Why 2025 is the Perfect Time to Start a Podcast (Even If It Seems Oversaturated) – PCI 432

Everyone. Welcome to Podcast Insider from Blueberry Podcasting. I'm Todd Cochran, founder of the company. And I'm Mackenzie Bennett, your marketing go to for podcasting. And I'm Mike Dell, your friendly neighborhood tech support guy here at Blueberry.

And today, we're diving into why 2025 is the perfect time to start a podcast even if it feels like the market is overly saturated, but in reality, it's not. We'll be sharing hyper niche content, evolving tech, and fresh monetization models that make podcasting more accessible and rewarding than ever. Plus, we'll cover some practical tips on standing out in a crowded space from authenticity

to building a loyal community. And if you've been on the fence about launching your show, stick around because, you're gonna find plenty of reasons to hit that record button right now. So let's get started. There's a big podcasting world out there, and we're here to help you make your mark. You're listening to podcast insider hosted by Mike Dell, Todd Cochran, and Mackenzie Bennett from the Blueberry team, bringing you weekly insights, advice, and insider tips

and tricks to help you start, grow, and thrive through podcasting, podcasting, all with the support of your team here at Blueberry Podcasting. Welcome. Let's dive in. You know, if we look at what's going on in the podcasting space from a purely numbers situation, This is a great time. You know, we've got, about 400,000 shows globally. They're doing a new episode every 30 days compared to a 10,000,000 YouTube channels. I think I think the chances are better,

you know Yeah. At least in the beginning to do a podcast. So, you know, it's not too crowded. It really isn't. I will say year like, years and years ago, Elsie from Libsyn actually said she gave gave the analogy of, you wouldn't say to a writer that wants to write a book that the market is oversaturated. And the same goes for podcasting. Yeah. I think that, it's all a matter

of perspective. Good ideas and good content always lead from the front, and it's a great way to if you're a new creator and you're just trying to get your chops going, it's a great way to get started. You know? And I I think as we look at this episode and we dive into, you know, the top reason why launching a show can be more advantages than ever,

even when it really people feel like everyone already has a podcast. I I think if you really plan well and set a good goal, you can you can be that next, that next show that reaches the audience that you wanna reach. And I think that's part of the the discussion that should happen in the beginning here too is that oftentimes when I talk to podcasters, they are like, I wanna grow my show. And I say, what is the goal? And they don't even

know the goal of the show. So if you don't know the goal, how do you know where you're gonna get there? So preplanning is important, and we we have a number of episodes up on that already. But A lot of podcasters will, say you know, you'll ask them who their show is for. And they'll say, well, everybody. Well, a show for everybody is a show for nobody. I mean, you know, there's a few out there that get away with that, but it's it's not something you know, you wanna you wanna niche down.

And and I think too there's this myth of oversaturation. And, and I think as we move into this AI world more and more, and I'm hearing it on stuff that I'm listening to, and believe me, it's driving me crazy, is I'll put some content up, let's say, it's YouTube video, and you hear that voice that you hear on, you know, hundred different you know, it's the same voice. You're like, oh my god. Really? And it's I back out because I wanna hear a a human.

You know, maybe a human did some editing on the script, but, you know, it's that to me is just a drone. Right? So I think listeners are are gonna crave personal content. I really think they do. And Yeah. They they want a very specific audience, I think. There there's definitely people out there who are gonna, you know, get down to the nitty gritty of what it is that they're interested in, and they're gonna

they're like, okay. Well, none of my friends are interested in this, so I'm gonna find every show out there until I've about this thing specifically,

about what it is that, you know, I like about this show compared to this show, and then they'll narrow it down and figure out what it is that they wanna listen to. But then it also means in a in a positive for that that they are able to monetize better because there's, you know, the the more narrow it is, the more loyal the listener, the the easier it is to monetize sometimes. So there there's definitely, I think, more pros than cons of of

