In this episode, we sit down with Marcelo Calbucci—serial entrepreneur and author of The PRFAQ Framework —to unveil a game-changing approach to product development and strategic clarity. Originally created at Amazon, the PRFAQ (Press Release and Frequently Asked Questions) is not just another planning tool—it's a vision-shaping, risk-reducing framework that helped Amazon launch some of its most successful initiatives. Marcelo shares how Amazon sellers, private label creators, and brand builders ...
Apr 09, 2025•30 min•Ep. 29
In this episode, Matt Putra, a seasoned fractional CFO whose expertise has transformed over 60 brands worldwide, shares secrets to e-commerce financial success. Matt masterfully navigates the financial labyrinth of Amazon and other e-commerce platforms, turning complex financial challenges into opportunities for growth and profitability. From his beginnings in corporate finance to co-owning Keep Nature Wild, Matt shares his personal journey and the strategies that have made him a sought-after ad...
Jan 28, 2025•37 min•Ep. 28
Navigating the complexities of transitioning from Vendor Central to Seller Central can be daunting, but it's a journey many brands must take for better margins. In this episode, Noah Wickham, our expert guest and Sales Director at My Amazon Guy, explores the Amazon Vendor Central and Seller Central platforms and analyzes what makes each one a fit for different businesses. Whether you're a large brand looking for streamlined operations through 1P or a smaller player craving control and flexibilit...
Jan 07, 2025•50 min•Ep. 27
Unlock financial freedom with our latest episode featuring financial guru and best-selling author, Mark Willis. You won't want to miss Mark's fascinating transition from navigating the economic turbulence of 2008 to pioneering new financial strategies tailored for e-commerce entrepreneurs. From managing cash flow to inventory funding, Mark introduces the empowering concept of "bank on yourself," a method that liberates Amazon sellers from the limitations of traditional banking. Listeners are in ...
Dec 12, 2024•38 min
Ready to unlock the secrets of international Amazon success? Join us as Alex Karagiannis, founder of Lezzat and seasoned Amazon FBA seller, reveals the intricacies of scaling your Amazon business from the US to the bustling European markets. From overcoming language barriers to mastering regulatory compliance, Alex shares his expert insights on making a seamless transition across borders. Discover the strategic importance of entering through Germany and the nuances of maintaining consistency wit...
Nov 26, 2024•42 min•Ep. 25
Unlock the secrets to thriving in the Amazon marketplace with insights from Todd Welsh, the visionary CEO and founder of Amazon Seller School. Discover Todd’s inspiring journey and the mission driving his educational platform, designed to guide sellers away from common mistakes and towards scalable success. Curious about the differences between Amazon wholesale and retail arbitrage? Todd breaks down these models, revealing why buying from brands and authorized distributors can offer a more susta...
Oct 01, 2024•49 min
Can you imagine a world where traditional marketing rules no longer apply and user privacy reigns supreme? Join us on Planet Amazon as we sit down with Jeff Greenfield, CEO of Provalytics, to unravel the complexities of digital marketing in a cookie-less era. Jeff takes us on a journey from his early days in brand-side media buying to pioneering multi-touch attribution with C3 Metrics, providing an insider's look into the evolution of marketing analytics. Discover how Provalytics leverages cutti...
Aug 20, 2024•43 min•Ep. 23
Did you know that overlooking Amazon FBA reimbursements could be costing you up to 3% of your revenue? Join us as we chat with Alex Ryan, co-founder and CTO of Refundify, who shares his expertise on ensuring Amazon sellers recover every penny owed to them due to inventory mistakes. Alex's impressive background in software engineering has enabled him to develop a robust system that helps sellers manage these reimbursements with unprecedented efficiency. We dive into the substantial impact these o...
Aug 12, 2024•35 min•Ep. 22
Neil Twa, CEO and co-founder of Voltage Holdings joined us in this riveting episode of Planet Amazon. Discover how Neil transitioned from product flipping to mastering Amazon's demand capture, utilizing his expertise from prestigious roles at Sprint and IBM. Neil's journey offers invaluable lessons for aspiring and seasoned sellers alike, detailing how to build and scale profitable brands in the ever-evolving e-commerce landscape. Neil discusses the major shift from the A9 algorithm engine to th...
Aug 06, 2024•43 min•Ep. 21
Join us as we host Steven Pope, the visionary founder of My Amazon Guy, who has revolutionized the Amazon agency landscape by managing over $800 million in sales. Discover how Steven’s multifaceted background as a reporter, marketer, and educator has equipped him with the skills to navigate the complexities of the Amazon marketplace. Through his inspiring journey, including the launch of his soap brand Age of Sage, Stephen shares invaluable insights on the unique nature of Amazon branding and wh...
