Podcast Talent Coach - podcast cover

Podcast Talent Coach

Erik K. Johnsonwww.podcasttalentcoach.com
If you're looking to grow your podcast audience, radio and podcast veteran Erik K. Johnson helps you transform your podcast information into entertainment that keeps your audience coming back episode after episode.
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Episodes

All Things Come To An End – PTC 550

This will be the final episode of Podcast Talent Coach. It has been a great journey through 550 shows. But, it has reached its destination. WHEN I REALIZED IT WAS THE END I've met a lot of great people. The things I've learned are immeasurable. The journey has been incredible. As I was shaping this episode, I thought about a variety of approaches. The 7 things I learned over 550 episodes. The top ten people I've met. The list of mentors who shaped my success. Everything I considered seemed clich...

Jun 21, 202525 minEp. 550

Creating Your Powerful Marketing Message – PTC 549

MARKETING MESSAGE WITH EMOTION When you create your call to action in your podcast, you need a powerful marketing message. You need to inspire your audience into action. People buy with emotion. Then they justify that purchase with logic. Your marketing message needs to stir emotion within your potential clients. 00:00 "Stir Emotions to Attract Clients" 06:11 Corporate Sales Journey Reflection 06:54 Entrepreneurial Challenges and Marketing Insight 12:17 Hewlett Packard's Transformative Culture 1...

Jun 14, 202545 minEp. 549

How To Land Interviews And Grow Your Audience with Liam Austin – PTC 548

Are you frustrated trying to grow your audience without breaking through to new listeners? I get it. You pour your heart into creating incredible content, but it feels like you’re stuck talking to the same handful of listeners every week. GROW YOUR AUDIENCE WITH PODCAST INTERVIEWS In this episode of Podcast Talent Coach, I dive deep with Liam Austin, co-founder of Talks.Co , to reveal my favorite strategy for audience growth: landing podcast interviews. Liam will mention it during our conversati...

Jun 08, 202533 minEp. 548

Unleash Your Stage Presence – PTC547

Welcome to another episode of Podcast Talent Coach! This week, we’re diving deep into the art of stage presence and how to become truly magnetic—no matter your platform. MAGNETIC STAGE PRESENCE On this episode, I am joined by special guest Monique McDonald, the "Magnetic Voice Mentor". Monique is an award-winning, Grammy-nominated opera singer turned international speaker and coach. 00:00 "Commanding Presence and Influence" 04:02 Embrace Authentic Presence 07:29 Harness Your Unique Origin Story ...

Jun 01, 202544 minEp. 547

Unleashing Your Unique Podcast Persona - PTC546

YOUR PERSONA & PRESENCE MAKE YOU UNFORGETTABLE As a podcaster, you spend countless hours perfecting your content. But are you making your show truly unforgettable? In this episode of Podcast Talent Coach, I reveal why your unique persona and presence are the most important assets you have. These are assets that artificial intelligence or your competition can never copy. When you infuse your content with your personal story and authentic self, you stand out from the endless sea of sameness. I...

May 24, 202532 minEp. 546

Succeeding Through Virtual Events – PTC 545

Are you looking to transform your podcast into a true marketing powerhouse for your business? In this episode of Podcast Talent Coach, I dive into the world of virtual events with the incredible Steve Eriksen, founder of EventRaptor . VIRTUAL EVENTS: YOUR SECRET PODCAST MARKETING TOOL 00:00 Engage Audience with Your Story 04:22 "Mastering Virtual Event Hosting" 08:32 Building Event Lists with Top Speakers 12:28 "Entrepreneurial Success Through Speaking" 16:44 "Set Deadlines for Accountability" 2...

May 17, 202547 minEp. 545

What I Would Do Differently – PTC 544

WHAT I WOULD DO DIFFERENTLY STARTING MY PODCAST If I were to start this journey all over again, what would I do differently? That’s exactly what I cover in this episode of Podcast Talent Coach. After years on the radio and over a decade in podcasting, I’ve learned a lot—often the hard way! In this week’s episode, I lay out three crucial things I’d do differently to help you avoid the same mistakes. You can command attention with your content, and actually attract clients instead of endlessly cha...

