Episode 171: Misaligned Expectations

Casting 2.0 for March 15 2024, episode 171 misaligned expectations always Friday once again Hello everybody. Welcome to podcasting 2.0 This is where we take us through a nice luxury stroll of everything that's going on in podcasting, the past, the present the future, that now you are welcome in the boardroom, the only boardroom that treats

I don't know about every life moment. Yeah,

no, no, no. Melissa, Melissa told me Melissa told me all about it. Every life moment. Dave's hold hold on, baby. Hold on, baby. I gotta I gotta get some popcorn. Gotta get ready. Hold on meat meat. The beef milkshake. Hold on, baby. Hold on. I'll be right there

in hand, as we speak. The milkshake. Milkshake. You got to balance your, your macros. Yeah, carbs and your protein and all this stuff. Well, you can go all carbs are all protein.

It's been a very, very rough day for me.

I can hear it in your voice. Yes, because I could hear it as soon as I got on the stream.

So not only has the new media show turned into the AI, videos, podcasting show, oh,

a week in AI this week, this week

this week in AI and YouTube is a podcast. Come on, guys, as they get carried away. They get carried away.

That wouldn't. I'm shocked that that Todd and Robert get carried away about something.

And they're not fighting. Hey, bring back the fights. Yeah,

that's it. That's the best flame in each other. This

is no good. We need more flaming. Come on, dudes. Come on. And then there was no no partners weekly review. Oh, really? I love you. Really, less. I never really listened to be honest about it. I'm so blase.

I'm gonna I'm gonna Fess up. I have not listened to last week's but news weekly. Oh, goodness. And I'm so behind on podcasts. It's like, I mean, I kind of gave up,

you're gonna, you're gonna have to do a clearing of the cache. As

it's it's so bad. It's a purge. It's so bad. My cast Matic is like, it's boys overload. There's cracks forming on the side. It's not some point. You just gotta like, you know, it's kinda like your inbox, whether you have several 100 unread emails or not, you hit your control a delete,

because it's good. Because if someone really needs something to get back to you. Well, I

mean, like you said before, I mean with with new media show. I know they'll just talk about the same thing next week. So don't have to worry about if I miss a show. Let's take the shape show over.

Let's catch up on the latest in AI. And actually, you know, Todd had when he first started doing that, he talked about this some podcast, was it it's a marketing podcast about using AI and marketing. I'm like, oh, okay, I'll subscribe to that machine. Pick a phone what it's called. And yeah, so now I have a whole bunch of these shows like yeah I can't handle too much

putting drip Scott said last week he claimed podcast bankruptcy and just deleted it.

I liked it. You got to do it. You got to do it. Man. I wonder what the what is the name of that show? I can't remember now. But it's one of those like, you know, the the it's the marketing AI show and it keeps popping up and like, Nah, not today Satan and then like I have I have to start unsubscribing from stuff I really do

is the media roundtable was oh, no,

no. And I haven't heard the latest media roundtable and although it's always unclear, I only want to listen to it when when when James is on I want to listen to and I just want to hear when James and otherwise if it's a real roundtable so often it's like, it's like a psych No, it's just me with some other dude, some some professor of podcasting. It's like now

and I have to admit, I look at the titles of that show. And swipe right a lot of times I'm like, delete. I'm like I can't I can't I'm like can't handle you today.

I know. I learned I learned an interesting thing. This week. I know agenda. I promoted different modern podcast app every every show. I'm now rotating so everyone gets some love. And I think because you said cast thematic so it did cast thematic the previous week. And then, you know, like, I get an email from DeVore AK go, he likes, if something doesn't work, he'll forward it to me. It's like it's broken. Like tech, like tech was, yeah, of course, anything

Anything you ever recommend? Well,

I say podcast apps.com, where you can find the modern podcast app. So I thought podcast apps.com Would be great URL, but it's somehow driven people to get the podcast app. And I don't know what it is. But it had ads all over it. It had ads all over it. Like doesn't work. It didn't get anything you know, it's not updated. didn't update within 90 seconds. Like you promise curry. Now,

what are those podcast?

I deleted all the mail. So I was so fresh. Oh, podcast dot app. Oh, what? Oh, let me see.

podcast app is for the curious. The number one most downloaded podcast app. No, I bet only because it's called podcasts.

Let me see what it looks like. Well, it wasn't it wasn't it wasn't a wasn't working. Because you know, the one of the features I say is, hey, these monitor podcast apps, the update within 90 seconds of me posting.

