
Oh, podcasting 2.0 for September 15 2023, episode 146 We got analytics. Oh, oh, guess we're back once again time for a board meeting, the official board meeting of podcasting 2.0 in the only boardroom that can calculate your taxes twice a year. That's right. Everything happening at podcast index.org, the podcast namespace, all the goings on in
the wizardry podcast index dot social. I'm Adam curry here in the heart of the Texas Hill Country and in Alabama, the man who spits out RSS JSON and OPML with a single breath say hello to my friend on the other end ladies and gentlemen Mr. De

breathe and Opie

breathe in and he's breathing fine OPML file

this Hey, shoot what the crap just,

oh, wait, don't tell me we're going to do another 15 minutes of road caster?

No, no, that is not happening. Oh, I know what I did accidentally hit that started put something on top of my keyboard and I accidentally hit the print screen and it took a photo of the screen like with this camera shutter noise

it's it's it's amazing that that actually works on on Linux. You're running Linux, I'm sure right? Ubuntu. Yeah, yeah, even on Linux Mint. i The other day I hit the by accident hit the print screen on my Surface go version two. And it took a screenshot it just brought up the actual screen screenshot application and shot it I was quite surprised

when it goes like in the good like whites the screen. I mean, it's the as the whole thing. It's like you just took a picture. I can hear

whatever you're drinking is fizzing in my ear. What are you drinking? Like this? Yes. What is it? That's not a beef milkshake. Come on now.

It's not it's a polar Selter Oh, calorie free.

calorie free. Okay. All right. I'm sure it's real healthy. We're trying to keep you alive. We're trying to keep you alive. Dave. Stop drinking that crap.

already. It's just It's just water is water with carbon in it. So I'm like destroying the planet.

Oh, man,

I'm literally eating. I'm taking in carbon and producing it at the same you are one ball of carbon. That's the whole idea. Eating

a beef milkshake. Nice. Nice, horrible nice. Is Dave the other day said hey, man, how you doing with beef milkshakes? Yeah. Yeah, got it. Is it good to remind myself to have a salad? From time to time?

That's what you That's what I said. You said Harry as the beef go. And I was like, Yeah, that's exactly what you sound

like. Yeah. My whole life is surrounded by by carnivores. Now everyone here is on the carnivore diet. So Tina is on the carnivore diet. Our friends are on the carnivore diet. My buddies in Dallas strongly. It was like, you know, take the Greens group texting, texting pictures of their meat.

Don't say that. Text Hey, text me your meat.

I'm telling you. They send me all these pictures of meat and like and there's not you know, we go out to dinner and then everyone's like, well, what sides? Would you want? Adam? You're gonna have all of ours. Like, okay, and asparagus. And like the first the first 10 minutes of every dinner is about meat.

Well, Alex is mostly I think he's mostly protein too. I mean, I think this verse it's, it's healthy. What do you what do you eat besides meat? Potatoes. You're clearly not a carnivore.

I eat the beef with everybody. I mean, I love I love beef, but then I'll I like a potato. Sometimes, like little rice salad. You know? It's like, give me a little Oh, no, I'm keto. I mean, ketosis. Okay.

Okay, so here, here's this weird. So I have this, I have this theory that is completely unscientific, but that has never stopped me before.

Now just look at broadcasting. Yes, exactly. Yeah.

Yeah, no, I have no basis to believe this, but I don't care. So but I have this theory that you're that we we each have an ancestral and I hate this word, ancestral diet, that we have an ancestral sort of diet that that like so if I look at my lineage, and I say okay, so I'm like, I'm I'm super white by the way like, all of my family heritage comes from CAST basically white whales and

Oh, whales, the country. I'm sorry. Yeah, I thought you were like, whales. Yes, the low belly of a whale blubber.

It's all I mean, I'm like, the I have this theory that if you look at your heritage, and you say, Okay, what did my ancestors eat? That's probably what you should mostly be eating.

I have a similar theory. It's but it goes more towards what where you live to whatever ground you're working, walking on and where you live. The you should be eating from that ground in that that area. So Texas obviously beef. Yeah. I think I think yeah, I buy into that, you know, but that isn't that the whole keto thing is caveman.

Yeah, that goes way that goes too far back that goes that goes to

pre close. Yeah, I agree. Yeah, he's

like, if you go far back far enough, we're all really no, we all came from the same place. But if like if your heritage is from North Africa and mine is from Wales, yeah. We probably we, you could probably get away with eating more of something else, then I can't then I can't like, you know what I mean,

you know, what they say about whales, right. So God was, well, Wales is in the United Kingdom. And when I was flying there with my instructor UK is not that big. You can fly around, you know, in a day you get get a lot of it in and he would point down he said, see that there? That's Wales. He says, even if your engine is on fire, you do not land there. Why? Something? Something about the Brits and the Welsh it's something doesn't gel. I'm not sure what the issue is, but I
took it to heart so okay, man, you got it. Never gonna land.

Aim for the water. Yeah, it's just

just crashing, you know, just ditch it. And

I'm just in a pissy mood this week?

Well, I don't I know. We've been friends for over 12 years now. And I know your calendar and your count, like twice a year it gets crazy at your office and it's around corporate tax time, individual tax time, and there's probably someone there LLC date that does, you know, October, whatever. But September 15. Today is like the day I can't believe you've been doing the show,

though. Yeah. Okay. It's it's funny, because the day of the deadline is usually, you know, you're either done or you're not, you know, we kind of like, by that time most everybody's pretty much finishing up. So there's, there's a there's always a few emergencies, but it's usually by that time, everything's calm down. I just like, you know, I think I'm just aggravated by normal stuff. And then the podcast news this week, has just like, made it worse today. Well,
you know what it is this so stupid and aggravate. This is

the enemy The thief comes in, only to steal and kill. He's that. He's just trying to distract you. I had it this morning. Trying to distract you from the message. You know, I had a really emptiness in with staying with their sister for a few days. She comes back tomorrow. So I'm here with the dog. The dog didn't want to look at me the dogs by the door like

I can tell when Tina's go. I can tell when Tina has gone Oh, without without knowing that Tina has gone okay. Just by how you text.

Really? The nature of my texting? Wow. Yeah. And I

can't it's intangible. I don't know how to describe it to you. But I'm like you said Tina has gone on like, yeah, I already knew that.

Well, it is true that I've I've known you know, three times as long as I've known her. Now that's natural for know for you now longer, I'm sorry, four years longer.

Even tell you you've got there's a there's a certain stride. In your in your conversations.

Well, well, I there was just a whole bunch of stuff going on. And I'm like, no, no, I just gotta reset. Because I'm so I'm so so excited about the value for value music. And I've been playing it and people are emailing me saying, you know, you're right. I wake up in the morning, I have this these tunes in my head. And it's not stuff from the radio said yeah, this is exactly how it this is exactly what's happening. And I just, I keep busy, like being amazed by how repetition just,
you know, what do we have now? Maybe five, six, maybe eight value for value music podcasts? And I listened to all of them. That sounds about right. Yeah, I listened to all of them. And you hear this stuff like and you start humming it and it's like yeah, maybe I should play that on my show. And you play it and then now you've heard it three four times and now it's it's even Tina before she left she was singing some songs like hey, do you realize what you're saying?

Or else and worse for me I did a live stream the other day of Mitra of meeting like late like making some music and GarageBand and because it just got like it's gotten in my head I'm like oh, I've got some I've got some ideas for some tune.

Oh, anyway value for value music is bringing bringing the musician better in your back to the surface. I love it.

Yeah, and then I had to stop myself because I'm like, oh my god, I'm already doing 15 You know I can't I don't have time for this. So I better build on that. But but it I see what you mean by it gets in your head and you want to go with it.

So you decide do something more exciting like output and OPML version of the top 100 Because that is sexy.

It was exciting to me.

No, I'm not. I'm not being facetious. I saw wait JSON OPML RSS. Love it. The chart, it's exciting the way you the algo, you set up which is based upon number of booths I think, technically isn't. Can we just say based upon a number of events? isn't a one minute payment also included? Yeah. Which I think is fair is fair. I mean, it's I see people who are streaming 1000 SATs a minute. So it's Oh,

I bumped man up. I think I'm at five. I think I'm at 500. At least on one app. Yeah. I got so many apps. I can't keep track of.

Yeah, it's, it's really, yeah, it's if anything, I'm impatient. I'm like, Ah, we need this. We need that. And you know, and I know, and I know you're busy. So I don't want to inundate you like hey, why don't one thing I see is so anyway, so I'm looking at the top 100 podcasts index dot top, and John
Ross is up on top. And this is a seven day rolling average, I see it start to take down I see his his his numbers go down a little bit, then all of a sudden this morning, MC Costello blows past them goes from number two to number one, she was number one, she went down the number two. So it's this real. It's like a real time representation of what is actually happening in podcasts, music, podcasts. And I just love it. And this also this other
stuff pops up. And then I see what was it down here at the bottom. And then I see that, you know, Joe Martin, someone must have played Joe Martin on a playlist. Because he got like, one play one, play one play one play. And then that got me

to thinking funny to see that. No, I

love it. That way. I love it. And then then it got me thinking like, Ellen beach.com, I don't know if it's, if it's an I've been using lm beach.com, which really, it's even built, he's built a pretty good app there. You know, and you connect it to even on the phone, I could connect it to my Alby wallet.
And so I just say, after I finished playing a song stream, 1000 SATs and I can boost while you know 10 a booster Graham while I'm listening, and like this should this should kind of be the the playlist maker and people should be able to submit the playlist that they put together to the index as a podcast of songs. I'll step back for the enthusiasm. Don't want it to get on my face.

