Ready or not, the end of 2024 is quickly approaching, and it was a doozy for a lot of us. With 2025 right around the corner, this is a very natural time for us to reflect and think about what we might want to change. In this episode, I'm sharing how I'm taking time next month to reflect on my show and make some changes. So tune in to hear more about the importance of taking this time for your own show or business, some highlights from The State of Business Podcasting Report (linked below), and h...
Nov 27, 2024•9 min
2024 has been a tough year for a lot of us in business, but there are so many opportunities for us to pivot as business owners when we need to. Kelsey Sorenson is here to share how she's had to make difficult pivots in her business, how she navigated those changes, and how you can shift your business when things aren't going as planned. ⭐️ Resources Mentioned: Educate & Rejuvenate by Kelsey Sorenson ( FREE : Chapter 1 + guided meditations) The Surrender Experiment Who Not How Follow me on In...
Nov 20, 2024•38 min
Last week, we talked about whether you should have guests on your podcast. Today, we're walking through the four systems you need if you have guests on your show to have better guest episodes, get the most bang for your buck from the whole interview process, and make your life much easier! I'm sharing how to use email templates to reach out to and pitch guests, automating your scheduling process with Calendly, the importance of prepping before your interview, and what to include in your post-int...
Nov 13, 2024•13 min
Over the years, I've gotten to know and worked with a lot of podcasters, and one of the challenges that keeps coming up is whether you should have guests on your podcast. As you'll hear, it's not a one-size-fits-all answer! Should you only have big-name guests on your podcast? Will having guest episodes affect your position as an expert? What even are the benefits of podcast guests? Tune in to hear my answers to these questions and get a better idea of what makes the most sense for your unique s...
Nov 06, 2024•11 min
Two years ago, I switched my podcast host to Captivate . Fast forward to now, and I wanted to share how I'm liking it and what some of my favorite features have been. In this episode, you'll hear about features like podcast playlists, templates, paid memberships, and analytics, as well as their exciting new AI feature, Captivate Spark! If you've been thinking about trying out Captivate as your host, you can use my personal affiliate link to sign up (and get a 30-day free trial!). Or I can set up...
Oct 30, 2024•26 min
Let's be real: podcasting takes time, just like any other marketing you do for your business. But unfortunately, time is not always on our side. In today's really fun episode, I'm sharing your voice messages about how you save time by making podcasting easier and more fun. (And, of course, I'm also sharing my own tips!) You'll hear a variety of tips ranging from batching, editing, AI, and guest management. So, whether you're just getting started with podcasting or are looking for tips to improve...
Oct 23, 2024•26 min
Whenever we talk about podcast data, your mind probably goes straight to your download numbers. But in reality, there's so much more you can look at. Today, we're going to look at data in a slightly different way. Kierra Conover is here to talk about what you can track outside the norm to help drive decisions around marketing your podcast. She also shares ways to track whether your podcast is generating sales for your business and, for those who have yet to launch, how you can use your existing ...
Oct 16, 2024•29 min
If you've been thinking about launching a podcast but have questions about the tech, time commitment, planning, or monetizing your show, this episode is for you. Today, we are doing a Q&A episode where I answer your podcast launch questions. I posted on my Instagram and asked for questions from those of you who are thinking about launching a podcast. I'm answering questions about what tech you need, how to plan out episodes, when to monetize, and more! And remember to enter my podcast mic gi...
Oct 09, 2024•31 min
Podcasting can be an awesome addition to your business, but it will only get to the point where it's helping your business if you actually get started. And to celebrate my third podcast anniversary, I have several fun episodes coming up this month that will be especially relevant to those of you who, for whatever reason, haven't taken that leap of faith and started your own podcast yet. To kick off the celebration, we're starting with a simplified breakdown of what a podcast launch process looks...
Oct 02, 2024•24 min
Podcast sponsorships are an incredible way for any podcaster to monetize their show. Some of you might feel like this is out of reach because you don't have a big enough listenership, while others of you may just have no idea where to start when it comes to sponsorships. Today's guest, Traci DeForge, is here to share how you can reimagine podcast sponsorships and gain sponsors in a way that's ethical and on-brand for your business. We talk about ways to integrate sponsors into your show, create ...
