In this episode, CEO Deirdre Tshien of Capsho helps podcasters create compelling show notes, transcripts, and promotional copy in under ten minutes, unlocking the key to monetizing their podcasting efforts in a time-saving and powerful way. "Content dripping is how we use our podcast content to create other assets that not only hook people in and have them join our community, but actually spend a good amount of time with us, coming to know, like, and trust us so that it becomes a no brainer for ...
Dec 13, 2022•36 min•Season 2Ep. 30
Have you ever considered selling your podcast? In the world of bitcoin, NFT, and the metaverse, we see a new digital asset economy where value is being derived and sold in new ways. In the podcast world, we have witnessed million-dollar deals inked for new podcasts, but as Heather explains today, the ability to sell your podcast, like you would a brand, is just getting started. Topics: · What was the genesis for The Podcast Broker (1:21) · How does one prepare to sell a podcast (2:38) · What kin...
Oct 11, 2022•27 min•Season 2Ep. 29
How many podcasts have you been a guest for? As we discuss in today's episodes, being a guest on other podcasts is one of the highest returns on investments of time you can have. A lot goes into being a good guest, message, sound quality, and the right type of podcast. It can be overwhelming all by itself, just podcasting add guesting on top of that, but as Mathew helps us see there is a process, it's a lot easier than we think once we get started. But as most things seem really difficult in the...
Jul 19, 2022•47 min•Season 2Ep. 28
When Roe vs Wade was overturned, did you wonder how you could help? "Every podcaster has a voice" is the common language in the industry, but what happens when the voices combine to advocate for change? That is precisely what Arielle did with the recent Roe vs. Wade overturned issue. She posted a call to action on Twitter which exploded into people rallying around the effort and offering to play a consistent host read ad at the beginning of their episodes. It's a simple but powerful way where we...
Jul 12, 2022•25 min•Season 2Ep. 27
Are you considering launching a B2B podcast? Designing the right podcast is hard enough, but designing a good B2B podcast is a lead of its own. It takes some sales, marketing, and business knowledge to align a funnel that attracts other businesses. On today’s show, we tackle some of the basic setup and ideas around what makes a good B2B podcast. · New equipment launch, Rodcaster II , and Vocaster from Focusrite (2:33) · How to make the decision when it’s the right time to upgrade to the latest a...
Jun 28, 2022•48 min•Season 2Ep. 26
What is the worst hot mic moment you have had in podcasting? Today Mathew opens up about a trend in the industry with the quality of guests and the worst hot mic moment he has had during a live recording. Even though it’s just audio, an interview is still a conversation, and the quality matters. A podcast host knows the work that goes into the podcast each week to produce it, but we often see that guests have never operated a podcast other than showing up. Often these guests come from different ...
Jun 14, 2022•39 min•Season 2Ep. 25
Ever thought your skills were worth more? If you have, you are not alone, and it happens to almost everyone at some point in our life that creates an inflection point where you make a change. Today on the podcast, we dive into Mathew’s story and background and how others in a media-related position could switch to podcasting to leverage those skills in an exciting new way. · Are Podcasts Getting Worse? (2:37) · Why a media background is perfect for podcasting (10:18) · What lessons did media tea...
Jun 07, 2022•44 min•Season 2Ep. 24
Is your podcast about a controversial topic? How do you create a podcast that builds bridges on a complex topic versus tearing it down in a world that wants to cancel everything? A bridge is an integral part of any two sides understanding each other, and podcasting has always been a good bridge for conversations we need to be having. But getting started and navigating the landscape isn’t always easy, and even for the best podcasters in this space, it’s a skill practiced repeatedly. Listen today ...
May 31, 2022•49 min•Season 2Ep. 23
What is that question that you should never ask on a podcast? For the answer, you will need to check out today's episode, but in the meantime, let's talk about what makes a great interview on a podcast. We often don't realize the full power of a great interview as a listener until we are behind the microphone. Like all skills in podcasting, it's a muscle that needs to go to the gym and get stronger. But what are some of those easy tips that we can apply right now without learning the hard way? I...
May 24, 2022•46 min•Season 2Ep. 22
Do you have an idea for a local podcast? When people think of podcasting it is often associated with national or even global audiences, but what about local. Local podcasts have seen a surge in recent years with the changes to traditional media and the rise in podcasting as an accepted medium. In today’s episode, we focus on what ideas work best, the things that need to be different, and why going small can actually lead you to hit it big. · What is the current atmosphere for local podcasting (4...
