five, since they literally started from scratch to build that entire product, they have the ability to implement these things in a way that's not going to feel like you have to put a bandaid on some things that are not particularly

Then, after that, I know in the roadmap, there has been communication with the folks over at Podcast 2.0, and I know that it's so exciting for a lot of folks because they're doing some really wonderful, innovative things in there and really expanding the functionality of what we can have with RSS feeds because I'm a huge fan of RSS feeds. And so in that respect, yes, the idea of being able to add these tags is being thought out.

And if there is communication about that, and there will be implemented about some of the tags up in the 2.0 a namespace as it starts to expand. But I'm fortunately I don't have a specific date when I can say for you. This is when we'll turn the button and now you can have all the RSSV 2.0 tags. Implemented in, just to clarify, the team is talking.

And part of the deal is that we may not necessarily be going on social or anything like that, going, Hey, we had a conversation with and we're working. there are some things that are happening behind the scenes where we have a direct communication and there is a back and forth and there's feedback. And there's all of those things that are lovely and happening back there. Plus we're a little bit busy over there right now. I have to say, in terms of the things that they're working on.

Person who had something powerful to say, to be able to publish their stuff and not be like the whole bandwidth thing, the whole, like, where does the file go? Type of thing was really a challenge way back in the beginning. So they stepped into that and were able to provide as much functionality to really give folks what they needed in order to get the stuff out. And as podcasting has grown so much, there are all of these other little bits and pieces.

And what's so amazing about the podcasting industry is that there are so many different companies that are solving that one problem, This is the problem that we have here when it comes to recording something on the, in, on your computer, or this is the problem of being able to provide appropriate or a strong sales team for your show, or a glow at.fm was one was, which was one of the acquisitions.

There is just another type of infrastructure that provides the opportunity for podcasters to monetize via membership or premium content. And it's primarily all through RSS feed. So it's slightly different than some of the other companies out there that are doing these things.

And in that vision, I think slowly but surely to be able to see what the platform can be for Podcast or where they can come into like their home, so to speak, and then they have all the different functionalities there for them. So it makes it a little bit easier in a collective experience to be able to have you as a Podcast or to go. I think I'm ready now to be able to start making money from my podcast and then just make sure that everything is there.

Because we didn't know, that was so important when Lipson started way back in the day. And so now being able to build slowly but surely build the foundation of a place where a Podcast can have all the things that they may or may not use, but they're accessible. Therefore them, no, I've been

Does Libsyn have any thoughts on that? Do you have any thoughts on that personally,

And when we're talking about she Podcast, like we have built an infrastructure. That is around our product. We have all of these bits and pieces that are generating income and creating and giving us the opportunity to really own all the things that we are. If Spotify comes out with a membership or Apple comes out with a membership for us. And I'm sure that there's many people like us.

It's not going to really affect our bottom line at all, because what we offer has been built and continues to be built on platforms that are ours, that we can control, and we can change the pricing at any time. I have no desire to sell an episode of my show. Because I'm not sure that's the thing that I want, but I do have a desire to provide training and to provide zoom calls and to provide like one-on-one mentorship and to provide meetups. And all of those things are not something I want.

Now that said, though, I think what it's going to show, there are a lot of folks that are really wanting this for themselves. And then once they do it, it's either going to be, Oh my gosh, this is like the best turnkey. Scenario out there or, Oh my gosh nobody's paying, I have a dollar and it just might feel sad for you. And I have seen that happen in the past.

Whenever people start, even with Amira, we just had her on the feed, my other show, and I did a webinar with a mirror as well from glow.fm. And one of the conversations that we constantly keep coming up is that a lot of pod casters feel that once the tool is there, all of a sudden they're going to be rich and famous. And that's really not the case.

And oftentimes when I work with podcasters too, I really have to open up the curtains and say, Hey, you're going to possibly get, if you're lucky, you're going to get about 3%, 3% of your audience to go premium. And that's on the good side. So what does that look like for you? And if you have a core audience of a hundred. How much money is that gonna make you month to month in? Is it worth it? And so if you open it up to that kind of, Oh, okay. I see how this works.

