Here’s a breakdown on podcast guesting, outsourcing, and growing your show, from someone who’s done it all. Kelly Smith, host of the Mindful in Minutes Meditation podcast, which ranks in the top 0.1% globally for downloads, joins us to share what her experience working with PodWritten has been like. In this episode, you’ll hear why she decided to work with PodWritten when she had success booking herself on shows in the past, the impact of podcast guesting on her podcast and brand, and advice she...
Jun 25, 2025•36 min•Ep. 79
A great interview is a two-way street. Both host and guest need to bring their best. But how do you actually secure top-tier guests who deliver standout conversations? In this episode, I break down exactly what to do when you receive a crap guest pitch, and what you can do to encourage better quality pitches arrive in your inbox. You’ll also learn how to craft a winning pitch that gets a “yes” from your dream guests, plus bonus tips to help your outreach stand out from the crowd. ⭐⭐⭐⭐⭐ Love the ...
Jun 18, 2025•15 min•Ep. 78
Want to know the secrets behind how top podcasters like Amy Porterfield and Cathy Heller grow their shows? In this episode, we speak with Kylee Chandler, CEO and Founder of Podcast Marketing Hub, who helped them both skyrocket their downloads and email lists. You’ll hear how she used quizzes not only to grow Amy’s email list by 15,000 and Cathy’s by over 2,500, but also to segment ideal listeners, deliver custom episode playlists, and guide them seamlessly into offers, turning passive listeners ...
Jun 11, 2025•44 min•Ep. 77
Here are my top insights and takeaways from attending The Podcast Show in London, the biggest international festival dedicated to the business of podcasting. In this episode, you’ll hear how podcasting is rapidly evolving in monetization, measurement, and marketing, and what you can do to stay ahead of the curve. These lessons underscore a central theme: podcast success today demands smarter, more strategic decisions grounded in real audience behaviour and authentic promotion. ⭐⭐⭐⭐⭐ Love the sho...
Jun 04, 2025•10 min•Ep. 76
Your podcast doesn’t have to drain your time to deliver ROI, here’s how to turn it into a self-sustaining business asset. Nikki McKnight is an operations and systems strategist who helps creatives simplify complex processes into streamlined systems. With over 15 years of experience in operations, Nikki specializes in designing client experiences that scale, and she’s bringing that same mindset to podcasting. In this episode, Nikki breaks down how podcasters can stop treating their show like a si...
May 28, 2025•29 min•Ep. 75
How much should you spend to win over a podcast subscriber? This host did the math, so you don’t have to. Philip Pape, host of the top 1% podcast Wits & Weights, is back on Mics to Millions with a rare, behind-the-scenes look at how he used Overcast ads to grow his show, and what actually worked. This episode isn’t just theory. It’s a data-driven breakdown of real campaigns, from ad copy creation to cost-per-subscription metrics, with surprising insights for anyone looking to grow their podc...
May 21, 2025•31 min•Ep. 74
Tall Poppy Syndrome might silence some creators, but not this one. Kim Crossman is the host of Pretty Depressed, a podcast that began as a personal outlet and grew into a powerful mental health resource. A household name in New Zealand, Kim is an actress, author, comedian, and TV presenter who’s now using podcasting to flip the script on Tall Poppy Syndrome and open up honest conversations around depression, ambition, and creativity. In this episode, you’ll learn: -How growing up with Tall Poppy...
May 14, 2025•29 min•Ep. 73
Podcast ad revenue has topped $2.4 billion in the U.S. But securing sponsors that truly fit your show isn’t as easy as flipping a switch. Heather Osgood, founder of True Native Media, returns to share insider strategies for turning your podcast into a revenue-generating powerhouse, without sacrificing audience trust. In this episode, you’ll learn: Why host-read ads still reign supreme, and when to layer in programmatic ads The one audience size threshold that changes everything about monetizatio...
May 07, 2025•44 min•Ep. 71
If you want to create sustainable content without burning out, James Cridland has a blueprint you’ll want to steal. James is the editor of Podnews, a daily briefing covering everything happening in the world of podcasting. He’s built a simple, sustainable system that allows him to publish high-quality content every single weekday (without sacrificing creativity, energy, or mental health). In this episode, you’ll learn: How James built custom tools and automations to prevent burnout and streamlin...
Apr 30, 2025•29 min•Ep. 72
This bestselling author and viral TikTok star doesn’t chase downloads, and (spoiler alert) that’s the secret of her success. KC Davis is the host of Struggle Care, a show that offers compassionate, practical advice for anyone dealing with mental health challenges, chronic illness, or tough life seasons. She’s also the author of the Amazon bestseller How to Keep House While Drowning, with over 200,000 copies sold, and has another powerful book, Who Deserves Your Love?, on the way. In this episode...
