Well, Ashley, thank you so much for having me on. I'm very excited to be a part of this series because podcasting for me is a huge part of my life and like practically all of our business. So I love talking about podcasting. I'm super passionate about it. I am Kate Erickson. I'm one half of the Entrepreneurs on Fire team. So my partner, John Lee Dumas, launched a podcast called Entrepreneurs on Fire back in 2012. Early 2013, about six months after he launched, the podcast had really taken off.
He had a growing audience and he started having listeners approach him and ask if he did coaching, asked how he launched his podcast, how he made it successful. And as that started picking up, he started getting all these ideas for, you know, communities, masterminds, programs, courses. But he was, it was himself and one virtual team member. And so he asked me if I wanted to quit my job and come on board as kind of like the operations, like heartbeat system behind the whole setup.
And after a few months, I decided to do that. And for the past nine years, we've been producing Entrepreneurs on Fire. We've launched probably like seven or eight other podcasts as well. All different kinds of podcasts. I do a topic based podcast called Kate's Take that I launched in 2014. I also launched a podcast early 2020 called Ditch Busy. Most recently, I started a podcast with one of my girlfriends, Nicole. So we co-host a podcast called Nicole and Kate Can Relate.
So I've done everything from topic-based to co-hosted to series-based to interview-based. And that's kind of my podcasting background in a very small nutshell. So do you basically just eat coffee out of the can or do you still like brew? Whole beans, whole beans. I love it. I love it. So, I mean, it sounds like you've done a lot. I mean, I knew that you had done some, but I didn't realize it was like that many podcasts over the, over the course of the nine years. That's insane.
So clearly to do all of that, you have to have systems and processes in place. So what are, what are the systems and processes that you use and why do you think they're so important for the beginner podcaster or even the pro? Because obviously you've been doing it so long. I'm sure you still use all these systems.
Yes. Well, a common thing that we see happen and that I experienced myself when I launched my first podcast, Kate's Take, is that there's so much excitement and passion and drive behind starting a podcast and you're so excited to get your message out and you want to help people and you want to, you know, a lot of people start a podcast to try and build a business around it.
Some people already have a business and they're adding a podcast as a marketing arm, whatever the case, like there's a lot of excitement that goes into leading up to launching a podcast. And what we see happen a lot is there's so much focus on the artwork, the interview format, how you're going to get guests. If you're doing a topic based show, what topics you're going to talk about. And oftentimes what gets left behind is what's going to happen once you launch.