115: How to know your audience, find them, and speak to them effectively - Tommy Walker

https://podcastfasttrack.com/

Every podcaster on the planet wants a bigger audience. Unquestioned. But most of us start out with a great idea for a podcast (at least we think so), grab a mic, plug it in, hit the record button, and we start talking.

We don’t start where we SHOULD start - with knowledge of the audience we want to speak to.

Why is that so important? To answer the question I’ve asked Tommy Walker to be my guest on this episode. Tommy has vast experience in Content Marketing (which is what podasting is) and the principles he’s learned there apply directly - almost across the board - to podcasting.

Listen up. Take notes. Work hard to understand what Tommy’s sharing. It could grow your audience like nothing else.

• [2:23] Tommy’s journey from acting to content marketing
• [5:54] Just because you publish something doesn’t mean people are going to find it
• [8:08] How to find the information and places where your audience hangs out
• [13:23] Case study: Finding demographics for a D&D Podcast audience
• [18:30] As long as you keep a spreadsheet, you can keep yourself focused
• [23:51] Other ways to find your audience: guest posts, talking to people, etc.
• [27:17] What is psychographics and why does it matter?
• [31:28] Is community the missing element in your podcast growth and promotion?
• [33:05] Why you need to analyze your audience like actors analyze scripts
• [37:08] Tommy’s role as the Global Editor in Chief for Quicken

• Connect with Tommy on LinkedIn
• Tommy on Twitter: @TommyIsMyName
• SPREADSHEET EXAMPLE Tommy mentioned (make a copy for yourself) as well as a detailed breakdown of how he uses it.
• Podcast Assessment and Consulting

• BOOKS: Entrepreneur Mind Hacks 1 and Entrepreneur Mind Hacks 2
• Tommy’s Crazy Egg article I referenced
• Shopify
• Google Trends
• www.CityStateInfo.com
• Google Maps
• www.GeekAndSundry.com
• www.SimilarWeb.com
• SPREADSHEET EXAMPLE?????????