Podcasters Can't Ignore YouTube Anymore, Here's Why (Special Episode)

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

Mar 19, 2025•24 min•Ep. 70

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Episode description

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you’re not using YouTube for your podcast, you’re missing out on massive audience growth. In this episode, we break down why YouTube is the #1 podcast platform, how top podcasters are crushing it with video, and the 3 G’s Strategy that can skyrocket your podcast’s reach and engagement.

What You’ll Learn in This Episode:

Why YouTube now dominates podcast consumption (with stats to prove it)
How YouTube’s algorithm helps you attract new listeners
The 3 G’s Strategy – Thumbnails, Titles & Hooks that drive clicks
How to properly publish and optimize your podcast for YouTube & YouTube Music
Why YouTube traffic converts 3X better than other platforms

Episode Breakdown:

[00:00] - Introduction – Why YouTube is essential for podcasters

[01:30] - YouTube vs. Traditional Podcast Platforms – The key stats

[04:18] - Case Study: Explosive Growth – How podcasters are thriving on YouTube

[05:38] - The 3 G’s Strategy – Thumbnails, Titles & Hooks explained

[08:00] - The Secret to High-Performing Thumbnails – What works & what doesn’t

[10:17] - Clickbait Done Right – How to write compelling podcast titles

[13:57] - The First 5 Seconds Rule – Why the right hook keeps listeners engaged

[16:25] - Business Benefits of YouTube Podcasting – How it Drives Leads & sales

[19:03] - How to Publish on YouTube & YouTube Music – A step-by-step guide

[22:34] - Final Thoughts & Next Steps – Implement these strategies today

Follow Guillaume Jouvencel:

YouTube: http://www.youtube.com/@Guillaume_Jouvencel
Instagram: https://www.instagram.com/guillaume.jouvencel
LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
TikTok: https://www.tiktok.com/@gha_marketing
Twitter/X: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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