PMM Interviews: Everything You Need to Know

Nupur Bhade, Sharebird•sharebird.com

This show is centered around interview prep for product marketers. It will enable people that are approaching PMM interviews to think about it in a structured systematic way: here’s what it’s going to be like, skills that will be tested, and how you should think about preparation.

Last refreshed: August 21st, 2025 at 9:35 PM ⓘ

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Episodes

PMM Interviews with LogDNA’s Director of Product Marketing, Alissa Lydon

LogDNA is a comprehensive platform to control all log data and Alissa Lydon is the Director of Product Marketing. In this week’s episode catch Nupur and Alissa discuss the importance of collaboration, excellent communication skills, and customer centricity. Alissa also shares helpful tips for aspiring PMMs such as exploring the company’s website, signing up for the product when possible, and making your own hypothesis. Connect with Alissa on LinkedIn . Join Alissa on Sharebird ....

May 03, 2022•24 min•Ep. 10

PMM Interviews with Salesforce’s Senior Director of Product Marketing, Jodi Innerfield

Salesforce is the world’s # 1 CRM platform and Jodi Innerfield is the Senior Director of PMM leading a team of product marketers and marketing operations specialists. Tune in to join the conversation as Nupur and Jodi discuss the desirable traits in PMM’s such as adaptability and top metrics new hires should be motivated by such as revenue and engagement. You won’t want to miss Jodi’s tips for first time PMMs. Connect with Jodi on LinkedIn . Join Jodi on Sharebird ....

Apr 26, 2022•29 min•Ep. 9

PMM Interviews with Shopify’s Director of Global GTM & Demand Generation, Tamara Niesen

Shopify is a commerce platform that allows anyone to set up an online store and sell their products. Tamara Niesen is the Director of Global GTM and Demand generation at Shopify. In this week’s episode join the conversation as Nupur and Tamara discuss the desirable traits in PMM such as having empathy for the audience, having deep curiosity, ability to pivot, move fast and many more. Connect with Tamara on LinkedIn . Join Tamara on Sharebird ....

Apr 19, 2022•22 min•Ep. 8

PMM Interviews with Calendly’s Head of Product Marketing, Jeff Hardison

Calendly makes scheduling meetings more efficient. Jeff Hardison is the Head of Product Marketing at Calendly and also manages the brand and content team, partnerships, international marketing and social media. In this week’s episode join the conversation as Nupur and Jeff discuss tips for aspiring PMMs such as identifying how your past work fits in product marketing, making connections to the PMM role, and showcasing your understanding of the function. Connect with Jeff on LinkedIn . Join Jeff ...

Apr 12, 2022•28 min•Ep. 7

PMM Interviews with Coinbase’s Director of Product Marketing, Adam Weigand

Coinbase is the easiest and most trusted place to buy, sell and grow your crypto currency. Adam Weigand is the Director of Product Marketing responsible for driving adoption and growth of retail investment product suite. “I think sharing learnings based on past failures and successes is really important and oftentimes you learn more from failure.” - Adam Weigand In this week’s episode Nupur and Adam will discuss the top traits in PMM such as adaptability, being flexible, a willingness to learn, ...

Apr 05, 2022•28 min•Ep. 6

PMM Interviews with Upwork’s Head of Product Marketing, Liza Sperling

Upwork is the world’s work market place with over a whopping 12 million registered free lancers and 5 million registered clients. Liza Sperling is the head of Product Marketing and she oversees development, growth, and scale of the product marketing team. “As PMM’s it’s not our job to follow the playbook but it’s to develop the playbook.” -Liza Sperling Tune in to catch Nupur and Liza discuss the desired skills in PMM such as learning, curiosity, mastering new challenges, creative problem solvin...

Mar 29, 2022•25 min•Ep. 5

PMM Interviews with Okta’s VP of Industry Solutions, Christiana Rattazzi and former VP of Product Marketing, Arun Singh

Okta is the leading independent identity provider, enabling organizations to securely connect the right people to the right technologies at the right time. Christiana Rattazzi is the VP of Industry and Solutions Marketing and Arun Singh, is the former VP of Product Marketing. This week the trio will discuss similarities and differences between product, industry and solution marketing and how both functions have three key pillars! Build, scale and measure. The trio will discuss the atomic skills ...

Mar 22, 2022•34 min•Ep. 4

PMM Interviews with ClickUp’s VP of Product Marketing, Mike Berger

ClickUp is a cloud based application available on all platforms. It is one of the top rated productivity platforms for any business. Mike Berger is a Vice President of Product Marketing at ClickUp. “If it were a house, understanding a customer is the foundation and everything is built on top of it so if the foundation isn't great, then everything on top if it is going to crumble.” -Mike Berger Mike Berger is the VP of Product Marketing at ClickUp, a cloud based app available on all platforms to ...

Mar 15, 2022•40 min•Ep. 3

PMM Interviews with Adobe's Sr. Director of Product Marketing, Katharine Gregorio

Adobe is one of the world’s largest and most diversified software companies in the world. Katharine oversees all creative cloud apps involving video imaging and design categories. Tune in to get valuable advice such as why it’s important to listen to the question carefully, be honest and authentic, show curiosity and empathy, and highlight your story telling abilities. This interview is full of fruitful advice on how to bring your best game in PMM interviews. Connect with Katharine on LinkedIn ....

Mar 08, 2022•19 min•Ep. 2

PMM Interviews with Aneri Shah, Product Marketing Lead at WhatsApp

WhatsApp is the world’s largest messaging app, used by over 2 billion users. Aneri works on monetization for WhatsApp Business, driving revenue for their first paid product, the WhatsApp Business Platform. Tune in to hear her insights on how to crush your next PMM interview. Connect with Aneri on LinkedIn . Join Aneri on Sharebird .

Feb 07, 2022•37 min•Ep. 1

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