May 17, 2022•57 min•Season 2Ep. 21
Have you ever felt that your podcast feels more like a stale bag of chips? I think every podcaster goes through a stage where they get unsure of what comes next, what do I change, or is this still my passion. Talking into a microphone in an empty room or hosting conversations over the internet, keeping the connection alive to your purpose is key to long-term success. What got you here won't always get you there. Realize where you started this journey doesn't have to be where you stay. We are all...
May 10, 2022•35 min•Season 2Ep. 20
Do you have an NPR-style podcast idea? You are not alone, and because podcasts like NPR are well listened to, it can often be where someone's idea starts for a podcast. So we take a deep dive into today's podcast about what it takes to produce one, and I think the answer will surprise you. · Apple launches new analytics and follower count (2:07) · Will Apple ever add a subscriber count like YouTube (6:00) · Copying someone else's content (10:26) · Getting the format of your podcast right (21:22)...
Apr 26, 2022•1 hr 3 min•Season 2Ep. 19
How unique is your podcast? In high school, all we wanted to do was fit, and in podcasting, that can be how we get started, but it's often not the best way to grow a show. Today's show deep dives into how to break some podcasting norms, rethink standard displays, and most importantly, think outside the box. Topics: · Remembering your voice is an asset (1:51) · Headliner launches Eddy (9:14) · Marketing position of new tools (13:17) · Tools Podcasters need (14:14) · Breaking the rules in podcasti...
Apr 12, 2022•56 min•Season 2Ep. 18
Have you seen advertising for a Podcast conference before? Several have gained strength in the last ten years and are now gold standards for Podcasting, like Podfest and Podcast Movement. However, knowing when to go can be a tricky question to answer because it is a significant investment for most people that might not be generating revenue from the podcast. Several conferences are planned this year with live events officially back in session, and today we deep dive into how you know when it's t...
Apr 05, 2022•45 min•Season 2Ep. 17
How are you curating a fantastic podcast interview experience? Podcast etiquette is something that we often don’t worry about initially because of all the things we worry about. But, as you get a few episodes published, it becomes the focus to make sure the listeners get quality content that keeps them coming back. · Apple Podcasts Charts - Top Shows - Apple Podcasts for Creators (1:31) · Podcasters, get ready to find out how many followers you have on Apple Podcasts (4:36) · How does this news ...
Mar 29, 2022•43 min•Season 2Ep. 16
Was it hard to get over the sound of your own voice? Next to launching your podcast is making all the decisions needed to make the perfect intro. And with that we make it the focus of today’s deep dive and what we cover it all from how long, who should do the talking, and what makes for the best outro to conclude your podcast. · Amazon Launches AMP live radio broadcast tool (2:46) · Creating the perfect Podcast intro and outro (11:11) · Getting over the sound of your own voice (18:57) · Finding ...
Mar 22, 2022•44 min•Season 2Ep. 15
Are you collecting tips for your podcast? The podcast industry is filled with many different models for making money; some are built for fame, and others for indie podcasts. Most podcasters get stuck at the big question: where do you start? Topics: · Captivate launches show notes research tools and monetization tools (0:53) · Blubrry changing up its hosting limits for uploads (6:12) · What are some pros and cons to the different subscription models to hosting platforms (11:53) · Choosing the bes...
Mar 15, 2022•38 min•Season 2Ep. 14
In the weeds, between an itch to launch a podcast and actual launching, a podcast can be the one thing that keeps you from ever getting to launch. Tie this together with corporate podcasts, and you might just have doomed your podcast before it gets off the ground. So we dive into this and specific strategies to apply along the way to ensure you get to that all-important launch day. · Twitter to Launch Podcast integration (1:48) · Going from itch to launch with a podcast (6:31) · How long should ...
Mar 08, 2022•29 min•Season 2Ep. 13
How valuable is your time? As a podcaster, it can be easy to undersell your value when you are just getting started but knowing that value allows you to answer today's deep dive; when to hire an editor. Today's episode is filled with many lessons first-time podcasters or even experienced podcasters experience when going through the process for the first time. For example, we have seen at The Podcast Consultants that when a client values their time, they learn to outsource the things the easy thi...
Feb 22, 2022•31 min•Season 2Ep. 12
Are you recording live on YouTube? With new Live streaming companies starting each week, it seems it can be easy to feel your behind and that you need to be keeping up with everyone else. However, shoulding yourself into doing something is never the right solution. So today, Mathew breaks down how to objectively look at this and make a good decision if it is right for you. · How does podcast player search work (1:52) · How to name your episodes (6:23) · When is it a good thing to be polarizing (...
