So, I'm curious, let's say I want to start a podcast and I come to you and I say, all right, tell me the first step. What would you say to them? Two things. One that we will inculcate discipline because that's very necessary. The fact remains that any podcast that hasn't run for 54 episodes, it's not going to be successful in that sense. Even if it is, then it's an anomaly, but you should at least have 54 episodes, which means that you should produce your podcast for at least one year.
So, it of course requires a lot of discipline. But the thing is that I never simply say discipline and then get the cane out. With me, it's always supposed to be fun. If that's my feedback, if my podcaster in training says, I had a lot of fun, my job is done. I just have to get them hooked onto the medium and that's my job. Now the thing is that I start off with a couple of things that make sense to them later.
So for me, there is this very important quote that has made sense to me all my professional life, which is by Walter Murch, which is editing starts at the beginning of your project, which is what we try to do with a concept note. Then we go into voice training. We go into writing scripts if anyone requires it. A lot of people are natural speakers. A lot of people are natural orators. A lot of people aren't. Different people have different ways of doing things.
My first few sessions are just, yeah, just speak, just talk, I'm listening. We just have a chat. The one thing that works very well with podcasters in training is that when they get to hear their own voice, when they get to hear a playback, that's when they have those aha moments. They go like, oh my God, I sound so good. Or, oh my God, I sound so bad. Or, oh my God, I sound so bad. Or, oh my God, my content is just amazing. Maybe I need to work harder on my voice.
Or, oh God, I can't do the content, but can you please get someone to write for me? And so we pick out these small, small little things and then we start working on it. So no one podcaster has one set pattern. Each podcaster is different and so their training is also extremely different. And once they feel confident enough, so as I said in the beginning, the ownership, the agency comes from the podcaster.
The moment a podcaster says, can we please record an episode and get it out there, that is when we go for first recording.