Then you're able to see whether or not that impact of subscriptions or premium content is really gonna matter for the rest of us because there is the top 1% or the top 10%, and then there's all of the rest. And that's how I speak for

So all the speakers are going to be very specific type of speakers that we're putting up on stage and the experience as well. We are really choosing to only sell 500 tickets for that. We're capping it in order for us to be responsible and to make sure that we address as many needs as we can and keeping as much space as possible, but also.

The conference itself, came from a need that both Jess and I felt beyond the learning process of going into conferences and getting all the information and maybe the disparity that we saw or have continued to see in a lot of different places where folks taking the stage. Usually it's the same type of folks that are constantly given the keynotes or more room to speak beyond that.

We also found that the way that conferences were put together are aligned with a certain type of person, meaning sometimes keynote start at eight or nine in the morning, or get up and do the thing. And then they go all the way into the night and then you're going into parties and everybody's like screaming at each other. And you end up, I know for me, when I come home from a conference I'm exhausted and I have to step into my life home. I don't get a day off. And so this conference is.

They are so that you, as the majority of women, at least for me speaking for myself, I need to recharge. So we set the schedule so that we can start maybe at 10 in the morning. And if you want to attend all the learning sessions could for you, but there's going to be also a track that is purely, you can just chill out and hang out with your friends and you just take some time off of your life, whatever that might be so that you can recharge.

Because for at least, for us self care is very important and we push so much push. We have to do all the things we've got to get all this stuff done and trying to dismantle that mentality and being able to really address the human being behind the microphone is what's really going to keep the majority of us podcasting and who doesn't want them to just, I don't want them to quit.

Different. And therefore we have seen that we can, there's a lot of things that we often thought, Oh, I can't do that. Who's going to do that. Nobody's going to sign up for this. Nobody's going to sign up for that or no, it's not going to be the same, having things be virtual. And we've been proven wrong in so many different ways because when the need arises, we gain can be very resourceful. So yes, there will be some kind of a component.

Wonderful news from our government this week, even that might not be happening because they're very slow at getting any vaccines. we're not having it bad here, but even it's a little bit frustrating, but anyway, moving on.

So it'd be nice to eventually be able to jump on a plane again. I am though going to book a airplane ticket later on today, which I'm thrilled about cause I'm going into Sydney in June. That will be an exciting, the first time out of Queensland for a year. so that should be an exciting time.

And to see what happens there

in terms of their Podcast, because if you have a look at the amount of Apple phones is, 20%, 10%, it's not very large. And so therefore why would they care? it turns out that if you have a look through all of the Podcast, which are available out there, then, I have been thinking. In my very, UK, us Australian focused way that Apple podcasts is the source of truth. It's the list of podcasts. And if you're not in Apple podcasts, so you're not a Podcast that really isn't true.

And in fact there was a big Podcast company that I was talking to a couple of days ago who say that they've got about 60% of their podcasts are in Spotify. And about 50% of their podcasts, only 50% of their podcasts are in Apple podcasts, which is a real eye-opener for me. so, so I thought that was fascinating. And Podcast index is data, which is well, 2.7 million. It's probably even more than that now.

having that number so much higher than Apple podcasts is I think quite interesting, just to sort of bear in mind where we are in terms of where the future of podcasting might be. Is it going to be all on Spotify? Is it going to be all on Apple? the answer is probably, no, it probably isn't

If Apple wants to turn something off because knowing Apple I'll turn it off pretty fast, as soon as they actually do it, what plink has been doing here is that they have seen as have I an awful lot of problems with the Apple podcasts API with actually getting data out of the Apple podcasts API. It doesn't behave actually particularly reliably. And certainly it doesn't work with the radio France podcasts.

For example, there are some geo-targeting stuff that goes on with some of the shows here in Australia as well. So it's quite a worry. I think if people were to, turn around and all of a sudden have to completely rebuild how the Apple podcasts directory works.

I think another side is just that, Apple has been sitting there supplying all of this data to so many people for so long, and I don't suppose that's going to be something that they want to carry on doing forever. so I suppose they've got both of those sides and also to be fair. It's really hard as a podcaster to get your stuff into Apple. You've got to fiddle around with an Apple API, which doesn't always work.