And he said, I've downloaded the app and your show is not there yet. Yeah.

Yeah, it's no good. And then. And then John Ford said to me, one of the apps you promoted is broken.

This is not that I'm blaming, you know,

this is how people think that's some some work. But just learning podcast app. I'm

trying to make sure that I'm wondering if if they might be on the Apps page? No,

I don't think so. Now I was looking at. And I've also been promoted podcasting. to.org. And I went there the other day. And so I just went there kind of objectively, it's like, Okay, now let's just say I'm a dude listening to no agenda, Adam says podcasting, I want to learn about this. And it says, for audiences enjoy Richard listening and viewing experiences, podcasts and 2.0, as you follow, engage, engage with support and share podcasts more easily. And then it says,

Or audiences find a better app. The icons are pretty beautiful.

And, and you know, Sam Sathi managed to get listed first, I knew he would do that. He's very smart.

He knows alphabetical sort of starts with T know,

it's by number of features supported, which is which is actually an interesting way to do it. I'm cool. It's just yeah. There's nothing that tells me as a as someone who's new, okay, an alternative enclosure, booster grabbed it doesn't tell me what that is.

Cool to have, like us, like a description. Well, if you can, like, you know, once you click

on it, it goes to basically the namespace description of that of that tag is not for not for mere mortals sorry, current press, not for mere mortals

will boost your benefits with this approach. So anyway,

so now that we have a great marketing site that I

would encourage for AI, yes, right.

I should be able to take that and then right beautiful description. I mean, it can do I'm sure it can do 45 pages, like Target 45 pages of document documentation. Yeah. Let's let's just let the AI loose on it. It'll be fixed in no time. Well, I'm excited to write

your HTML for you to do anything

that's a great idea. So I got I got another one of those. I think I sent you the link that start nine is now supporting the open open llama lucky ticket ding dong. That's my favorite model LLM the luck of DECA ding dong LLM. When I inserted loaded it up, and, you know, first thing I do is put in

I grabbed stable diffusion the other day, because I was trying to have been playing around with the NVIDIA local LLM. So I grabbed this table diffusion went and I was like, Well, you know, maybe I'd like to mess around with a local image LLM. And I'm just trying to get my, you know, get my feel for how this stuff works. And it sucks. I mean, it's horrible. It makes the worst images have ever seen. I'm sure there's some I'm sure there's like 27 Different

you're not doing it right.

I'm holding it wrong. You're I mean, like it's your

it's awful. Your best said like, you're not a good PJ. Prop jockey.

Prom. As I was, I just gave us something simple. Like, I want to draw a picture of a dog in a sitting in a field of flowers or something like that. And it was like, complete it looked like a some sort of alien creature in It was awful. Yeah. Is this is not good tech. Well, I mean,

okay, and we need to get off of this in just a moment. But what you know, no agenda. We have no agenda art generator.com. And we have 30,000 images for you know, 1600. And what are we at 16 for 1600 42 episodes. And we have multiple artists always competing to create the album art during the live show that we then use for that episode. And ever since the AI our generators, it's been increasingly hard to find something that's good. Because

That yeah, I don't the all the image Ella limbs, they all have their own little flavor. In it's like they get you can tell, really, almost immediately which one it came from. You know, they. So you can say, Oh, well, that's mid journey. Oh, that's a dolly. That's this. Because they all just kind of see, I guess it's just the training set they use and the optimizing that they do, they all tend to look the same.

And for some reason, there's a reasonably large contingent of people who want to make podcasting as boring as possible to make the show notes all boring. Make your chapters boring. Make your art boring. And oh, I can't wait to just have aI generated voices so it's just all boring. Yeah, it's gonna be great. This creativity comes from the Lord our Creator people, not from an AI generator.

Speaking to JCD hit that y'all got a story the other day about a dog with a box on his head. My wife had there, where she grew up in South in South East Tennessee. There was a legendary dog named Jughead and Jughead got his head stuck he ran away and got to get his head stuck in a milk jug or not a milk jug of milk carton like some kind of rights like yes I'm gonna milk no it's not it's like a it's like a milk container or

I'm happy to hear that you listened all the way to the end to hear the good news story. This is very good. I like that.

No, I'm I listened. If I if I listened to an episode, I usually finish it. And then And like with I was talking with the own podcast indexer socialism earlier with somebody about advertising and versus V for V and all this kind of stuff. And I mean, I'm not anti advertising either. I listen all the way through the ads. I try. I try not to skip ads when I can. Even though I've got a download and I could and nobody would know but I still just feel like I need to know

if the ads are I like my hatless and pivot. I listened to the ads on that because they're their products that I probably won't buy and I always love listening to what's the what's the company that owns the software versioning system.