hyperniche and narrowing down like that. You know, Mike, you've been kind of the master of doing some niche shows. You know, you were doing some, a niche about, fast food or something at one time, weren't you? Yeah. Yep. Fast food history. That's pretty nichey. Yeah. And, well, you know, and that's how I find topics sometimes. You know, I'll get in a Wikipedia yank and, you know, on certain topic, and then I read this that story. That story. Oh, that'd be a great podcast. So, you know, that's

how that came about. And, you know, it it was fairly popular for a while, and then, you know, I sort of ran out of material and and motivation and, you know, I'm the king of, pod fade over here. I was talking with a client of ours this morning, and he is, got a pretty he's got a popular genre show, but at the same time, he's now, you know, narrowing his focus and, to build a, a more loyal listener base. And, that in ties into the ability for him to monetize and collaborate within that market.

And, I think today, people are really looking to, you know, to to put content together that is gonna resonate and be successful. But, you know, I think there's still gonna be a lot of podcasters out there that are not gonna go hyper niche. They're gonna kinda go wide, broad, and wide. Mhmm. And I and, again, I don't I'm one strategy over the other, but, again, it goes back to that discussion.

And we've been working on a consultant course, and, you know, it's one of the things that and, you know, consider us your consultant. You you really need to,

you know, hone down. Okay. I I'm in love with x y z. I can talk about it twenty four seven and probably, you know, the type of people that likes to talk to you about that kind of stuff. Mike, you like to talk about airplanes. I like to talk about airplanes. I'm a good target audience. Mackenzie may not be a target audience for airplanes. So But but I am, for instance, looking at, like, I have this Trader Joe's, lip balm that just sits on my desk.

And Trader Joe's has a podcast where they talk about how they make their own food. They have they have sell their own spices that you know, this is how they work with other companies. Like and then I get videos about Trader Joe's stuff that comes out all the time too because I do go there. And I'm like, oh, okay. They have new food. I wanna go get it. Like, I have. It works. It really does. Lucky think about this show. This show is very niche. I don't know.

You know, the the the amount number of listeners out there versus the number of podcasters is a vastly different number. And so podcasting about podcasting, you know, it's kinda meta, but it's it's a tight niche. You know, we're we're not gonna get the hundreds and thousands of, of downloads on each episode here, whereas, you know, something in a different niche might. But that may not be your goal.

Your goal might be to get to the 200 people in the world that are really interested in what you're talking about. And, you know, that can be monetized depending on what the subject is and all that. You know, by the way, Mackenzie, lucky for you that you got a Trader Joe's to go to. I I don't even know the closest one around here. You you know, we had a show years ago that, it was done by a neurosurgeon, a world renowned neurosurgeon, and he had a thousand neurosurgeons

that were listening to his show. Now that is his that's that's his about as tight as you get, but he made a lot of money from that show. A lot of money because he was reaching the right audience. Now he was unique because he had that unique position. He was he was the he was the dude, you know, that was and and there was, you know, a broad based audience, but, you know, he was the guy that was teaching evolving stuff in neurosurgery. So Mhmm. That's niche. My tech show is not so niche as

we kinda go all over the place. So I think there's room for both. But, you know, I think the one thing is great, though. You know, if any of you see, you know, any of a video clip of anything that we do or anything like that, we're not always using super high production stuff. Dave has been, recording some stuff in his, in his office. There's really no background. He's been, you know, he's been doing a little video, little audio.

Today, getting starting in podcasting is probably under a hundred bucks to Yeah. Buy the gear you need, and high quality too. Yeah. I mean, there's a a lot of services out there that'll even help you with cohost. I mean, you know, today, we're using Zoom basically to

record this show, and we're in three different locations. And, you know, all you need is a decent microphone that plugs into your computer and, you know, a little bit of software, and you're ready to go. Yeah. I just wanna point out, we all have very different setups in our homes as well. Like, Todd, you have, you know, a lot of, sound carriers. I have overkill. I have overkill. Mike, you kinda have, like, the middle version

where you're like, okay. I have this whole setup all the time, and then I have a fish tank in the same room as me, the door open, and I'm sitting, you know, a foot away from two windows. And my microphone is keeping up with the quality that you guys have as well. So, really, it is doable for anyone anywhere at this point in time. And and, you know, just for this audience's idea, we are recording this in video, but we're we're gonna put this out as an audio podcast only.