You've got to try and log into podcasts connect, which I noticed is looking a little bit different this week for some reason, but Podcast connects. it, wasn't working for a large amount of last week as one side. Apple just works. of course but not in this particular case. so actually from a point of view of getting into Apple, it's actually really difficult and it's very, yeah.

Different to getting into, for example, Spotify, which is a much easier thing of just pressing a couple of buttons and away you go. So from that point of view, I worry that Apple. Has just made everything too difficult and too complicated. And you've got to get everything approved by a human being and everything else. And I wonder whether actually people are just going, that's too complicated. I can get into Spotify really easily. I can get listed by these other apps really easily.

So why on earth? Wouldn't I end up doing that.

You can have subscriptions, you can have one time purchases. And then the other major difference that we do that not really anyone else is doing is you can have your own mobile apps. So you can have an, a native iOS app and Android app, which again, the user experience, when you can have your native app for streaming, we really aim to make it very much like that Netflix or Spotify type experience. Our mission is to give every create on the planet.

The powerful technology that normally is only available to Netflix or Spotify, or even the social media platforms are having to create a Facebook group or rely on YouTube or all these other platforms that are brilliant. They're wonderful for increasing your reach and growing your audience, but then where do you send your. Most dedicated listeners or viewers, where do you send that audience that you really want to turn into super customers?

So we're really targeted at Podcast is that are really building a business around their content that typically they aren't just making a podcast that are also creating other things, whether it's video courses or even upselling their consultancy services or anything else that they're doing. and really that's where this comes into play. So instead of, so what's brilliant is having. The Podcast as the top of your funnel.

A lot of the wonderful creators we work with have their Podcast at the top of their funnel, that YouTube is the top of their funnel and their social media is the top of their funnel. But then where do you send those super listeners or those super customers?

And that's really where we feel that the journey's a little bit broken because then people say, go over here to get my free their lead magnet, whether it's a free ebook or whatever it is to capture their email address so that you can own that relationship. If you've got people listening on Podcast players on social media, you don't own that relationship. We don't have that email address.

If that platform kicks you off, which we're seeing happening quite a lot to create as recently, then all of that.

And there's loads of other examples like that, that people come to us all the time saying we're tired of building this on rented land. We want to own our community ourselves. We want to have a place where we can host our content and also, and the revenue. So another thing that a lot of creators do is that they use it to have patron donations and unlike on Patrion or Crimea coffee or any of the other wonderful platforms for doing that. Where you have to have rough share here.

There's no rough share. You keep a hundred percent of anything that you earn, because it's all on your own website and in your own mobile apps on the app stores, obviously there's Apple, Google's cut and the Stripe fees, but other than the transaction charges that the platform Supartz is not taking any cut at all. It's all a hundred percent your money. No,

So do you think that Apple and Spotify having subscriptions will help you because people will get more of an understanding of what that can be? I think

So I was a musician working, running my own label. And I saw that there was this opportunity for Microsoft frictions, where audiences could pay creators directly, a small subscription a month. And that was really the original idea of super and 10 years later, although the product and the nature of the functionality has evolved. And obviously things have moved on quite a lot since then, that initial idea of an audience paying a micro subscription to an audience is still very much the core.

And what's wonderful. Now is now it's mainstream for 10 years. We've been talking about. Why it's so important for creators to own that relationship directly and have that opportunity. And we've seen lots of examples of audiences that really do want to support creators in that way.

And we started before Patriot, but it's been wonderful to see the rise of patron and the other platforms like that, because it's really validated that there is an enormous opportunity and market here for people to connect directly in that way. And it's interesting what you're saying about what Apple and Spotify are doing, and then a lot of the other big platforms. I think it's wonderful.

I think that it's great that there is going to be more opportunity for creators and entrepreneurs to be paid for their work. I think the way that the model with Facebook works, for example, where as a creator, you do all the work, creating the content, you create your. Group or your page. And then you have to pay Facebook to boost your posts so that more than 10% of your followers see what you're posting, but that's crazy.

Not only is the content fueling all the engagement on Facebook, but content creators aren't being paid for that they're paying for that opportunity to engage with their followers. I think it's long overdue that creators are sufficiently paid for what they're doing. And I think that if platforms like Spotify and Apple are going to be adding it, that's wonderful opportunity for creators. Give more choice, give creators more choice about how they want to get paid.

