Unlocking Success: Audacy’s Podcast Playbook & Ad Strategies
Sep 25, 2024•40 min•Ep. 173
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Episode description
“There’s only one medium that can you with you from experience to experience in every day life."
On today's episode of The Podcasting Advertising Playbook, our host, Heather Osgood, sits down with Senior Vice President, Research and Insights at Audacy, Idil Cakim, to unpack:
Audacy's 2024 Podcast Playbook
Key recommendations for measuring campaign success
Important factors for new advertisers to think about
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