Why are we doing the video? Well, we maybe there's something here we say this remarkable work as a a clip, and maybe that clip to promote the show is better to see, you know, the three talking heads here than just hear an audio. So, you know, we're we're playing around with stuff too. And, again, Mackenzie, you're probably using the webcam off your your MacBook. Right? I am actually not. I have a Logitech one, but it was, like, $50 Right. I think. You know?

Yeah. Nothing nothing too fancy. Facecam, I think, was up and $99 or something. You know? It's decent enough. So I I think here, the tech stuff should not be a barrier anymore. You know, just to do a basic podcast, you know, that the ATR 2,100 or the QDU. What is that model? I anyway, there's a couple of very inexpensive Q2U. Q2U. Couple of very inexpensive microphones that do a great job. And then here's the beauty. The distribution analytics

is makes it much easier to track. Distribution is just as powerful as as it has ever been. You can be everywhere. You can be on Spotify. You can be on Apple Podcasts. You can be on Amazon. You can be on all these locations where people can discover you. That's the believe

it or not, that's the easy part. It may seem a little challenging in the beginning, but the hardest part is just hitting record. But Yeah. There is a global audience for you. Mhmm. And There definitely is. You know, you know, we have a I have one customer I can think of that does his show in English, and then he rerecords it in Spanish, and then he rerecords it in Italian. And I think he's got, like, five different languages that he knows that he records the same episode

multiple times. You know, he's not even using technology. I'm jealous. Translate that. Yeah. I can barely speak English. Well, I honestly, I've been thinking about finding a Spanish podcast for myself recently because I've kinda hit a wall with Duolingo where I'm like, I've been doing this a long time, and I don't know anything. I've been trying to learn Portuguese. So Oh, that's a that's a hard one. But a podcast is really a good way

to learn, I think. And, you know, I think too one thing that if you have a desire, you know, if you're a business owner and say, I wish I could expand expand my reach into the Latino market or wherever it may be. There are great tools out there now like ElevenLabs where you can train your voice, and it will rerecord in another language. Now is that the best okay. It's is that the best solution? No. But it's better than nothing. But the technology does exist. And it's getting

better every day. Yeah. Yeah. And I do wanna call out as well, Apple recently made it easy for all podcast hosts such as Blueberry, to get your show out there. And Apple is still, you know, one of the biggest distribution places that you wanna be. So once you do get in those places, everyone's gonna be able to find you in all these different countries. Yeah. It's beautiful. You can do one click subscribe now. You don't have to go to Apple anymore to submit

a show. We have podcasts as you you don't have any more advantage or less advantage than some big celebrity. How they have a little more name recognition, but you're gonna be distributed in the exact same app they are. Right. Mhmm. And I think there's I think there's huge opportunities here to reach new demographics. But, again, what is the goal of your show? Who do you want to reach? And if you wanna reach someone in another country, there's it's it's completely possible.

And I think too is a lot of people. Oh my god. It's a little overwhelming at sometimes. And I'll just say this before we get into this topic. Don't worry about the money in the beginning. Worry about the show, but there is evolving monetization models.

Yeah. Yeah. Absolutely. There's I mean, don't worry about it. Don't put too much pressure on yourself, and and you're gonna be going about having a podcast completely differently if you're doing it as a hobby or if you're doing it to make money. But regardless, you know, there are sponsorships. There are, you know, advertising campaigns. There's affiliate programs. We have one. With Blueberry, there's subscription based models, premium podcasting.

There is a slew of ways that you can monetize your show nowadays. And and I truly believe if you don't have a podcast and you're a business, why not? Brand way to market. You know, an example of that is, there's there's a guy out there who's a chiropractor, and he gets business from all over the country. Now people will actually fly in to go to his chiropractic thing because he has his podcast about chiropractic.