May 10, 202533 minEp. 544

Overcoming Speaking Fear with Marjorie Saulson – PTC543

Are you tired of feeling like your podcast blends in with the crowd? On this episode of Podcast Talent Coach, I’m diving deep into the one thing that will truly set your show apart. We talk about overcoming your speaking fear so you can step into your unique perspective and authentic story. EMBRACE YOUR PERSPECTIVE You’ve got something to say. You’ve walked through fire, learned the lessons, and earned your perspective. Unfortunately, your communication of that message has little to do with your...

May 03, 202550 minEp. 543

Rich German and Living Your Purpose – PTC 542

Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform. DEFINING PURPOSE FOR SUCCESS If you're searching for stronger work-life balance, or wondering how to blend your business with your life’s calling, you’re going to want to listen. We break down exactly how finding your true "why"...

Apr 26, 202549 minEp. 542

From Podcast to Published - Boosting Your Influence with Susan Crossman – PTC 541

Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have h...

Apr 19, 202551 minEp. 541

Turning Stages into Opportunities: Expand Your Podcast Reach – PTC 540

ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audi...

Apr 12, 202529 minEp. 540

From Chasing Audiences To Becoming Magnetic – PTC 539

THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to. 00:00 Attract, Don't Chase, Audience Growth 05:43 Kelsea Ballerini's Genuine Charisma 08:10 Kelsey'...

Apr 05, 202536 minEp. 539

How To Command Attention – PTC 538

You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your s...

Mar 29, 202523 minEp. 538

Share Yourself with Purpose to Strengthen Your Brand – PTC 537

Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at www.PodcastTalentCoach.com/accelerator . On a call the other night, one of the members asked what they should share and how much. What you share on your podcast nee...

Mar 22, 202528 minEp. 537

Unlock the Power of Storytelling in Business – PTC 536

Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you. STORYTELLING BY THE BEST The best speakers in the world use powerful storytelling. Zig Ziglar always used great stories in every point he made. He was a master at storytelling. If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life. When Simon Sinek speaks, he is always telling stories. W...

Mar 15, 202553 minEp. 536

Grow Your Significance – PTC 535

Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance. SIGNIFICANCE AND COMPANIONSHIP It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say. Your listeners come for your content, but stay for you. When I coach clients, they often find it difficult to step into who they really are. They don't think people want to ...

Mar 08, 202530 minEp. 535

Converting Your Podcast Into A Book – PTC 534

You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story ...

Mar 01, 202541 minEp. 534

Overcoming Your Podcast Struggle – PTC 533

What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit www.podcasttalentcoach.com/contact . You c...

Feb 22, 202532 minEp. 533

The Secret Sauce of Curiosity – PTC 532

Curiosity is one of the biggest traits of great personalities. If you want to become a magnetic personality who attracts client to you rather than chasing them, you need to discover how to be more curious. PEOPLE LOVE CURIOSITY One of my best on-air talent had a powerful sense of curiosity. He loved to learn about people and things. He also had a unique view of every situation. His name is Mike, but everyone calls him Big Party. When you think of a guy named Big party, you probably envision a ve...

Feb 17, 202529 minEp. 532

When You Run Out Of Time – PTC 531

There are times when you run out of time. When the time crunch hits, how do you consistently publish your podcast each week? I RAN OUT OF TIME My calendar got tight this week. Recording and publishing this episode became a challenge. I typically record my podcast on Saturdays. On Tuesday we have our Podcast Profits Accelerator calls. Most of my coaching calls are on Thursdays. This week, we suddenly had visitors coming to town. Then, I had some last minute travel come up. Next thing I know, I'm ...

Feb 09, 202525 minEp. 531

Audience Growth By Influence – PTC 530

In this episode we discuss the significance of building relationships over simply producing better content to achieve audience growth. While many podcasters believe the secret to audience growth lies in creating superior content, the true key lies in fostering better relationships with your audience. AUDIENCE GROWTH STARTS WITH YOU Content serves as the initial attraction, but it's the bond between the podcaster and listeners that keeps people coming back for more. People come to your podcast fo...

Feb 01, 202537 minEp. 530

Your Biggest Challenge – PTC 529

What is your biggest challenge right now? Many podcasters recently shared their answers with me. Today, I'll help you overcome your biggest challenge. OVERCOMING YOUR BIGGEST CHALLENGE I've often heard many podcasts fade away after 7 episodes. The industry has termed it podfading. I thought the number was a bit crazy. Then one day, I realized how true it is. A client was trying to grow her podcast. Her biggest challenge was attracting new listeners. We decided the strategy that would fit best wa...