Feb 15, 2022•34 min•Season 2Ep. 11
How are you measuring success? It’s a big question with no one perfect answer, but it is the big question that podcasters struggle with, especially after they get past the launch phase. So today, on the podcast, Mathew opens up where to look, how to read the data, and what decisions you can make from it. We measure growth in downloads for most podcasters, but it is a vanity metric that doesn’t give us details of where to grow, how to grow, and where we should be making changes. Topics: Podcast N...
Feb 08, 2022•30 min•Season 2Ep. 10
Like many others, the podcasting industry has a lot of terms that at first often don’t make sense. Dynamic insertion, also called Dynamic Ad Insertion (DAI), is a topic that is getting a lot of buzz around the industry. For those looking to level up their knowledge and execution, DAI is a term every podcaster needs to know. However, it is just getting started and will only be growing in popularity. Topics: · Podcast News: Dynamic Insertion: Make Money from Old Podcast Episodes in 2022 (4:29) · D...
Feb 01, 2022•32 min•Season 2Ep. 9
Are you in a love/hate relationship with your podcast hosting provider? At some point, every podcaster looks at this question to answer if a different platform would help them grow the podcast. I think it’s one of the hardest questions next to starting and stopping a podcast. It has many sides to it, it has a lot of reasons, but ultimately how do you decide. This is the focus of our deep dive today and we go into the weeds of the tech, the strategy, and the choices for how you decide whom to swi...
Jan 25, 2022•38 min•Season 2Ep. 8
Do you understand how your listeners listen? So often, we as podcasters get hyper-focused on growth, guests, content, a production that we overlook the obvious, like your listeners' habits. Today Mathew and I flip the script a little bit and tackle some big questions related to going big and when to go small with your production. Topics: · Podcast News: Facebook hits the mute button on copyrighted music (1:42) · Deep Dive: How We Listen (15:30) · Q and A: When should I join a network (25:51) Tha...
Jan 18, 2022•37 min•Season 2Ep. 7
What are you using to record your podcast? It’s a loaded question with a lot of best practices already out there, but how do you know what you don’t know? Another loaded question can have many rabbit holes that we could go into. Today we tackle this question of getting to know what you need to know and when to level up your process. Topics: · Podcast News: Spotify Launches Interactive Advertising · Deep Dive + Q an A: How to Record Remotely Like a Pro Thanks for Listening! Be sure to subscribe o...
Jan 11, 2022•30 min•Season 2Ep. 6
Do you have your plan ready for the upcoming holidays and your podcast? It can be one of those decisions where it seems like there is no perfect solution, but as Mathew helps us understand in today's episode, there is a right way, and it's easier than you think. Podcast News Spotify adds ratings to its podcast mobile player Deep Dive How to plan for the holidays Q and A When do we need to add transcripts Thanks for Listening! Be sure to subscribe on Apple , Google , Spotify , or wherever you get...
Dec 21, 2021•42 min•Season 2Ep. 5
Does your podcast description need an update? Podcast descriptions are your Times Square equivalent advertising opportunity to gain subscribers, as you hear in today's episode. The return on investment from the few extra 400 words can make a big difference. The elements for what makes a good description are simple, but as Mathew talks about in this episode, they are often missed, resulting in a disaster. Topics: · Podcast News: Apple Podcast App getting positive reviews by accident · Deep Dive: ...
Dec 07, 2021•39 min•Season 2Ep. 4
Did you have the idea for a podcast but quickly realized it would be too hard because of regulations? Regulations in an industry like healthcare and finance offer a challenge for podcasting, but as we dive into this episode, the solution is easier than you think. And we take a look at the exciting announcement out of Captivate.fm with a new dynamic advertising insertion tool that is a game-changer for any indie podcast. Topics: · Podcast News: Captivate Releases AMIE (Audio Mastering and Inte...
Nov 30, 2021•37 min•Season 2Ep. 3
Are you thinking about launching a podcast but worried that it’s a crowded niche? In today’s episode, we dive into the rebuttal that you should not launch a podcast; there are too many already. Good podcast ideas are born every day and die every day because of how people perceive the idea, or maybe they talk themselves out of it. As we focus on this podcast, getting the value proposition right is the key to knowing if it will fly and if it will be something that people like and share to grow. Po...
Nov 23, 2021•36 min•Season 2Ep. 2
Today we dive into the state of the podcast listener experience from where people are listening to podcasts. We hear a lot about Spotify making a big play in podcasting, but how well the efforts have been working. It’s a good thing there are tools these days to measure this, and recent news suggests the big bet is paying off. As a podcaster, how you deliver the podcast, share, and curate your website can make a big difference to how easy it is for the customer to listen to the podcast. Here are ...
Nov 16, 2021•37 min•Season 2Ep. 1