Software Version system, the

one that got hacked, the China basically has all of us want to look at it. So Atlassian Exactly. Atlassian and they own a couple of products. One of them is the isn't the the the versioning system the software?

Yeah. What's that? Yeah, like? JIRA, maybe?

JIRA. Yeah. Anyway, conflict Confluence. There you go. Okay. And so Atlassian advertised on their podcast all the time. With to me, you know, their technology show, they talk about all kinds of cyber attacks, but never about the one that involves their advertiser. Isn't that interesting?

Yes. Curious.

So that kind of stuff. bugs me. It's interesting. You bring that up, because I was talking to some, I've been doing a couple of interviews again, just to get out there and get some more 2.0 noise in the marketplace where I can tell you Yeah, Jesus in 2.0. Man, that's what I'm all about these days. Okay. But yeah, it's combover of champions. And so and, oh, what are we drinking?

This is a look, this is a Lacroix, I'm clearly speaking to JCD. Again, I'm clear on same. I know what I know exactly what JCD drinks, what he drinks, when he drinks it. It's whatever is the cheapest on sale that can be delivered from Amazon. That's the algorithm, because I'm on the same algorithm. Hashtag show beer. Exactly.

So and I find myself, you know, talking about RSS delivery. And just how it is the, the model for content delivery of the future. And this also comes a little bit into I talked again, to Zack from Indy hub, who is, you know, he's definitely retooling is going to get RSS feeds. He understands that he knows that he's a smart guy. And he's way ahead of the curve, because he already understands he and he comes to

I want to talk about a relatively new trend you reported on and that is consumers canceling their streaming subscriptions. Does that have to do with the price hikes we've seen introduced by a number of streaming services. So you see customers starting to get to a point where their streaming budget where they're realizing that it's approaching what cable used to be or just starting to feel really expensive and meaty. And so they're saying, What do I

she used the V word. Oh,

this this is exactly this is totally true. I've done this. I did this exact thing. Yesterday, we watched what was it? We watched a series on Netflix. I can't remember what it was right now. Watch the series on Netflix last month. And then we ended I noticed that Netflix had my card again. Because we had we had not been subscribed to it for gosh, almost a year. And then we renewed it to watch one show. Can you can see. And then I can end and so I hit my card again.

you will put yourself on a better streaming budget. Yeah.

Because if you don't, you'll end up with it's worse than cable if you if you don't watch it. That's so we you know, we we've kind of just kind of loosely said let's not let's try not to have more than, you know, 2025 bucks or 30 bucks a month because we cancelled our cable subscription. We had a cable subscription we cancelled that in 2004 and we have not had a cable subscription since then. So we were an early cord cutter. This

is very interesting because right away and this is always to be expected NAMM post in the boardroom? Nas VPN Plex. I like to pay for my content. None of those services offer you even the opportunity to pay for the content even on a voluntary basis. People say all the time hey man Get Plex give me my account. It's all this cool stuff for free. And I always say thank you really appreciate that. But I like to play pay for my content. It's kind of a Karma thing with me. You know, it's

Yeah, I feel kind of the same way. That's, that's what it's Yeah, I feel very similar. Because we buy, we buy a lot of stuff. And that's one reason why I want to keep my streaming low, is because we just, I just outright buy movies, and not necessarily the disk, but I'll just try them on

So it's now where to exact so we're talking about reverse value for value here. You know, people are like, oh, I want this series. So I'm gonna, I'm gonna subscribe to Netflix for a month, and then I'm gonna cancel, that's not good for Netflix, that's not good for their bottom line. They're not making then I don't know what it is. But I'm sure they have to have you for an X number of pay periods before you actually start to pay off. And then long term, it's just it's not going

there. I mean, services like Amazon Prime, for example, you can access a couple of other streaming services from that platform. Is there anyone right now trying to streamline the streaming process? So maybe someone like Margo can watch everything in one place? Yeah. So this is an interesting pain point. In the streaming world, it remains really fragmented. There are certainly companies like Amazon, YouTube, Apple to a

think, look at how far ahead, we are the head of these guys, people you know, wherever you get your podcast is powerful, it's powerful. And that means that you are using an app that works the way you want it to. And in many cases, if it doesn't work the way you want it to you can find the developer and make a suggestion, I despise the autoplay of Netflix and Hulu is doing it now sometimes to hate it. I'm always turning down the volume. You know, if I want to preview out, click for a

