6 Steps To Launch A Successful Podcast (Special Episode)

Podcast Gurus: Interviews on Podcasting, Podcast Growth, Podcast Marketing, Content Strategy & SEO

Mar 26, 2025•58 min•Ep. 71

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Episode description

Look into the "3 Ways to Generate Leads With Your Podcast" E-book for free here on our website! (https://ghapodcast.com)

Hey there – I’m Guillaume Jouvencel, podcast strategist and founder of GHA Marketing.

If you're planning to launch a B2B podcast that actually drives results, this episode is your full blueprint. I walk you through the 6 essential steps to go from an idea to a high-performing podcast that builds your brand, attracts ideal clients, and generates qualified leads. Whether you’re a founder, marketer, or sales leader, this one’s for you.

What You’ll Learn in This Episode:

The 6-step podcast launch framework that drives real business results
How to position your show to stand out and attract your ideal listener
Smart guest strategies that double as lead generation tactics
Tools, gear, and workflows to record and edit like a pro
How to distribute and promote your podcast for maximum reach and engagement

Episode Breakdown:

[00:00] - Introduction – What makes a B2B podcast successful

[01:26] - Step 1: Positioning – Nailing your niche and audience

[06:26] - Step 2: Branding – Titles, artwork, and SEO strategy

[18:10] - Step 3: Guests – Finding, pitching, and booking the right people

[25:08] - Step 4: Recording & Editing – Tools, audio quality, and trailers

[31:52] - Step 5: Distribution – YouTube, Spotify, and maximizing reach

[44:52] - Step 6: Launch – Building buzz, early reviews & social proof

[54:59] - Step 7: Consistency – Why most podcasters fail and how not to

[56:15] - Final Thoughts – Long-term wins and why this matters

Follow Guillaume Jouvencel:

YouTube: http://www.youtube.com/@Guillaume_Jouvencel
Instagram: https://www.instagram.com/guillaume.jouvencel
LinkedIn: https://www.linkedin.com/in/guillaume-jouvencel/

Follow GHA Marketing:

LinkedIn: https://uk.linkedin.com/company/gha-marketing-ltd
Instagram: https://www.instagram.com/gha_marketing/
TikTok: https://www.tiktok.com/@gha_marketing
Twitter/X: https://twitter.com/GHAMarketing_
Facebook: https://www.facebook.com/people/GHA-Marketing/61552528799376/

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