So I'm curious in your opinion, why is it imperative to start a podcast if you want to stand out as a leader? I think podcasting is, it's one of those things where I think when it came out originally, people didn't take it seriously for the fact of what I said. A lot of the podcasts that were putting, being put out originally was like, okay, this is just repurposed radio.
But I think what people didn't quite comprehend was, okay, yes, it started off as repurposed radio, let's just say, and then it evolved into all sorts of things like audio entertainment, like audio universities, like audio, like it just, the, the branches of podcasting just, you know, grew and grew. And I think if you are a leader in your space, having a podcast is kind of like, it's, they, they, they're calling podcasts are like having a book. It's the equivalent of having or publishing a book.
However, podcasting allows you to create content, connect with people. It's like the new coffee, right? People are so busy nowadays when you're like, Hey, can I have 30 minutes your time for a cup of coffee? People don't have that kind of time anymore. 30 minutes is a lot to ask of people. It's even a lot sometimes to even ask of your podcast audience, right? Like, do you want to listen to me for 30 minutes? They're like, no, I want it in nine. It's like, what?
But as a leader, putting out that content in podcasting, you, you're actually given an opportunity to create, as I mentioned before, that intimate connection, because as attention spans are shortening, I think the recent study Microsoft did was like 10 seconds that we have, that's like nearly a goldfish when you think about it that way. Like actually like we have goldfish attention spans, like that's not like we are all becoming Dory.
I mean, I love Dory, but like, you know, how that retention that we have is Dory like. That's cool. That's quite scary. But if you can reverse engineer that, if you can look at the flip side of it, the intimacy, that connection that you have will keep people coming back. It'll allow you an opportunity to build trust. You can build a platform to be a pioneer in that space.
So as a leader, podcasting really is a platform for you to leverage your leadership, your expertise, your knowledge, and to really cast a net out to your potential customer. So there's so many opportunities there. I could go into data and stats if you want, but that's why I think every leader should have a podcast. It's so true. I definitely agree with that.
And you know, one of the things you said was that we have shorter and shorter attention spans and that's honestly one of the reasons why we're starting to experiment a little bit with what we're calling quick at episodes where we're taking the episodes that we have that are your, you know, your standard 30 to 45 minutes and we're chopping them up into little three to five minute bites.
And it's not like exactly TikTok style because, you know, I know that TikTok you can, well, actually I did hear that they started beta testing like longer than five minutes now, but the idea that, um, if you want to just come in and just get a quick nugget, a quick hit of, uh, of something that you're trying to learn.
It's a, it's a great way to have that intimate moment with your audience where you're just like taking those longer episodes and making it short so that they can get what they came for and then move on about their day. Exactly. Exactly. And I think that's a great, great way of putting it too, because it's, it, I think it, a part of that attention span, I feel it is, uh, uh, what's the word, a result of the pandemic.
I think we, in that time where we're locked in a space physically and information just pumped at us and everything going off everywhere. I think that is kind of an aftermath of that. I don't know if that's going to shift, like if focus and mindfulness is going to kind of come back to the forefront and be like, Hey, we're highly distracted. How can we focus? But to your point, platforms are testing that out, I think, because they are preparing for that to come about soon.
Well, and then you still have the longer episodes if you choose to use them, but it's just the fact that you have options. I think that's one of the big things is that it's just giving people options. So, Hey, if you've only got five minutes and you're like doing a little laundry or whatever, here's this quick hit. But if you're going for a walk or maybe, you know, a run or whatever, you can get a longer episode and just have that more intimate time with someone.