So now whenever you started using TikTok, did you intend to use it for podcasting or you just started using it? No, I just started using it. And you know what? I hope in the future that those two sort of merge, right? I think as creators and podcasters, we sort of look at it like, Hey, this is my podcast TikTok and this is my personal TikTok. This is my podcast, Instagram, my personal Instagram. And I think in the future, those will probably just become one thing, right?
This is my page and I post about both things. And so with TikTok specifically, I just started creating content specifically for me with some of the things that I was interested in. And whenever I was featured on other people's podcasts or whenever I did do my own podcasts, I'd also share it on my platform. And so people sort of got to see different sides of me. And I think in some ways it was almost like unveiling the curtain to certain users because they may only know me for tech content.
And then to see this guy talking about podcast content and microphones was also intriguing just to see somebody in a different light. And so for me, I just started with my personal account. And what I love about TikTok is it's very easy just to start small, right? Like you don't have to plan, you don't need a great camera, you don't need a mic, you can just pull out your phone, make a video in 10 seconds and publish it. And you know, that's acceptable.
Okay. So you said you don't really have a plan. So how do you decide what's going to go on the platform? I personally, I wake up every day and my goal every single day is just how can I publish the best possible video today? That is the only thing I think about for that specific day. And the best video to me isn't necessarily the most high quality video.
Sometimes it's just, you know, my best performing video ever is a video where I was in the car, I was kind of sick and I was just like, you know what, like, I don't feel like doing this today. I'm just going to pull out my phone and just do it to say I did it. And that video ended up going viral.
And so I think that level of authenticity is what people are searching for, which makes this whole idea of not having a plan and just pulling out your phone, saying whatever is on your mind at that specific time. I think that's why posts like that do really well. And just to make a broader point, I think when you look at there's a new social media platform called Be Real.
And the idea here is just that at a random point in the day, you'll get a notification saying, hey, it's time for you to be real. And at that specific moment, you have two minutes to pull out your phone and take a picture of whatever is happening around you. And in I think maybe September and October, it was the most downloaded app in the Apple app store. And so I think people want that level of authenticity. They don't want something that seems over engineered.
They want to know, don't give it to me, filter, just give me the raw and authentic version of you. It's interesting you say that because I follow Rachel Peterson. She's pretty big on TikTok. And she said that, I think it was hers. She said that some of the videos that she's done where she puts on a full bead of makeup and she's got the whole background and the whole plan, the whole script, all the things will get no views.
And then she'll just take out her phone and just say something off the cuff and it gets a million views. It's so bizarre, isn't it? It's not fair.