You know, when when you're in pain and no one can fix you and you find someone that gives you hope, you'll just about go to the ends of the earth. Right. You know? So I This guy, you know, people fly or drive in. You know? He's in Dallas area, and they fly and drive in just to go to him because of his social media and podcast. I'm sure when he started his podcast, he probably thought, oh, I'm just gonna hit

folks in the Tristate area around Texas. Of course, that's half the country almost as big as Texas is, but you he probably didn't. Did you do you think he realized he would get all this extra business that was coming in from everywhere? He he he seems surprised. You know? He'll he'll interview somebody that he's working with, and, Oh, yeah. I just drove in from Tampa, you know, to Dallas and, Yeah. It's a short drive. Trip over and, you know,

whatever. You know? It's it's pretty crazy how how many people will come to him because of, you know, getting the word out like that. Even though that's a local business, you know, he's getting it from all over. So, you know, don't don't be afraid to to start a show. You know? Another friend of ours had a wallpaper store. Oh, yeah. And, you know, also in the Dallas area, I guess. But, you know, he was getting,

online orders. You know, this is just a local shop, but he was getting online orders like crazy because of his podcasting. He he end up buying all the think think about this, ladies and gentlemen. He end up buying about 90% of the wallpaper in The United States that was left over in warehouses and stuff, and he cornered the market on wallpaper. There there's a business for everyone. So I'll ask this question to both Mike

and Mackenzie. Have you ever been up at, like, 02:00 in the morning in the old days? And, and so this is for those of you that don't have haven't had a TV subscription before, have you ever turned a channel on at 02:00 in the morning? There's some dude there selling something. You know, he's selling, soap or selling, you know, whatever the wonder of the world was for that day. Have you ever have you ever seen one of those, infomercials before? Oh, yeah. For sure.

I bought stuff off of them. Yeah. We had entire CD case full of ShamWow. I do. It's like it's actually kind of a thing with millennials where we're like, if you can't fall asleep, go watch a YouTube video of, like, all the infomercial. So which the ShamWow guy has a show called the ShamWow guy podcast. So, obviously, then what's kind of funny here is is you guys kinda went the a different way. I was expecting a different answer.

I kind of like those folks. I'm like, that dude's not super authentic. You know? I'm like, you know, am I spent you know, if I spend my $29.95, am I actually gonna get the product? So I think it goes back to podcasting. People people can smell a fraud. Oh, for sure. It well, it does remind me so, yeah, growing up, that's absolutely what we would buy. I bought, you know, all of the random stuff. But whenever my friends and I used to go to the bar, you know, they would have

the TV on. At a certain point, the infomercials would would start, and we would like, we memorized all of them. We knew what they were, and we were like then it just became a joke of, like, oh, yeah. They are this is really bad. And, you know, here's another thing that people don't think about. You know, you're talking about your subject to your podcast. Okay. There's how many podcasts about podcasting out

there, but, yeah, we're doing one. Right. Ours is different than, say, Dave Jackson or Daniel Lewis or whoever. You know, there's a bunch of them doing them, plus a lot of the podcast companies have their own. And they're all unique, and they're all worth listening to. And if you're interested in podcasting, you're not gonna just listen to one podcast. You're gonna listen to two or three on that subject. You'll find the ones you like and the ones you don't like and go

from there. I think So don't don't be afraid to get into a, competitive, market. I I think it's important, though, that whatever you're talking about, you has to have some background. You you Oh, yeah. Because you if you gotta come across as authentic because people will smell out if you really are not being authentic. So, you know, over time, the people listen ten, fifteen, 20, 20 five episodes, they're gonna get to know you pretty

pretty good. So the power of storytelling and human connection is just like anything else. It's when you meet someone for the first time. We all do this. We kinda we're like, alright. What's this person about? And we've all met people sometimes that talk too much or know it all or any, you know, any kind of you know, we we do that. We put labels on people.