Yeah, no, I know. I agree that so that's the playlists. That's why I wanted to go here next, because I thought you had another thought to go there. But that that's, I mean, that's where this is headed. His playlist is playlist sharing. So start starting with the chart. But then if you can, I mean, obviously, what's next is some sort of share your OPML style thing, right? Well

hear me out. Hear me out? Is it not valid for a playlist to be in the index? As a podcast?

Yes, for sure. That's what that thing is. That's what that bill,

okay. All right. But so I should be able to search and say give me Dave's playlist. And should end? Yes. And now is there a medium equals playlist? Do we have something like that? Or does it go in as medium? Because I don't know if it should go in as the medium tag being music or?

I don't know. No? Okay. Well, this is good. It is. So I thought You thought you already had sort of the concept of this, it'd be good to explain it. So the medium is for the playlist. Let me let me step back for a second. So what I did was I took the chart, the data that builds the HTML chart, and it just basically, in made an output other than formats than just HTML is still all the it's the same data, right? So now it's now it outputs an HTML chart. An OPML chart. The OPML
chart contain is is a standard feed live feed. Bull would you call it what do they call it an OPML parlor? scription list? subscription list. Thank you. Okay, so it's a standard format, compliance, open compliant OPML subscription list with the podcast namespace added to the to the XML so that we can also put in a couple of extra attributes like the GU ID

which is which and remind me to come back to oh my goodness, I just I'm sorry, I just opened up the OPML in freedom controller did pull it in. Oh, yeah. Oh, bro. But when I click on OK, it just now just shows me the titles don't want to click on it. There's nothing nothing's active. It has a little It does feed icon as well. Oh, yeah. Yeah, but no, when you click on it doesn't do anything.

Does it not expand? No. Okay, it's probably because it's sucking in just the feet. It's

the identity. That doesn't matter. I was just excited for a second. I'm sorry. You can still be excited. I'm no longer excited about that. Oh, wait to be excited.

Man, I'm so since I'm your way. So you have the OPML feed subscription list. Is, is there now? Now. And then also the same data is building an RSS playlist. So to my knowledge, this is the first time that there's been a playlist James may have done this, but I'm not sure. So

when you say playlist is that just like a podcast feed with enclosures?

It is an RSS feed that uses instead of items that he uses remote items, Oh, snap.

Yes.

Medium that there is not music. The medium is music. L. So me music list. Okay. There's a corresponding list version. Yes. So this is a meet this. This is a playlist of music episode references now for

like, extra credit. This extra credit class, this will be beautiful. Because this is what I've learned from the the sorted state of the music music industrial complex. It would be beautiful. If a music a medium equals music l feed could have a value block for the Creator. So that someone who puts together a playlist, a popular playlist gets their 5% or whatever it is, while the music is playing. It does. It's

got it. It's got a valuable.

Love you Dave Jones.

You know what's missing from the HTML? I'm just now looking at the chart. What's missing is references to those other two formats.

Yes, I intuitively I just went to V for V Music dot OPML. Because I I know you remember 12 years. So I'm like, Okay, I know where this is hiding. You're missing those references. Really what what not to make it go completely crazy. I'm not sure how this would look in in any of the other formats. But when I go to the chart, and I see daydreamer, we I know
we've talked about it, I want to click on that. And I want to open a sub page that shows me and booster grams and shows me what other podcasts that has been played on in the past seven days, whatever our timeframe is. That now that that would be now you have mega discovery.

Mega discovery. Yes.

And those MD, Mike my delta omega. I know it's a whole bunch of other stuff. I know it's it's like beauty stuff that maybe someone else can do this. Maybe not database work, right? You got to pull from the database.

Nobody else is gonna do this because I can barely do it. I just can't even understand my own crap that nobody else can

see that's going to bring people in because then they want to see the booster gram they send. And then when they see that, like oh, hey, this song that I boosted played on this other podcast. Let me listen to that podcast. Oh, here's another bunch of cool songs. So now you're which brings me to? And we I may have asked this question before. So it may may be really stupid because it's a recursive type question. Is it possible to have a remote item reference a remote item?

Wait, yeah, I felt like we talked about this before. I mean, technically, yes. Is a good idea and not give me

what happens here. Here's, here's, here's what I was thinking. Because we're seeing is, I'm not sure it means like

having an HTML reader is like having an HTTP redirect that redirects back to itself. Like, you can end up in a loop. And like, technically, you can do it but you hear like,

here he was my thinking. And this may this may be just a stupid bridge I'm trying to create to solve a couple of issues. But could you have a let's say there's a piece of software that just does wallets and splits. Okay, but you want to reference that from your feed. So to make it easier for a lot of I think a lot of developers just a lot of different things. If let's say I'll be for instance, they had a split management system or any or wallet or it could be just a
standalone who revolute who manage wallets. T is trying to see some some place where you can go in and create a value block that I guess it doesn't make any difference. You know what it is I saw this, this video. Okay, and this video is been going around and I put it in the show notes is this. This dude has been working with Bjorn from Abba. And you know, the guy who has a very popular YouTube and he deconstructs music, and
the music industry. And he has this like studio with all his guitars against the wall, I think what the guy's name is, Rob, Rob's Yeah, something like Yeah, exactly, that's the guy. And so they sit down, and they're showing how convoluted the music business is. And this, so add the abbot guy, and this other Swedish guy that built this app, called session. And so all you have to do is you get the app, and it's connected to
the recording software. And so whenever you do even the smallest bit on a track anywhere, it automatically puts you in the in the system, it gets you all the, the you know, the like the equivalent of ISBN numbers you need for the big block black box that is the music industrial complex. And it's literally the title of the YouTube video is why musicians
are broken, how to fix it. And, and, and it shows you that and what is showing is this whole convoluted system, where you can have eight writers on one song and the software tracks at all. And I'm looking at it and go, that's literally splits.
Literally, they McCall it splits it, you split the split this year, like we have all of this, except we don't have to link out to this whole, you know, this whole system of collections and, and you know, strong arming and nonprofits that really invest your money before they pay it to you in 48 months, all this, this weird stuff. I'm just thinking, how can we simplify that for
musicians? So it becomes obvious. And then now that I'm saying I'm like, we just need to explain it better on the systems that are hosting content, I guess, because I'm very frustrated with wavelength that they don't have splits. I'll just say it upfront. It's frustrating to me because it's
it's not showing the power of the system. That's only taking the artists halfway and saying you know, oh, look, you know, you can get paid but it doesn't say we're taking over the whole convoluted system and bringing it into a simple transparent published contract that any of the participants can look at at any time with with money going directly from people enjoying the music that people who created it. I guess that's where it's coming from, like how can we circumvent that system? Get
around it because I'm so disappointed. I guessed that it's not not there yet.

That you know, that's that's in line with the whole that's in line with the whole frustration I've had this week with all the what frustrated me this week was the digit just the whole digital ad supported. Podcasts, industrial complex bullcrap. That was hilarious.

If no one's making money. No one's paying money to the creators. They're stealing it. They've all these deals that were made with these networks all included guaranteed payouts, which are now they can't even make the guaranteed payout. It's crumbling.

Yeah, it's just fall. It's just falling apart. Yeah. And this is what gets me what gets me is the is the way that it's communicated.

Oh, yeah.

Can we just say, can we just simplify this and say, Look at look at any company. And if you if you really try your hardest to figure out how they make money, and you can't figure it out? They're not making money? Can we just can we just say that they probably don't know either? Yeah, if you can't figure it out, they probably can't figure it out, either. Or they're, you know, or they're embarrassed to tell you as you
do, just like this whole thing. The the advertising based podcast industrial complex lives in a bubble that they live in podcast conference world, their number, their numbers are so misleading, like this. So this just a couple of things popped out at me just from James's coverage this week in pod news.
smi data from guideline which captures agency invoicing data this is this is the crap that I hate these companies there's like 100 of these companies that all want to get into in the middle in in analyze your ad you know, do analytics and all this blue or analytics I like that Yeah. smi data from guideline which captures agency invoicing data says that podcast ad spend grew 57% in quarter two how now tell me how is That ething possible. Dropping. It says nearly one in four podcast
dollars were spent in the tech category. Okay. We know people in the tech category who

are scraping scraping by, yeah, who

you are, who runs successful shows with large audiences and who are hurting? How in God's name does this bullcrap fit with what I see with my eyeballs. But if you live in the podcast, conference bubble, or the divergent digital advertising conference bubble, you start over time to think that's actually what it really what reality?

Oh, yeah, it's true. It's yeah, it's creating a false premise,

you stop being able to see that the quote unquote industry is really just a collection of like, two strata of businesses.

