A Pixel Pre-order Pickle - podcast episode cover

A Pixel Pre-order Pickle

Aug 08, 202537 min
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Summary

The hosts delve into the implications of rumored delays for the Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds 2a, debating Google's hardware release strategy compared to competitors. They also address persistent battery issues with the Pixel 6a, exploring the challenges of maintaining hardware performance alongside extended software support. The episode concludes with a look at Google's new 'Ask more of your phone' ad campaign for the Pixel 10, highlighting its direct challenge to Apple's AI capabilities and Google's focus on software-first innovation.

Episode description

Welcome to episode 65 of Pixelated, a podcast by 9to5Google. This week, Damien, Abner, and Will take a break from talking about the endless onslaught of Pixel 10 renders to take in a more zoomed-out look at Google's current ecosystem. As the company starts advertising the Pixel 10 series, new reports suggest we might be waiting a few months for the Pixel 10 Pro Fold, Pixel Watch 4, and the Pixel Buds 2a. Meanwhile, the company's decision to stop selling refurbished Pixel 6a models has us thinking about hardware longevity compared to software longevity, and how the two sometimes collide in unexpected ways.

Subscribe Timecodes
  • 00:00 - Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds 2a delayed launch rumors
  • 15:01 - Pixel 6a battery issues
  • 25:50 - Pixel 10 ad campaign begins
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Transcript

Pixel 10 Pro Fold, Pixel Watch 4, and Pixel Buds 2a delayed launch rumors

So how long do you think both of you, this is a question to both of you, how long would you be willing to wait for pre-order? Do you genuinely think, what? A month, two months, three months. I'm intrigued to hear what you think. Like from time you put your credit card down to time it comes in the mail.

Oh, man. We're talking about a smartphone or are we talking about anything? I mean, we're definitely talking about smartphones this week, but in general, I think it's a bigger, wider question as well. I think it's a fascinating one. I want to say like about... A month. But it does depend a little bit on the on the thing, because, for example, you know, I waited a month and a half or whatever for the Switch 2. I waited. I guess I'm still waiting for my Pebble time, too. Right. Like that's.

that I pre-ordered months ago and is coming maybe in December. But yeah, I think like about a month is like the maximum amount of time, I think, for a general gadget. I personally think a month is like the perfect amount of time, but we've all been like kind of, everyone's been tricked by this in the past. You make a pre-order and 12 months later it's still not arrived. Hey, we've all been stung by a Kickstarter campaign, right?

But I just kind of wonder in my mind how this is going to affect some potential news we've had this week about Pixel series, like Pixel Watch 4 might come out slightly later, according to certain rumours. Pixel Fold? I guess that one's a little bit more forgivable given the weird kind of release schedules they've had for the fold in the past. This is the third generation. I don't know how I feel about potentially waiting.

it could be upwards of two months from announcement to pixel watch 4 being on my wrist like i don't know how that i don't know the optics of that fascinated yeah it's 1.5 weeks ish but at the same time didn't something happen what two last year everything was um segmented everything came out in waves which i think last year was more forgivable like 1.5 months is too long a wait like

in terms of like on one end if you release google releasing things in waves like last year had the benefit of you get a new phone you get you use it you get you adjust to it and then a few weeks and then like two weeks later you get a new foldable you you get a new watch or and two weeks after that you get new buds or something like that that there's there's a benefit to stacking it out um so that

you get to use something in full and not be distracted by something else shiny. And two weeks later, you get another present, so to speak. I think 1.5 months is a bit long and if whatever the reason Google can't ship at the same time i wish they prioritize things to do it in i don't know that two weeks increment rather than waiting um 1.5 months for everything to launch at the same time

Yeah, I wonder how, I mean, depending on if this is true, and I'm obviously working on early rumors here that potentially the Pixel Watch 4 and the Pixel 10 Pro fold, which I constantly stumble on. And the Pixel Buds 2A.

and the pixel bus 2a okay well that's that's news to me i clearly didn't read this correctly that basically like specifically the buds as well like they i feel like they're the kind of thing that people are just going to pick up any time so maybe there's a little bit more forgivable nature to that but

