Hi, I'm Katie Lyons, and I'm a talent booker for podcasts and television and today I'm going to give you a tip about how to get the best talent on your podcast So, I am a talent booker for podcasts and television, and I work with all different genres types of podcasts, including Plot Twist podcast for Sky, which is booking lots of Hollywood stars, Jack Whitehall's podcast, the comedian, and John Bishop's podcast, Joe Marla, the rugby player's podcast, and, um, Trini Woodall's podcast.
Also, I've just taken on a really big podcast and the Shxts'n'Gig s podcast, Saving Grace podcast, and many, many more. It's great to work in all different genres and keep on top of my game. I got into podcasting, it was during COVID. My background's in television and I worked at the BBC, for around 15 years. And then in COVID, obviously everything started drying up and I was listening to a few podcasts and at that time they were just getting more and more popular.
So I thought, oh, there's a niche here, booking talent for podcasts. So I started hammering LinkedIn, just adding anyone and everyone who had a podcast in their job title and emailing to see if they needed help with guest booking. And slowly, but surely, I built up a client base just through that. So yeah, has been an absolute. amazing saviour for me. One thing I love about podcasts, compared to television production, I love how much simpler all the setup is than TV.
When you're recording a podcast, you've only got really two options for location. You've either got a studio, or a remote recording. So you can be in your kitchen. So I would say that's a lot easier for me and the producers. Um, also with regards to booking, it's a lot easier to get those guests who are far away. For example, the guests who are in the USA or in Australia because now you can speak to them remotely and still get a great podcast.
My big tip for talent booking... well, I don't want to give away all my secrets, but my big tip would be you need a talent booker. No, I'm only joking. If you're booking the guest yourself, I'd go and have a search on Google, see who's got a new book coming out, who's got a new show coming out, who might have a new song coming out. And if you allow your talent to talk a little about what they're promoting, it may be an easier sell to get that guest that you want.
This is also a good way to save money. As they'll come on the podcast for free, you can find me on LinkedIn, just type in Katie Lyons, talent booker. And you can see some links to some of the great podcasts that I'm working on at the moment. Thanks for listening to Podcasting People.