Yeah. But it's such a small, it's such a young industry, we're only just getting started, though. It's your

20 year, yeah, you got a small group of established companies that are on top, they have market share and revenue and enough cash flow not to die. And then you have a much larger, like tier under that of startups, that that'll say anything necessary and produce any metrics necessary in order to be acquired by that high by that desk here, yes. And achieve an exit strategy or bullshit,

or there's a lot of people looking for funding right now. And so, you know, the, the appearances have to be kept up, while the funding round is ongoing. And I know several companies that are doing this right now, I mean, the most, the clearest signal to me, because it it is a quote, unquote, free market is podcast, one stock price that really showed me everything I needed to know. And I think the the coverage has
been incorrect. You know, they, they then would they, it wasn't a, it was a spin out not an initial public offering in the classic sense where they raised 100, or several 100 million dollars, now they spun it out. So it was already stocked that existed. And I just put part of it into a into a separate entity, and it was priced at $8. And the the true value is really
about $2.70 where it is right now. And I just want to I want people to understand when you go public, and you and so there's there was people holding stock at a value of $8 in a drop down to 270. And, you know, people might have purchased that stock for five, you know, in pre pre rounds or in employee stock
options, compensation. So this is severely underwater. In fact, it's so bad that the from what I can calculate and it's a little murky, the actual intrinsic value of the company based upon its income is is more than the actual stock so this is telling you that this is there's lying going on here

that you're saying the book value of their assets

book value. Yeah, correct. Correct. Correct.

And that's, that's something they write Yeah,

and it just makes it makes me very unhappy people, the employees who have stock options probably at a lower strike price than the $8 but I don't think it's under three and I've been there I mean, I have literally been there with a with my own IPO we went the first day went from $7 to 725 and then had a slide down to the fours and worked for two years almost really hard and reporting numbers and being proud we were profitable one penny but we were profitable and you know and
eventually wound up going to you know 1314 But it's really really hard and it just shows that there's no belief in in this particular sector no belief and and the same goes for the Spotify is the comparable you know the stories are everywhere. Now, I don't think it's properly reported but

I'll have to give it to James he he made it so this cast media podcast one coverage he a fairly stated you know, in I think it was in today's newsletter that, you know, hey, this is not an isolated incident. This is there's there's this is happening all over. And and he's right. I mean, you have people that Nielsen is laying off 1000 people you know, but hey CPMs are strong. Casper cast media implode is

selling a B You see an ESPN but hey hey media is doing well. Yes.

How about the CPMs I mean like the rev the cat the Cass media dudes like revenues per download fell off a cliff you know but then we get this other thing that says you know host reads you're doing great in PR laid off their whole podcast crew but downloads are up

on Spotify laid off their entire podcast group.

Yeah, it should be no but so but hey, the script ball squad cast so everything's great. It's this. This is all just a bunch of exit strategy. Everyone's talking Yes, the podcast industrial complex is just a navel gazing exit seeker the Silicon Valley hang on in there. They're in they're all using this like this other big story this week. That was annoying was the like this arts AI and Clara toss the two
companies I'd never heard of. So I go looking into one of these there everybody was all hot and bothered to tell you to declare toss acquired arts a I like, Okay, another exit strategy bullcrap thing, I'm sure. So go look into, like, what do they do? Oh, it's tracking pixels, there going to be attribution. You know, an attribution is so accurate because, you know, we're everybody likes to add, you know, MGM is like you sent me that article, MGM is now claiming the their ransomware
breach was now it's the run now is not Russian. He's attribution attribution. Everybody wants. So like, this is all just a bunch of what what the RSA? I think it's, it's a tracking pixel. That's what that's that's their whole business is a tracking pixel. And it's a bunch of stalker level. Crap. And I hate it. I hate all of it. We'll just admit that Spotify that just didn't mid Spotify came in with a billion dollars. Yeah. Distorted everybody's decision making process. In the podcast
industrial complex. The podcasting industry is not fundamentally different than it was five years ago, before Spotify came in here. A high roller showed up and everybody got greedy. Yes. At the end of story. Failure. Yes.

And that's why people say it's a very young industry, because they really go back and say, well, it's really only been going since 2016. And it really got rolling with Joe Rogan. But yeah, it's all based on exits. It's all based on exits, and we're in we're in a, we're in an interesting spot right now. With value for value. Okay, let me step back and say one thing I've said all the time, because I did it, I went through this curve. And it wasn't just early or anything
like that. In fact, podcasting was front page news everywhere. In 2007 2008. It got snowed under once the YouTube acquisition happened because it was $2 billion. No one's No, that's all everyone cared about, let alone what would it cost Google to keep that running? until they finally had some revenue going? You cannot monetize the network. I've said it time and time again, it does not work. This is an inherently decentralized medium. Can you as an individual podcaster make a
living with advertising? Yes, most definitely. But it's only going to work. If you have direct contact with the advertiser. They understand what you do. They're a part of either your community, I've always seen it kind of like bridesmaid magazine. I think host reads are the only way it really works. And it's dangerous, because you can lose, you can lose that one advertiser or those couple of advertisers. But it just has been proven, you ride the wave, you have to ride the wave the
wave up and you ride the wave. But it has been proven time and again, that you can't do it at scale. You can't then Spotify tried it at huge scale, put a billion dollars into it. Everyone Everyone agrees it failed. And there's there's all kinds of reasons that that happens. The main one, I think is that they they distorted the whole business model by paying exorbitant prices for creators and producers and had to man yo had Neumann mics and, like, that's not the model. Now. It
just doesn't work that way. Now, I think, above tech podcast, you know, they were doing really, really well and they had mainly Linode as their as their sponsor. I think everything else went kind of went by the wayside. This was you know, was minor in what it was doing. And then Linode gets purchased. People change, you know, so you know, you still have to run a business. Not everybody has the right to earn money for their
podcast. In fact, I would say 95% of most podcasts are not outstanding products, but they may be very valuable for you Community for your club for your, for your school, whatever it is, that can be extremely valuable. But trying to run it like a replacement for the media business. It won't work. It's been how many times do we have to say it won't work that way?

Yeah, well, Somebody contacted me this week, and somebody we know and said that, you know, they've got a longtime advertiser that's, you know, supports them really well. And now they're wanting to use one of these ad ad tracking analytics companies to put their one to put a like a prefix. Yeah. into their, into their down. Yeah, they want metrics.
They want metric. They want metrics in that. And so, you know, this person was like, hey, you know, I'm a little bothered by this, because our, our, our podcast audience is very privacy focused. That's, that's one of the things that we talk about a lot on our podcast. And now I'm being asked to put in this creepy tracking stuff in here. And and I don't know, but, but if I don't do it, then I may lose the sponsor. Like, I hate
all of this crap. It's all so gross. Yes, I mean, the in you know, you have these, you can tell, but you can tell because the companies that are focused on this, they don't play ball with podcasting. 2.0.

No, because they need closed systems for attribution.

Yeah, and that, but they will tell you all day long people like a cast, they will say all day long. We're open for open podcasting, open podcasting, open podcasting. No, your marketing company, your digital advertising company, and you're not playing, you're not doing anything with furthering the open podcast RSS specifications. Don't act like you are because you're not here you are. You're in it to sell ads, just like ever, just like all these other companies are no
different than any of these other companies. You just claim to be because everybody's like, Oh, great, that's awesome. But there's no if you don't ever do anything, then it's all just empty words.

Well, none of them are making money. None of the networks that I know of see as becoming your blog are actually pointed to you said this network is making money. But okay, maybe. I'm not so sure about what that means. But there's so many dynamics in a in a podcast network, that that just don't work in a business sense. And that's because anybody can reach the network. There's no, it only works when it's linear time
based media, like cable or broadcast television. It only works when it's behind a paywall, and you see more and more podcasts going behind paywalls for so called premium content that this thing has always bothered me. What you're listening to now is crap. Pay me for the good stuff. Yes. It's like what a drug dealer? I mean, what is this? This is Frank, and the good stuff is behind the paywall. So none of that is is
honest, none of it is good. A very small handful of people will still only make the money and really for the listeners, it limits the choice. I can't even I can't have 25 subscriptions. Can

I'm already having to make decisions already. And I've only got, you know, four or five of these things. And I'm already like, Okay, I'll get like, what if I want to replace one with another, I have to make a decision, like paywalls paywalls, don't do what people think they do. know, they, they aren't what you think they are, they only stop the people that wouldn't have paid you anyway, from listening,

which is the same as value for value, you're not going to get everybody to send you value, it's only going to be three or 4%. It may be the same three or 4%. Who would pay for it. But it's amazing. If you ask someone to subscribe, and it's $5 a month, that same person probably would have given you 15 If you just ask them, for you for them to help you out. That's my experience.

They had that long conversation on the accidental tech podcast the other day about their advertising being down and what you know, what do we do? Do we increase the price of the subscription? You know, and I was like, no, no, no, no, no. Take the lid off. Just take the proper, the proper solution to this is not to raise the floor. But to take off the ceiling. You know you don't don't like don't raise the floor up so that you exclude even more people. Take the ceiling off. Let people pay
whatever they want. You're gonna have some you're gonna have some people that will that will only pay you 234 Or five bucks a month, or when or whenever they want. But you're going to have you're going to have some small percentage that's going to pay you way, way more than In the $8 you're charging for your pay wall. It's it's just like the pay wall just doesn't function the way people think people think that the pay wall is a
solution to give them like a stable monthly income. But it can't the street look at the streaming videos look at the streaming video channels like Netflix, Paramount Max, yeah, they are, there's, there's a subscription churn that's happening, people are bailing out, it's not, it's not going to make you any more stable than you would than it would if you just did value for value disabil the stability is a is a it's a fog, it's a myth, your your value for value, where you just
open it up and say you just pay me whatever you want. That that is that's gonna give you more rev is gonna give you more income, and less of this bailout stuff where you constantly have to manage these memberships and all this and it's gonna less it's gonna be so much less frustrating to your audience.