So let's talk about how companies are responding to such varied consumer behavior. Here's a really interesting example from Sam Rotenberg, who isn't in it for the visuals, Nathan G.: I tend to skew to shows that are more audibly interesting. As I'm walking around the house, I find myself listening to shows more often than I used to, instead of just sitting there and watching them. So I think this is really interesting, because we're not even talking about a consumer watching habit. We're talking

the content from the playout experience people. It's so painfully obvious, this

is true, but I hadn't win. So this young guy that works for me, I think he's 25. And I've learned so much from this guy, like about Gen Z, in in their behaviors about things. One thing I've one thing I've learned is it's tons of Gen Z. Uses subtitles.

The Oh, big time. Oh, yeah, this is this is I'm using them now. And we did Yeah. Some research on that and no agenda. Part of it is because of how sound is mixed these days. A lot of this makes for theater for Dolby 5.1. The center channel is often ignored for regular type of

viewing, as muddy, wet, muddy,

but also this has become because there's so much multiple screens going on. It's become a crutch that Gen Z and millennials and yeah, I'll even say Gen X has started to use, I grew up with subtitles in the Netherlands. So it's very comfortable for me. This is why I've always been we've been on transcripts from day one. People really love this, even when they're listening to something. It's a huge part of the experience. The

other thing it the other thing that he said was that he does exactly what she mentioned, he falls asleep. Yeah. Went to Netflix. And I'm like, How in the world can you do it? This doesn't make any sense. Whereas

lots of people fall asleep to a podcast. That's why many podcasts apps have the sleep timer. And unfortunately, even my wife sometimes it's you know, when I'm when I'm when I'm traveling, I like to listen to you so I can fall asleep like what this is. This is rude. She's

gonna train herself. She's around

Slovenia, and syphilis lethargy, this, I think is what it's called. So my conclusion from this is a couple of things. One, we're doing great people, we're doing great to carry out carry, we got something special going on here,

That that is definitely a UI thing. Because cast ematic for a V for V Enable Show. It puts it right there in front of you. It's not, it's not obtrusive, it's not intrusive. Excuse me. It's not intrusive, but it is, but it's not as a nice reminder and it doesn't get in the way but it's right there. And it'll tell you, you know, you're out. You're out of SATs, like you're,

that's another thing. That's another thing I really liked how fountain is doing it now. It's right there this little counter going, it doesn't make me feel bad. In fact, that makes me feel good for some reason. But I thought, well, if you're showing how many sets you're sending might not feel good, but I feel good. I feel good seeing that. Now, they also have a counter on the other side, which says you're earning

Yeah, I think I see what you're what you're talking about maybe the thing that underlies what it may be the underlying thing of what people are misinterpreting as a quote, move to video, you know, like that. There's these new sort of listener behaviors that are happening. They're clear, I mean, it's obvious there are new, there's new ways that people are consuming media. I mean, that we can't deny that

I have a new name. What did you you said it's just media over an RSS RSS feed. So instead of Nasir it's morph

what media over an arson yeah

more more more

we can we get can we get bitcoin VC funding easily

Hey Phoebe compare ABC CBS like yeah register the domain name dad. Okay, let

me see most yelling at us for leaving Nathan in the in the lobby.

Let's do that right now. Let's bring in our guest today because he has been in podcasting 2.0 for quite a while. In fact, I'll give you the brief history he created pod link which is bought by pod sites pod sites was bought by Spotify. Then they fired him. Since then he's gone on to create steno.fm transcribe.fm and has something new to announce today. We welcome to the podcast in Tupelo a board meeting in the boardroom. Nathan gathright. Howdy, howdy, howdy,

Yeah, but the Paramount Paramount is they're close to the end. Oh,

yeah. I mean, they've got Larry Ellison's kid buying up half of their assets.

Yeah, I mean, that they went all in on Paramount plus, and it was a saw, yikes. Yeah, it was bad. Nathan G.: Yeah, I think Sony is the legacy media player that has done the smart thing, which is they're just a content arms dealer to everybody else, they'll sell to Netflix, they'll sell to whoever. And I think a lot of these media companies are going to basically retreat to that position, give up that whatever their streaming services and go back to just selling to everybody else.

It's Gosh, man, you know, never came up in that conversation. Was roku.

