Aaron walks us through his evolution as a content creator, from niche accounting courses to developer education that reaches thousands. You’ll learn how to create developer-focused videos that respect your viewer’s time, communicate personality, and actually get watched. Whether you’re building a product, growing an audience, or just tired of writing blog posts into the void, this episode will help you use screencasting to stand out—and scale your impact. plugin.fm is brought to you by Freemius,...
Jun 19, 2025•1 hr 16 min•Ep. 32
We explore how to find the right influencers, build relationships, structure partnerships, and create campaigns that drive real results. Whether you're a founder, marketer, or product creator, this episode delivers actionable strategies for using influencer marketing to grow your business. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes....
May 28, 2025•38 min•Ep. 31
In this episode of plugin.fm, Meg Scarborough, founder of content agency Megawatt (now acquired by LaunchSquad), shares why traditional marketing tactics fall flat with technical audiences. She unpacks the nuances of developer psychology, explains why trust and proof beat flashy claims every time, and breaks down how non-technical marketers can still create content that speaks to makers. Whether you're a software maker selling to fellow developers or a marketer learning the ropes of technical co...
May 14, 2025•36 min•Ep. 30
In this episode of plugin.fm, Patrick Rauland speaks with Tom Whatley, the founder and CEO of Grizzle, a content marketing agency specializing in driving organic growth for SaaS and tech companies. Tom shares his expert insights on how to develop a product-led content strategy that not only educates customers but also highlights your product as the solution to their problems. Tom explains the concept of product-led growth (PLG) and how it differs from traditional marketing approaches, emphasizin...
Apr 30, 2025•47 min•Ep. 29
In this episode, Tamara Omerovic from Underdogs Marketing shares how she built a thriving content community, scaling Databox’s newsletter to 13,000 contributors using expert-driven UGC. Her innovative approach enabled the company to produce authoritative content with minimal internal resources. We break down how software companies can harness UGC to build credibility, strengthen community, and create marketing assets that drive long-term impact. Whether you're struggling with content production ...
Apr 16, 2025•50 min•Ep. 28
We cover how to implement lifecycle marketing, increase customer lifetime value, and ensure that every touchpoint strengthens relationships and fuels business growth. Whether you're just starting or looking to refine your approach, this episode is packed with actionable insights to help you create a marketing engine that works. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.f...
Apr 02, 2025•40 min•Ep. 27
Erica reveals her best strategies for defining content pillars, engaging with your audience, and balancing self-expression with strategic growth. Whether you're a solopreneur, founder, or just starting out, this episode will help you craft a platform that truly resonates. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head to plugin.fm to check out previous episodes....
Mar 19, 2025•33 min•Ep. 26
With years of experience helping SaaS businesses grow through content, Devin provides actionable strategies for solopreneurs to create value, foster trust, and position themselves as industry leaders. If you want to grow your influence and build lasting authority, this episode will give you the insights you need. plugin.fm is brought to you by Freemius, your all-in-one e-commerce partner for selling software, plugins, themes, and SaaS. If you enjoyed this episode, head t plugin.fm to check out p...
Mar 03, 2025•47 min•Ep. 25
Fractional workers — or part-time employees — can elevate your business without the commitment of a full-time hire. In this episode, Margaret Kelsey explores how a fractional CMO can help you reach your target audience, dominate your niche, and scale efficiently with limited resources. She also explains why SEO isn’t the silver bullet it once was. With over a decade of experience building marketing programs for B2B SaaS companies, Margaret now advises founders and marketers through her business,...
Feb 12, 2025•43 min•Ep. 24
Marketing often begins as a solo effort, but scaling requires strategic decisions about hiring a marketer, structuring a team, and growing operations effectively. In this episode, marketing leader Lindsay Tjepkema shares her insights on building a marketing team from the ground up. With a career spanning B2B branding across e-commerce, app development, and martech, Lindsay has collaborated with industry giants like Intel and LinkedIn, bringing a wealth of experience to the table. Lindsay is also...
Jan 29, 2025•35 min•Ep. 23
This is the first episode of the season and the one where we explain why Goran is joining as the new co-host. We dig into why marketing is the bridge between a great product and a great business, how marketing is evolving, and why you should be really specific about whom you target and when. The episode also explores key themes like understanding your audience, avoiding common marketing mistakes, and the growing importance of being authentic and ultra-specific with your marketing. Goran also pro...