That said, I think there I'm gonna go back to music for a moment because there is a this opportunity of music and podcasts is so large is so huge that everybody can benefit artists first and foremost, and I think we'll see a free market develop between the wallet switching. So if you have a playlist, I can see where someone has a very popular playlist and they put their wallet share their wallet switching share at 10% instead of 5% because they just they
just bring in that much value if you're on that list. I can see the same working for podcast right now everyone kind of has it at 95% for the artist but together we can completely replaced two industries at once the music discovery industry which is radio playlists algorithms, to a degree perhaps YouTube and the music industry itself and and the proof here is that there is no difference between what we're doing and what radio is whether you're playing one song and your
podcast just because you like it because your your your a God cast or you do a sermon and you play a worship song. Whether you're you know whether you're doing full on like music, radio stuff, everybody can win and then the world wants it. We are typically very behind I see RSS blue. Dobby does a great job on on getting music to upload but I want to warn everybody for something. And so this is what got me down a little bit this
morning and then I realized that this was the enemy's work. So I wrote an article for Bitcoin magazine for the paper Bitcoin magazine. And the latest episode latest edition has come out and my article is not in it. What I've been informed is there instead is an article called Gimme Shelter withdrawing the music industry by Craig Deutsch. And in it is everything wave Lake boost Joe Martin everything except podcasting. 2.0 Any mention of what we're doing? Really? Yeah, I have not read it
myself. So but um, so But I already understand what happened there.

And this is a bunch of I'm not mad,

I'm not mad. I'm not mad. I'm not mad I am. I think it's great because it brings attention to what we're doing. But we have to realize that there are venture capital funded companies who believe believe that it is just people going to a website and clicking booths that is making this happen. And we have the data to show that that's not true. It's coming from these podcasts that that are switching wallets, in the podcast. And that's what's getting the big boost and mainly
from live podcast. I mean, behind the schemes, all the blueberry stuff, this is where it's all coming from, you know, booster gram ball, and this is what is exciting and because it's so good. You're seeing an industrial complex that is that is trained and is been built that who come from an industry naturally trying to do what they know and that is recreate the industry but they're doing it poorly. So in as much as I love
what wavelike has done. Not having Blitz, and, you know, I don't know if it's coming, I hear it's on on the roadmap, but I hear I hear, you know, more talk about noster than I hear about, you know, something that's actually working, which is okay.

You know, I mean, but you know, and, and on noster you get stuff like the Fiat Jas rant about how horrible RSS is and it needs to go away. I'm like, this, this is all so stupid. Because the the RSS based podcast ecosystem is a 20 year mature, content delivery system that already works you have, there's nothing to build people. There's nothing there to
build, it's built, it already functions. And you're gonna throw all of that away, and go into this relay based noster thing that we don't even have the time note, you can't even figure out, you don't even know whether your posts are on one relay or another. This is all so stupid, is the bit I love Bitcoin as a protocol. And as a as a specification, and as a currency. But the people within the Bitcoin world can be just as toxic as anybody else. They aggravate the crap out of me.
And they are not this this benevolent, you know, own freedom loving people. They're just as Vc addicted as everybody else.

Correct. And right now, there's only one VC in that world. And and that's Jack Dorsey. Yeah, he's he is the VC. So what I realized from this is, we have to go back to the same way we started with value for value for podcasting, we have to
evangelize it. I know that what I what I want is I want to communicate to our hosting partners in crime, that this is not taken care of, by, you know, one or two websites that allow you to upload some music half ass and, you know, and, and, you know, there's all kinds of things that haven't been thought through, like, Why does Ainslie Costello have three RSS feeds instead of one, you know, is that the way it's built? Is that the way it's communicated, you know, all things that don't make
a lot of sense. I'm glad that all of it makes its way into the index. I'm super appreciative that it's all RSS based, but the opportunity is, is walking past because I can just see the meetings or not, you know, it's like I or whatever, you know, where's what we desperately need right now today, is we need hosting companies to enable people to add remote items in their feed. And I know it's like you got to sit down, you got to
be wrap your head around it. But if we and I'm sure RSS blue seems to be ahead of the curve, but even Dolby das like Nah, I'm not there yet. And we have all the API's, you can ping podcast index, to search for a song and then add it to like, Okay, I played a song at five minutes and 30 seconds, here's the name of the song, I can see it already in my mind, in the publishing interface, click, it's added and the remote item is added into your feed. That's, that's the tool that we need.
And until we get a groundswell of that, you're gonna see failure, the failure of artists being disappointed putting music up not getting a lot of traction, because we literally can't create enough podcast to build the industry. That is that is, it's I mean, I'm sticking my tongue out. I'm licking the cherry. I taste it. I can taste it. Right there. It's right. It's right there. Thank

you for that image. Yes, yeah.

And the to be fair, we have great tools, we have sovereign feeds, we have split kit, but that's obviously overkill for most people who just want to do a music based podcast or want to add one song into their existing podcast. That's that's the low hanging fruit. Hey, you can play this song and share the share the value with the artist just by clicking on this button typing in the song and hitting go add it to your podcast, that's literally all that it would take
just to have that would increase everybody's value everybody. And and, you know, this is very typical. The media has grabbed on to what the media knows is old school way the old fashioned way thinking that tipping is working somehow. And, and there's going to be attention and money flowing toward it. And that's what that's exactly what the enemy does is trying to distract us and get us all mad about it. But I want to pivot.
And I want to appeal once again to the hosting partners. And I will work and be in any meeting just like we do with value for value and or even any, any part of the namespace will will talk with your team, I will talk with your team. So we can get this implemented. Because the opportunity is enormous. The amount of tracks being added on a daily basis is mind blowing.
The quality of the music is is off the chart. It is in fact, every single song that I'm playing our hits, and people are singing these in their head when they wake up in the morning. This is this is a new uptake for podcasting. That has not existed you most podcasts don't have music, turn on the radio, do you hear the difference? This is what we can do. We can completely create new industries that anybody can benefit from if they just want to play in the open system.

Yeah, so you know, I mentioned I think I mentioned last week, you know, audio books is next. Absolutely. Meat and medium equals medium equals audio book you have. So look at what's in the index, we have hundreds of feeds, from Librivox and independent contributors to opening a two that have recorded audio books, hundreds and hundreds and hundreds. One good audio podcast based audio book app, yeah, yeah, we'll blow the
doors off. And then you add a value block in it. And now they're not just doing it for free now they can get some some value. Yeah. And it just exactly the same as music. This, this is the the pod the RSS ecosystem is so rich, and so beautifully constructed. And and so fully functional as it is today. All it takes is little tweaks to get to blow this just blow the lid
off these things. Yeah. And it made that that is I would encourage I really would, I would encourage people to stop trying to please stop trying to reinvent things and just in Look around you. So our RSS, RSS is is free. It's open. It's well supported. It's got it's just XML so every there's got a million libraries that already work with it. It's it's simple to to wrap your head around. And it there is absolutely no reason to ignore it as a distribution mechanism.

I'm gonna I'm gonna tell you this the first hosting company because I mean right now I'm promoting sovereign feeds and split kit, which is it's just daunting. It's daunting for people but the early adopters are coming in and I'm promoting their shows as much as possible. But the first hosting company that enables this for music, I am going to bring 1000s of new customers to your door 1000s I promise you the first the first 500 will be frustrated radio DJs because I got I've got him
sending me their shows. Here's my show. I don't understand what to do. I how do I do the wallet switching technology What do I do? Can you do it for me? Yeah, I'll create a feed all hosted for you. Adam curry does not scale but I will bring 1000s of new customers to your door. And if you add music to it, I will bring 10s of 1000s of new customers to you do I want to hear James Cridland say this
week? Could 50,000 new podcasts were created with music on Buzzsprout now that's the kind of stuff that we that is that is for the taking here for the taking nearly everything we do oh there's not a lot of new podcasts being created. It's down Yeah. Hello. This is your new market. The tam is endless. I love saying Tam. What is Tam? total addressable market? No, that's a VC word. I slipped it in on you didn't I? This is the
opportunity. This is the opportunity and you know what artists they will also pay they will pay for a good wallet for good for a good to see their booster grams to you know to really get a good experience and to be able to manage their music be able to change things, reorder things. Put you know have a feed that contains layer bricks, and all of this Why are you laughing? Why you're after?

The trolls are

I surprised too much. So, the API is there, it's all there. In fact, I'm gonna go into you know, I use em air list for, for my system, which is this German guy is closed source, but he has just one guy and his whole community,

this your, your entire okay, this is the entire the entire Adam curry stack is is is a series of software by quote this one guy might be a German guy. He's just the German the German guy.