Oh, they are? Yeah. You know, this, this is a hard thing in some ways, too. Because, like James posted the other day about, you know, I can't believe that. That stripe

when they're really just an app store, you know, the App Store. And that's it. They're like, they're like the iPhone of streaming apps. But without all the all the other stuff, just literally the App Store. So anyway,

Nathan, I'm about to click on this link. That I tweeted, yes.

Know what it does episodes dot F m, I want to take a look at this.

Okay. I clicked on it. And if it's a fancy

green logo, so it makes me feel like climate change right away. Nathan G.: It's more like a radioactive green. Ah, oh, it is? Yeah, it is kind of gooey. Yes. Let's see. Yes. waste sorting by popularity, save preferred podcasts apps live. What is this? Tell them tell us what this is Nathan. Yeah. So Nathan G.: after I sold pod link, I, you know, still wanted to keep working on it. But I, you know, was now a employee of pod sites. And so all my time really had to go to their

I'm on our show. Yeah, I'm listening. And then you and then it's got links to all the other apps that will also let you listen to the live stream. Nathan G.: Yeah. So if you click you know, if you click out to like the show level link, you can also click down into any of your old episode level links. And there's a lot more than six apps on those episodes or on the show level itself. I've got 30

that's this is really interesting. That's and now will it is

like paddling. It's like pod link for live Nathan G.: a lot. Yeah, life is just one feature, though. It's doing it at the show level, and at the regular episode level as well. So if you know if you're just a vanilla person who likes Apple podcast, you know, episodes.fm will just take you straight to the, you know, the chauffeur, any podcast on Apple podcast or the episode level link for any episode on Apple

So the idea is that, instead of using your podcast app, you go to episodes.fm. Nathan G.: Now, you'd still end up back in your own pocket, right, right. But but so if I just say I want to see pod news, weekly review. So I type that in click, and then I can play the latest episode right away. But I can't say I always want to listen to this on the overcast. And then it'll set that and so whenever I go back to episodes.fm, which is so that

And then in the in the Content link is so content link tag is an existing tag and your what you propose is as an enhancement to that basically, it's very, it's just a, it's a simple change, that just because you retracted your previous proposal, and now you've switched to just a a very simple change, which is allowing the content link to be in the item tag instead of just a live item tag. Nathan G.: Yeah, correct. So I want to I want to support it in

I limit it? So say I only want these to surface Nathan G.: right now? No, because I'm sort of like with this sort of cookie based model. I want visitors to you know, set that one cookie and then note that they can always go into their show, like can always trust that episodes FM will take

He's gonna do this challenge. Just for breakfast. Got this?

Yeah. Wow. That's cool, man. That's very cool. Congratulations. Nice. Thank you. Nice. Nice reveal. So what are we Dave now we just a promo show, and we got the buddy sprout guys want to promote their iOS app, you know, it's like, blueberry wants to promote his show. I mean, we're just like a regular regular show. Now. We're like the Tonight Show.

We should be getting a piece of the work for Nathan because he's not making any money. So Nathan G.: the one of the things I want to call out is the the OP three integration. So specifically, because podcasting 2.0 has op three, in their RSS feed, the sort order is based on podcasting. 2.0 is ranking?

Ah, all

right. So I don't understand that. Can you explain that Nathan G.: I go. So, you know, if you look at a Libsyn, like ranking of top apps, you know, Apple podcasts will be number one, and, you know, on like pod news and pod news, podcast pages, maybe like filter out the apps that aren't relevant for

us about the search. How are you? How are you implementing this search. Nathan G.: So at the top level, the search is just doing iTunes search, because a lot of these platforms really rely on the iTunes ID as their link, like you cannot link to an overcast page without a show having an iTunes ID, things like that. So I want to make that better. But right now, it's just using the iTunes look up to find these shows. But then it's queering, the podcast index for most of the data.

So let me let me see it says, so let me ask you this. So are you doing this in this op? Three? Check? Are you doing that in real time? Yeah, cuz the line. Okay, the live stream? I mean, that's, that must be happening is happening now. Nathan G.: Yeah. Like, the OP three check is really kind of just to sort the apps. It's not deciding what apps to to. It doesn't have like the episodes specific link for pod verse.

we have so so I go to podcast and 2.0. It shows pod verse at the top than Apple podcasts Pocket Casts. This is based upon the OP three data. Yes. Nathan G.: So it's the OP three data combined with the the user agent of the device that you're on. So if you view this exact same page on an Android phone or an iPhone or Mac, the sort order is all going to be slightly different. To do that

back now, very interesting. Nathan G.: Yeah, yeah, Spurlock released some new API's for me this week that basically let you get the global ranking of apps for a given user agent or for a given device. So on Android phones, they're still you know, downloads that are being attributed to Apple podcast. Maybe they're listening in the web player. Maybe it's apps. Oh, that's fascinating. Stealing Apple podcast is user age and living thing.

