In this episode, we explore five key ways podcasting can transform your business including expanding networks through guest collaborations, boosting website traffic and SEO, cost-effective marketing, establishing thought leadership, and fostering personal connections with the audience. Listen in to learn how you can integrate podcasting into your business marketing to benefit from this amazing platform that is available to everybody….both seasoned and new business owners alike. Links: Episode 31...
May 16, 2024•8 min•Season 4Ep. 40
In this episode, I am exploring the concept dynamic ad insertion for podcasters, focussing on leveraging dynamic ads for internal promotions. Before you hit skip because you’re thinking I don’t run ads or have sponsors for my show….hold up..and hear me out! And if you are a business podcaster, tune in because this is a golden opportunity that could make a huge difference for you and is a feature that is often overlooked. We're going to look at, what is Dynamic Ad Insertion (DAI) or Dynamic Conte...
May 09, 2024•15 min•Season 4Ep. 39
In this episode, we are exploring the world of podcast SEO (Search Engine Optimisation) and its importance in expanding your reach and the success of your show. We're looking at what is podcast SEO and why it's important, the basics of general SEO concepts, applying some tactics at both the show and episode level, advanced SEO strategies and some common mistakes to avoid. Whether you're a seasoned podcaster or starting your journey, understanding and implementing podcast SEO strategies can make ...
May 01, 2024•19 min•Season 4Ep. 38
Are you frustrated trying to choose the perfect podcast name for your show? In this episode, I talk about the important topic of naming your podcast and I provide strategies for selecting a name that resonates with listeners, emphasises the podcast's content, and aids in discoverability. the various ways to name your podcast and some considerations around each of these. I also share how to check if the chosen name is available and not already in use. And I have created a special tool to help you...
Apr 26, 2024•9 min•Season 4Ep. 37
Podcast analytics - do you regularly track your analytics and leverage that data to make informed and intentional decisions to improve and grow your show? In this episode, we're looking at what are podcast analytics, why you should track them, which analytics to track and how to interpret them, where to find your podcast analytics and some industry benchmark standards. Links: Podcast Analytics Tracker template Chartable Podtrac Join my email newsletter Connect with Lyndal Harris: Book a free Dis...
Apr 18, 2024•18 min•Season 4Ep. 36
Are you publishing your podcast on YouTube yet? As a podcaster, you want to reach as many people as possible and should have your podcast available on all directories. At the beginning of 2024, YouTube took over Spotify in the US as the most popular podcast consumption platform. With Google Podcasts shutting down, YouTube's 2.7 billion monthly users offer a massive reach for podcasters without requiring video content creation. By converting audio to audiograms, podcasts can be seamlessly shared ...
Apr 10, 2024•10 min•Season 4Ep. 35
Audio quality - it’s not just a nice-to-have, it's a non-negotiable factor in creating a professional and engaging podcast and it can make a difference in its success. Great audio quality impacts that important first impression, the overall listening experience as well as audience retention and engagement. In this episode, we'll cover some of the reasons it's important and I share 5 easy tips to enhance the audio quality of your show. Links: Auphonic Equipment & Software Recommendations Conn...
Apr 04, 2024•16 min•Season 4Ep. 34
Launching a podcast can be an exciting experience for many aspiring podcasters.....and an overwhelming one! In my years in the podcasting industry, I often hear the same obstacles as to why people haven't launched their shows and in this episode, we're uncovering the top reasons people don't start a podcast. Understanding and acknowledging these challenges can help aspiring podcasters work through them and make the process more manageable and less daunting. Links: Imposter Syndrome episode with ...
Mar 28, 2024•13 min•Season 4Ep. 33
In this episode, we're talking about podcast transcripts. While podcasts offer a unique audio experience, transcripts are not only fantastic for accessibility, it's a tool that can help you connect with a broader audience, deepen listener engagement, and maximise the impact of your show. In this episode: The significance of transcripts Apple Podcasts transcript feature The benefits and uses of episode transcripts Various tools & platforms for Podcasters Links: Podnews "How do Apple Podcasts ...
Mar 20, 2024•9 min•Season 4Ep. 32
Welcome back to another Season of Podcasting Tips & Tricks. I'm answering the question of whether it's still worth launching a podcast in 2024 amidst the crowded podcast landscape. This is a question I get asked quite a lot so I'm going to talk about a few things that might make you think a little differently about whether there are too many podcasts for you to produce a show. In this episode: The landscape of podcasting in 2024 Evergreen content The importance of strategy Consistency vs. ta...