Yes, yeah, that's right. Yeah, and I'm just trying to tie all of these little one guy outfits together to make one thing. And so, you know, I realized that here, I have this beautiful playout system, and it has a REST API. And I want it to query the index. So I can do a search, find the song and play it and drag it right into my playout system, instead of finding the song going to the index, downloading the song naming the song, you know, then dragging it into the playout
system. I mean, this is the kind of stuff that that brings magic, once you have their disc jockeys using the software, once they see oh, I can tie in this whole this whole category of music and why wouldn't this thing output an RSS feed or, or the value time split block all of this stuff? I can see it in front of me. Anyway, this is a big so this is a big, big, big market.

Okay, so what What tool do you need in in in their list?

Forget about me. I don't I don't want to I don't want to complicate things. I'm covered. Okay, I can use the Split kid. It all works. You know, I got to jump through hoops and the extra hand while I'm doing the live show. And that's just a touch myself, because I'm so excited. But really

what Jeff, who's saying that song by the way,

to vinyls, the vinyls. When I think about you, I touch myself. Yeah. And we're there and I just want one one hosting company to be able to query the index for the song that someone played in their in their show during the during the publish process. Oh, you played a song? What was it? This is the song. When did you play it at this at this time? It's not it's not that hard. Make it a part of the chapters process. You could even do that perhaps. And then boom, pulling the remote item.
It's all there. You're good to go. And, and suddenly you have people knocking down your door who are like, Hey, I hear from Adam curry that this is the place I can do my music podcast show. That's it. And and then maybe although I'm big fan of the of the sovereign hosting, and I love the community, Steven Bella, setting up with the music side project, I adore it. I really do. It's so beautiful. And it's so tailored. I mean, there's your example right there. Steven Steven takes a
piece of that he's got his own business going. He's smart. He's taking a piece of the value block was suggested even I don't think he's taking it. He's saying hey, would you put us in for 5% He's going to beat you but it's gonna take it's gonna take a long time if the hosting companies just sit around and don't do anything. Because it's you know, it's complicated or whatever wave legs got it covered or noster No, no,

I feel bad I brought bitchiness to the show today.

No, no it's not everything is good. Wave Lake is good. It's all good.

It's just the Bitcoin the Bitcoin bro fast is not good. I'm done with that grab the the Bitcoin. So you know like Pura Vida, bro economy economy I hate that crap. I'm totally done with it. I'm just I'm just so fed up with the whole thing. Well, well nice of them not publishing your article and instead publishing some VC VC back scratch article. That is That's very frustrating. Today

Yeah, but this but I'm, I'm it's forgiven. It's okay. I understand. It's actually good. I see it as a good thing because it brings attention, but I want our community to understand that the opportunity is there. Let's not just let it slip away and then only be harder to get back each time. The artists are excited. I'm getting people send. I have I use pod page for carrying the keeper for histogram ball, some
friends of mine use it. And, and I've never ever, ever received any kind of feedback from it has an automatic like you can fill in a message a feedback form has a contact form. And I didn't even know it worked there, but you just fill in your email address, you fill out a message and there's no subject and all of a sudden, I have five emails a day through this contact form, saying, hey, music Yeah, hey, can I can you play my track on your show? I'm like, No, but if you go to music side
project.com wavelength.com. And now I'm adding RSS blue.com send me the link once it's uploaded, and then I'll take it into consideration. Five a Day. And he even got one mom was like, hey, my son. He's been working on this for a long time. And and I have uploaded his music to wave Lake, could you take it into consideration for your show?

Did you? Did you tell her go put it on noster?

No, I didn't. So when I these are signals, these are big signals that I'm getting. And I'm very excited about it. I just, it's what we do here is we have to, you know, evangelize in this case. Like, here's what, you know, and use words like wallet switching technology, you know, instead of value time split. You know, these are these are things that that trigger people go oh, in fact, our long lost data yo, Roy
from breeze had a nice chat with him. No. And I said, Roy, let me tell you what's going on. Because he's been doing stuff he's busy. He had no idea was happening. And and he's I know what he said, I love Roy. I said, Roy, this was happening. Value time split magic wall wallet, switching technology, music on feeds value for value. And he said, You know, I've been thinking what to do with the breeze? Because, you know, they're they're really going towards a lightning service
provider model. And, you know, that's for him to explain what he's doing. And maybe we should have him on the show. Or we will. He said, Adam, what you're talking about here? I'm going to do it, because you were right about podcasting. And I was very on the fence about it. But you were so convincing. So that's why he put podcasting in the breeze and breeze still is still used for for podcasts for value for value podcast. He said I'm gonna do it. And I said, you know, boy, why don't you blow it
out? You know, why don't you really make it like, like what fountains doing? Found doing some interesting stuff with their new music tab. You hear is

when Roy when Roy says he's gonna do so

he does it? Oh, he does it. Yeah. And, you know, it's like the the fountain music tab is is phenomenal. I mean, I have a lot of feedback on it. But, you know, technically, you now have subscribe to an artist feed. In fact, now I can add songs to my music library. I can create playlists from it. But also when something new shows up from an artist, it's going to show up in my music tab under that artists just like a cool just like a podcast. Now it's exciting. A couple

of things that we need though, this. So let's talk about needs here.

I need a good spanking is what I need.

Now you're baiting I so sorry. So we need lyric, we need lyrics, um, in the form of transcripts. So in a music medium podcast, the transcript becomes lyrics. And we need more of that that is so and so that's one thing. There's I don't see I don't think I see any of that out there yet.

What's fun and funny. If you look at booster grand ball, and you're looking at and you look at the transcript while the show was playing, my transcript is actually transcribing the song lyrics as it goes along.
Although I would think it would actually as a remote item, he would bring that information in I have a feeling that remote items are just bringing in value blocks title a closure I don't think they're bringing in the full Monty and there's discussions to be had there of course, because you know, you don't want to bring in chapters if you have chapters.

If you had lyric if you had the JSON you know word by word. granular level timestamping format of transcript Yeah, then I mean yeah, that's that's like full on bouncing ball. Yep. Yeah, karaoke. So karaoke style. Yeah, you can get you can go all the way with that thing. We need that we also need the liner notes. Yeah, just RIP in the description music side

project is all over this, by the way, Steven Bell has all that. And if I can just say, Ellen beats is my favorite app. Ellen beats.com has everything. It has music shows that I can listen to. It has recommended music that is new. It has the top 100 It has a search function. The only thing as a as a small side note is when I'm on the recommended tab, or I'm on the Search tab and I click something I listen, I go back, it scrolls all the way to the top, it doesn't remember
where I was. Other than that, an outstanding music app. I've created playlists. I you know, I I've never I don't listen, I've never even listened to music for the past 20 years. And now I'm creating playlists. That's why I want to export this playlist, you know, like I click this and it's in and I want to see who's listening to my playlist. I mean, I'm my mind's exploding.

Yeah, we're, we're working on trying to figure out how those playlists can contain a little bit of metadata, but not so because what you get in a playlist currently for the for the music l medium, oh, what you get is just a list just a list of remote items with with good references. You don't get like, you know, title author. All right, right. Right. Right. You don't get all that which, which is, so it's doing its job
properly. But you know, then Steven bass said yesterday, you know, this, I'm gonna have this in the, if a playlist has 100 songs on it, I'm gonna have to make 100 I'm gonna have to do 100 resolving resolvers.

Right, this is a technical issue that you you've been thinking about. Yeah, and so

they, you know, the original idea was, these are, it's like DNS, or if I mean, you're gonna, you're gonna resolve this GUID, find the feed URL, and all the metadata that goes with it, because the GUID can change. So really, I mean, technically speaking, it is doing its job as you know, but then Alex said well, why don't we we could put some metadata in there and then put expand the remote on tag with like a TTL. So after a certain amount of time, right right, it's time to
limiter that it's out of date. Yeah, like maybe go look it up again and go check this

idea Yeah, I all my TTL is 10 minutes.

DNS Yeah, you're tight you run tight ship over there.

So I hate it whenever I go in like I'm going to add something to my like a CNAME or something and then set to an hour and if I screw it up and only have to wait a whole hour or so like No, no, no, no one minute one minute tight baby tight.

Back in the old days, man the details on DNS records were like, you know, minimum like eight hours sometimes you know, yeah.

And then you had to call the client and say the DNS is propagating,

propagating in every sysadmin Evers like, Oh, you just got to wait for it to propagate it could take a couple of days and you have no idea you just believes bullshit and the whole thing, but that the other thing is is the Ainsley Costello interview that Sam did on the pod news show

See, this was a perfect opportunity for wallet switching there you know it's like interviews Oh, my god man. The interview shows I can't wait for interview shows.

Well the let me we since we're we're already doing it when we have guests on this show we give them a split right but I'm not a value time split

split right but I'm talking about the value time split for instance Sure, sure. As we are about to demonstrate because I thought felt it was way overdue for the pod sage to select a song to play on the podcasting 2.0 show better known as the boardroom in that and now we're you were already anticipating this question or I was

I had one locked in I was I was ready to get one in the chamber

but you want to tell us what we're going to listen to here

we're gonna listen to heaven knows by somebody be arrived have

a ride day right so here's what Dave said he said Why yes, I do have a song ready. It's a little heavy though. Really. Baby Musa?
way we saw create You? Right break carried out

Yeah, that's what we call a hard out right there I want to point out mess

me up is the band. The band is called it.