But I think if you stay authentic and you tell stories and you and you do that connection, it's really, the differentiating factor here, of how you're you're gonna connect with an audience. So don't be afraid to have a personality and make sure it's your personality. Yeah. I was often asked by my buddies, why don't you swear on your show? Because when I was a sailor, I I Swore like a sailor. I swore like a sailor. But I I told them, I said, I made it a point to

make my show family safe. It didn't change who I was, but I didn't need to educate through a four letter word. So and I've gotten much better at not using four letter words, as the years have went on. So I They're good punctuation sometimes. Well, yeah, sometimes. But, you know, so that was one thing that actually shaped my personality for the better,

I think to that extent. But, you know, building community, I think we've all built some community in this business for sure and in podcasting alone. I think also don't take advantage of your community. Yeah. Because sometimes you can kind of you can be your very authentic self, and it's it's really working, but maybe a little too much. And in the sense of, like, yeah, you have this really big audience now where maybe you can quit your job and do this full time or maybe you are putting you know?

Now you do have a studio for this, and you are recording video and and just however you've you've, quote, unquote, like, leveled up in that sense.

But but if your authenticity takes a dive along with that change, people are gonna notice and they're gonna leave. That's true. There was a, when I and I take this back to my military years. When I made, e seven, it's a transition and you basically it's you go from one type of uniform to another. It's from, being almost a worker bee to leadership, and it's it's truly a transition in your job. And they put you through about two months of

this this training. And they they keep putting your finger in your face saying, you have to stay humble. Remember where you came from. You know, you're not a big ass shot now. You're just you've moved up, but you need to remember, you know, where you come from. And I think that stands out in content creation too. So as you grow, you don't forget what caused you to grow. For sure. But one thing's for sure, low

barrier to entry and high creative freedom. And I just took a little creative creative license in the last comment I just made, but we can do what we wanna do in podcasting. That's what I've done with my you know, I have one long term show, and all the rest of them have been experiments. And I do them for a while, and they do something else. And, you know, so, you know, I I joke that I'm the king of pod fade, but I've tried a lot of different things.

And the ones that didn't work, the, you know, the worst ones were where I was reading something or trying to be something I'm not. And, you know, I am who I am, and that just has to come through the microphone or the camera or whatever. And but the the nice thing about it is you could start and stop things. You can try things. You can, you know, do anything you want with podcasting. There's nobody telling you you can't do it. You know? And, you know, Mackenzie, you know this more than

anything. Let's talk about promotion. Yeah. Yeah. Promoting yourself, you know, you're gonna have to do it in a variety of ways. It's, it can be a little scary for people who have no experience in that in that realm. You know, like, going back to that neurosurgeon. He went to medical school. He's a doctor. He's never really stepped foot in the marketing world for you know, that's that's a better guess. And so figuring out how do I monetize

this? How do I market it so that I have this loyal thousand, you know, thousand person audience on a regular basis? And how do I keep them coming back, whether that is through the content or the social media that I'm putting out there or, you know, my email list, something as simple as a billboard sometimes. You know, getting on that email list that's going out to these hospitals with all these other neurosurgeons saying, like, this is available

for you. You just have to you have to you have to spend some money, unfortunately, sometimes. But You know, it's it's not a requirement, but it is probably gonna come up. You you you know, what was amazing about that particular show, and I tell this story and I've told it many times, is he was making $20,000 an episode with sponsorship, reaching those thousand pod a thousand neurosurgeons. And it got to a point where he was about pulling, like, 80 k a month. Now that's a number for all of us.

Right? If we could pull an 80 k a month surgeon. Yeah. You know, it's like, yes. But what happened was his partner said, hey. You're making too much money here and stuff that we can't write off. You're gonna drive us into a higher tax bracket. He he continued doing the show, but he dropped all sponsorships. Now the rest of us would have said, that's nuts. I'll pay the tax. Right? Yeah. And, but They don't have the money to pay the tax with. Right.