So it's

different Elma my

web browser brave. I get pod verse Apple podcasts Pocket Casts G Potter player FM, on my Android also brave fountain pod verse podcast, attic antenna pod podcast guru. This is dynamite. Man. This is very interesting.

And I'm on the iPhone. So I get fountain pod verse, overcast podcast, Guru castbox.

Overcast does show up on my list, which is impossible on the Android but it's way down the list. So that's you broke it. Nathan G.: I don't I don't hide. I don't hide any hide anything. Yeah, I got Yeah, they all just get shuffled further down the page, if they don't have a significant market share on that device type. Fabulous.

I love it. And I'm assuming that for the live stuff that you've probably you've probably just got, do you have hard coded just the apps the support live and then you just shuffle them? According to what the order is? is in mobi? Three. Nathan G.: Yeah, definitely. Okay, okay. How's this? So amazing, man, it's

really cool. How strim scribd.fm doing? You know, it's Nathan G.: not quite taken off. I think it's essentially just like a wrapper around the deep Graham transcription service. But let's do pay in Satoshi. So I haven't really been able to devote, you know, more resources to figuring out what else it could become, besides just that, you know, it hasn't paid for, you know, its own domain name, just yet.fm domains are pricier than people are willing to pay SATs for transcripts. But

I got any kind of got Sherlock to but Apple podcast transcript. Yeah. Nathan G.: It, but it also supports a lightning payment API. So you can without even using the interface. It's called the l 402. API, which is basically, you know, provide a URL to a piece of audio and ask, like, Hey, I'd like to transcribe this, I look at the duration, I generate an invoice, I send that back to you, you, you know, pay that invoice and send send back like sort of like proof of payment with a second

Oh, cool. Very cool.

Can we talk? Can we talk about the follow tag? Yes. The so what and what had happened is, you know, we had this, I guess we had this idea of putting content links, or excuse me, you had proposed putting content links into the feed for all the different places where a show would live. So for all the spot, Spotify tags, Spotify links, I mean, all these different places. You can either watch the show is

like Link tree for podcasts.

VC give that guy some money. Nathan G.: I did talk to the link tree CEO. Soon after I sold pod Lincoln. He was like, Oh, we were kind of interested. And they ended up acquiring song, the dot link, which eventually themselves a couple years after I started paddling, opened up pods dot link, and I was like, Oh, I really relate to the party if you're if you're having to go buy pods. Wow, it just seems it just seems like a it just seems like a good idea to deliver that as part of this as tied to the

I don't know, meta data drama was pretty big, as far as I'm concerned

till this week, as well. And then we had some face melting, you know, nobody got muted or blocked that I know of, but, but the country tag almost became that to everybody's like, this sucks, you know, like, Okay, well, people have such, like, intense, like, feelings about the country tag. And I was like, Okay, it's Benjamin Bellamy. You know, he wanted, he wanted this. And it's basically just the country of origin. It's just tagging the feed with the country of origin that the

Yeah, that's crazy. To me. Nathan G.: I think the problem is, most podcast apps don't really have a use for that. But if you look at Apple podcasts, they have a storefront that's unique for every single show. So their discover, you know, homepage, to get you into new shows is precisely divided along those lines. And that's never

I understand the the hesitancy about the country tag or the that's not the right word unders understand the understand people that look may look at it and say that's a useless tag. I'm sympathetic to that. But at the same time, like I can see it from the other side, too, because to us for like for me, I, I I don't this tag does not excite me in the least. But that's because the US has a gigantic, I mean, dominance within podcasting. I mean, like, there's just it's so what if

do. Yeah. Yeah.

So if you're in Kazakhstan, and you've only and there's only 100 podcasts in the entire country. Yeah.

You want exclusion is good for exclusionary searches. Yeah.

And it's, it kind of puts you, it identifies you in this local, I mean, the same thing that I Potter did I mean, everything is separated by geographic region, I don't know there's a little bit of a, I think the bigger your podcasts, zone is, for lack of a better term, then the less meaningful this this is to you. But the smaller your community, it, I can see this being pretty meaningful. And I'm really not

tree tag and create new ones that don't exist.

