76: How to Use Long-Tail Keywords to Get Your Podcast Found
Episode description
Podcasters tend to love their gadgets -
microphones (dynamic or condenser), digital recorders (Zoom H6 or the Tascam DP-006) - and more.
What we’re not typically very good at is learning and doing the stuff that gets our podcast found by those who are looking for the things we talk about.
But if what you have to say is important enough for…
- You to say it, and
- Others to listen to what you have to say…
I’d say it’s worth you learning and doing the work to let them know it’s there.
Do you follow?
That means you’ve got to learn the strategies for show notes creation and titling of your podcast episodes that make them “findable.” One of the most powerful ways you can do that is by learning about the use of long tail keywords.
This episode is about that.
Here’s a rough outline of this episode about using LONG TAIL KEYWORDS…- [2:07] What IS a long tail keyword? Here’s an example for you...
- [5:57] Why optimizing your show notes pages for long tail keywords is important
- [9:19] There is a downside to a long tail keyword approach
- [13:19] Keyword research works - but it takes work. Are you willing to do it?
- [15:32] My terrible pun about the long and short of it on this long tail keyword episode
What do I mean by Long Tail Keywords?
Don’t let the name throw you off. It’s not some kind of creature from Lord of The Rings.
Long Tail keywords mean a keyword that somebody may be searching for on Google, Bing, or Yahoo that is longer than a simple, one word keyword.
Here’s the example I use in this episode...
Home Based business = a typical keyword
Home based Business for Single Moms = a LONG TAIL KEYWORD
Do you see the difference? A long tail keyword is going to target a more SPECIFIC search, something more detailed and niched-in.
In this episode I give a bit more detail - so you should listen - but suffice it to say that when you use a long tail keyword you’re trying to appeal to a specific person, searching for a specific thing, because you have a specific thing to say about that specific thing.
Huh? It’s really not all that confusing, is it?
Real quick, before we move on to why long tail keywords are important, I should clarify…
Long tail keywords matter when applied to sites or pages where a typical search engine (bing, Google, Yahoo) can find the page.
So we are NOT talking about Apple Podcasts descriptions (formerly iTunes).
But we ARE talking about…
- The show notes page on your website
- The episode listing on your media host (it is what supplies the podcast apps in most cases)
- And even on Youtube if you’re repurposing your content there (and you should be - an episode on THAT is coming soon).
Why are Long Tail Keywords important for your podcast show notes pages?
The real difference long tail keywords make for your podcast episode pages (show notes) is that they increase your ability to be shown higher in organic search rankings.
How?
By drilling into the exact things people who are searching care about, relating to the things you’re talking about.
When you can rank in Google search for the topics people are ALREADY SEARCHING FOR… you’re going to find very interested, potentially rabid fans for...