This week I’m rewinding the tapes and going back to an old favorite when I gave away all my secrets for collecting kickass testimonials and recurring referrals that keep me booked up ALL. YEAR. LONG. Even if you already listened, we all need a good reminder every now and then. BONUS: Listen all the way through to get the link to download my FREE guide to Super Power Testimonials. SHOW NOTES: https://darcybenincosa.com/play-it-brave/testimonial-&-referral-marketing-strategies-you-can-copy/...
Sep 24, 2019•22 min•Ep. 42
Today on the Play It Brave Podcast, I’m giving an exclusive sneak peek into my Brand Map course. This lesson is diving into all the ways to define your brand and create a strong foundation for your business. If your business is in need of a stronger identity that is recognizable, trusting, and evokes emotions, you should really have a listen! SHOW NOTES: https://darcybenincosa.com/play-it-brave/exclusive-access:-how-to-brand-strong/
Sep 03, 2019•18 min•Ep. 41
If you’re in pursuit of getting your story heard and business seen, then listen up! Today on Play It Brave, PR Ninja Jen Gottlieb shares the importance of relationships and networking to your visibility online. She even gives you some action steps to take that will help you skyrocket your business to success, so make sure you tune in! SHOW NOTES: https://darcybenincosa.com/play-it-brave/how-to-build-a-network-that-skyrockets-your-business-with-jen-gottlieb/...
Aug 27, 2019•38 min•Ep. 40
Do you dream of publishing a book? There’s more to it than you’d think. Today on Play It Brave, I’m interviewing health coach, blogger, online business mentor, and published author, Elizabeth Rider. On this episode, she gives a behind the scenes look into becoming a published author, enlightens us with what photographers should know about working with someone like her, and shares a few healthy habits all entrepreneurs should partake in. This is a must-listen for any entrepreneur out there, even ...
Aug 20, 2019•47 min•Ep. 39
Getting inside buyers’ minds is so important when it comes to knowing how to position yourself to show the value of what you’re offering. On this episode I’m sharing the top 5 questions buyers ask themselves before making a purchase, and you don’t want to miss it! Dive in and challenge yourself to take these questions into account when marketing your products and services so that you can increase your sales and have the best year yet! SHOW NOTES: https://darcybenincosa.com/play-it-brave/5-questi...
Aug 06, 2019•23 min•Ep. 38
As entrepreneurs, we’re often sacrificing so much, including our health. If this sounds familiar to you, then listen in as I interview my sister Brooke, who happens to be a Registered Nurse! In this episode she shares five things that we can do as entrepreneurs to better our health and in return, better our businesses. SHOW NOTES: https://darcybenincosa.com/play-it-brave/these-5-health-hacks-will-blow-your-mind/
Jul 30, 2019•43 min•Ep. 37
Love to create, but struggle to market your products or services? Been there, done that! The truth is, if you plan on running a thriving business, you have to be able to sell. Thankfully I’ve done all the research for you, and I’m sharing 7 marketing strategies that I’ve never shared before! All you have to do is put in the time and effort to implement them. Listen in to find out what my 7 untold marketing secrets are! SHOW NOTES: https://darcybenincosa.com/play-it-brave/7-marketing-secrets-to-s...
Jul 23, 2019•23 min•Ep. 36
Desiring wealth doesn’t mean you’re greedy. In a world where money is a taboo topic, D’Arcy is bringing a new perspective by opening up the conversation and sharing key tactics to getting rich. In this episode she breaks down the key points from one of her favorite books, The Science of Getting Rich by Wallace Wattles and challenges you to not be afraid to seek wealth in your life. SHOW NOTES: https://darcybenincosa.com/play-it-brave/the-science-of-getting-rich/...
Jul 16, 2019•29 min•Ep. 35
Bad reviews and difficult clients can take a huge toll on our mindset if we let them. In this episode I’m uncovering 7 ways you can identify your co-dependency, and nip it in the butt so that you can handle negative situations with integrity and grace. Listen in! SHOW NOTES: https://darcybenincosa.com/play-it-brave/how-to-handle-bad-reviews/
Jul 09, 2019•28 min•Ep. 34
If you had a master list of your strengths and weaknesses, wouldn’t you use those to navigate your life and business? Today’s guest, Dawni Angel is a business coach who focuses on personality archetypes and how they have a direct effect on our lives. In this episode she will go through some of the most common archetypes of entrepreneurs and how they can positively and negatively effect your business. Listen in to find out what type of entrepreneur you are! SHOW NOTES: https://darcybenincosa.com/...