Apr 23, 2025•41 min•Ep. 70
Burnout is real! But it doesn’t have to be the end of your podcasting story. If you’re feeling burnt out and the excitement of podcasting fading, you’re not alone. In this episode of Mics to Millions, we’re joined by Tara Garrison, host of Inside Out Health, a top 1% podcast with over 21,000 monthly downloads. Tara pulls back the curtain on what it really takes to stay in the podcasting game long-term, and how she went from feeling uninspired to rebranding, reigniting her creative spark, and bui...
Apr 16, 2025•48 min•Ep. 69
Marketing your podcast shouldn’t feel like shouting into the void while burning yourself out in the process. In this episode of Mics to Millions, we’re joined by Andrea Jones, host of the Mindful Marketing Podcast, founder of the social media agency OnlineDrea, and a prominent voice behind a movement that encourages creators to scroll less, connect more, and grow sustainably. With a track record of helping 4,000+ students through her Mindful Marketing Lab, Andrea brings a refreshing, intentional...
Apr 09, 2025•34 min•Ep. 68
We’re back with part two of our deep dive into LinkedIn growth strategies with Richard van der Blom! If you haven’t already, be sure to listen to part one, where we covered LinkedIn’s three pillars for success, how to optimize your content strategy, and the biggest mistakes to avoid on the platform. In today’s episode, we’re going even deeper into LinkedIn’s algorithm and engagement tactics, including: -Why hashtags no longer boost reach but still matter for SEO and event tracking. -The best tim...
Apr 02, 2025•22 min•Ep. 67
LinkedIn isn’t just a professional networking platform, it’s a powerful lead generation tool when used correctly. If you’ve ever wondered why some people seem to dominate LinkedIn while others struggle to gain traction, today’s episode is for you. Our guest is Richard van der Blom, founder & CEO of Just Connecting Hub, a renowned LinkedIn strategist, and the creator of the LinkedIn Algorithm Insights Report with over 5 million downloads. He’s trained over 300K professionals and worked with 1...
Mar 26, 2025•28 min•Ep. 66
"If someone else can do it better, faster, or cheaper, let them." In episode 53, JJ Virgin, host of the top 0.5% Well Beyond 40 podcast, made a strong case for outsourcing. But what happens when outsourcing hinders your podcast’s success? Today’s guest is Krystal Proffitt, podcast coach, content strategist, and host of The Proffitt Podcast. She joins us to share a fresh perspective, offering must-hear advice for budding podcasters looking to hire talent. In this episode, you’ll learn: Why outsou...
Mar 19, 2025•40 min•Ep. 65
Too many podcasters, including myself, choose their cover art based on aesthetics or trends without considering the deeper impact of design choices. In this episode, I break down what I’ve discovered about effective podcast cover art, how subtle design decisions influence audience perception, and whether you should include your face on your cover. I also share insights from my own experiment on rebranding my podcast and how it impacted my conversion and retention rates. Tune in to discover how s...
Mar 12, 2025•10 min•Ep. 64
Most podcasters think growth is all about marketing. But what if only focusing on promotion is actually holding you back? Today we’re joined by Harry Morton, founder and CEO of Lower Street, a global podcast agency that has worked with brands like Pepsi, BCG, and HPE. In this episode, you’ll learn: How to define your ideal listener (and why it’s crucial for success). The biggest mistake podcasters make when trying to grow—and what to do instead. Why the first 30 seconds of your episode can make ...
Mar 05, 2025•28 min•Ep. 63
Discover top marketing trends in this quick solo episode ▶️ Today, I share my opinion on marketing trends from the recent blog post – Podcast Marketing and Publishing: What’s IN and What’s OUT for 2025 – co-authored by Lauren Passell and Arielle Nissenblatt. I share my own thoughts, and offer actionable strategies to take these trends even further for maximum podcast growth. What you’ll learn in this episode: -Why asking guests to drop full interviews on their own feed is OUT—and what to do inst...
Feb 26, 2025•7 min•Ep. 62
Thinking like an amateur will keep you stuck as an amateur. Thinking like a pro will take you to the top. In today’s episode of Mics to Millions, we’re joined by Ella Lucas-Averett, host of On Air with Ella, a show ranked in the top 0.5% of podcasts. With over 25,000 monthly downloads and a podcasting career spanning back to 2015, she shares hard-earned wisdom on podcast growth, audience engagement, and standing out in the crowded health and wellness space. In this episode, you’ll learn: How pod...
Feb 19, 2025•39 min•Ep. 61
If you’re not using AI in your podcast production process, you’re missing out. And even if you are, there are many ways you can take it further to enhance your process. In this episode, I break down my thoughts on AI’s role in the creative world, why I believe it should be a collaborator rather than a competitor, and the three key ways I use it to streamline and elevate my show, Mics to Millions. Plus, I share an incredible insight from Professor Gina Neff on AI’s impact on creative professional...
