Hi, I'm Christiana Cromer. I'm a community manager for Descript and today I'm going to give you a tip about using video to promote your audio-only podcast. So I'm a community manager at Descript, which is an AI powered audio and video editor. So you upload your media and instead of editing it in a, like a traditional DAW, or being deep in the tapes, you can edit it like you would a Word document or a Notion doc.
So our promise is that if you can edit a Word doc, you can edit in Descript, which I love because it's opened up the doors for more people to become podcasters and creators or, marketing people like me who aren't traditional video editors can work on their video chops and make some cool stuff. Earlier this summer, we launched this thing called Underlord, which is a new AI editing assistant that lives in Descript. Don't be scared. AI is not taking over Descript.
We believe that the creative control should always be with the creator. So think of Underlord as a very smart intern that you can offload drudgery tasks to. And also new in the world, especially for podcasters is what we're calling Rooms. A year ago, we were lucky enough to acquire and combine forces with SquadCast, what we're using for this podcast right now.
And making good on the promise to seamlessly add remote recording into the Descript app, we're creating Rooms, which is our new collaborative remote recording studio that we just opened up the beta yesterday, which means remote recording will be right inside your Descript editor that you know and love. It's super exciting. And yeah, I'm excited for people to try it out. Like many of us, I got into podcasting via becoming an avid listener of podcasts back when I was in school.
I just kind of fell in love with the format on my frigid walks to my 8am classes. Podcast hosts were my best and motivating friends. And, as I was just working, you know, further in my career, I realised that media is something I'm super passionate about. And, I had a mentor who was working at Descript and a community role opened up and I wanted that role.
Um, I'd also played around with having my own little podcast that I was just tinkering with to see what it would be like to learn more about it. So I had some experience using Descript and just like learning more about the space. But my true foray started when I got the job at Descript. I've been here for three years, three years working in the industry, and it's a pretty amazing space to work in.
There's a million things to love about podcasting, but what came to me as I was thinking about this was the long or longer form format where you can be on a walk, or you can be doing the dishes, or you can be sitting in your room quietly, whatever you want to do feels like such a balm for the type of content that we get served on our social platforms, right? When I get to the part of my day where I'm listening to my podcasts feel so It's like a warm blanket.
Um, unless I'm listening to some like news podcast, of course, but then I'm anxious or true crime or whatever I know that like, there's the podcasting bubble and people were always worried about, you know, what's going on with the industry, but I actually think that the long game, there's going to be more and more audio content because we're tired.
We're tired of looking at our phones and ingesting 1 million pieces of micro content a day, and it just feels like a format and a medium that is like, good for the soul not to be too, um, philosophical about it or whatever, but I just, it feels different than other ways of consuming content right now. It feels better for my brain. And it's more of a connective medium.
I feel close to some of these hosts and the creators that I listen to versus oftentimes I'm like, what was that one TikTok, that one person? It was so funny. I have no idea who they were, right? So I'm not hating on all that stuff. I think creators that do that work are also awesome. And there's a lot of cool stuff that happens on social right now, but, podcasts are just... they just feel good. They make me feel good.
So my big tip, here it is: always record video, even if you make an audio only podcast. You can use that long form video recording for social clips and promotion, sending assets to your guests that there'll be more willing to share. I mean, everyone loves to see themselves rendered on screen. And creating highlight reels for your website to share with prospective guests.
And of course, as like roundups for your season, say you want to do a collection of all the people you had on video is a really cool way to like showcase your guests and showcase the work that you're doing. Stuff like that. So just to be very clear, I am not saying you have to have a full video podcast. I think thought leaders in our space that say you need to have full video podcasts are wrong. I don't think that's true for everybody.
You know your audience and your craft the best, maybe the type of show you do lends itself to the audio-only experience. I think that's awesome, and I don't think that you should change that. But to me, it is 100 percent worth it to record video at this point for promotional purposes. And that's my big tip. you can find me on LinkedIn. Just search Christiana Cromer also on Twitter and Instagram or at descript.com/community, if you want to keep up with the stuff we're doing over at Descript.
And you can see all of my links in the show notes. Thanks for listening to Podcasting People.