Jul 22, 2024•47 min•Ep. 20
Ever wondered how to crack the code of Amazon Marketplace success? Join us as we sit down with Dan Brownsher, the mastermind behind Channel Key. Starting from humble beginnings selling men's accessories on eBay, Dan’s journey is nothing short of inspiring. He shares his evolution from reselling to private labeling and ultimately founding a full-service agency that helps brands thrive on Amazon. Prepare to uncover the secrets behind his success and gain invaluable insights into navigating this dy...
Jun 27, 2024•44 min•Ep. 19
In this episode we are joined by Andy Craig, an Army veteran who's conquered the Amazon marketplace with his agency, Adhabit. Andy delves into his agency's tailor-made strategies that help clients shine in a crowded marketplace. Discover the art of optimizing conversion rates, the intricacies of A/B testing, and the shrewd game of bidding on competitor brand names. Andy generously lays out his playbook, from enhancing listings with compelling visuals to harnessing Amazon's own tools to soar in s...
May 10, 2024•42 min•Ep. 18
Unlock the full potential of your Amazon business with expert insights from Hymie Zebede, who skyrocketed a brand's revenues from $3 million to an astonishing $24 million. In this episode of Planet Amazon, we're pulling back the curtain on the Amazon marketplace, providing you with the insider strategies you need to succeed. From dissecting the Amazon algorithm to optimizing your product listings, Hymie's experience in scaling brands is a goldmine for any seller looking to boost their online pre...
May 07, 2024•46 min•Ep. 17
Embark on an entrepreneurial adventure with Kusha Karvandi, a trailblazer in the realm of Amazon e-commerce, who joins us in this episode to unravel the secrets of his astounding success. From his initial step into the competitive world of Amazon with BFR Bands to his latest revolutionary software, Kazam, Kusha's journey is a testament to the power of innovation and strategic thinking. Discover how this Inc 500 entrepreneur transitioned from managing a health club to dominating the massage gun m...
Mar 27, 2024•47 min•Ep. 16
On this episode, Ben Smith from Seller Candy promises a treasure trove of strategies and insights as Ben unveils the less glamorous yet utterly essential aspects of thriving on Amazon. From the art of crafting winning appeals to the daily grind of managing listing issues and seller support tickets, the conversation is a must-listen for any brand aiming to conquer the digital shelves of the world's largest online retailer. Ben dissects the nuanced approach to handling challenges like Amazon's cry...
Mar 07, 2024•38 min•Ep. 15
Prepare to navigate the treacherous terrain of Amazon Seller suspensions with none other than Lesley Hensell, co-founder of Riverbend Consulting. As we chat, Lesley shares her wealth of knowledge and practical tips, from her impressive career in business consulting to her hands-on Amazon selling experiences. Her insights are a beacon for sellers lost in the Amazonian jungle of complex regulations, guiding them back to the path of success. We also delve into her admirable humanitarian endeavors a...
Jan 12, 2024•41 min•Ep. 13
Ready to conquer new horizons with your Amazon business? Unravel the mystery of international expansion with our esteemed guest, Piero Perera, the Strategy and Growth Account Manager at AVASK. We promise you an episode brimming with insights and practical advice that could be game-changing for your Amazon selling journey. Navigating the VAT registration landscape, understanding the ins and outs of tax compliance, and getting to grips with the upcoming environmental taxes in Europe - we've got it...
Dec 15, 2023•47 min•Ep. 12
Ever wondered how combining Amazon and Shopify could skyrocket your e-commerce success? We've got Claus Lauter, the e-commerce savant and powerhouse behind the Ecommerce Coffee Break Podcast, to unravel the ins and outs of this synergistic partnership. Claus brings his extensive experience from advising numerous direct-to-consumer brands, and his expertise as a certified Shopify partner, to enlighten us on how to leverage Amazon and Shopify for maximum gain. From enhancing conversion rates with ...
Nov 17, 2023•33 min•Ep. 14
In this episode, we are joined by James Thompson, a managing partner at Equity Value Advisors, and a veteran Amazon strategist who has helped brands sell billions on Amazon, co-authored two Amazon books, co-founded one of the most important conferences for Amazon Sellers, The PROSPER Show, and serve as a CSOat Buy Box Experts. Having spent two decades navigating the Amazon ecosystem, James is here to share the secrets of how brands can truly succeed on this ever-evolving platform. The conversati...
