Podcast Strategy for B2B Service Providers to Build Authority and Win Clients with Michael Buzinski

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

In this episode of Podcast Gurus, we’re creating meaningful results in podcasting as a strategic tool for B2B businesses with Michael Buzinski, CEO of Buzzworthy Integrated Marketing and an expert in B2B marketing. Michael breaks down how podcasts can be used not only to build authority in your niche but also as a networking tool to connect with ideal clients. He shares his insights into why podcasts are a long-game strategy for growing your business, building relationships, and driving meaningful results, especially in professional services.

Michael has helped numerous businesses leverage the power of podcasting to grow their brand and develop deeper, lasting relationships with their target audience. He walks through the critical steps to successfully integrate podcasts into your marketing strategy, and why consistency, niche focus, and strategic automation are key.

What You’ll Learn in This Episode:

• Why podcasting is one of the best ways to build authority and trust in your industry.
• The two primary ways podcasts can serve businesses are as tools for thought leadership and networking.
• How to find and define your niche to maximize the effectiveness of your podcast.
• The importance of consistency and automation in growing your podcast’s audience and impact.
• How podcasting fits into a larger B2B marketing strategy and why it’s a long-term investment.

Episode Breakdown with Timestamps:

[00:00] - Introduction & Why Podcasts Matter

[00:28] - Meet Michael Buzinski: Buzzworthy's CEO & Marketing Strategist

[01:16] - Authority Building Through Podcasting

[03:15] - Podcasting as a Strategic Networking Tool

[05:46] - Why Voice and Video Beat Text for Trust Building

[08:19] - How Specific Should Your Niche Be?

[10:04] - Case Study: Building an Eight-Figure Business from a 4500-Person Niche

[15:45] - Short Game vs. Long Game: Planting Marketing Seeds

[21:58] - Integrating Podcasts Into the Marketing Mix

[31:45] - Automating Lead Capture & Nurture with a CRM

[38:17] - Creating Urgency and Evergreen Content

[44:47] - Final Tips on Podcasting Consistency & Flexibility

[45:03] - Where to Get Michael’s Book "The Rule of 26"

Follow Michael Buzinski:

• Website: https://buzzworthy.biz/ 
• LinkedIn: https://www.linkedin.com/in/michaelbuzinski/ 
• Podcast:  https://buzzworthymarketing.show/ 

Follow Hussam & Guillaume:

• Hussam on LinkedIn: https://www.linkedin.com/in/hussam-ali-6bb69186/ 
• Guillaume on LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/ 
• Gha Marketing Website: