204 - Patient Centred Practice with Dr Nicole Graf Freels

Dr Nicole Graf Freels is the owner of Lexington Podiatry in Kentucky, USA, and she is a true inspiration and trailblazer when it comes to doing things differently. She has developed a business that is 100% patient-centred and focused on every touchpoint. 

This care and attention to detail with her patients is why her business has 1745 Google Reviews with a 4.9 Star-Rating. 

In this episode, we discuss:

• Developing team culture and making sure every new team member fits as they should. 
• Making an effort to make every patient feel special.  
• VIP - Very Individualised Person

It doesn't always take a lot of money to make a patient feel special, it just takes a lot of intention, planning and management. 

• Treat your team as good as you treat your patients and keep them happy because everyone is hiring. 
• Benchmarking and setting up consistent protocols. 

What is Mod Pod? 

Mod Pod is short for Modern Podiatrist, a hand-crafted product range designed for podiatry patients. 

When Nicole was younger, she spent a lot of time with her Grandfather, who was also a podiatrist, and she would help him make foot care products for his patient using natural ingredients. 

Visit www.modernpodiatrist.com, and for bulk orders, you can email rob@lexpodiatry.com. 

Final Tip

With marketing, you have to be authentic, and it has to be you. 

Have you decided to grow your podiatry business this year? We should talk and see if I can be of some assistance if you have. Please call me on 0408671966 or email me at tf@tysonfranklin.com; otherwise, look at my Mentoring page. 

I add my podcast episodes and other educational videos to my Youtube channel, Tyson E Franklin - Podiatry Advisor & Mentor. Please SUBSCRIBE, and if you click on the bell icon, you'll be informed whenever a new video is uploaded. 

If you want to connect with like-minded, positive podiatrists, consider joining the Podiatry Business Owners Club on Facebook.