Eero hero? Yeah, um, yeah, I want to point out that the awesome work that is happening here. So the minute I played the song minute I hit start, I hit the activate button in my playlist on the split kit, which means the wallet switches in real time and it also makes a little mark for me. So when I go back, I can import that into sovereign feeds for the for the
feed. This there's a something called the Split kit relay, which immediately spit out the title of the song, a link to where it lives in a link to the live the live split kit interface so you can listen to the show live. I mean, that's, that's, that's an IRC bot or whatever. That is bad ass.

So okay, what, let's do an analysis here what what's left what is yet to be built and not? Not on the hosting company side? Clearly they have work to do. What is what's left to be built? Specifically for me? And what what do I need to do with the chart? Or with anything else?

Okay. It goes hand in hand. My my wish list is the chart is booster grams and what podcast this was played on. Because that will that will only make more people want to make music podcasts. And when you have more music, podcasts, there's more places your music can get played. That That to me
is discovery. That to me is growing. Growing a market growing an industry growing a market is really what it you know, it's a it's an open, it's an open space where everybody is sharing songs while sharing value because my biggest fear is to get people playing songs on podcasts and and there'll be no wallet switching and it's just going to be disappointment. That's my biggest fear. Really not too worried. I mean, hey, you know what, God bless him I hope noster and zaps adds a lot
of value. I really do. I hope a lot and I think there's a place for not for noster the social network but I think there's a real place for for noster based identity that can be you know, you can own your own audience and your own noster chat room. There's all kinds of stuff that I can see but that's not what we do. We do RSS stuff. So I want to focus on what we do. And

I hope the overall noster ecosystem gives a lot of value to music I hope this specific people with within the nostril ecosystem that hate and denigrate RSS I hope they get gonorrhea

No I'm just not going to go along with that day

that it's unnecessary

you really don't mean that you really don't You don't mean that I know I don't mean that you don't mean that

I just don't I just don't like the idea that in order for for for the in order for my stuff to win your you have to lose that mentality. I hate that.

I haven't seen that that much lately. So it's still out there.

We read we read that thing from Theo Jeff last week. I don't remember on the show that booster group is somebody linked to it in the booster gram and it was just this tirade about RSS and how stupid it was podcasting that that? I think I can't get that out of my head.

No, I think it's just nah. Okay, come close. All right, turn up your headphones Dave. I'm going to read you have this evil demon be gone be gone and Austin demon be gone. You don't have to worry about that's just people who are ignorant and don't understand. They don't know what we're doing. And you know that they're just as frustrated as everybody else. But they they have had their eye on a different solution and haven't seen what we're doing. That's all that is. It's just
it's ignorance. It's okay. Now, the beauty is every single Nastar person I'm with sam se doing is actually beautiful. He's enabling so that you can send a zap through pod fans. And then it turns into a boost. And it splits up and everything. I mean, you know, it's a bridge,

but just protective of the people, we got to get a group of people who have done who have worked their butts off for three years to create to create a system that is pumping value into the Lightning Network. That they are the RSS the stuff podcasting 2.0 in the podcast ecosystem, is pushing lightning payments in a way that no other single thing is at all. There was a time there was there was a point in time, where I would say more than 50% of the Lightning Network traffic was us.

You know what's so funny about that? And you look at did someone put that on podcast index dot social, Bitcoin, the Bitcoin Conference? And they said, look at all these great companies that are doing stuff with lightning and we're not on it. No, it was like

literally more than 50% of the Lightning Network transaction volume was they just they act like we don't even exist.

They don't know. They don't they don't know writing. Nah, don't Don't let it bother you, brother. Really? Because we're building from the inside out. We're like, we're like this alien this growing in their stomach is gonna open up. Yeah, but that's it. You know, it took podcasting itself. It took a good wow, what did it take? 10 years, almost, almost, maybe 12 years before it really blew mainstream, you know, and blue onto the mainstream with Yeah, it was some flukes. It's
just, it's what it is. It doesn't matter because the Vout that's like DeVore I can I were talking about no agenda. No, as you do, as we do, we have reach. Or we got really, we not just have reached, like, almost a million people, but we have quality people. And we do value for value. But what we don't do is video. And because we don't do video, because let's be honest, who wants to see two old dudes? As with headphones on,
you know, one of them's teresting half the time. It's like no one wants to see that crap no more, but maybe they do. I don't know. But because of it. It doesn't matter what podcasts are mentioned in the news, politics, comedy deconstruction space, if I can call that we're never ever mentioned. Never. Never. And we won't be because we've just built our own little thing. And, and, and it's beautiful. And we both have nice
lives and we love our our producers. And and I'm not maybe I used to be many, many years ago, frustrated that we weren't, you know, being talked about or you know, one on the front of iTunes, but then I look around us and I have this, this there's hundreds of 1000s of people who I've never met, who I now know there's 100,000 more that I don't know of who are listening who are out there is you know, what is what is the incessant needs to be writing some wave? No, it just builds expectation.
And, and pressure. Whereas now, I do my show twice a week. I love it. I love my work. I don't feel like it's work. I get rewarded for what I do by people who truly appreciate it. That's it. That's life. That's life, man. That's what you want.

You've taught youth. This has been like therapy today. You've talked to me, though. You've, you've talked me down. You're right. I'm glad I no longer I no longer wish for gonorrhea on anybody. No, no, don't. I wish

maybe jbsa on their nose but not gonorrhea. You know, just like a beat

on various places, but not no longer wish horrible diseases on these people. And I hope the Jeff has a nice dinner as a significant other.

But that that is that is the switch I made and and it's it's just as weird as asking people to donate or support what you're doing it especially coming from mainstream. It's, it's completely the antithesis. But I'll tell you what, I'd rather be asking people to support what I'm doing in any manner, because they love what they're hearing,
then have to do an ad for legacy box. And I said like, No, it's 100 or have to worry or have to do a meeting that was really, that's really our main thing is we hate doing meeting and I want to meet with a client and the clients gonna be like, well, you know, I didn't like to use gonorrhea. So you know, we're really, we're gonna pull our ads back for a couple of weeks until you calm

down. That's not brand safe. That's no no,

I don't I don't want AI scanning my transcripts to see if I'm brand safe. None of that stuff I don't want I don't want Yes.

The only salvation of that is you most people can't spell Gunga Rhea gonna be in?

We'll see how the transcript does. Does, you know obviously it's like, you know, I don't want to have to be given 30% to Apple or or, you know, 10 15% the Patreon or even to pay pal really, you know, I want I want Stephen bell to make a piece I want to Todd Cochran to make a piece I want. I want you know, I want to the day right? You know, IRA to me, I want everyone to everyone wins in our system. Everybody wins. Everybody wins. There's no losers in 2.0 There's only
winners in value for value. Everybody. Everybody can tell a secret. Yes. Yes. That's that it's it's Dare I say it's godly. It is. It is absolutely beautiful is how human beings were built and engineered to function together. It really is. I really

I needed this. I needed this because Sam's building great stuff. Yes. It's building great stuff. Eric p p is doing the Lord's work

on on health. Up to date. Yes, he is. Yes, he is.

He is He has put in a GitHub action just today, they will automatically push to Docker build the image, cross platform, build the cross platform image of arm 64 and AMD 64. And post the image to Docker Hub beautifully can be easily more easily update, push updates to Umbral and start in I don't know a start nine uses Docker Hub. I'm assuming it does. I

have no idea how it works. I don't know. I do.

Yeah, I mean, like this. There's, I mean, stuffs getting built. I mean, I mean yeah, I mean, look, look at look at happy, I'm happy.

Look at look at these bots in the IRC chat. I mean, all of this stuff. It just builds and IPFS all this stuff that's being this is our ecosystem. And we're at we're a snow slow roll and snowball just going down and I hope to bring some established people along with us. Now that's it. But what we're seeing now there's another snowball coming and it's musicians. And they've been waiting for something they've been they have been the literal but of the industry. They have
been completely ripped off jerked around lied to. I mean, come on. How many streams that I have? Are you kidding me?

That's like how many hits did my website gets exactly

exactly.

When coerce

it to get they've been coerced into scamming and cheating and using all these shady services and, and it's not about it's so bad that they don't care about money. They're used to not getting money. Now there's value I've always said Sats are bigger than stats. You know when you when you just look at your your lb wallet or whatever it is you're using and use a blip blip blip you just see a couple SATs coming in boom. There's a thought I was an amen someone sent me a boost. It
makes you feel good. It makes you feel whole makes you feel like a human and a human on the other end, not some, you know, stream click farm somewhere but someone who actually is I wake up in the morning, because a lot of things I do first, but then I will open up the podcasting, podcast index wallet. And I'll just look and say, Oh, wow, this very moment, because I see one set one set one set, I see oh, there's 25 people listening to a
podcast or a song right now. And they are rewarding that person or that crew with value, and then rewarding us for facilitating it. It feels good.

Yeah. So one other thing is, did you see the the proposal that that I posted about pinning an item? Yes, I did you see this?

