Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia - podcast episode cover

Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia

Apr 16, 202540 minEp. 193
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Episode description

This week on The Podcast Advertising Playbook, host Heather Osgood sits down with Hetal Patel, President of Ad Intelligence at iHeartMedia, to unpack how data, technology, and strategy are shaping the next era of podcast advertising. With deep expertise in media measurement and a front-row seat at one of the industry's biggest players, Hetal shares how iHeartMedia is harnessing ad intelligence to deliver smarter, more effective campaigns—and what that means for brands looking to make an impact. In this episode, Heather and Hetal discuss: How ad intelligence is driving innovation in podcast advertising. The trends shaping how brands approach podcast ad campaigns today. How iHeartMedia uses data to enhance targeting and performance measurement. Advice for brands new to podcasting and measuring ad success. How leaders can stay ahead of fast-moving industry shifts, and more! Whether you're a brand, an agency, or an audio insider, this conversation offers valuable insight into the future of podcast advertising—and how to use intelligence to stay ahead of the curve.
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Rewriting the Podcast Ad Playbook with Hetal Patel of iHeartMedia | Podcast Advertising Playbook - Listen or read transcript on Metacast