So and to me, it was mind boggling when he said, oh, I'm gonna continue the show, but we're not gonna monetize. And I and I think to all of you listening, you're probably dumbfounded. I was. It's the only time I've ever seen that happen. But just imagine you get so successful that you can't you have to stop taking the money because it's impacting your other business from a tax revenue standpoint. It's bizarre, but it was true. Yeah. So he future proofed his brand To say the least.

You know, and, he didn't take no money and continue to do the podcast for a couple of years. So but he was a thought leader in his niche. Yeah. You know, that that brings up another military term since we're talking military, SHMI, the subject matter expert. Yeah. Now it doesn't necessarily mean you have to be the expert in the niche you're you're going into. You could do the podcast to learn the niche to become that. I mean, a lot of things that

people do. You know? I I know this one fairly famous podcaster that just got into ham radio. He started a podcast about ham radio. He's brand new at it. He doesn't know a whole lot about it, and his learning process is what the podcast is about. And it and it's fairly interesting, you know, talk you know, listening to somebody that really doesn't know it yet, but is getting there. So he brought the SMEs to him to teach him and suck up that knowledge. Yeah. So it can go both ways.

Yeah. You know, and I think many of us in our when we were I mean, when more people work in the office, I remember telling someone that was new, you know, attach yourself to this individual's hip. He's he or she is the expert. Suck all the knowledge you can out of that individual so that you can become, you know, more more effective. And I think this is true in podcasting. I listen to a lot of podcast because why do I only listen to podcast? Well, I often listen to really good podcast

to hear their technique. I used to listen to Howard Stern just to learn his interviewing technique. Now I I will never ever ever ever ever ever in this lifetime be a Howard Stern, but there were certain things that I learned from listening to him and how he did his research and was able to dig in deep and ask questions of his guests that no one else would ask. So I think, you know, there's things we can learn by listening to other shows. And,

again, what does that do? That helps you become a better podcaster. But, you know, going back to the beginning on this, consistent output. You have to have consistent output of content. It you just have to, and that's for someone that's new, this is how you grow your show. But there's lots of opportunities out there as well.

Yeah. I mean, when you when you are consistently doing something well too, it leads to other stuff, whether that is you becoming that expert in the field and going to speak at some conference about it or being a guest on someone else's show or, you know, something like that to talk about your own show. You know, maybe you start radio,

interviews. You know? Yeah. Not as not as widespread as it used to be, but, it's still worth you know, if you get a hit on CNN or something, that might be something good for you. Yeah. You know, speaking from personal experience, what happened with me was I was lucky to land a book deal, and the book deal helped me a little bit in advancing the show. The book deal got me a speaking gig.

The speaking gig was I went to Vegas and was speaking in front of, all the educators in the Las Vegas school district, and I got a small honorarium. But for the first time, you know, I was just behind the mic, wasn't doing nothing live, had no video. It was early days, and I'm going from an audience of a tell a computer screen and knowing there's people listening, but we're not really knowing what the dynamics of a crowd was to go speak in front of a thousand people, that was

an experience. That was, like, you know, opened my eyes and made me understand, you know, when you have a thousand people listening to your show, what that really looks like visually and how many people you're affecting. So, again, one thing can lead to the other, and and opportunities are gonna come in different ways. Sometimes it'd be someone in your audience that says, hey. I love your show. I'd love to sponsor it or someone that

says, hey. I love your show. I'd like to have you come talk to my company or or I wanna hire you or there's just you never know, what opportunities are going to to present themselves. Well, you know, this company, Rob Voice and Blueberry Podcasting, exists because of an opportunity that was happened on a phone call. It's just a single phone call where, the representative say, hey. Do you know other podcasters that would like to advertise

our products? And I'm like, yeah. But then I realized I can't do this by myself. You know, I had a full time job. You know? So this is you you just never know what's gonna come from your content. I was doing it just to have fun. I for me, it was this was a blast. I wasn't focused on the money. I was trying to get a press pass, but it it really weird. Right? Anyway, it That's how I'm here. That's how come I'm here. You know? So you just never know.

