The million dollar mystery behind Milk.com
Sep 03, 2025•21 min
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Summary
This episode delves into the peculiar market of domain names, where assets like Milk.com can be worth millions but remain undeveloped. Experts explain how keyword and brandable domains are valued, revealing how domain investors like "The Domain King" operate. Finally, the owner of Milk.com shares his story, explaining why he maintains his personal site despite lucrative offers, highlighting the internet's early, quirky days.Episode description
When we stumbled upon Milk.com, we were mystified. It appears to be someone’s personal website. But memorable domain names can be worth a million dollars or more. So, why is someone using this valuable internet real estate to post their resume and favorite recipes?
Back in the internet’s early days, it was easy to get a domain name. They were cheap or even free. The first people to grab them may now be holding onto assets that can sell for millions of dollars. These potential profits have attracted a unique breed of investor who buys and sells domain names, gambling on the value of everyday words.
On our latest show: What is a domain really worth? And we ask the owner of milk.com why he’s not selling — and if there’s a price that might change his mind.
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This episode was hosted by Alex Mayyasi and Jeff Guo. It was produced by Willa Rubin and edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by James Willetts. Alex Goldmark is Planet Money's executive producer.
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
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Back in the internet’s early days, it was easy to get a domain name. They were cheap or even free. The first people to grab them may now be holding onto assets that can sell for millions of dollars. These potential profits have attracted a unique breed of investor who buys and sells domain names, gambling on the value of everyday words.
On our latest show: What is a domain really worth? And we ask the owner of milk.com why he’s not selling — and if there’s a price that might change his mind.
Planet Money is writing a book! Sign up for updates about pre-sale special gifts and for book tour events.
Subscribe to Planet Money+
Listen free: Apple Podcasts, Spotify, the NPR app or anywhere you get podcasts.
Facebook / Instagram / TikTok / Our weekly Newsletter.
This episode was hosted by Alex Mayyasi and Jeff Guo. It was produced by Willa Rubin and edited by Jess Jiang. It was fact-checked by Sierra Juarez and engineered by James Willetts. Alex Goldmark is Planet Money's executive producer.
See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.
NPR Privacy Policy
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