There's still great opportunities with sponsorship and paid advertising, or even in just upselling their other services, whether that's their video courses or their consultancy. And they want to make everything free. But I think that what will always happen when the platforms own all of that is you're always going to have rough share. You're always not going to have control. You're still not going to know who your audience is. You're still not going to have that email addresses.

So what we're doing is we're saying, give creators choice, give your audiences choice. Your audience doesn't have to just pay in one place. They could potentially choose to pay on their own favorite platform. I was listening to your earlier Podcast about that debate of, is it also going to become a walled garden? Is Apple suddenly going to just have some of the podcasts over there and Spotify, some of the podcasts over there.

And obviously we're already seeing that happening across the industry in various ways. And I think that will be a real shame. I think the more walled garden it gets, the more frustrated the audiences are going to be an action superpower. It's all about user experience. It's all about looking at that user journey and what can make that as wonderful and. Simple as possible. And I think as soon as you have walled gardens, you break that.

So I hope that people become more open, but also create these opportunities to get paid because it is valuable what we're doing and what we're trying to do at super parties. We're trying to work in collaboration with all those platforms. So we work with all the Podcast hosts. We want to work in collaboration with our ecosystem where maybe Apple or Spotify are creating that opportunity to have subscriptions.

And we integrate with all the different platforms, whether it's Patrion or discord or your MailChimp or any of that, it's all about what is missing from the ecosystem. And we think that what's missing is the ability to bring all those things together that everybody's doing and have it on something that you own. So if you can bring all of those super listeners or super viewers, they're your top one to 10%. You're not going to get everyone to come to your website.

So that's why there's other platforms are still really important. But what we've seen a lot, cause we've worked with not just in podcasting space, we've worked with musicians and TV and film and all these different kinds of industries. And what we're seeing is that what's really lacking is that experience for super fans. And there's too much noise on those platforms. It's too confusing the next and YouTube, the next video that they're shown, isn't your content. It's somebody else's.

And so this is an opportunity that when you've got those, that really engaged audience, where do they go? Where do you take them? And we feel that's what's missing. So we want to bring all of that together on your own website, in your own mobile app. So you can compete in user experience with the experience that they're getting from a Netflix or Spotify or all these other platforms, but it's your ecosystem.

And it's not instead of it's as well as, and it's not more work because it's the same content you're already creating. It's the same audience you're already building, but you're giving them a place and a home to really drive that connection. When there's clubhouse, the latest trend, everyone's now jumped over there.

All this effort is going into clubhouse, which is great because people are building new audiences from clubhouse, but then send those top listeners or whatever a listener on clubhouse is called. I guess it's a listener. You send them to your website. They want to know what we get. It's a member. Send them to your website if they want to know more so that then when the next trench, before it was, tick-tock send your most engaged tiptop viewers there.

When YouTube suddenly comes out with the next feature, like with vesicles, whatever's going on, people keep jumping ship to all these different platforms and it's so exhausting. So what we say is do all those things, right?

The trend be ahead of the curve, make the most of all those opportunities, but on every single step of that journey, drive people to your own website, your own app, build that mailing list, have people with your own app on their phone so that you can push them and push notifications.

Whenever you've got new content, whether it's a new video course, new podcast episode, a new YouTube episode, any of those things, you can get push notification through your super pass powered app that goes straight to them saying, this is what I'm doing. Another nice thing that we also really like to talk about is that call to action on a podcast is really fragmented. You'll say, go over here for my video course, go over here for my lead magnet. Go over there for.

My YouTube or my blogger or whatever it is. And what we say is that instead of. Them sending them through this really tacky sales funnel, which everybody knows those tacky sales funnel, where you're trying to get that email address. And then they get emails rather than trying to over time, sell the course instead, just be authentic. Be able to say, if you liked what you heard today, go comment, go to my website. Comment on what you liked. What else do you want to hear?

And then as part of commenting, you're getting that email address. So you're not saying give up your email address. You're saying, come join in. And as part of that, they're just naturally giving you their email address. Then you're able to then send them everything else you're doing in a really natural way, because they've opted into being, wanting to be part of that conversation. And of course, you've got the mobile apps.