Nov 17, 2023•49 min•Ep. 11
Have you ever wondered why a trademark is your golden ticket to success on Amazon and how to effectively navigate the Accelerator program for early access to the Amazon Brand Registry? Janet Moreira, our guest from Caldera Law, joined us in this Planet Amazon podcast to answer these questions, explain the legal protection a trademark offers, and advise on avoiding brand name conflicts. We also tackled the tricky subject of registering a trademark outside the United States. International sellers,...
Oct 20, 2023•39 min•Ep. 10
We welcome the bright mind of Scott Needham, founder& CEO of SmartScout and host of the Smartest Amazon Seller Podcast, on our show. In this episode, we delve into his fascinating journey from starting a humble reselling bookstore with his brother to becoming, at one point, the head honcho of an empire with the world's largest catalog of Amazon FBA products. As the man behind SmartScout, Scott generously shares the expertise gained from his software development background, which has been ins...
Oct 10, 2023•39 min•Ep. 9
In this episode, Sammy Akthar from Regro Media brings his wealth of experience as an Amazon seller to our show, shedding light on the intriguing process of crafting a brand that serves as a problem-solver for customers. He walks us through the fascinating facets of expanding to global marketplaces, highlighting the universality of Amazon's algorithm and the unique challenges of advertising on Amazon. Sammy guides us as he demystifies what it takes to understand your target audience and tailor yo...
Jul 27, 2023•46 min•Ep. 8
In this episode, Gent Nemani from Joan by Visionect, shares his experience of how this B2B company has successfully managed channel conflict and pricing by entering the Amazon world with their revolutionary Joan conference product line. Gent walks us through the challenges and complexities of logistics, reconciliation, and customer service when working directly with Amazon and how they found a solution by choosing the right partner to help manage the intricacies of Amazon, all while ensuring the...
Jun 09, 2023•32 min•Ep. 7
In this episode, Juha Mikkola, founder of Usko Privacy, explains his revolutionary idea of connecting Amazon brands and sellers directly with their customers. This is a new way of doing off-Amazon advertising where the customer agrees to get contacted by the seller. Usko aims to give sellers and brands the ability to communicate directly with their customers while also empowering consumers to take ownership of their data and monetize it. With Usko, consumers can gain insights into their shopping...
May 31, 2023•32 min•Ep. 6
In this episode, we're joined by Andrew Dragotta and James McMath, from HPE Aruba Networking, a worldwide channel-led organization, to discuss how they successfully leveraged the Amazon marketplace to sell their commercial products, particularly the Aruba Instant On. Many people assume that Amazon is only for consumer products, but our guests explain how it's also a fantastic platform for commercial customers. Amazon's constant availability and awareness enable SMB customers to purchase products...
Apr 24, 2023•44 min•Ep. 5
In this episode, Nikolai Tahmin, an Amazon expert, shares his knowledge and insights by answering the top burning questions that Amazon sellers ask more frequently. In this podcast, its debate why some brands might not see the need to pay attention to Amazon, especially if they already have multiple sellers and resellers offering their products on the platform. Our guest emphasizes the significance of Amazon as one of the largest platforms with significant organic search traffic. Ignoring Amazon...
Mar 21, 2023•43 min•Ep. 4
In this episode, Adam Shaffer talks with Rob Rich, Chief Business Officer EVP/GM of E-Commerce for OWYN, about the amazing success story of OWYN. OWYN is now the most popular plant-based protein shake seller on Amazon, but their journey to get there was not an easy one. Adam and Rob discuss the challenges OWYN faced when starting from scratch, including getting the Buy Box, getting products to Amazon, freight costs and storage caps for FBA. Despite these obstacles, they were able to develop a wi...
Feb 14, 2023•51 min•Ep. 3
In this podcast, Emmanuel Frost and Kyle Balcerak from Brand Alignment discuss the importance of protecting brands on Amazon with Adam Shaffer, Phelps United President. While Amazon presents a huge opportunity for brands, it is not without risk; it is complicated and ever-changing. Brand Alignment is 100% focused on helping protect brands on Amazon and other marketplaces. Learn more about Brand Protection here: https://phelpsunited.com/brand-protec... Learn more about Brand Alignment here: https...
Feb 07, 2023•44 min•Ep. 2
In this podcast, Adam Shaffer, Phelps United President, and Scott Baradell, Founder and CEO of Idea Grove and author of his new book, Trust Signals: Brand Building in a Post-Truth World, discuss the behavior predicted for Americans in 2022 when it comes to Holiday Gifts returns. Phelps United ran a survey about Holiday Gift Returns where 600 U.S. adults were asked about their expectations surrounding eCommerce gifts and returns this holiday season. The findings show that 52% of Americans plan to...
Dec 22, 2022•51 min•Ep. 1