Yeah, I agree. And some of these are some of these are visionary things that that they look they're really ambitious in what they want. And so you have this sort of like trickle trickle trickle and who knows maybe five years from now all of a sudden this may book a specific use case comes up a specific app begins to use this in a neat way and then lots of people do it. I mean, look at what just happened with transcripts not transcripts was a successful tag from the

jump on a block you block you. Yeah, Dave, I don't want to be the party pooper here, but it's 148. And you have a heart out because you are a single handedly taking care of tax returns for all of the state of Alabama's commercial sector. Yes.

Okay, yeah, we want to thank some people. Yeah,

well, yeah, actually, that we can kind of do a, a two prong thing here because we're getting a lot of live booths. And some of them are responsive to the conversation. So we'll we'll kick it off with that. And I want to thank Steven B for testing whatever he's testing during the show because it makes it sound very active. He's testing the split kits soundboard different sounds for SATs.

There's a lot of pew pew

he's a big pew pew anonymous with a row of ducks. 2222 Thank you very much. So Stephen B is sending all kinds of amounts. He's testing something with a soundboard which sounds exciting. Chad F 2222. He says hearing a lot of pews just want to feel included. Pew pressure. Whoo. Pew pressure. I like that. Sam Sethi column 5000 SATs Colin, try tag. Colin on show try tag is step one. Great for analytics. Also

move on moving on. Nathan G.: There are more apps in the ecosystem than just podcast players episodes FM is now one there's other services out there and we're going to use this tag and it's not for the podcast players themselves it's for getting listeners to you the way that in the way that episodes FM is a podcast app link tree will you know true fans will always be on that list. Is a funnel is a fun as a podcast funnel. Yeah

1000 SATs from Dobby das he says Happy 25th Birthday RSS Yeah, that's right. It is 21st birthday of RSS. Another 5000 from San Ceci we do want to use the transcribe.fm love l dot 402 Like Adam though I need to link speaker link to person tag

Oh, let's see we've got we got a couple of pay pals. We get and they're both real. They're related. There is a

they're in a relationship.

They're in a relationship for three $300 from the boys at blueberry the boys and girls I believe. Oh, thank you.

Sakala 20 is blades on am Paula.

Thank you.

There is no see there's no yeah, there's a note. The note is go podcasting.

I gotcha. I gotcha, gotcha, gotcha. Nice

and a $30 a month new subscription from Todd and Robin new media show.

Oh, thank you boys. Appreciate that. Yeah. I feel bad that we rag on him.

Now that I know,

hey, new media show we tagged them. Yeah.

Thanks. Thanks for that, Rob. I mean, I appreciate that. Todd from Northern Virginia says big central Richards 11111 podcast index website says Dave, I'm fascinated by the beef milkshake. Could you spend 30 seconds to explain what it is and most importantly, why 30 is the I don't need 30 seconds. It is the it is three ice cubes. This is in a blender. Three Ice cubes. A cup of milk. A scoop of

he just says boost. Thank you very much. Boost.

Another one from Jean Everett 8888. And he says that's the fountain he says boost boost boost. Yes, yes. Yes. Boost boost boost. 3333 from Jean Everis as boost.

I'm running out.

He's on fire. He's like a countdown or something. He's doing like it like three to one. I'm afraid something's gonna happen on the next hack my computer. Mere Mortals podcast 2222 roadex. Their true friends. True fans. He says app development must be hard. It is isn't it Nathan? I was showcasing V for V music at my BTC meetup. And some people tried searching by category. Others wanted to play right away. Others look for non V for V artists at regrow my hair just

my job is. Hey, how can we doesn't do this? Yep.

Or you're like, you're like, Oh, I never thought I never even thought that this, that they would try to type that into this then. Nathan G.: My, my, my favorite, that's a that's a classic sort of, you know, user research problem where a designer will like oh, and then they'll do this, they'll do this. And I'm like, great. Let's put it in front of some people. Like let's

I do think that that's great. I Nathan G.: lean a lot into that when I am designing to say, you know, the user is going to expect this to behave this way. I'm going to, like use that to my advantage.

That needs to be a teacher of podcasting. 2.0 misaligned expectations Jean been 20 to 22 He says yesterday if I think sharing the data for an LLM is fine. Okay, well, cool. Yes. I gave it to him. Yeah.