I don't know. Do you genuinely think that someone's going to forego the new iPhone in favor of the Pixel 10 Pro Fold? Are they going to put the money down straight away? I don't know how it works in the US, your credit card pills. So you guys love your credit cards. I'm not going to put it on a...

credit card i'm going to pay it off straight away and i want the device pretty darn quickly i don't think anybody's going to see the pixel announcement and be like oh well i was gonna buy a pixel 10 pro fold but you know the iphone is going to ship sooner so actually Let me let me go buy an iPhone. I genuinely think that like the the divide between Android and iOS users and the in the ecosystem buy in on both sides of the fence is so.

you know, in 2025 is such a dominant factor that I don't I don't think it matters, you know, to to any grand degree. Right. Like, I'm sure. A few of those people exist, but they are largely enthusiasts who buy, you know, they're like us. They buy lots of devices anyway. And so it doesn't really, you know, maybe they're going to decide to buy the iPhone instead of the Pixel 10 Pro Fold.

this year but next year they'll buy a foldable or something right like and and in a lot of ways i think they'd be more likely to skip the pro fold and buy like the galaxy z fold 7 right like a more comparable device same with the watch 4 in the galaxy watch eight like i think

They're more likely to stay on the Android side and maybe look at what Samsung just launched instead of what Google's launching or excuse me, what Apple's launching. But I yeah, I don't know. I've seen some people be like, oh, that's dangerous because of the Apple launch. And I just I. don't think there's enough crossover at this point that it really matters i agree that there's limited crossover but i think this year for the iphone is a very

different in terms of that air phone I think it's going to be highly competitive to people but to your point it's this isn't this is an into we're talking about the enthusiast market who buys all the gadgets they want that's not the mainstream but and the same can be said of the pro fold it's not a mainstream device but it's the watches that are

The gap for the watches is unfortunate. Yeah, do you kind of think the auxiliary accessories are the things you have to nail? I feel like if you're going to have a watch, you're going to have earbuds, you're going to have... i don't know whatever it is a new charging brick you kind of need to get them out day one i feel like they're the kind of things you buy with the phone with the tablet whatever it is and you get them all in one

Like you don't want them piecemeal. You don't want them like bit by bit. I don't know. That's just my opinion. I guess you guys might have different thoughts on it, but I would be kind of annoyed. I want to buy everything in one go. So I'm like, I'm fully kitted out. If that makes sense. I agree with that. My bigger issue here is that I don't see the reason like I obviously maybe this will be different.

post event but just looking at the leaks it's like these are very similar devices to what you released last year i kind of understood you know, like the Pixel 9 Pro Fold shipping a little bit later than the rest of the devices because it's this new design and it's a complete reworking of the previous Fold. But this is not that, right? This is like very much using like, you know, I... At this point, by reusing the full design to me, you're telling me, OK, this is like.

an established product like we believe in this we're doing annual releases for it you know whether or not i agree with that uh but they're doing annual releases and and here's the product and In my opinion, that means that you have to have it like ready to go with the rest of the lineup. And to your point, Damien, I think that's true for the, you know, watch and the buds as well, where it's like, look, like you guys are, you know.

you guys are playing in an ecosystem now like this stuff matters like this stuff should launch at the same time as everything else and even if you know i'd almost argue it's like okay if you have the you know the rest of the pixel 10 series ready to go but half of the stuff you're going to announce and you know in a couple weeks is not ready bump that you know announcement back a little bit

Or even just make everything available at the same time in October. I'd almost think I'd rather have everything shipped later on the same day than have this piecemeal. No, absolutely not there. No, I mean, look, it's controversial, I know, but... Again, the Fold is not a mainstream device. The watches are, the Buds 2A is not a flagship product. I think in this talk of a delay.

we're ignoring that the mainstream sellers of the 10 the 10 pro and 10 pro excel they're out a week later which is actually better than apple's usual two weeks ish just under two weeks it's i don't know it's the the phones that people are actually going to buy are going to be out on time and i i feel like that's all that matters uh right now