I did? I did. I did

see it. Yeah. Okay. So this, this originated with a discussion on buzz cast by Kevin in them about this feature and Spotify, where they get rid of these pinned items. So you can like pin an episode to the top of the list. So when a new subscriber subscribes to your podcast. Now, this episode is sort of up top because you consider this like the the entry point this is this. This is the one episode where you're like,
it is sort of like 100.5 or whatever that episode. Y'all used to have no agenda where you're like, Yeah,

this is the explainer the explainer. Yes, exactly.

Yeah, like this is the best place to start. So the for episode for episodic for not things that aren't like season based. So the they were like, well, this is like easy to do in the open in namespace. So, you know, we did it as proposed it. This would work very well in music is also fellow interview with Sam, she mentioned that a lot of the music injury, they're going away from albums and just going to singles basically just dropping, dropping tracks.

So you can say this is the hot one I want. This is the drop I want you to pay attention to.

Yeah, this is the one I want to pin right now. Because when you subscribe to me or my feed or of of tracks or whatever this is, this is the one that I want to be at the top. Like it could for a while it could be, you know, cherry on top, and then maybe as daydream or whatever Ainsley wants to be sort of the intro track that she thinks best represents her music right now. So I think I think it's a good, I think it fits well in both the podcast, spoken word, traditional podcast,
medium, and also the music medium. And you could have, you could have the same thing like you can imagine audiobooks you could have, and I'm trying to get my mind to start thinking this way. Whenever there's a new feature. I'm trying to force myself to think, Okay, how would this feature look in other mediums? Like just think, Okay, here's a feature, it works well for podcasting, spoken word podcasting. What would would This feature also be? Would it cross over well into audio book
music, film, blah, blah, blah, blah, blah. And I think this one does, because I use imagine audiobooks. Let's say you have a book of short stories. Which one? Do you want to be the top? Right? You know, like, is there one that you think is a good intro? Or something like that? So anyway, that's, I think that I think stuff like that is how we go forward, sort of in parallel with all the mediums sort of like

it's an important feature. It's a very important thing. Yeah, I totally see it. Totally.

Yeah. So but just the just that larger idea of, we're no longer just building for spoken word, podcasting. Now we're building for other things, too. Yep. And it does, it doesn't mean that every feature has to be equally applicable to all the others. But I think if if if you're building something for one, and then you say, Okay, well, could this apply to also music and audiobooks?

Right? We got to think that way. We got to start thinking that way.

Yeah, you're like, Okay, well, this actually could, it could, but only if we add this new attribute that that gives it a little tweak. Well, then we add that we add the attribute. We do we do that, you know, we do the next thing.

Yeah, I love it. Shall we? What are what are you on time today? Are you on? Get back to the office on time? Yeah, schedule. Let me yeah, let me thank a couple For people that have been boosted live since we'll be doing the show give you a little time to set up your your papers. Get your papers in order 7777 A nice oh, I should have had this ready a nice to striper booths from Sir TJ the raffle and where do you boost that from he boosted that from podcast guru which is nice.
It does not yet have a a logo in my helipad, but I know that's coming yet. Dave Jones boosted 2112 I'm just gonna guess that was for the track that we played. It was Yeah. meters 2500 Music boost and 50,000 SATs from Carolyn boosting this heavy song dig in this one. Can you put links in IRC please? Well, lovely Carolyn. The split kit did that for you was put right in probably around the same time you boosted Mr. Robot 1006 Great
choice de value for value music. A boob donation from Mr. Como eight oh a Dave agree five by five about Nastar is a toxic VC playground that Bitcoiners thinks zaps will save the world. break break Adam not surprising shit coin VC magazine would do that. David Bailey is clueless about V for V edits basics. Thank you gents for busting through the podcast industrial complex. Now, again, I bless everybody I want everyone to win
or whatever they want to do is good. I will support them. Clip custodian 12345 love his lip Thank you clip custodian then Sir Brian of London 35,784 Because it's a new year. That's right. Rosh Hashanah the year 5784 hence the boost amount Shana Tovah. from Israel Happy New Year. Shana Tova I think is it showing up to have I think is the way pronounce it? That's right. It's it's the new year we have apples and honey. Yeah, with our Jewish friends.

I've never had a hive Gabby mean to me. I'm just ever

that's true. 1111 short row of Asako satchel Richards East Side Tony I'm starting to help onboard artists to podcasting 2.0 By hosting content for them. I host the artist album Songs and artwork for a six slash 94 split. Artists get 94% of the split interesting choice. I like it. No cost of the artists instant payments. Any artist interested in collaborating? Email me? One Eastside [email protected] Number one East Side [email protected].

This is a scissor infomercial. I like it

is the business this Eastside Tony gets it. It's like hey, I can do this. It's not easy to artists need hand holding sometimes. I will do it for you. Beautiful. Oh, good. Blueberry new music show debuted last night homegrown hits featuring Dame DeLorean Mary Kate Ultra and Daisy B Cooper melodic crew that is, this is the only music 2.0 show with enough balls to play exclusively self hosted music is called home
grown hits. Alright, so let me hold on a second. I just want to copy the URL there because that's something I want to listen to. I listened to every single new show. I'm very nice. Okay,

he added it to the chart, this special chart? Calculators

Oh, yes, very good. Tone record 12345 pre boosting for all this exceptional work occurring over the past few weeks eluding all with scissors in hand. Thank you, sir. Then we have a Chris You know, 12345 Thank you, uh, Chris, you know, it's beautiful. I want to create my own playlist to share with friends and get them into V for V music. It would be a searchable feed that updates each time I make a new playlist.
I can easily do this with my music side project. I would still maintain all original splits to the artists, how do I best avoid gunking up searches with duplicate search results for songs such as searches in lm beats.com or other music players? Good question. That'd be the last one I got on my list. What do we want to answer that? Dave? Do you understand the problem here?

I think I do. But it's we will figure that out as we go through the process of getting music medium and music l Rhea remote items pulled into the to the index. So we'll we'll do that in a way that were probably just exclude them from search. Yeah, not exclude the playlist from search, but exclude the, you know the contents of the playlist. Yes, sir. So you're not duping stuff. It's, I don't think it'll be a problem. It's not a problem.

Before we get into thanking some more people. This is a value for value podcast, which means if you get any value from the work that's being done here, if you get any value from this podcast, send it back. However, you can time talent or treasure. As you can tell a lot of time and talent is being put into this entire project by a cast of 1000s we love treasure you can go to podcast index.org. Down at the bottom there's two
red buttons donate buttons. I She haven't looked at the tally coin and while people always said hey, I want to send you on coin Bitcoin then you got a tally coin and once again, we haven't had anything there since the 10th of July. But there's also a PayPal link for your Fiat fun coupons, but we really like you to go to podcast apps.com and grab one of the value for value podcast apps, almost every single one of them does it at this point, as far as I know, and you can boost to your
heart's content. And I want to congratulate fountain on 100,000 I think they call them comments or messages but I think I would say the majority of those are boosts booster grams and again, May a culpa I was wrong. In the beginning I thought that surfacing booster grams would be a bad idea that it would deteriorate the value and I stand corrected once again just want to reiterate it's a great idea to surface booster grams I
love it. It makes it feel like there's you can build community around these booster grams and I wish more apps did it

i i love Oscar he's a great guy I've spoken to him many times and it just congratulations I mean he's just done some great work with found it II took on a very difficult task right out of the gate being vie for V focused and you know running running with scissors full bore hosting wallets and all this stuff it was a hard thing to do and I just got a lot of I got mad respect for the see we got we got oh we got to pay
we got one Pay Pal yay. We got from the team at blueberry says go podcasting for the blueberry team $250

podcast. Thank you Thank you team a blueberry I love that and it's separate from Todd by the way that is the team I think who agree that okay, we're gonna support the index and we appreciate them

as a we've got some booster grams we got in the morning says that I sound terrible with the new audio and he says you 100 Sound 100% Sound like a robot. It's hard to listen to.

Is that a new boost or an old boost? That is

a boost from September the eighth at four o'clock PM.

Maybe he was drinkin because you sounded great on the last show. You sound like a robot at all as you sound.

I'd listen. I listened back to the show and it sounded great. Yeah, I

mean, yeah, maybe when you put it in someone's head, you know, it's like I sound like a robot then people hear you like a robot. Maybe not. Maybe it's subliminal.

Well gene ever had boosted 5000 status and he said, today's audio is a bit distracting, but it's not horribly bad as some everyone else commented, good show. Regardless, interest is not. This is not great feedback. I don't.

I'm telling you if you tell someone like yeah, my audio is not good. People will hear it is not good.

audio sounds great.

Man, your audio. I mean, it's like it's like velvet in my ears. Dave

is he doesn't want it just like why?

Why? It's like fine wine. It's like a chocolate ice cream.

Gene been 2222 He says I'm like y'all Adam. I don't come close to my bandwidth cap on Linode each month, I'd happily donate my unused bandwidth. Good.

IPFS right. IPFS Yeah.

Yep. Joe Martin music 2100 SATs through fountain. No note. Thank you, Joe. My name is Joe Martin. So they Ryan Hirsch is working on working with Cameron to build like a remote IPFS management thing and the best I understand it. It's so that you can host your IPFS podcasting content on a node somewhere else but then manage it from a local local machine.

