Patreon Makes Podcast Community Building Easy - podcast episode cover

Patreon Makes Podcast Community Building Easy

Mar 24, 20233 min
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Episode description

In this quick hit from episode 19, Tom McNeill from Patreon discusses how easy it is to build a community for your podcast with the platform.

Prefer to listen to the full episode? Tune in here: https://rss.com/podcasts/podcasting101/690880/

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--Links from this episode:

• Website: https://www.patreon.com/

• Twitter: https://twitter.com/foolwithwords

• Facebook: https://www.facebook.com/patreon

• Instagram: https://www.instagram.com/thmcneill/

• TikTok: ​​https://www.tiktok.com/@patreon

• LinkedIn: https://www.linkedin.com/in/tmcneill/

#startapodcast #podcastlife #podcasting101 #episode19

Transcript

So it sounds like it's a really great way to build community with a podcast. Yeah, it's an incredibly good way to build community with a podcast. And something that we see also is that community is just so sticky as well for podcasters and for their fans. By the time that you really start creating an environment that's not algorithmically driven but is just human driven. People really form connections, form enthusiasms.

We heard some amazing stories of Patreon where somebody has started a community, the community has made friends with each other and then they do stuff like buying presents for somebody's baby shower or going to somebody's wedding or contributing to major life events. And it's not the creator, the podcaster who's coordinating that. It's just the fans with each other because they've found something that they all love.

That's really brought them together and it's had real life impact for all of them. So you mean instead of being listener 26479, I'm actually a name. Yeah, you're exactly that Ashley. You're fully Ashley in that membership. And yeah, I think that's really, it's a really good point as well because it's, podcasting in particular, as you know, like the magic of it is often that you don't know how many other people are listening.

Like it feels very personal because it's just in your ears, like you're having a conversation with your favorite podcaster. And what's really special about that membership experience is you're right. Like you stop going, you stop being like an anonymous number and you can make friends with other people who love the same thing and are really invested in it. And also kind of like have a closer relationship with the creator and the podcaster, which is really cool.

Now, I kind of want to talk a little bit about Patreon itself. You had mentioned, you know, it can be patreon.com backslash the name of your podcast. So when you get an account with Patreon, you can create a handle that matches your brand. Yeah, exactly. So I'm very customizable and getting even more customizable, but we want membership spaces to really feel like they're part of the culture of a show, the culture of a creator, the culture of a podcaster and their fans.

So yeah, you can customize your URL so that it's very kind of ownable, very branded, very memorable as well. So that when you're saying on your podcast, you can go to patreon.com forward slash RSS. Everybody is like, oh, great. I know that you can put your link in your bio, of course, and put it in the show description. But being able to say it out loud, being able to say something that's very on brand for you is exactly what you can do on Patreon.

And you can also customize the banner image, the tier names, the tier images, the profile pictures, you can have video introducing what it's all about. So many different tools to really make sure that it reflects who you are and what you do.

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