Jul 02, 2019•1 hr 1 min•Ep. 33
Is Instagram cramping your style? Maybe you’re at a crossroads in the direction of your business? In this episode business educator and magazine editor, Katie O. Selvidge and I discuss the role that Instagram plays in our lives and businesses, as well as how to pivot when things just aren’t working the way you’d like. If you’ve ever felt conflicted and out of sync with your business and flustered by the “gram”, this is your episode! SHOW NOTES: darcybenincosa.com/play-it-brave/stop-freaking-out-...
Jun 25, 2019•54 min•Ep. 32
In this day of social media algorithm madness, if you're not utilizing Search Engine Optimization to bring in clients and customers, you're making a big mistake! Don't just sit back and wait for the emails to roll in. Be empowered in your business and take action! In this episode, SEO Ninja Paula Castillo answers your burning questions about SEO and shells out some easy steps you can take today to get started! SHOW NOTES: https://darcybenincosa.com/play-it-brave/easy-seo-tips-to-get-found-on-goo...
Jun 18, 2019•26 min•Ep. 31
Jonathan Canlas is a pioneer in our industry. You may know him as owner of The Find Lab, or as the talented photographer and teacher. Jon joined me on this episode to share his story to becoming the photographer and industry leader he is today, and how he developed his voice through groundbreaking personal projects that nourish his love for photography. Jon has found the key to not getting burnt out, telling the stories that desire to be told, and putting his heart and soul into what he loves. S...
Jun 10, 2019•59 min•Ep. 29
Today’s Guest, Ashley Thalman shares her journey to finding her creative voice after making one of the hardest decisions in her life to leave her marriage. This talented photographer and co-owner of Ultraviolet Studios is serving up some truth and insight into what it really takes to find your voice and stand out, and newsflash: it doesn’t come with a step-by-step guide! Tune in for all the insight! SHOW NOTES: darcybenincosa.com/play-it-brave/from-afraid-of-risk-to-fearless-and-free-with-ashley...
Jun 07, 2019•56 min•Ep. 28
Feeling stuck, blah, or just kind of boring in your creative field? In this episode, D'Arcy's serving up the kick in the pants you need to get out of the same old rut you've been creating in, and digging deep into your experiences to tell a more unique story that will reflect who you really are, resonate with your audience, and will be recognized as your work in a sea of look-alike portfolios. Are you ready for it? SHOW NOTES: darcybenincosa.com/play-it-brave/the-power-of-finding-your-creative-v...
Jun 04, 2019•32 min•Ep. 27
Contracts. They make many of us want to crawl into a corner and pretend they don’t exist, am I right? The truth is, being legally protected doesn’t have to be as scary as we all make them out to be. In this episode, I’m chatting with my good friend and lawyer, Paige Hulse, as she uncovers some of the major things you might be missing in your contracts, as well as a few tips to becoming confident and appearing professional in your business relationships. Listen in to find out what your business c...
Apr 23, 2019•1 hr 16 min•Ep. 26
When I talk about manifesting, I know there are those of you out there who believe it's a bunch of nonsense, but hear me out... In this episode my good friend Kristin Sweeting interviews me as I tell a few stories that may just change your mind. Plus, a few ways you can try it for yourself and see the power in changing your mindset towards your struggles within your business and life so that you can achieve your goals with ease. Listen in to have your mind blown! SHOW NOTES: darcybenincosa.com/p...
Apr 17, 2019•55 min•Ep. 25
To cap off an amazing week full of SUPER POWER mindset shifts, D’Arcy’s talking about the 7 signs that you might be ready to make some big changes in your life! Whether its a career shift, an investment, quitting an addiction, or whatever it may be… This episode is your sign to BE BRAVE and make that change! Are you with us? SHOW NOTES: darcybenincosa.com/play-it-brave/7-signs-youre-ready-for-a-change
Apr 11, 2019•16 min•Ep. 24
It’s nearing the end of Binge Week, and in this episode D’Arcy’s covering question #3 of the Women Suffragettes, ARE YOU ALIVE? In this episode she pours her heart out, and goes deep into the 5 most common regrets of the dying. Sounds sad, but don’t let these regrets be yours! Now is the time to take action and make changes in your life. Listen in for a deep conversation that EVERYONE needs to hear! SHOW NOTES: darcybenincosa.com/play-it-brave/the-5-things-you-dont-want-to-regret-at-the-end-of-y...