Feb 12, 2025•8 min•Ep. 60
Want to know what it takes to build a top wellness podcast with 225,000 monthly downloads? In today’s episode of Mics to Millions, we’re joined by the JJ Virgin, a triple-board certified nutrition expert, an advocate for women’s health, and the host of Well Beyond 40, a podcast that’s empowering women to age powerfully. With more than 40 years in the fitness industry and over a decade of podcasting under her belt, JJ offers invaluable insights on building a strong team, mastering delegation, and...
Feb 05, 2025•40 min•Ep. 59
We’re back with part two of our insightful interview with Adam Schaeuble, and you won’t want to miss a second of this conversation! If you haven’t already, be sure to check out episode 51, Podcast Marketing Tips to Drive Organic Growth and Secure Clients with Adam Schaeuble, before diving into today’s episode, it’s packed with actionable strategies to supercharge your podcast. Today you’ll learn: Why solo episodes are a game-changer for establishing yourself as an expert and attracting your idea...
Jan 29, 2025•30 min•Ep. 58
Are you ready to take your podcast to the next level? In this episode of Mics to Millions, we’re diving deep into actionable strategies that can help you boost your podcast’s discoverability, attract more listeners, and turn your podcast into a powerful client-attracting tool. This conversation is so packed with value that we had to split it into two parts. Get ready for part one of this transformative interview. You’ll learn: How to boost your podcast’s organic discoverability on platforms like...
Jan 22, 2025•28 min•Ep. 57
Sick of hearing the same old podcast marketing tips? If you're looking for something different, today's episode is exactly what you need. In today’s episode of Mics to Millions, we’re joined by Lauren Passel, the founder of the podcast growth company Tink Media who’s here to share some game-changing strategies that most podcasters aren’t talking about—strategies designed to take your show to the next level. You’ll learn: Why being overly active on social media might actually be a waste of your t...
Jan 15, 2025•46 min•Ep. 56
In today’s episode of Mics to Millions, we sit down with James Cridland, Editor of Podnews , a daily podcast newsletter with over 32,000 subscribers, to explore upcoming podcast trends you can use to stay ahead of the curve and keep your show fresh. We’ll explore: The rise of video podcasts and how you can compete in a visually-driven world. The shift in how we measure success, moving beyond downloads to more meaningful metrics like plays and listen time. How AI tools are making podcast producti...
Jan 08, 2025•32 min•Ep. 55
Welcome to Season 2 of Mics to Millions—your ultimate resource for growing and monetizing your health and wellness podcast! In this trailer, host Sam Brake Guia gives you a sneak peek into what’s coming up this season. Get ready for a new wave of actionable strategies, insider tips, and inspiring interviews designed to help you take your podcast to the next level. This season, expect deep dives into the world of podcast growth, including: Interviews with top health and wellness podcasters sharin...
Jan 01, 2025•2 min•Ep. 54
Happy Holidays from PodWritten and Mics to Millions! In this brief and festive episode, I want to share a special Christmas greeting for all listeners, whether you celebrate or not, and reflect on the season’s joy, warmth, and togetherness. Ps - The trailer for Season 2 drops next week, so be sure to subscribe to catch it! ✅Interested in podcast guesting to boost online visibility and grow your business? Discover how PodWritten can help: https://podwritten.com/services/ https://podwritten.com/ G...
Dec 25, 2024•48 sec•Ep. 51
This week, I’m sharing a clip from my recent interview on The Proffitt Podcast. In this episode, we dive deep into strategies for podcast swaps and guesting. You’ll hear about: How to connect with like-minded podcast hosts and craft pitches that truly resonate. Common mistakes to avoid when pitching yourself as a guest and the key elements of a standout pitch. My approach to positioning yourself as an expert and using social proof to open doors to new opportunities. The importance of balancing h...
Dec 18, 2024•6 min•Ep. 53
Today I am sharing a clip from my guest appearance on the Health Coach Academy podcast. In this interview, I dive into how podcast guesting can help health coaches grow their audiences, establish themselves as authorities in their niche, and foster meaningful connections. You’ll learn: How podcast guesting can amplify your reach and visibility as a health coach. Why being a guest on the right podcasts helps build credibility in your niche. The power of connecting with engaged audiences through p...
Dec 11, 2024•4 min•Ep. 50
This week on Mics to Millions, we’re switching things up! Instead of our usual interviews or solo episodes, I am sharing a special clip from my guest appearance on the Your Fitness Money Coach Podcast. In this episode, you’ll hear my insights on: Building Confidence as a Podcast Guest: How to overcome nerves and show up authentically. Strategic Pitching and Follow-Ups: Proven methods for securing guest spots on the right podcasts. Targeting Niche Audiences: Why focusing on smaller, highly engage...
Dec 04, 2024•3 min•Ep. 49