Mar 13, 2024•10 min•Season 4Ep. 31
Podcasting Tips & Tricks is designed to share quick, actionable tips and tricks for launching and growing a successful podcast and is aimed at both new and seasoned podcasters. In these predominantly solo episodes, we'll cover a range of topics from launching, equipment and software, audience growth, marketing, monetising, industry news, trends and lots more. I'm Lyndal Harris, Podcast Consultant and founder of Podcast VA where my team and I simplify the podcasting journey. I'm Lyndal Harris...
Mar 12, 2024•1 min
Join us this week as we chat with Suz Chadwick from The Connection Exchange and learn how to use your podcast to amplify your brand. We’ll dive into some basics such as what is a brand and it’s importance. She’ll also share with us how to create a brand strategy, her top five tips on amplifying your brand through your podcast, and Podcast Branding. In this episode: Suz’s podcasting journey Lessons on providing content Business, Marketing and the Importance of Branding Build a brand that people c...
May 25, 2023•52 min•Season 1Ep. 6
In this episode, I am chatting with Michaela Clark, a digital marketing consultant. Michaela is my biz bestie...and quite honestly Podcast VA wouldn't be where it is today without the endless conversations, ideas, support and help from her. Michaela has been doing content marketing for over 10 years, works with my clients on strategy. For full show notes, go to https://www.podcastva.com/podcast/12-strategies-to-grow-your-audience-with-michaela-clark-episode-30/...
Jul 26, 2020•59 min•Season 3Ep. 30
In this show, I run through a list of podcast tasks you can outsource to a VA, or anyone who offers podcast support services. After you've launched your show, it's easy to set-up your ongoing podcast systems but are you best utilising your time by doing all the elements yourself? In this episode: The benefits of outsourcing 5-step podcast workflow 15 tasks you can outsource Making your podcasting journey easier. For full show notes, go to https://www.podcastva.com/podcast/15-ways-a-va-can-help-w...
Jul 19, 2020•9 min•Season 3Ep. 29
In this week’s episode, I’m talking to a friend who has recently launched her show to discuss her podcasting journey. Leanne Webber is a Business Mentor, Founder of 2 Businesses and podcast host. Leanne’s mission is to help entrepreneurs move forward with practical intention to achieve the huge goals they dream of. Leanne recently launched her podcast, Behind the Business Blinds and I really wanted to have a chat to her about the process so you can hear a personal journey from someone….particula...
Jul 05, 2020•30 min•Season 3Ep. 28
In this solo show, I talk about promoting your podcast launch. You've done all the hard work in getting ready to share your show with the world, the next phase of marketing your podcast begins. In this episode: Pre-launch marketing Consider timelines for the different directories to approve How to position your launch to appear in the Apple Podcast charts Some marketing activities for not only your launch but ongoing episodes as well. For full shownotes, go to https://www.podcastva.com/podcast/m...
Jun 28, 2020•14 min•Season 3Ep. 27
In this week’s episode, I’m talking to one of my launch clients about her podcasting journey. Lauren Stratford is a Productivity Coach and Systems Designer who helps overwhelmed creative solopreneurs maximise their impact by providing practical advice and solutions on how to beat business overwhelm and manage their time better. Lauren recently launched her show, The Seriously Sorted Podcast , and I want to have a chat to her about how systems and structures can help podcasters in streamlining th...
Jun 21, 2020•34 min•Season 3Ep. 26
In this show, I'm talking about ID3 tags. This topic came up from a client's question and then prompted some discussion in the Australian Podcasters Collaborative Facebook Group. In this episode: What is an ID3 tag What is their purpose. For full shownotes, go to https://www.podcastva.com/podcast/id3-tagging/
Jun 14, 2020•6 min•Season 3Ep. 25
In this episode, I talk with James Cridland from Podnews about podcasting trends in 2020. James is a radio futurologist - a writer, consultant and public speaker on radio’s future. He is Managing Editor of podnews.net , a fantastic daily podcast newsletter and podcast that everyone who is interested in podcasting should subscribe to! In this episode: James' background and his role in the international podcasting industry Current trends in podcasting in 2020 International statistics How audio sea...
