90: [[2018 UPDATE]] - Good Podcast Names Really Matter: A Case Study

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There are all kinds of crazy names people give to their podcasts in the Apple Podcasts directory, but I don't believe most of them are good podcast names.

This episode of the show is all about how to properly name your podcast. When I say properly, I don't mean there is some kind of etiquette around podcast naming, what I mean is there are best practices that make your podcast name work for you instead of against you.

Intrigued? You've got to hear what happened in this case study that I didn't intend to be a case study.

Main Points : Good Podcast Names Matter

• [0:53] What do I mean when I say podcast names matter?
• [3:22] The case study I did that wasn’t intended to be a case study
• [4:49] Little promotion, one Facebook share per morning, amazing results!
• [6:42] The name I chose for the podcast is the only thing that made the impact
• [8:20] The deliberate steps I took to discover a good podcast name
• [10:01] Why RELEVANT keywords in your name are a HUGE consideration
• [11:27] The reason I thought a good podcast name would matter: Algorithms!
• [13:40] The STATS that prove that good podcast names matter
• [18:50] Why you’re NOT sunk if your podcast name is not keyword rich
• [19:30] Best practices for episode names - keep keywords in mind!

What’s in a name? When it comes to a good podcast name - a LOT!

I have to admit that there are a lot of strong opinions in what I have to say on this episode. They're strong opinions I've had for a long time, not just about good podcast names but about a lot of things including company names, brand logos, and other stuff.

I'm no expert, so what I have to say doesn't usually hold much water, but in this episode, I'm going to walk you through the statistics of what has actually happened from choosing a good podcast name in order to show you that in this case, I think my opinion does hold some water.

Podcast names are not only the way you identify your show to others. They also communicate something about you, your message, the people you have as guests on your show, and the topics you cover. In my view, if your podcast name doesn't express those things clearly, what's the use?

Of course, there are many large brands and successful people who have done this whole podcast naming thing differently than what I am going to suggest on this episode, but we are not them.

Most of us are average people, without big followings, without the benefit of being a household name or brand that others have known about forever.

So we have to go about this a little bit differently. Our main objective is to get people to pay attention, to notice our podcast in the first place. That is why I a good podcast name makes a lot of difference.

In this episode I not only explain why it's true, I also demonstrate it through those stats I was talking about. You really need to hear this.

How do I know it was a good podcast name that made the difference? It's the only thing I did.

The situation I described as my case study in this episode is one where I was launching a new podcast, but the content is something I had created previously. It's a daily show so I didn't want to spend all my time promoting, promoting, promoting. That means my only promotional attempt on any of the episodes is an automatic post from my Libsyn media host account to Facebook. That is it.

No Facebook ads.

No email blasts.

Nothing else.

On this episode, you're going to hear the way the numbers