Oh, okay.

I think you might understand as you can manage it. I may be wrong, but I think it's like you could meant the the IPFS podcasting code is running like on your own polar star nine. But then the repository and IPFS daemon are in the cloud somewhere

and doesn't include a gateway the because I'm ready to I'm ready to host anyway. I want to be a gateway as soon as possible.

See is a anonymous 22 330 threes for cast? ematic No, no, thank you anonymous appreciate it mortals podcast. 4444 through fountain he says top 100 playlist would be amazing. I would 100% use that 100% Come on Dave say it again. You know you want to 100% 100,000%

I got another 100% 100% Lee

100%

Okay. We got to release the crack. Oh yeah. 100% Yeah.

Down under law. 100%

agree. I got a million of them. I got a million.

Becker vice chats that's a Richard 1111 Shawn my brother podcasting 2.0 Hey brother.

Hey brother boost boost

boost. Chris last that would be Chris from Jupiter broadcasting 68,848 cents nice boost boots on the ground report. Jupiter broadcasting is distributing our office hours podcast via IPFS podcasting and it's working well our community is busy spinning up nodes to help support the network and we're looking at firing up some gateway Yes,

yes. Yes like the final

piece to truly be sovereign with our infrastructure fire.

Fire FIRE I'm ready. Oh, cool, man. Very nice. Good work. Good work over there. Jupiter broadcasting community.

Did you also see their Jupiter station

know what they have a moon base

that's Brian know this they have the Jupiter station is a live 24/7 radio like broadcast of their old back catalogue. They're now using the lit they live item tag to distribute.

Oh no, I hadn't I'll subscribe that's kind of cool.

Pod ping dot cloud token this morning so they can paying for it. Beautiful. Sir looks a lot 13 370s through pod verse he says May these humble few sets swell in your wallet like a bad lithium battery. But with but with happier outcomes for your pocket. I love what you all do together. It feels like I'm witness to the birth of a profound and good thing. Exciting and warms my heart. outstanding value dear friends, more sets to follow Cheers.

Thank you. We love Samuel

W. Satchel Richard 1111 No note. Thank you, Joe. Thanks, Joe. nega through pot friend. One. Amiga. Cool. My Dutch is flawless. Yes, great. Six. Oh, Cameron. 65 535. Oh, that's a what is that? That's

in a chip.

That's a word. Now that's that's the maximum integer value of a word, which is 16 bits. So like

entity, five like interplanetary was what was the? What was that one the longest word? I used to know it by heart. Interplanetary aneurysm no into. Man. I know. Supercalifragilistic expialidocious. But then there was the longest well look it up while you continue.

Okay, the Yeah. The that's an unseen that is if your 16 bits is an unsigned integer. So just Oh, yeah. To clarify that.

antidisestablishmentarianism. antidisestablishmentarianism.

No, that's like, that's like in for labs area. Tech Metal 21 cent 5000 SATs through fountain he says, just trying to participate. Here's what's in my wallet. Thank you for all you do for podcasting. 2.0 used to grant Thank you. Thank you. Anonymous 617 out of 12345 sets through cast ematic for is this test boosting toy. See if Dave gets some of the new features of the latest cast. thematic beta. Value time split to V? Yep. Awesome. Nice work, Franco.

Oh, yeah. I mean, everyone's really stepping up on the TLVs. That's great. So happy to see lots

of lots of fixes. Yes, Sam has fixed things. Mitch has fixed things. Franco has fixed stuff. Yeah, great. Great. Good work, everybody. Macintosh 2222 says IPFS gateway sounds like a great idea. Macintosh. Nice. Set well, not anonymous 5000 staff through pod verse. He says inside dirt on how the establishment podcast is streaming music industry. Work is interesting. We need to raise awareness, especially on the consumer side.

You know who's going to raise awareness the artists themselves. They've all got a fan base. Everyone will support them. They bring in people it's it's a built in built in Beauty System.

They'll raise awareness by releasing awesome tracks. Yeah. Source de 1701 That's a Star Trek boost. Your sound is harsh, prickly wondering if the noise gate is cutting things off too soon. Too much.

Well, thank you. This hurts man. This hurts my heart. No, no, but I have to remind what am I hearing? Hold on. I have to remind everybody that I had three people on the same sound channel on the last show, so I had to get a happy medium so everybody sounded kind of okay. That's that's the problem when you have multiple guests.

This is the real test. This is because this is just me and you, baby. Yeah,

I think I mean, in my ears. It sounds good.

Okay, cool. See Thank you so much D 33 333. Cola Mona sir Libra. Oh, his shoes his show is great lightning thrashes that's

Oh yeah, that's it's Is that where you got your suggestion from today? Because if not and belongs on that show. I was mastered very hard very hard rockin

boost. Yep. This the IR dagger show. Dear Adam and Dave, I would like to draw your attention to a new V for V music podcast, much in the style yet less refined than the world renowned booster Graham ball. This one features the highly energetic hardcore headbanging that only metal music can provide. Please join Callum Mona colo Mona Nicola Mona, aka ser libre on lightning thrashes the world's first heavy metal V for V music show at lightning thrashes.com

I'm just guessing you were doing

also a cooking is still pretty awesome. Oh no reference. I like it. See? mozzie might you got Mike Newman already? Didn't you

know I didn't know I didn't do him.

Oh, you didn't? Oh crap. I just deleted it. Oh, dang it. How do I get it back? Crap,

I can find it. I'm gonna sign new.

Because this is how I don't. This is because I hate Thunderbird and I don't know how to get back to my deleted items.

Go to your deleted inbox.

Let's say here.

Here's 15,550 For Mike Newman double striper boost from the day job biz, from the day job this trip this week. Give them another one that is double love tracking the V for V music development and stacking tunes into the it's a mood tracklist for the next episode, which I love listening to that. Kudos to Steven B's music V for V community forming and telegram go podcast. You bet brother. Great show. Great show. I love I love him. Because he's the the opposite of me. He's like, hey,
everybody's super chill. It's like hey, hey, if your hair is all still stuck back from listen to booster Graham ball and your ears are buzzing chill out with me Mike Newman on it's a mood.

It's sort of like parts of space. Like our Global Public Radio, Alison

Steele the night bird

and the nightmare. There's a there was hard to space and there was some other some other late night peep the public radio show.

I don't know. I don't know.

Man. It's gonna hit me later. Comic Strip blogger 30 3015 through fountain says hello podcasting 2.0 Friends Adam and Dave. I want to recommend the podcast called Planet rage. Which can be found at WWW dot planet rage dot show. It's reminiscent of no agenda. But features have Polish here and O'Neill

O'Neill sounds so Polish Polak

he's only half polish. Okay, what is the Darren part in place of half polish Dvorak and half Irish Larry. Instead of half Scottish Adam. Larry has such a deep voice that when he speaks every woman nearby thinks her phone just vibrated. Jesus.

Yo, yo, exactly.

All right, everybody's half polish evidently.

Thank you all very much buddy missing thank you so much, everybody for boosting got a monthly Is there a date? Monthly? So we got

Christopher Hara Barack $10 Mitch Downey $10 Terry Keller $5 Jeremy Kavanaugh for $10 Chris Callen. $5 Derek J. Vickery, the best name in podcasting. $21 Paul Saltzman $22.22 Thank you, Paul. Damon, Cassie, Jack $15 and Jeremy Garrett's $5

Excellent. Thank you all so much, we appreciate it the value makes us feel good. All the Satoshis that go into the node we use that for liquidity opening up channels anybody who needs them hit me up hit me up on podcast index dot social Adam mccurry.com. If you need liquidity for any your project for your node for your, your music, whatever it is, remember we have to be decentralized minds will have a
backup you never know stuff can happen. And of course, the Pay Pal goes towards paying the bills for the servers and keeping everything running and keeping a little bit in reserve in case we keel over. And the pay pals will just keep going Linode will get paid and it'll run for a couple of years is not the idea. That's the idea. Yeah. I feel like we've like let me ask you this. How do you feel now? Do you feel calmer since when you came into the show? Today?

The museum about an exercise I feel I do feel better. I feel like I retract. I formally officially retract all wishes of venereal disease on other people.

It's, you know, it's it's easy to get discouraged.

I rarely get angry. But it just got me this way. It just it just got me it got all over me. I mean, like, Monday, I was like me, you know, and by today I was just like

well, there is so much to be excited about. So many great things happening so many new people coming into our orbit. And I'm just really happy about music. It's been such a rediscovery for me it was so turned off I lived in the hits for many decades and now to be in this in this ecosystem with with the people who are a part of it, the people who are joining the curiosity, the excitement from other people. It's just, it's fantastic. It really is. You've given an old
guy a reason to live. Thank you so much.

It's a great movie on town Hallmark.

All right, brother back to the grind for you, Dave Have yourself a great weekend friend. Me too, man. All right, everybody in the chat room. Thank you all so much, everybody listening, this was boom. We're gambling out this board meeting. And we'll be back next week with another board meeting of the official podcasting 2.0 board. You're invited because you're a part of it.
You have been listening to podcasting 2.0 Visit podcast index.org. For more information, podcasts or cool

podcasts. I will bring 1000s of new customers to your door