May 31, 2020•57 min•Season 3Ep. 24
In this solo show, I run through a list of podcast directories where you should submit your show to ensure you get into as many ears as possible. In this episode: The big 4 podcast directories A list of 27 other podcast directories What you will need to submit your podcast For full shownotes, go to https://www.podcastva.com/podcast/podcast-directories/
May 24, 2020•6 min•Season 3Ep. 23
In this week’s episode, I’m talking to one of my clients about her podcasting journey. Angela Henderson is a business coach for women , keynote speaker and podcaster (at The Angela Henderson Online Business Show who helps women business owners from around the world have consistent 5-figure months and multiple 6-figure years… without burning out in the process. As this podcast is released, Angela is celebrating her 100th episode being released this week. Huge congratulations Ange, your commitment...
May 17, 2020•40 min•Season 3Ep. 22
In this solo show, I run through the 3 steps to ensure that when you transfer your podcast host, you keep all of your episodes, subscribers, ratings and reviews intact. In this episode: Welcome back to Season 3 The 3 critical steps to transferring your podcast host Why each step is important A couple of examples of errors people make. For full shownotes, go to https://www.podcastva.com/podcast/how-to-transfer-your-podcast-host/...
May 10, 2020•9 min•Season 3Ep. 21
In this episode, I talk about the different styles of audio editing. I speak to a lot of people who spend hours of their time editing their audio and I think it’s important to know a couple of different styles….because the difference in time can be huge. In this episode: Different styles of editing Time difference Technical steps For full shownotes, go to https://www.podcastva.com/podcast/audio-editing-episode-20/...
Feb 23, 2020•10 min•Season 2Ep. 20
It’s a bit of a bug-bear of mine when I hear someone has downloaded a podcast equipment guide only to be told they should spend upwards of $500 to get started. That might work for some podcasters but it doesn’t take into account everyone’s situation and budget. In this episode: Some key considerations when choosing the set-up USB Microphone recommendations Other useful equipment Equipment recommendations on a bigger budget For full shownotes, go to https://www.podcastva.com/podcast/how-much-shou...
Feb 16, 2020•11 min•Season 2Ep. 19
I was chatting with someone at an event the other day and she wanted to launch a podcast. But the only thing that was stopping her was the fact that she was stuck on what to name it. In this episode: A few different ways to name your show How to check if there is another podcast with the same name The reason you shouldn’t get stuck on the name For full shownotes, go to https://www.podcastva.com/podcast/podcast-name/...
Feb 02, 2020•9 min•Season 2Ep. 17
I recently noticed that I had a couple of 1 star ratings left in Apple Podcasts and so I wanted to talk about podcast ratings (and more specifically 1 star ratings) and how to deal with them. In this episode: Getting 1 star ratings How podcast ratings work Other metrics to look at Feel free to give me your feedback For full shownotes, go to https://www.podcastva.com/podcast/1-star-podcast-ratings/...
Jan 26, 2020•9 min•Season 2Ep. 16
A question I often get asked and see asked a lot on social media is “which host should I use”. In short, there are so many different options when it comes to podcast hosting companies and it can be a difficult decision to work out which one best suits your needs. In this episode: What is a podcast host How hosting works and the difference to directories Things to look for when choosing a host Things to avoid What IAB statistics are Transferring podcast hosting For full shownotes, go to https://w...
Jan 19, 2020•16 min•Season 2Ep. 15
In this episode, we’re talking about an effective time management technique to become more productive - batching. And more specifically how you can batch the podcasting tasks in your workflow to help streamline your processes. Essentially batching involves completing similar tasks in a scheduled block, avoiding the need for switching back and forth between skills and eliminating multi-tasking. Research shows that task switching is hugely detrimental to productivity. When we change and flip betwe...
Jan 12, 2020•12 min•Season 2Ep. 14
Podcast Seasons - what are they are and are they right for your show? Podcast seasons aren’t new but we talk about whether it’s something you could implement for your show. In this episode: What are podcast seasons Different formats for seasons Examples of client’s using seasons Advantages Disadvantages For full shownotes, go to https://www.podcastva.com/podcast/podcast-seasons-episode-13/...
Jan 05, 2020•10 min•Season 2Ep. 13
In this episode we’re talking about rebroadcasting old episodes so you can have a break but continue to keep up that ever important consistency. In this episode: Rebroadcasting old episodes How to choose which episode to rebroadcast The mechanics of it in your host and website For full shownotes, go to https://www.podcastva.com/podcast/rebroadcasting-old-episodes-episode-11/...
Dec 15, 2019•10 min•Season 1Ep. 11
