Don't start a video podcast - podcast episode cover

Don't start a video podcast

Dec 22, 20233 minEp. 6
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Episode description

Video is having its moment right now, but I think that most new podcasters should start with an audio podcast.

In the beginning, a new podcaster needs to find their voice, practice, and learn what makes an episode compelling. Video adds a whole layer of production complexity that distracts from that aim.


Plus, appearing on video adds a lot of pressure to worry about your appearance. With audio, you can just hit record and focus on your content.

Read the full blog post

Transcript

Justin Jackson

If you're starting a podcast in 2024, don't start with a video podcast. Start with an audio podcast. Why? This microphone and a device like your iPhone is all you need to get started with an audio podcast. To get started with a video podcast, you need a camera, you need lights, you need a fancy microphone, you need a mixer, you need a computer, You need all sorts of background lighting. It's a lot of work.

It's a lot of money. And all of that equipment and all of that setup is a distraction from what you should be focusing on when you're starting a podcast, which is: "Can I create compelling content that attracts an audience week after week or episode after episode?" So before you run out and buy a bunch of equipment, just go out and buy a $100 microphone. When I got started podcasting in 2012, I used this microphone plugged into an iPhone, opened up the voice memos app and just

started practicing. And I recorded dozens of episodes that have never seen the light of day Because I was practicing. I was trying to find my voice. I was trying to create compelling narratives, and I would play my audio for different people. And I just kept improving and improving until I felt like I had something that was worth releasing. And I released episodes with this microphone for years before I upgraded to the fancier Shure SM 7 B and then all of this video

equipment. This is still a great sounding microphone. You don't need anything fancy. What you need is practice, and you can start doing that right away. Voice memos, this microphone. It's all you need. Oh, one more thing. If you're recording your episodes on your iPhone with something like voice memos, you can distribute them to Spotify, Apple Podcasts, etcetera, using a podcast hosting platform like Transistor. Let me show you how it works. So here in voice

memos, I have my recording. All I have to do is save it to the file system here. I'm gonna head over to transistor, I'm going to click new episode, and now I can upload my recording just by clicking choose file, choosing that recording that I have saved. Click Save and Publish Now. And now my episode is published. It's available. It's being distributed to Apple Podcasts and Spotify and all the places where your listeners might listen. If you wanna try Transistor, go to transistor.fm

and click on that "start 14 day free trial" button. Thanks!

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