💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the complexities of copyright ownership for photos and artwork. They discuss common misconceptions about who owns the rights to these creative assets, whether taken or designed by professionals, employees, or freelancers. The duo...
Aug 25, 2025•20 min•Ep. 192
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of developing a solid marketing strategy before jumping into various marketing tactics. They highlight the common pitfalls podiatrists face when they rush into tactics without a clear strategy, such as inconsistency, ...
Aug 18, 2025•26 min•Ep. 191
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of visual models in enhancing patient compliance, education, and sales. They explore how visual representations can simplify complex medical concepts, making them more accessible to patients. The discussion includes p...
Aug 11, 2025•23 min•Ep. 190
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the rising popularity of pickleball in Australia, the UK, and the US. They discuss how podiatrists can capitalize on this growing trend by understanding the game, recognizing common injuries, and positioning their clinics as the ...
Aug 04, 2025•24 min•Ep. 189
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into effective networking and word-of-mouth strategies for podiatrists. Tyson shares his personal experiences of building his podiatry business through strategic networking, highlighting the importance of face-to-face connections even ...
Jul 28, 2025•27 min•Ep. 188
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the evolving landscape of AI image generation. They discuss the improvements in AI-generated images, including specific tools such as DALL-E, MidJourney, and Adobe Firefly, and how these can be utilized in podiatry marketing. The ...
Jul 21, 2025•24 min•Ep. 187
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the use of audio to enhance your podiatry business. Learn the history of audio, its impact on society, and the power of podcasts for marketing. Tyson and Jim discuss the benefits of audio over video, how to improve audio quality,...
Jul 14, 2025•26 min•Ep. 186
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the latest shifts in Google’s search functionalities influenced by AI, including the AI overview and AI mode features. Learn how these changes affect podiatry practices and gain insights on optimizing your website for better visibil...
Jul 07, 2025•30 min•Ep. 185
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the crucial role that your reception area plays in your overall marketing strategy. They discuss how a subpar reception experience can undo all your hard work in online and offline marketing, highlighting the importance of first ...
Jun 30, 2025•28 min•Ep. 184
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore the crucial topic of patient reviews and their impact on your practice's online visibility. Discover the essential workflow for generating perfect reviews, learn about the importance of timely and recent reviews, and get insights in...
Jun 23, 2025•26 min•Ep. 183
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the marketing metrics that truly matter for podiatry businesses. They delve into how to identify and focus on performance metrics over vanity metrics, ensuring that your marketing efforts are driving real business growth. Key topics...
Jun 16, 2025•25 min•Ep. 182
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the essentials of local SEO for podiatry practices. Learn practical tips on optimizing your Google Business profile, the importance of relevant and local content, leveraging patient reviews, and various tools to measure your loca...
Jun 09, 2025•29 min•Ep. 181
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the art of repurposing content. Starting with a lighthearted discussion about Tyson's love for maple syrup, they transition to the main topic: how podiatrists can efficiently reuse a single video to create multiple marketing asse...
Jun 02, 2025•25 min•Ep. 180
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the top 5 practical applications of AI for podiatry practices. The discussion covers leveraging AI tools like ChatGPT for patient communication, creating blog content, enhancing social media presence, personalizing responses to Go...
May 26, 2025•32 min•Ep. 179
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of creating raving fans for your business. They explore key strategies podiatrists can use to wow their patients, from making great first impressions to effective communication and unexpected personal touches. Learn h...
May 19, 2025•30 min•Ep. 178
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the value and benefits of mentoring podiatry students and residents. They explore how mentoring not only helps the students but also provides the mentors with fresh perspectives, updates on industry trends, and even potential future...
May 12, 2025•27 min•Ep. 177
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, explore why some podiatrists are averse to marketing. Touching on common misconceptions, such as marketing being time-consuming, costly, and requiring expertise, they discuss how these beliefs can hinder practice growth. They also share str...
May 05, 2025•24 min•Ep. 176
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss various strategies for building strong community connections to bolster your podiatry practice. They emphasize the importance of being actively involved in local events such as sports sponsorships and health screenings, as well as t...
Apr 28, 2025•24 min•Ep. 175
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, dive into the importance of differentiating your podiatry practice. Tyson shares insights from a Q&A session he listened to on the $100 MBA podcast that inspired today's topic. We discuss why it's beneficial to set your business apart, ...
Apr 21, 2025•23 min•Ep. 174
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the importance of mastering the fundamental aspects of podiatry marketing before diving into advanced techniques like AI and ChatGPT. They emphasize the need for a great clinic website, optimizing for organic and paid search results...
Apr 14, 2025•33 min•Ep. 173
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss the overlooked marketing potential in product packaging. In this episode, Tyson shares his unique experience with Vino Mofo's innovative wine box, which sparked ideas on how podiatrists can apply similar strategies to their practice...
Apr 07, 2025•17 min•Ep. 172
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, discuss strategies to boost podiatry appointments during slow periods through tactics like optimizing Google search ads, enhancing local search strategies, email reactivation campaigns, and leveraging paid social ads. The hosts also share i...
Mar 31, 2025•26 min•Ep. 171
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the strategic importance of choosing the right business name for your podiatry practice. Learn about the impact a name can have on your business identity, patient perception, and branding efforts. The hosts share valuable insight...
Mar 24, 2025•26 min•Ep. 170
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching In this episode of Podiatry Marketing, Tyson Franklin and Jim McDannald, DPM, delve into the intricacies of seasonality in podiatry marketing. They discuss how different times of the year can impact patient behavior and clinic profitability. Key topics include preparing for spring surges, understanding the impact of ...
Mar 17, 2025•27 min•Ep. 169
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss how podiatrists can improve their video-making skills by participating in a 30-day video challenge. The duo shares their own experiences and tips on how to create engaging and authentic videos, from planning content and ...
Mar 10, 2025•23 min•Ep. 168
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they dive into the importance of patient reviews for podiatry clinics. Tyson shares his recent trip to the UK, where the podcast's popularity is growing. The duo discusses how to incentivize staff to garner more patient reviews, outl...
Mar 03, 2025•28 min•Ep. 167
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of creating tailored content for each step of the patient journey. They cover the seven steps, from patients who do not know about the clinic to those who have become super fans providing testimonials. The...
Feb 24, 2025•24 min•Ep. 166
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss what to do if your Google Business Profile gets suspended. They delve into the reasons behind such suspensions, including guideline violations, duplicate listings, and significant changes to your profile. They also share...
Feb 17, 2025•28 min•Ep. 165
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the concept of the reticular activating system (RAS) and its impact on awareness and marketing strategies. Tyson shares personal stories and examples of how recognizing patterns and marketing tactics in everyday situatio...
Feb 10, 2025•24 min•Ep. 164
💻 Podiatry clinic website & digital marketing services: https://podiatrygrowth.com/schedule-more-patients/ 🤝 Podiatry business coaching: https://www.tysonfranklin.com/Coaching Join Tyson Franklin and Jim McDannald, DPM, in this episode of Podiatry Marketing as they discuss the importance of consistency in both personal and professional life. Jim reveals his word of the year, 'consistency,' and shares insights on how small, incremental efforts can lead to significant achievements over time....
Feb 03, 2025•21 min•Ep. 163