So people will say, okay. My goal of the show is to become the authority in a a certain topic. Great. My my goal is to, you know my mom and I did a show and it was the goal was to help one person. And, again, you but then from that, you just never know what's gonna come. So people can't be so shortsighted on the money. There's there's other advantages in doing consistent quality content, and I think this is the thing that most people overlook to a great extent. They don't think about, wow. Okay.

Steve Jobs call. I got a meeting with Steve Jobs because of my podcast. How did that happen? I was complaining about, Mac mini, that the first Mac mini came out. And someone at Apple said, hey. This guy is over here is complaining about the Mac mini and wants to, you know, to to chew out Steve Jobs for fifteen minutes, and Steve must have thought that was funny and arranged a meeting with his secretary. And I got to talk to Steve Jobs for fifteen minutes about a Mac mini, and then

he sent me a MacBook. So, you know, that was a that was kind of an interesting thing. So you never know who is listening and how your content can change your life and the trajectory that you're on. It's a huge opportunity. I think something that we hear people say about any type of content creation is I wish I started sooner. There's really no reason to not start now. You know, podcasting has been around for twenty years, and we're still seeing the numbers go up Yep. In terms of listeners.

So there's really there's really nothing stopping you. Yeah. There's this this it is not a crowded market, and the number of people listening to listening, watching, consuming content is growing. And with AI, I think we're gonna be seeking out more more voices, authentic voices per se. And, again, the global growth is gonna continue, the community bidding and niche content. What else is on the list we need to think about? I think we got pretty much covered.

If you guys have any questions, of course, get a hold of us. Be happy to talk to you. So we do have a challenge for you, and this is something new. And, we wanna hear from you. So what unique angle or niche do you have that would stand out in the podcasting world? Now whether you've already given whether you've already got an idea or you're still thinking about it, we'd love to hear from you.

Share your concept or inspiration on social media with a hashtag future pod 2025, and let us know how you make you let us know, and how do you plan to make your mark in the world for podcasting. Now I will give some caution here. If you've got an idea and it's been brewing in your head and you want to do something that's an angle or niche, see if there's a domain name for it and buy it before you announce it on social media. That doesn't sound familiar at all. Yeah.

Yeah. Take what he just said to heart. If you have a good idea, go buy. You know? And and Go buy that right now. And why why I say that was because I used to do a show called Saturday morning tech show, and we were, you know, we were talking about podcasting more than about, tech. And I I told my co host, Rob, I said, why don't we change the name of this thing? In the middle of the show, we're live. You know? There's people listening and watching. And so why don't we call it the

new media show? And then I had this this, like, panic. And then so I immediately opened the browser and went over to GoDaddy, and I put newmediashow.com, and miraculously, it was there. And I registered it you know, cut me off at the knees. So, yeah. So that before listening to somebody, you know, on a podcast mention something. Oh, that'd be a great domain name. And I tag the domain. I have too. So, so before you post that out there, you know, and same thing with the social name.

If the social name's available, register that social name. You know, we missed out on a couple of social names because we didn't register them early enough. So Be cautious with your brand. And and hence the no e's in the in blueberry.com. Well, the e's were already, you know, the e's were already taken and, you know, they cost 3 millions. But we, you know, we built the company in an age where there was a lot of vowels missing from companies'

names. So Yeah. Yeah. A lot of people forget Twitter didn't have any, vowels in it when it started. So So feel free to share whatever your niche is on social. And if you're a little too nervous to do that, then just contact us if you would like to if you would like to talk about it. Yeah. When you're ready to talk about it, we'll keep it a secret if you don't want us to tell. But, anyway, so You can find all the show notes and stuff we mentioned over at podcastinsider.com.

We wanna thank you for being here. Thanks, everyone. Thanks for joining us. Come back next week. And in the meantime, head to podcastinsider.com for more information. To subscribe, share, and read our show notes, check out the latest suite of services and learn how Blueberry can help you leverage your podcast, visit blueberry.com. That's Blueberry without the e's because we can't afford the e's.