25: Who listens to podcasts? Survey results you can use to determine your podcasting strategy!
Sep 22, 2015•9 min•Ep. 25
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Episode description
Podcasts are THE new media of the masses... and it's only growing!
That's my interpretation of the results Edison research released from their January/February 2015 survey.
Why would I say that?
- Because the number of people listening to podcasts is growing every year.
- Because those who do listen, usually listen to as many as 6 podcasts each week.
It's a survey filled with insights regarding the general target market of EVERY podcaster...
and it gives plenty of info on how you and I can increase the likelihood that our podcast is found and listened to by people who WANT the niche information we have to distribute.
In this episode, I outline the findings of the survey, and what I think it means for podcasters.The Podcast Consumer 2015 from Edison Research
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