That's a very famous company. Actually. It's

we can't say it they don't they want to keep it on the download. So I didn't say anything. No, you know, we can say the name. Wow. Yeah, I asked specifically, and I was like, alright, and they were like, no, let's not say that. Oh, okay. Do you never 5555 they found and he says boost boost boost. Yeah, this is a countdown to get we got a 7777 There's gotta be a 6666 in here somewhere. I probably that was dangerously close to the mark of say, oh, no, no, no. Mere Mortals podcast

All right. Thank you. You are trusted. Yes.

Thank and Thank you Jean Everett for that 4444 boost of the see and there it is 6666 There it is. He says booster to

Yes, I always say boost the toot read it was it. Retweet the tweet booster to slash the ex? Na.

Oh, and here we go. delimiter commentator, a blogger 23,000 SATs through fountain. He says howdy David Adam. Please inform your audience by visiting my cartoon blog at www dot CSB dot lol and encourage them to follow me on Twitter or x.com at CSB. All followers will have the privilege of asking me up to three questions daily. You see is

a rare, rare self promotion. rare one.

What a special privilege.

Second prize six questions

let's see. Oh,

we have a late late comer both booths from Jay Moon 10,033 sets. He says I was going to tally boost you but I looked at the fees. Nevermind. Yes. Thank you. Yeah,

you feel you know, oh, this is great. I sent so I sent my I sent my brother in law. He he did my personal taxes. So I was like well let me acid let me pay you. He's like go you don't have to pay me. I was like, No, I'm gonna pay you. I said let me let me just send you some bitcoin. And he was like, Okay, sure. So I got into that he got on the strike app. And then so and I sent it to him I sent him like $200 with a

sorry. Buy more buy more. It's up above 70 Again, so really?

Like this is this is where this is where you your natural

great isn't a great, don't you love? Oh,

see? Did you get the one from chyron

blueberry said 2222 the venue we're streaming from Taylor sound is gonna get set up with their own RSS feed to release concerts on Okay, great. That's good. That's what he was talking about. Nice.

Okay. See, I'm trying to make sure that I get I think was that I think I had some I think I had some come in. After. Yeah, we came this came in after the delimiter I think

I didn't see anything after the delimiter I can double check but

I got one from debased ghost. I don't have that one. Can the music and this is 11,000 says Can the music in the podcast index be made available to DJ in the same way SoundCloud? Title and Apple music tracks are bonus points. If a recorded DJ set automatically timestamps tracks to polish and music podcast with song links. Double Dog points of algorithm enabled streaming sets while DJing in the app will mean yeah, all this is yeah, it's all possible. Yeah, yeah, for sure.

But is he asking for a DJing app that allows you to DJ and mix stuff?

I don't know Maybe you can tell us more way

yes, the longer boost with a higher amount earlier

and then we had to know another one from Karen 2022. I think these are just ones that I missed. Now I love the two of you together analyzing the high level POC stuff helps make sense of things that are distracting and making a more active effort to support v for the projects like blueberry show, book testing true fans and chatting with App devs. Like Jason I believe Eric D for V will win regardless but don't want my complacency to demoralize actual builders and

devs. There you go. That's what we need a lot more of that thinking.

And we got some monthlies. We get Christopher hyperbaric $10 Thank you, Christopher. Mitch Downey $10 run for cover Mitch heads down. Terry Keller $5 Chris Cowan $5 Damon cast Jack $15 Paul Saltzman $22.22 Yaren Rosenstein $1 Jerry Derek J. Vickery, the best name in podcasting. $21, Jeremy gerdts, $5 and Michael Hall $5.50. And that's our group.

Thank you all for supporting podcasting 2.0 You're not just supporting the podcast, but you're really supporting the entire project. Dave and I get none of this, we just put it onto the node for opening up channels for people who need liquidity. Hit me up if you need that on podcast, index dot social, I just got another request. So make sure you do that. That's what it's there for. And if you go to podcast index.org down at the bottom, there's two red donate buttons

We're gonna launch

my Tech's this season day job so it's a deadline day to day so I gotta get back to race. No

worries. All right. Nathan, have yourself a great weekend. I'm sure you come on after somebody buys this and then fires. So we'll be seeing you soon. No doubt. Dave take care of the corporations. They're in Alabama. Thank you very much boardroom and everybody have a great weekend. Thanks, guys. See you. Okay, all right, brothers. We'll be back next Friday right here podcasting 2.0 to bring you all the latest it's going down the past to present the future and the now of podcasting.

You have been listening to podcasting 2.0 Visit podcast index.org for more information.

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right. I'm holding it wrong.