Jan 25, 202535 minEp. 529

Promoting Your Virtual Events – PTC 528

Virtual events are a great way to promote your business. And your podcast is a great way to promote your virtual events. You just need the right strategy. CREATING POWERFUL VIRTUAL EVENTS Free Gift: Simple, Profitable Virtual Events Checklist www.PodcastTalentCoach.com/eventschecklist Virtual Events Bootcamp www.PodcastTalentCoach.com/virtualevents When I first started with virtual events, I went the webinar route. I tried it over and over again. In October of 2021, my strategy changed. I had la...

Jan 19, 202556 minEp. 528

Your Episode Title Is Killing Your Downloads – PTC 527

You are working so hard to create great content. Unfortunately, your episode title is killing all of that hard work. YOUR EPISODE TITLE IS CRITICAL If you don't have the correct episode title, you will struggle to get downloads and listeners. But your title is only one of four important elements of your podcast. THE FOUR ELEMENTS There are four elements of your podcast that each serve a specific purpose. You develop your artwork to simply catch the attention of your ideal listener. It doesn't ne...

Jan 12, 202524 minEp. 527

Building Your Powerful Email List – PTC 526

There is a saying in business that the money is in the list. Building your email list is an important piece to any business. EMAIL EVERY DAY Collecting names and email addresses of your clients and potential clients helps you grow your business in a big way. Your email list allows you communicate and build relationships with your potential clients. My podcast is a big piece of growing my email list. I regularly offer resources on this show that helps the list grow. For example, you can get 21 le...

Jan 04, 202544 minEp. 526

Podcast Talent Coach Best of 2024 – PTC 525

On this episode, I want to give you the Podcast Talent Coach best of 2024. These are the most downloaded episodes of the past year. IT WAS QUITE THE YEAR 2024 was quite the year for me and Podcast Talent Coach. We've seen many ups and downs. At the end of 2023, I received and email from my mentor that he was fighting cancer. He would lose that battle in February. That started the year with a kick to the gut. Over the past twelve months, I've been able to help dozens of entrepreneurs launch their...

Dec 28, 202423 minEp. 525

Sharpening Your Speaking Skills For Podcasting – PTC 524

Being a guest on other podcasts is a powerful way to grow your audience. However to achieve success, you need to refine your speaking skills. SPEAKING SKILLS WITH A STRATEGY Just being on other podcasts isn't enough. You need a strategy. Being a guest on other podcasts benefits you in two ways. First, it puts you in front of people who do not know you. You're finding new listeners. Second, you benefit with search engine currency. As you appear on more shows, you appear on more platforms and webs...

Dec 21, 202442 minEp. 524

Improve Your Relationship With Money To Reach Amazing Success – PTC 523

I tend to be very analytical. When I first heard about our relationship with money and the mindset needed to succeed, I thought it was a lot of woo and not for me. MY RELATIONSHIP WITH MONEY The more I heard about mindset, and the more I researched it, the more I realized that success absolutely requires the right mindset and relationship with money. Growing up, we had very little money. My mom raised us on her own on the wages of a waitress. She always had a side hustle to make ends meet. I nev...

Dec 14, 202451 minEp. 523

Speak In Flow To Influence – PTC 522

If you're like many podcasters I talk with, your little voice in your head can sometimes throw you off course. Influence begins with confidence. BECOMING A PERSON OF INFLUENCE Impostor Syndrome is just someone pretending to be someone else. It is self doubt. To overcome Impostor Syndrome , just be yourself. Stop pretending. It starts as a vision of who you truly are. That vision can build your confidence and help build your influence. When you be yourself, you're not faking it. You are working t...

Dec 08, 202438 minEp. 522

How To Become The “Go To” Authority In Your Niche – PTC 521

Becoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy. AN INFLUENTIAL AUTHORITY In this episode, I want to help you become that "go to", sought after and influential authority in your industry. This is a presentation I did during the Podcast Profits Summit. In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success. I shar...

Nov 30, 202443 minEp. 521
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