You can do that through push notifications, which is even better than email open rates. And then once they're in the app, they're then seeing, Oh, wow, look, what else they're doing? They've got these video courses and, Oh my gosh, they've got four YouTube channels. And they've got a five Podcast series. And everything that people are doing is all over the show. And it's really hard to find things together and.

A lot of the creators that we talk to come to us and say, I'm exhausted of having four different websites, five different, whatever it is. And we just say, brilliant, we'll just pull it all into one place. And it's going to look and feel amazing.

We're about to do another one with them in may. So you can go on there. If you bought a ticket. Which included access to the recordings afterwards, you can go in, you automatically get access to that content. It is gated those certain people that haven't bought that kind of ticket can't access that. And when we first started doing this with Podcast, they are tentative or what they were doing was they were using Vimeo and it was a really long list uncurated list.

We've got 500 videos, just having one on list. It's not very easy to find what you're doing. They were then sharing the link. Hoping that people didn't pass it on. There was no protection. So what we did was, and it was really fun. Cause we started, we can do this. So instantly in the conference finished on the Friday. On the Monday morning, we started uploading the 500 videos by 2:00 PM.

That same day we had already submitted the bills to the app stores for approval and uploaded all the content. So it's really quick. So literally within 24 hours, they had their own Netflix and yes, it's a place. People can comment on videos, watch stuff again that they missed at the conference. And also for Podcast, they can now have a really valuable resource of materials that is curated into the different topics.

And you can find the videos all about what equipment to use and the videos all about how to turn your podcast into your YouTube channel, whatever it is, you can really beautifully. Find that content curated a bit like how Netflix is curated and it just makes it a really nice experience. And now Podcast can upsell that material to others that maybe missed the conference that, or maybe didn't buy the ticket at the time. They're like, okay, now I'm ready to learn more.

Let's see how I can get access to that. And then it's just instantly there in the Palm of their hand.

Or if you want to give us some feedback or something else that you think maybe we've missed a trick and this something else that we could be looking at next that would really make all the difference to you. We want to hear from you, learn from you and if we can help you, we'd love to.

And it's really interesting hearing how they're approaching this particular.

That's thousands of dollars already going to both podcasters, but also Podcast app developers. which is really nice to see. So it's still really difficult and complicated to add the relevant tags to your Podcast, and very difficult to run a lightning node and all of this other weird and wonderful stuff that you end up having to do. there's a guide to how to earn Bitcoin from your podcast on the pod news website, but really interesting seeing how quickly that's now taking off.

and I think it's only going to take off faster when there are more simple ways to end up doing that. And

It really handholds you through the process of opening a wallet and transferring some money and transferring some crypto I should say, So I think, once it's easier, once it's simpler and more straightforward, I think it's going to be very interesting seeing how quickly it takes off and whether or not this is the. Primary way, maybe in the future for many independent Podcast is to earn money for their creations and, there's very good reasons.

I think why all creativity should be self sustaining in that way.

That's why I got excited, but it's not what is productivity?

First of all, it's from rebel based media, the company that's brought you captivate the podcast host, who I'm also an advisor for we're sponsored by Buzzsprout and but one of the things that productivity is looking at doing is an open. Privacy first way of interacting with podcasts. And particularly with this show, which is the Jerry Anderson podcast. If you go to it on the web, then you can do things like take part in polls.

You can see more information, there's a bunch of interactive elements as you listen to it. and that's very much part of where productivity is going, but it's a great company. Mark has been working Mark Asquith. Who's the CEO of rebel based media has been working on this for many years now. and it's really good to see that being a very early test of the Technology, actually out there for people to go along and play. Can you

So, you know, all that sort of interactivity, it obviously means that there's some information there in terms of understanding how many people are engaging with your podcast as well. But all of that sort of thing is being planned in a very open way, but you know, very, very early days in terms of how this technology works. Okay.

it's all of the information that you can both see in the app. And also the information that you can apparently get from an API except they don't actually have an API. So I'm not quite sure why they've said that you can get it from the API because they haven't published the API. But anyway it is public information. There's no usernames, There's no passwords in there. There's no credit card information or any of that stuff. But it's another problem with the security of this app.