Jan 15, 2025•42 min•Ep. 22
Vova Feldman is a self-confessed serial entrepreneur and full-stack developer with a passion for helping software product makers earn a living from their passion projects. In 2011, while doing enterprise sales, Vova learned the importance of tailoring a price to a buyer and why psychology can powerfully impact the sales process. Years later, Vova experimented with prices and packaging for a micro-SaaS he developed. At Freemius, he’s been actively involved in creating and experimenting with the c...
Apr 30, 2024•1 hr•Ep. 21
Jason Cohen is the founder of the renowned WordPress hosting company WP Engine. His background in building and scaling successful businesses means he’s not only a serial entrepreneur but also an investor and startup mentor. His journey as a founder includes various undertakings — including co-founding Smart Bear Software — which makes him an expert in growing businesses and organizations. This episode is a deep dive into the art of scaling. It explores various topics: the mindset required as a f...
Apr 23, 2024•52 min•Ep. 20
Joost de Valk shaped the landscape of WordPress SEO with his company Yoast. What started as a small bootstrapped product grew into a 40-person enterprise with over 12 million websites using the flagship product Yoast SEO. Incredibly, this was just the beginning of Joost’s journey. In 2021, Joost and his wife Marieke van de Rakt exited Yoast, which set him on a new, exciting path into the world of investing with Emilia Capital. In this episode, Joost shares his unique experience and perspective o...
Apr 16, 2024•36 min•Ep. 19
Amir Helzer is the founder of OnTheGoSystems, the company behind WPML , a leading multilingual plugin used by over a million websites. Originally, WPML was a freemium plugin, but due to unfortunate — even somewhat controversial — circumstances, Amir and his team decided to make the product paid only. This business model shift would end up transforming his company for the better. In this episode, we dive into the challenges and dynamics of taking a product from freemium to premium successfully, f...
Apr 09, 2024•41 min•Ep. 18
Justin Ferriman is the founder and former CEO of LearnDash, a platform that he grew from a simple blog to one of the leading solutions in the LMS space through a mixture of aggressive marketing and clever ‘guerilla’ tactics that helped him take on bigger competitors. He’s a non-technical founder who approaches business with a competitive streak that’s seen him go from underdog to top dog in the eLearning industry. At the height of LearnDash’s success, Justin sold the company at 32% YoY growth wi...
Apr 02, 2024•50 min•Ep. 17
Arvid Kahl co-founded FeedBack Panda, which he bootstrapped and later sold for a life-changing amount to SureSwift Capital. He is also a published author and writes extensively about entrepreneurship and bootstrapping. But he’s much more than a software creator and value-driven entrepreneur: Arvid is passionate about sharing the journey. His openness, honesty, and transparency during product development and beyond have rightfully positioned him as a passionate advocate of the ‘build in public’ m...
Mar 26, 2024•53 min•Ep. 16
Chris Badgett is the co-founder and CEO of LifterLMS , a popular LMS (learning management system) plugin for creating, launching, and scaling courses. So far, LifterLMS has helped achieve 8 million+ enrollments and 12 million+ completed courses and lessons. It stands to reason that Chris is rightfully regarded as one of the leading voices in open-source eLearning and educational technology. Chris is a passionate advocate for democratizing online education, and as a non-technical founder, he offe...
Mar 19, 2024•44 min•Ep. 15
Kim Coleman and Jason Coleman are two entrepreneurs who have shared the journey of building a software company. However, their mission has been much more than a professional partnership. They’re a married couple with two kids who’ve built a successful company and several software products together: it’s safe to say they bring a unique perspective to the world of bootstrapping. In 2006, they launched Stranger Studios, a web design and software development studio. In 2011 they launched their now f...
Mar 12, 2024•46 min•Ep. 14
Matt Mullenweg is best known as the visionary co-founder of WordPress and Automattic . He’s rightfully secured his place as one of the most prominent figures in the tech world and — more specifically — a pioneer of remote working, Despite having no physical headquarters, Automattic currently has around 2000 employees working from 90+ countries and was recently valued at US$7.5 billion, making it one of the largest globally distributed companies in the world. WordPress is the biggest CMS in the w...
Mar 05, 2024•45 min•Ep. 13
Rand Fishkin is a digital marketing heavyweight and an instantly recognizable name in the world of search engine optimization (SEO) and educational marketing. Rand wears many hats (or crowns) including tech entrepreneur, creator, author, and co-founder of two successful startups. He is arguably best known for co-founding Moz (a $45 million/year business) and serving as CEO until stepping down in 2014. He went on to co-found SparkToro in 2018 and — in the same year — authored and released Lost an...
