S09EP03 – Jaguar - Can this Cat come back?

Facing the very real prospect of tumbling into outright irrelevance, storied marque Jaguar is rolling the dice on a complete transformation. The plan, with the first new model expected in late 2026, involves becoming a low-volume, high price, all-electric automaker going toe to toe with high-end automakers Bentley, Aston Martin and even Rolls-Royce.  On today’s episode of the Plugged In Podcast, David Booth, a lifelong Jaguar fan incidentally, questions not only the plan itself but more importantly, the timing. Learn more about your ad choices. Visit megaphone.fm/adchoices