75: How High Quality Backlinks Can Get You More Podcast Listeners

https://podcastfasttrack.com/

If you are not familiar with the term “backlinks,” you’re about to be. ;)

I have come to believe that backlinks (among other traditional SEO best-practices) are among the most powerful ways you can get new listeners. This episode is aimed at teaching you the WHAT, WHY, AND HOW of that statement.

Interested? I thought you might be.

Here’s a rough outline of this HIGH QUALITY BACKLINKS episode…

• [2:18] What IS a backlink and why are they important? (An example)
• [5:08] How your guests are a powerful win-win source for backlinks
• [8:27] The obvious ways podcasters can create backlinks (websites for resources)
• [10:05] Email to people who write about your topic(s)
• [13:03] It takes 3 things you don’t see in ample supply these days: time, know-how, consistency

Backlinks - what are they?

Every time you surf the internet you see backlinks. You probably just don’t know that’s what they are called.

A backlink is any link from a website YOU DO NOT OWN that points back to your website. Let that sink it for a minute. A link, somewhere else on the internet, pointing to your site.

That means when I place a link right here to Josh’s incredible podcast recording tool, Zencastr, I just gave him a backlink.

You need to get those for yourself, pointing to your website, your podcast episodes, your about page, anything on your site that’s worth pointing to.

But backlinks are on someone else’s site! How can I control what THEY do?

I get it, other people have to agree to link to your website. But here’s what you need to realize:

Very few people will link to your podcast website if you don’t ask them.

And there are ways you can ask for those backlinks that are not smarmy, spammy, awkward, or otherwise untoward.

I promise. It can be done without sounding like a “Hey, gimme, gimme, gimme!” thing.

On this episode I give you a number of ways to do it - including the kind of verbiage you can use to reach out to other people and persuade them to link to your site.

In this episode I mention a guy named Neil Patel (there’s a backlink for Neil) who is an SEO expert and who shares all kinds of generous stuff about how to rank in Google. The article he wrote about gaining backlinks (linked below in the resources) is packed with things you can do to get backlinks regularly.

In fact, I think I’m going to reach out to Neil to see if he might be willing to link to THIS page. There you go!

What makes a high quality backlink?

If you search the internet you’ll probably find some bozo on Fiverr (yeah, that’s a backlink… though they don’t deserve it) who will take your money in exchange for getting you lots of backlinks.

Be careful. No, BE VERY CAREFUL!

The “high quality” part of this whole backlink thing is vitally important. That’s because Google and the other search engines are getting smarter all the time.

The algorithms can tell if the sites linking to you are…

• Relevant to your industry/niche/topic OR NOT
• Reputable sites to begin...