already we've heard that it's been recording all kinds of things. It's been sending those recordings to China. it's been doing all kinds of weird and wonderful things. so I think it's just another example of weird things that have been going on with this clubhouse app. And probably why, as I keep on saying, I don't think it'll be around in six months time, clearly

Yes. You can turn on notifications, but yes, and many people block those thankfully, but whereas Twitter, you've got other reasons to go in and possibly Facebook as well. You've got other reasons to go in and use the app anyway. and of course, all of your friends are on. Twitter. Anyway, if you're on Twitter, you're being followed by people, there's the verified names and all that kind of stuff. and interestingly as a verified name, you get to the top of the list.

if you're in a spaces room then the verified people get listed. Before the rest of the hyper lie. I am a verified person. I can't think why, so it's, it's interesting. I'm not too worried about these great user records. It's just, it's not good optics for clump house, given the other privacy issues that they've been having recently. I guess it's just one other, one other issue. not unless they're subsumed by something else, that's much larger.

I'm not entirely convinced that it's going to, stay around and it is full of the most dreadful people. So there you go.

If you want to go and have a play with with the, your platform, but even so a hundred thousand active podcasts is a pretty good, is a pretty good place to be. So congratulations to them. And in

I've got some questions into the folks at Libsyn, because I want to make sure that I'm saying the right things about their platform and I'm looking forward to them coming back with some comments on that

but the brought out, which I think is more interesting this week, a product called road connect, which allows you to connect up to four NT, USB mini microphones at the same computer. So if you don't have a road podcaster pro desk, but you still want to run four mikes of a USB setup, this is a software only solution. I've used it this week. Any thoughts? Have you seen it yet,

Yes. always good to be able to talk about the big bottom and then they've put in brackets after its trademark. they clearly want the big bottom as a trademark and why not? so it turns out that, as with all of these things, they've actually got a bunch of additional software in there. NT USB mini microphones, which will enable those microphones to do a few additional things that they haven't actually enabled yet. So that's pretty cool.

I guess from my point of view, I would like to have seen road connect work with all of roads, USB mics, or indeed, any USB mic out there, because I think that will be helpful. And maybe not all of us have four road microphones, but we might have one road microphone and one shore microphone or whatever it is. And it would be quite nice to be able to use this software for that. But they haven't done that yet, but who knows what they might do in the future.

So it's going to be a really nice day full of some really interesting content around podcasting. And I am helping the folks with the Australian side of that. So Podcast day 24 is very nice. You'll find a discount code in the pod news newsletter.

It's a really good, very focused on content conference about podcasting. So you won't necessarily get people standing up and. Teaching you all about your Rolodex and all about, maintaining the maintaining of life relationships. it's much more around producing great audio, how to tell great stories with audio. all of that stuff, lots of radio broadcasters there, but lots of independent Podcast is there as well. So it should be really good obviously.

there's a ton of virtual stuff for you to take part in. So you'll be taking part online from the comfort of your own home. but it should be a really interesting 24 hours and one would assume that it's all going to be available on demand once it finishes as well.

I was listening to another podcast. I know I do listen to other podcasts, and there was. Guy there called Ralph Paul talking about how you can use NFTs in community. And it piqued my interest so much that I decided with another friend of mine to start a secondary Podcast when it's going to happen and how I have no idea yet what hours I'm going to free up. But my old boss is Michael Saylor. He's the CEO of microstructure. I used to be the worldwide marketing director for them.

And Michael is the world's biggest owner now of Bitcoin, I think. so Michael seller announced earlier this week that his firm micro stress, she had purchased approximately 328 more Bitcoins for $15 million each in cash, bringing the total to 4.4, $5 billion that the company micro stress, she owned liters per half

So I knew that he's even richer if he needs to be even richer on the back of that, I decided that we would start a podcast and Michael's going to be one of my first guests. Then you go.

he, when I joined the company, decided to hire a whole cruise liner and take us all the whole company around the Caribbean for a trip. And my first team meeting was with six of my team in a hot tub. Um, Michael sailor would fly all of the parents from anyone who worked for him twice a year. To Washington for a barbecue at free. And, but he would then proceed to give a three hour lecture on what or who was micro strategy to our parents blazed over the heads of all of them, but he loved doing it.

So genius and madman in the same breath.