Sep 25, 2024•48 min
How many times have you sat down to plan out a podcast episode and record it and then felt stressed out when you realized you still had to come up with a title? Or maybe you're the complete opposite, and you just kind of go with the first thing that comes to mind. Either way, you might be asking yourself, "Do podcast episode titles even matter?" My quick answer is YES. In my opinion, episode titles are so important. In this episode, you'll learn why your titles matter for searchability, the impo...
Sep 18, 2024•18 min
This episode is the first in a new series that I'm going to be doing from time to time, and I'm calling it the "You Oughta Know" series. (And if that instantly makes you think of the Alanis Morissette song, then we should be friends.) Inside this series, I'm going to share some updates that have been going on recently in the podcast industry and just some things that I think you oughta know about. So today, I'm running through some important updates about YouTube Music, Amazon Music, and Apple P...
Sep 11, 2024•19 min
If you've ever felt unmotivated to podcast, you're not alone! Whether it's a dip in your downloads, a busy season of life, or just a general feeling of blah about your business, that growing lack of motivation isn't necessarily a reason not to keep going. So what do you do about it? Today, I'm talking about the 4 common themes my Instagram followers shared when they've felt unmotivated to podcast to give you some ideas on how to make this thing work and how to keep going if you want to. ⭐️ Resou...
Sep 04, 2024•22 min
If you track your podcast stats monthly (which I strongly recommend!), you may have noticed a recent dip in your summer downloads. And you wouldn't be alone! You may have even seen a drop in downloads earlier in the year. In this episode, I'm sharing some of the download trends I've been seeing, my opinion on the reasoning behind them, an industry update that has definitely impacted download reporting, and what to do when you notice a dip in your downloads. ⭐️ Resources Mentioned: The iOS 17 cha...
Aug 28, 2024•20 min
In the last episode, 162 , I shared what my maternity leave was like, and one of the things that I talked about in that episode was not being on social media and not sending my usual weekly emails for four months. I know a lot of you have thought about taking a break from social or email platforms (or leaving them altogether) and wonder what kind of effect that could have on your podcast downloads. Obviously, your experience is going to be different than mine, but in this episode, I'm sharing wh...
Aug 21, 2024•14 min
Maternity leave is over! This is my very first recording since I had my second daughter, Lily. If you're new here, I have been on maternity leave for the past few months and am slowly (emphasis on slow!) easing my way back into things. For this episode, I wanted to check in to let you know that I'm officially back from maternity leave and share a little about what's been happening, specifically what this season of life has been like as a mom and business owner. I'm also sharing 3 things that hav...
Aug 07, 2024•26 min
Do you include your podcast episodes in your email welcome sequence? If not, it's time to start tweaking (or maybe creating for the first time) your welcome sequences to help drive more traffic to your podcast! Magan Ward, an email marketing expert and digital marketing educator, is here to share some of her email marketing secrets with you today. In this episode, you'll hear Magan talk about a strategic email welcome sequence and how to use it to bring in more listeners to your podcast. She's a...
Jul 31, 2024•15 min
One of the reasons I love a co-hosted podcast so much is that it makes less intimidating! Brittany and Ellie are here to share some behind-the-scenes of what it's been like co-hosting their show, The Teaching Toolbox. In this episode, you'll hear about why they started their podcast, how they split up the responsibilities, how they decide what to talk about in their episodes, the challenges they've run into, and their best advice for anyone thinking about starting a co-hosted show. If you need s...
Jul 24, 2024•23 min
You may already have a podcast, but have you ever considered starting a second one? I know lots of people who love podcasting so much that they've started a second show for all kinds of reasons. Today's guest, Kirsten Hammond, is one of those podcasters. She is here to tell us about her experience with why she started two separate shows and some of the struggles that have come up along the way. Kirsten also shares some great tips for staying organized, how you can repurpose existing content, and...
Jul 17, 2024•32 min
Today's episode is part two of a mini-series all about creating a profitable private podcast series for your business. If you missed part one , definitely head back and listen to that one first. We looked at what a private podcast series is, how it can help your business, and what kind of tech you need. Today, we're diving into the specifics of how to plan a private podcast series. You'll hear things like how many episodes you should include, how to title this series, episode length, episode con...
