Building Relationships Through Virtual Summits - podcast episode cover

Building Relationships Through Virtual Summits

Jan 11, 20234 min
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Episode description

In this quick hit from episode 14, Dr. Mark Wade discusses building relationships through virtual summits.

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Dr. Mark Wade’s links:

Website: Virtual Summits Software https://virtualsummits.com/

Creator of The One-Day Summit https://scalebig.hustleandscale.com/success-strategies-live-training

Host of The Virtual Summit Podcast https://podcast.virtualsummits.com/

Virtual Summits Software Facebook https://www.facebook.com/VirtualSummitsSoftware/

Instagram: https://www.instagram.com/hustleandscale/

Twitter: https://twitter.com/hustleandscale

FREE RESOURCE: http://hustleandscale.com/checklist/

#startapodcast #podcastlife #podcasting101 #episode14

Transcript

One of the things that you said that really stuck out to me first was, um, you said that you were basically building relationships with these experts. So not only are you building relationships with your potential customers, you're building relationships with people that can basically help you build their, build your business and theirs and borrowing each other's audiences.

That's such an interesting idea because you know, like you said, there is so much to go around and you don't have to fear that if you're trying to get people in on your thing, cause maybe you could be on theirs. Well and to go with what you're just saying right there, I mean, in a way it's not a lot different than a podcast, at least the conceptually, right? We bring a lot of the podcasts out there, interview based podcasts.

One of the reasons for that is we hope the person we're interviewing, one, not only adds value to our audience, number one, but number two, hopefully shares it with their audience, which helps us grow our podcast, a summit is like that on steroids. You got eight, 10, 20, 30, 50, 60 people all doing it at the exact same time. It's kind of like a podcast and a launch in a series of webinars or masterclasses all in one event. And that's one of the reasons they've, they become so successful.

I will say, and again, I mentioned this a minute ago, I see podcasters do extremely well with this because one is really easy to reach back out to past guests. So they usually already have a speaker list lined up that they can reach out to and they had a great interaction with you already once, most of the time they'll be willing to do it again.

But with that being said, for others, I wouldn't also necessarily recommend, you know, a virtual summit is extremely powerful and extremely beneficial, but there's a variety of different types. I wouldn't recommend everybody does every single type, at least not at the beginning.

So we've been talking about kind of like multi-day summits and just to clarify, a multi-day summit is anywhere from about three days to seven days and has anywhere from about 20 or 25 speakers onwards up like 80 speakers. You know, I did a summit that had 126 speakers on it. I would not recommend that for anybody at any time, but especially not on your first summit.

You know, Russell Brunson did a summit that was 30 days long and did about a million dollars in the first 14 days of his virtual summit. With that being said, the other style of summits, there's summit series, there's micro summits, but the big proponent for me is the one day summit. The one day summit is really great, again, for podcasters as well, but anybody just getting started because it's a little bit, a little bit, it's easier to put on. It's less risky.

It's just like it says, it's one day, but it doesn't mean it's a full day in content. It just means that your audience has one day to essentially consume it, which really overcomes overwhelm as well. So these mega summits do really well, but there's a whole other side of this, attendees that go, I don't have five days or I don't have, you know, 50 hours to watch all 50 sessions, so I'm not even going to participate in it. With a one day summit, it says, hey, here's, you have this problem.

We're going to solve it on this summit in one day. Almost everybody, if the problem is big enough, is willing to invest one day. And again, it's not a full day in time. It's not like eight hours. It's just, that's when they consume it. That's how long they have to consume it. And it has anywhere from around six speakers, upwards of 12 speakers with kind of eight being the sweet spot. So it's much easier to do from a time perspective.

It's going to give you the same experience, the same understanding as doing a multi-day summit, but you're going to be able to do it quicker, faster and easier. And you know, heaven forbid you mess up on something. You're not like wasting all of your opportunities. You didn't, you know, you didn't invite all 30 or 40 contacts you have. You could still run another one later and fix that, you know, error or whatever you had. And so we'll see what you are all about.

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