Hi, I'm Jenny Horne. I'm the content director for WeEdit Podcasts. And today I'm going to give you a tip about content editing. I'm the content director for We Edit Podcasts is a female founded full service podcast production agency. We pride ourselves on high quality audio and video editing and on always giving our clients our best and having one of the fastest turnaround times in the industry.
As a content director in general, I plan out and help execute the overall content strategy for the company. This includes writing blog posts for our blog, the podcast digest, together with Carly we write the podcast playbook and we provide our clients with scripting and content elements as part of our custom launch packages. And then I also do content edits for our clients. I started listening to podcasts with one of my dearest friends.
We were traveling in Italy and it sounds very glamorous, but it was very much Under The Tuscan Sun at the beginning of the movie. We would sit on the patio, build puzzles that we got from charity stores and we'd listen to kind of what I classify as classic podcasts. So it was Wait, Wait, Don't Tell Me, This American Life and Invisibilia. And from there, I just fell in love with podcasts. I love audio storytelling in general and podcasts were just a natural um, next step for me in my adult life.
So my background is teaching. I studied to teach high school and I did that for quite a number of years. I live in quite a small town in South Africa, so it was actually the school that I went to. So I taught there for a couple of years while getting my degree and qualified. And then I started working for a publishing company that publishes textbooks. So I started off editing textbooks and then I was writing a couple of my own. And then this opportunity came in.
So the writing side was always something that I love to do. Another dear friend of mine was working for We Edit Podcasts, and when a space opened up for the content director, she said, 'please, can I submit your CV? It's a fantastic company, great culture'. I sent in my CV, had an interview or two, and then the rest is history. What I love about podcasting is the intimacy of the audio medium. Radio, you know you're listening with a bunch of other people. So that's sort of a communication outlet.
Whereas podcasting, you're part of the conversation and it's whatever your interests are, whether it's fiction, whether it's crime, spam, scams, whatever it is, you get to enjoy it and you get to be part of it. So my big tip is to always edit with your audience in mind.
And this can be controversial because we know that podcasting sounds like a very relaxed sort of medium, but often there's a lot of editing that goes behind the scenes to make sure that your audience is always getting high quality content from you. So sometimes a question doesn't go according to plan. It doesn't offer your audience what you hoped it would, and it's okay to cut that. You want to make sure that your episode is full of value from the first second to the last second.
And taking that stuff out, as long as it doesn't change the overall flow of the conversation, totally okay to cut that out. Save it. Don't lose it. Content always can be used in bonus episodes, extended episodes, but just edit with your audience in mind. You want to give them value. Sometimes a side note, a rabbit hole doesn't give them what they need from your episode. So it's to kind of take yourself out of the equation, think about your audience and do your editing from there.
You can find me at LinkedIn and you can find my links in the show notes. Thanks for listening to podcasting people.