Apr 10, 2019•24 min•Ep. 23
Self-awareness is the practice of knowing what habits you have that are keeping you from your goals, and the action you take to rid yourself of those habits. Today on Play It Brave, D’Arcy dives into the 5 things you can do to become more aware of how you’re limiting yourself, and what you can do to change that so that you can become happier and more fulfilled in your life and business! SHOW NOTES: darcybenincosa.com/play-it-brave/are-you-aware
Apr 09, 2019•29 min•Ep. 22
Are you awake? Are you fulfilling your life’s purpose? Are you living your Plan A life? If the answers to these questions are no, then this episode is for YOU! Listen in to D’Arcy’s insight as she talks about her experience of living her Plan B life for over 14 years, and how she woke up to that. It’s never too late to take action! SHOW NOTES: darcybenincosa.com/play-it-brave/are-you-awake
Apr 08, 2019•21 min•Ep. 21
Are there conversations in your life and business that you’ve been avoiding? People you’re afraid to confront? Then this episode is for you! D’Arcy and her sister April share their secrets for having difficult conversations with employees, family, and friends so that you can have successful dialogue that leads to better outcomes. SHOW NOTES: darcybenincosa.com/play-it-brave/stop-avoiding-crucial-conversations-heres-how
Apr 04, 2019•39 min•Ep. 20
So you're a creative business owner, but you don't know how to get your work seen by the masses? It can be overwhelming and confusing to know where to start when it comes to marketing your work. In this episode, Braedon Flynn of The Photo Report, interviews me about how marketing led my journey to becoming a 6-figure photographer and educator, and how you can do the same with just a little bit of mindset and strategy! SHOW NOTES: darcybenincosa.com/play-it-brave/the-power-of-marketing-in-a-creat...
Apr 02, 2019•50 min•Ep. 19
The marketing world is turning into an influencer dominated society. What does that mean for you as a creative entrepreneur? Listen in to find out! D’Arcy will dive in to what it means to be an influencer, and how influencer marketing is affecting our lives and businesses, even if you don’t know it. SHOW NOTES: https://darcybenincosa.com/play-it-brave/the-truth-about-influencer-marketing
Mar 28, 2019•16 min•Ep. 18
Don’t wait to become a better copywriter! Listen to this episode where I dive into Kurt Vonnegut’s 8 Rules for Writing and discuss how you can use these 8 key tips to write better Instagram captions and emails to up-level your marketing game! SHOWNOTES: www.darcybenincosa.com/play-it-brave/the-8-keys-of-great-copywriting
Mar 26, 2019•29 min•Ep. 17
Are you struggling to stand out in a saturated market and attract your ideal, luxury clients that you dream of? Then this episode is for you! Join me as I dive in and give you a few tips for finding out what sets you apart, and how to leverage that in order to meet your goals! SHOW NOTES: darcybenincosa.com/play-it-brave/how-to-rise-above-the-competition-and-become-a-luxury-brand
Mar 21, 2019•23 min•Ep. 16
What if every single customer or client became a raving fan of your business? It’s time to start thinking of the client journey as a part of your marketing plan, and really giving great experiences that lead to raving reviews. In this episode I’m breaking down my process to getting powerful testimonials from my clients. Tune in to find out how you can do the same in your business! SHOW NOTES: darcybenincosa.com/play-it-brave/how-to-get-powerful-testimonials-from-your-clients TESTIMONIAL FREEBIE:...
Mar 19, 2019•22 min•Ep. 15
Websites are the lighthouse of your business, guiding clients and customers to what you have to offer, and if you're not showing up in the best way possible on your website, then how do you expect people to find, know, and trust you? In this episode I'm chatting with my good friend and SEO expert, Paula Castillo about the top 10 mistakes we see business owners making when it comes to their websites. We're hashing out all things SEO, analytics, conversions, and traffic, and giving you 10 EASY tip...
Mar 14, 2019•30 min•Ep. 14
It's easy to fall under the impression that the successful and rich business owners surrounding us became that way out of luck, but it's not that simple. In this episode I'm debunking that myth and sharing my top three tricks to being luckier in business and marketing. Will you join me? MARIE FORLEO 60-SECOND APPLICATION VIDEO: https://www.youtube.com/watch?v=8WSCbGeLOJU&feature=youtu.be GROUP COACHING: bit.ly/group-coaching-2019
Mar 12, 2019•37 min•Ep. 13
We all know about that pesky algorithm and how much chaos and confusion it causes all of us hard working entrepreneurs trying to grow our online businesses... In this episode I'm unveiling the foolproof methods to beating the algorithm every. single. time! Hurrah for March Marketing Madness, friends! FREE MARKETING MASTERCLASS: bit.ly/marketingin4hours PARIS WORKSHOP: bit.ly/paris-workshop-2019 GROUP COACHING: bit.ly/group-coaching-2019
Mar 06, 2019•20 min•Ep. 12
