87: Effective Podcast Marketing & Content Creation Anyone Can Do, with Kyle Bondo

https://podcastfasttrack.com/

Podcast marketing - getting your show noticed by the audience you’re trying to reach - is a tough thing to figure out.

You don’t want to be the smarmy guy or gal who’s in every channel screaming, “Listen to my show! Listen to my Show! Listen to my Show!” - but you also don’t want to be guilty of a Field of Dreams approach that believes if you build it, listeners will come. It simply doesn’t work that way.

But - when you take podcasting seriously a lot of amazing things can happen. My guest today is proof of that - Kyle Bondo is a guy I met Kyle at DC podfest a couple of years ago when I was there to speak and we just hit it off. Kyle has focused on making excellent content and being helpful to the people he meets and its enabled him to market his podcast through the relationships and trust he’s built.

Kyle’s got a cool story that should be encouraging to anyone who wants a broader reach for their show. Hit the play button, would ya?

Main Points :

• [2:20] Kyle’s podcast “Merchants of Dirt” and the story of building it
• [4:10] The story of how GagglePod came to be
• [7:22] The best feeling Kyle’s gotten from his efforts to help podcasters so far
• [9:00] Reach a bigger audience with a podcasting strategy
• [13:20] Content comes first, selling stuff comes second
• [35:45] How GagglePod can help you (local to D.C. especially)

Your podcast can reach a bigger audience if you apply a specific strategy to what you do

One of the many lessons that Kyle Bondo has learned in the past three to four years as he's been podcasting is that nothing really happens by accident. You have to plan and shoe towards something specific if results are going to come.

He's written an excellent blog post on his Gaggle pod site that is about how to reach a bigger Audience by applying a very specific strategy to your podcast. It's a podcast marketing approach that you wouldn't necessarily think of as a marketing approach, but it makes total sense.

In this conversation Kyle and I chat about what it means to apply strategy to your podcast, all the way from the way that you producer episodes to the way you promote them to the audience you're trying to reach. Kyle had some amazing insights for a guy who hasn't been doing this very long and I know you're going to like him, and the advice he has to share.

Great content needs to come first. Making money from your podcast has to come second

When you think about marketing your podcast there's a foundational mindset that you should make sure is always part what motivates you to do Marketing in the first place. That mindset is this: great content needs to come first. Making money or bigger download numbers from your podcast has to come second.

Following that principal will enable you to care about the people who listen to your show first and foremost. It means you create incredible resources that truly benefit their lives and as a result, they turn to you for exactly what you have to offer them, paid or not.

It's not wrong to make money from your podcast, and it's not even Shady to have that as a motive behind the scenes of the interactions you're having with people, but you need to genuinely care about them. There's no human relationship in existence where you give benefits to the other and don't get anything in return. It's just a natural part of the way God made the universe to work.

Find out more about the way Kyle does this through his Gaggle pod meetups on this episode of podcast application.

Fast and easy doesn’t work when it comes to producing a quality podcast. Find out what it takes to make it happen the right way

we live in a culture that wants everything fast and easy. The problem is that fast and easy don't create