So what would your advice be for the little guy that's trying to fight to keep their podcast going? Um, I mean, the main message would be you have to figure out number one, why you're doing it, right?
Just get really clear on, on why you have this podcast and what your intention is for it, because if it's to replace your current income and to quit your day job or that sort of thing, it's entirely possible, but you're going to have to leverage the audience that you're building in ways outside of CPM. You're just, you're just not going to get there on a cost per thousand basis. You're just not going to make enough money.
So, so really begin to think about, let's just say, complimentary products, programs and services that you can offer in conjunction with the show. And I'm not talking about coffee mugs, coffee mugs aren't going to do it. Yeah. You know, you're going to have to come up with some, some higher value items that the audience looks at and goes, oh yeah, I need that. Um, because that's what's going to keep the lights on. That's what's going to actually put some money in your pocket.
And, um, and ultimately you have to think about it, not in terms of your podcast, the business, because again, from most shows, um, you're not going to get to 10,000 downloads a month. Yeah. That's just, that's just the harsh reality. Um, most shows won't get there. And so it doesn't mean however, that you can't leverage the business of podcasting, right?
So if you, if you get out of the mindset of looking at your podcast as a business and really think more about it holistically in terms of the business, uh, of podcasting and what that includes and what that entails, um, then you may stand a better chance of, uh, uh, of having some sustainability here. Do you almost mean like making your podcast like complimentary to your business that you already own, like you using it as a marketing arm?
Um, potentially that, that is one way to do it, depending on the show. Um, the other thing is, you know, if you just have a lunch, uh, lunch, if you just have, uh, I can sell them with you, tell them hungry. Uh, if you just have, uh, an interest in launching a show, uh, about, um, I don't know, maybe you're, uh, maybe you're a DJ and you just love DJ. Um, and you just love music and that sort of thing. Then maybe what you can do is, is you can get tickets to, uh, to an event.
And, um, you know, maybe you can give those tickets away in exchange for something at the event. So you get visibility at that event, or maybe you can get discounted tickets for something. And then you can make a margin on that. Or maybe you can teach people how to DJ, uh, or maybe you can get discounts on, uh, you know, on songs from certain producers and then resell those.
Um, you know, just think about products, programs, services, uh, and, you know, ultimately the best thing to do is to get people in a room.
So, you know, if you had a, uh, you know, podcast about DJing and you love a particular genre of music, um, put together an event, you know, and get other people who love that sort of music and get everybody together and get everybody promoting this thing, uh, and get people there to the event, because then you can get ticket sales, you can get sponsors, um, you know, you can potentially build your mailing list and, you know, just give you an opportunity
to, to really grow, um, you know, grow that business, but just have to think holistically about it and you gotta get pretty creative. Um, but now there's, there just aren't a lot of options, uh, in the ad space. Right now for really making enough money to, to, to make a difference from most shows, so you're going to have to find others, other revenue sources.