S09EP09 – View from the C-Suite: Toyota Canada’s Cyril Dimitris

One couldn’t fault Toyota for feeling a little smug these days, as they are reaping the benefits — or at least not suffering as other automakers — of not pushing all their chips into the all-electric vehicle pot. They certainly took a lot of heat these past few years for not pivoting quicker to build and sell EVs, but now that wait-and-see attitude seems to be paying off. On this episode of our special View from the C-Suite podcast series, Toyota Canada President and CEO Cyril Dimitris sits down to talk about how the company plans to keep its very strong electrified vehicle sales in 2024 going through 2025 and beyond. One of many success stories is the all-electric Toyota BZ4x, which will soon be available in provinces besides B.C. and Quebec, where it has been on sale for a year. Learn more about your ad choices. Visit megaphone.fm/adchoices