99: Put Your Audience First For Greater Podcast Success

https://podcastfasttrack.com/

Contact Carey

I’ve learned the hard way that the typical gimme, gimme, gimme approach to promotion never works - you’ve got to learn how to put your audience first.

It’s not an easy concept to grasp even though it DOES sound fairly simple. So in this episode I’m walking through a handful of ways I think every podcaster needs to evaluate their podcasting efforts for the sake of putting their audience first.

Main Points : Put Your Audience First

• [1:26] What makes a podcast really, really successful? Keep in mind who you serve
• [2:30] Podcasters need to know their USP (Unique Selling Proposition)
• [9:57] In order to put your audience first, your show needs to be relevant and practical
• [13:50] Why I encourage you to reconsider the helpfulness of interviews
• [18:24] Is your podcast and are your individual episodes easy to use?
• [25:24] Ways to monetize your podcast by putting your audience first

You can put your audience first by firmlyestablishing your USP (Unique Selling Proposition)

It is very likely that you have heard the talk and internet marketing in entrepreneurial circles about having a clear USP. The acronym stands for Unique selling proposition and it simply refers to the unique things you offer to your audience that your competition doesn't.

When it comes to your podcast, you can determine your USP fairly easily by asking yourself this question: “Why would a listener choose MY podcast over others in my niche?” if you can answer that question in a compelling way, you probably have a pretty good you USP.

Some of the reasons it is vital for podcasters especially to do the hard work of clarifying their unique selling proposition is because even though they don't think they are selling anything, they really are.

They're selling themselves and the value of the content they produce. No audience will simply flock to a show because it looks cool or sounds cool or has a cool piece of cover art. They may listen initially but they will only keep listening if what is being offered to them through the audio is of value to them.

When you take the time, and it does take a lot of time, to establish your own USP with Clarity and specificity, you will discover a handful of great benefits that will serve you for a very long time.

1. You’ll be able to craft content that amplifies your USP
2. Makes a promise to your audience that you can then deliver on
3. Will help you clarify if opportunities and products are a good fit
4. Prevents you from becoming a people pleaser with your content

On this episode of the podcast I cover all four of these, explaining why they are important and how they will benefit you in the long run.

Don't waste your efforts and time by continuing to podcast without a clear idea of what you are offering your listeners that other podcasters in your niche or not. Listen to the episode to find out how truly beneficial this exercise can be.

You put your audience first when your content is relevant and practical

How many times have you listened to a podcast and come away with absolutely no idea what to do with the information you heard?

If I had a nickel for every time…

I tried to encourage my clients to make sure they are providing clear, application-based content that can truly help their listeners take action for themselves. I have seen it proven true time and time again that the more your podcast is oriented around application, the more you’re going to stand out to the exact audience you want to listen to your show.

Providing relevant and practical content is also...