109: How To Get Noticed In The EVER NOISER World Of Podcasting

https://podcastfasttrack.com/

In case you haven't noticed - all of the directories, whether it be iTunes or Stitcher or the new Google podcasts app - all of them are getting inundated with podcasts.

You go in there trying to find something to listen to and it’s pretty crazy finding the good stuff. It’s kind of hard to know… Should I try this show? Or that show? Or what is it that I should be doing to find a good show to listen to?

What I'm going to do on this episode is this:

I've recently been looking for new shows to listen to myself, and I've tried to be observant as I've been doing that, asking myself,

“What are the things that exist in different podcasts listings and in different directories or apps that have actually been helpful to me?:

And on the flip side…

“What are the things that haven't been helpful, or that have been detrimental to me choosing a particular podcast to listen to?”

• [1:36] The issue: podcasting is getting noisier. How do you get noticed?
• [2:58] Why my opinion on what works and doesn’t work should matter… :)
• [3:52] What are YOU (or your listeners) looking for when searching for a podcast?
• [8:30] Have you thought about how people actually SEARCH for podcasts?
• [11:11] Human nature makes visuals, like cover art, stand out to us first
• [13:57] The power of a good description for your podcast
• [18:12] Poor quality audio is a turn-off to me - and it will matter more as time goes on
• [21:00] The terrible consequence of poor interviewing skills
• [23:02] If you want to get noticed, be professional
• [27:18] Gone are the days when you could record with little planning or expertise
• [29:40] Take the time to be strategic: growing should not be limited to small children
• [31:16] Optimizing your title and author field are imperative. That means important. :)
• [34:13] Do you want your audience to engage with you or don’t you?
• [36:49] There is an increasing need for audio editing as the directories get more crowded

• Chris Curran’s Podcast Engineering School (This IS an affiliate link… that means Chris gives me a little monetary “thank you” for sending you his way)
• www.PodcastFastTrack.com/101 - my conversation with Chris

• PocketCasts
• Apple Podcasts
• Stitcher
• My episode case study about the importance of keywords in titles: Episode 90
• Anchor podcasts
• “Just In Time Learning”
• Consulting from Podcast Fast Track