Feb 27, 2024•54 min•Ep. 12
Jamie Marsland is a WordPress plugin creator, educator, and YouTube star whose tutorial videos have accelerated his goal of building a brand and growing an audience. He filled roles ranging from Managing Director to Chief Technical Officer before founding Pootlepress in 2010. Pootlepress offers various WordPress courses, one-day private website-building tutorials with Jamie himself, a blog, high-value freebies, and both free and paid plugins. In this episode, we examine Jamie’s journey of growin...
Aug 08, 2023•34 min•Ep. 11
Hadas Golzaker, Senior Brand Manager at Elementor. She boasts more than a decade of experience in the world of branding, with expertise in UI, UX, and web design. In 2021, Elementor underwent a major rebranding with help and direction from an external agency. Hadas played a key role in this makeover by telling the story of the company to direct and shape its identity. Elementor’s unique visual assets — which range from pink with complementary pastels to playful images and illustrations — have ma...
Aug 01, 2023•44 min•Ep. 10
Software product builder Devin Walker and marketing and entrepreneurship expert Matt Cromwell are co-founders of GiveWP, a platform that helps non-profits and individuals collect donations from their websites. They're also an example of when tech-oriented and marketing-savvy partnerships lead to hugely successful startups. Struggling with the challenges of growing GiveWP by himself, Devin realized it was time to bring a partner on board. By combining Matt's marketing and business acumen with Dev...
Jul 25, 2023•41 min•Ep. 9
Matt Medeiros is a well-known figure in the WordPress world and has distinguished himself as a news podcaster, evangelist, and plugin creator. He co-founded his agency Slocum Studio with his father in 2010 and went on to establish himself as a WordPress authority through The Matt Report, a podcast where he interviews consultants, bootstrappers, and business owners. Since stepping into WordPress, Matt has filled many roles. He continues to create plugins for Slocum Studios, and was an account exe...
Jul 18, 2023•54 min•Ep. 8
Miriam Schwab is the Head of WordPress Relations at Elementor and co-founder and former CEO of Strattic. She has an impressive — and extensive — track record and boasts nearly twenty years of experience in the WordPress ecosystem. In 2006, Miriam founded illuminea and served as CEO for 13 years. She also steered the company through an acquisition that saw it growing into one of Israel's leading WordPress development agencies. On top of heading up a company, she's been the lead organizer for Word...
Jul 11, 2023•43 min•Ep. 7
Vito Peleg's journey has been pretty remarkable. From his roots as a touring musician, he transitioned to a freelance developer and soon stepped into the shoes of agency owner and CEO/founder. Much of his success can be attributed to his experience in product market research, marketing, design, and making them work together seamlessly to launch products (and launch them big). Vito's flagship projects include Atarim — a collaboration platform that provides a seamless workflow experience between a...
Jul 04, 2023•56 min•Ep. 6
Solopreneur Patrick Posner's success proves that diversification is an effective tactic to gain more customers and generate more sales. Hailing from Berlin, Germany, he's built an impressively successful one-man business by diversifying his product portfolio to accelerate both audience and business growth. His current catalog comprises six offerings, including static website generation, content protection, QR code creation, age verification, and document library security. Patrick is also the bra...
Jun 27, 2023•48 min•Ep. 5
Beka Rice is the former Head of Product at SkyVerge and has been the Senior Director of Product Management at GoDaddy since 2020. She stepped into her new role after GoDaddy acquired SkyVerge and harnessed her experience to lead product initiatives in WooCommerce. The topic of this episode: As the WP market matures, we are witnessing sub-ecosystems form and evolve around mega-popular plugins like WooCommerce and Elementor. These market leaders have millions of active installs, offering lucrative...
Jun 20, 2023•46 min•Ep. 4
James Laws is a non-technical co-founder of Ninja Forms, which has proven itself as one of the most successful WordPress form plugins on the market. In addition to this, he founded his company Saturday Drive as a single office business in 2014, and — in less than a decade — grew it into a multi-million dollar operation with 20+ team members distributed across the globe. But James’s expertise stretches well beyond being a successful entrepreneur in the WordPress ecosystem. Over the past several y...
Jun 13, 2023•58 min•Ep. 3