Jul 10, 2024•20 min
Today's episode is part one of two episodes, all about creating a profitable private podcast series. This is part of a training that I did that got a really good response, so I wanted to share it here on the podcast. In this episode, you'll hear what a private podcast series is, how it can help your business, the five things you need to create this private podcast series, and what questions you need to answer for yourself before getting started. Stay tuned for part two next week to hear a really...
Jul 03, 2024•17 min
Are you looking to up your Instagram strategy to increase podcast downloads? Maybe even automate the whole process? Then today's guest takeover episode, or mini training, if you will, is for you. (And if you've stepped away from the platform, this episode may convince you to come back!) Brittany Verlenich is here to help you leverage every Instagram post to get more downloads and grow your podcast listenership. She shares how to automate this process with ManyChat, what a squeeze page is, and ot...
Jun 26, 2024•19 min
The year 2020 brought us a lot of new things. Yes, COVID being one of them, but also lots of new podcasts. With more time on our hands, it was a good time to try podcasting out. That was the case for today's guest, Jenice Lee, an educator and out-of-school time advocate who started a podcast as a hobby but has since transitioned it to an important marketing tool for her business. Jenice is here today to tell us about her experience starting a podcast and keeping that momentum going, how she tran...
Jun 19, 2024•29 min
As an online business owner, I know you're balancing all the things. And it's even harder if you're in the classroom full-time or working another job in some capacity. If that's you, you'll have a lot in common with today's guest, Lindsay Dollinger. Lindsay shares how she's used her podcast to grow her business and how she balances being a podcaster, business owner, and full-time teacher. She shares some really great productivity tips that are completely practical and doable and will help you ma...
Jun 12, 2024•32 min
Working from home just hits differently during the summer. Our routines are off, and frankly, I just lose some of my usual motivation during the summer months. At the time this episode airs, I'm also out on maternity leave. So I asked my friends Melanie and Branda to take over the podcast this week, and they definitely delivered! They're here to share some great work-from-home tips this summer so you don't completely lose your sanity and get stuff done while also having fun. You'll hear tips on ...
Jun 05, 2024•25 min
Welcome to our second guest takeover episode! If you don't already know, I am out on maternity leave, and one of the things I set up for my leave is guest takeover episodes. These episodes will be sprinkled in over the next few months and feature some of my favorite experts in the online space. Janice Cook, today's guest takeover host, and returning guest , is here to share why the podcast schedules we spend so much time creating sometimes break down, leaving us feeling a little scattered and of...
May 29, 2024•17 min
Today marks our first guest takeover (while I'm on maternity leave) from email strategist and keynote speaker Liz Wilcox. One of the things she's well known for, besides email marketing, is her $9-a-month Email Marketing Membership. In this episode, she pulls back the curtain and shares how she's grown it to over $700k in revenue, including her three top-performing emails over the years. She even gives us the subject lines and reads the entire emails (GIF descriptions included). She also breaks ...
May 22, 2024•35 min
When we create digital resources for our audience, we want to move away from "How much can I give them?" and into "How can I make things more accessible and digestible so they can reach their goals as soon as possible?" Alissa McDonald is here today to share all about small learning experiences. She gives plenty of examples of what this could look like for you and the first steps you can take to create one. And if you're a TPT seller, definitely stick around because she gives a really cool way t...
May 15, 2024•31 min
If you've been a listener of this podcast for some time, you've likely heard me talk about the power of podcast guessing and other podcast collaborations. Whether or not you have a podcast of your own, guesting on other podcasts is something we should all be adding to our marketing plan. I'm excited to welcome Melissa Burch, founder and host of Annotated ELA, on the podcast today to share her experience with podcast guesting. Melissa shares how, despite having her own show, the thought of guesti...
May 08, 2024•26 min
Podcast guesting can be an incredible tool for your business. But unless you've experienced the power of guesting on the perfect-fit show, you may not really get what the hype is all about. So today, I'm sharing the benefits podcast guesting can have on your business, my own experience with guesting on that perfect-fit show, the 5 podcast guesting mistakes I see, and what to do instead to see that ROI. ⭐️ Resources Mentioned: Sign up for my Guesting for Educators Mini-Course Follow me on Instagr...
May 01, 2024•16 min
