Hi there. My name is Katerina Hogstad and I'm a narrative producer and also a podcast coach. And today I'm going to give you a tip on how to sound more present and engaging on the mic. I run my own podcasting company called Tinka Media and there I produce narrative podcast projects, um, usually with a focus around personal story and also with a focus on creating that intentional emotional connection, um, through the podcast.
I also teach and coach podcasters, on how to show up on the mic and how to build concepts that are emotionally resonance for listeners. I do that through a program I call Producers Room, uh, where I actually go in and I role play the producer on their shows. I got into podcasting eight years ago, I was on sick leave from my then corporate career. Um, I was burning out due to mental health issues while I was supporting my partner at the time as he was going through pancreatic cancer.
And that space of being off work and the busy world, allow me to just think of other things to do. And this was the time when podcasting were getting really big. There were huge podcasts coming out of the U S like Serial, for example. I was greatly impressed by that podcast. And I just started flickering around and see if I could do something similar. I noticed that I had this desire to share new types of stories around how it is to live around cancer and supporting someone with cancer.
So, a few months later, I managed together with my partner to fundraise a media project that took us once around the world. And we interviewed, or I interviewed, uh, cancer survivors in 11 different countries. And that was an absolutely amazing Adventure and also beautiful testament to the power of podcasting, how it really could be this powerful force that unites and connects the world that especially on the internet can feel a bit scary.
So one thing I love about podcasting and I'm not a physics nerd, but I think it's the inherent characteristics of audio and the physics of it really hits like a highway to our hearts, to our emotions. And some people tend to forget about that. And I think that's a pity and that's what my big tip is going to be all about. Why is it important to, for us to feel more? Well, I think we live in a world of information overload.
We're very much in our brains and we're always trying to kind of acquire new information and podcasts. Just really can help us have that feeling, have that sense of belonging as we're exploring new topics and also feeling entertained by something. Um, you probably noticed once when you kind of press played on a podcast where you didn't feel it and you had to kind of immediately, um, get out and, and press pause.
And I think that's this intuitive emotional response that we have when something in our ears just isn't right. So my big tip is something that I've learned on my podcast. Podcast journey when I was producing my show and I love to produce big shows with, music and sound effect. And there are a lot of bells and whistles that you can add to a podcast to make it sound produced.
But I think the big thing that we tend to forget is really the presence that you have on the mic as you're showing up and It could feel a bit overwhelming to get in front of the mic and have to talk about something that I really care about. Am I sounding right right now? And my tip is all about moving that focus away from you and into the space you want to create. Yeah, I think actually podcasts are like physical rooms.
They're like rooms that we go into as a listener, but also as a host of the podcast. So I want you to imagine your podcast as a room. What type of room is it? Is it like a busy coffee place where people just stop by, have an espresso and leave again? Or is it this cozy living room with a fire and a cup of tea? How do you want people to feel when they enter this room? And how can you play with this room in different ways?
I hope that tip is helpful and I wish you all the best for your podcast journey. If you want to hear more about my work or read more about me, you can go to tinkamedia. com that's my website and you can see all my links in the show notes. Thank you so much for listening to podcasting people.