Yeah, no, you're making a fantastic point. I think if, say, I don't know, I don't know Google's manufacturing capacity, but if they said, okay, those are those devices, the 10, the 10 Pro, the 10 Pro Excel, these are our, I mean, they are.

going to sell like hotcakes compared to the fold and the buds and the probably the watch as well i think it definitely makes sense for them to put as much manufacturing effort into those devices right like if if that means that we get these devices like you say abner according to these rumors

week after the keynote hey i'm not i'm i'm definitely not complaining i think that's awesome um it's just interesting to see that we have two devices that maybe they've just said okay they're not as much of an upgrade as they probably should be let's push them a little bit later for whatever reason. I just think it's one of those things that it does, I guess in some respects, it shows that Google is really proud of their three mainstream products in some respects.

because it's like these are going to stand alone while we have this bigger portfolio. I do wonder, just in generally, what the reception is going to be to the Pixel 10 Pro Fold and what the reception is going to be to the Pixel Buds 2a, is that correct?

Pixel Buds 2A? Yeah. The naming conventions need, I think they need a little bit of work somehow. They don't roll off their tongue as easy as they should. I will never feel confident saying Pixel Buds Pro 2, right? It's not Pixel Buds 2 Pro, it's Pixel Buds. Yeah. I'm never going to be confident. That's what I was trying to get in my head. Never going to be confident. But yeah, I think that's the one that might be the outlier. I do feel like that's the one that...

Maybe it would have been nice to have that day one, because if you have a 9A, which I'm currently rocking the 9A, for everyone out there listening, I've switched to the 9A again recently. I'd love to have those cheap earbuds to pair with them, and I think it would be nice for anyone who's maybe recently upgraded.

It is what it is. It is what it is. I think I do side with both of you, largely speaking. To allow me to play devil's advocate, the only other thing I would say is that I think it feels a little... It makes Google feel like a smaller player than I think they should be than I think they're capable of being when they can't release the entire lineup at once. Like Apple, Apple usually releases its entire lineup at once. Maybe there's like.

an additional week if they're doing iPads or something, maybe like the iPad is a week later or whatever compared to the rest of the stuff. But typically, like whatever they announce at their hardware events kind of comes out on the same day.

um i would say the same is true for samsung right like we watched we just watched a samsung launch and all that stuff launched on the same day i would like to see google get up to that point you know if if it is a if it is limits in terms of manufacturing like you know it's one it's one thing if you're like a one plus or a

a nothing but like your google like i don't need to cut you slack on on your manufacturing limits like you should be able to do this um you have all the money in the world devil's advocate to your devil's advocate just layers

Are they? How big is Google? They're not huge. They're not. But I think they should act like they are. That's all. I think the thing that gets lost in the discussion of Google... is that they are a big company and the the actual teams working on your products are smaller than you think they are with the exception of google search um it's the these teams um

I'd say it's not Apple scale. In terms of employees, in terms of manufacturing capability, in terms of advertising even, I wouldn't say they're at the same event. They're at Apple or Samsung scale. I do think they're bigger than... Would they be bigger than OnePlus? I ask that because I'm thinking about their whole structure thing. Yeah.

So maybe that's not the best example. I don't know about team size. I really just mean the ability to throw money at a problem, really. And that's the same thing. And that applies.

how much resources they spend is proportional to how to their position in the broader company so i don't necessarily think they can spend app apple levels of money for a better discussion to lock down the supply if they did they would be able to get the absolute latest tsmc stuff they would be able to get the entire production lines um i think we are we are we've all build quality will have been a bit higher than maybe we are we want it right now so i think that it the scale is not as

comparable to Apple or Samsung. That is fair. That's a fair point. but but then let's give i suppose we can give credit to the fact that they can push things so quickly in terms of the software side of things like we get very much once they're announced they're almost live like that's their big i guess that's where we kind of come full circle with this huge argument that

effectively, on one hand, they don't necessarily have the resources, but on the other hand, they have the expertise and the knowledge to push things ridiculously quickly compared to the competition. And I do wonder if that, like, it's like... It's like conflicting, isn't it? On the one side, the hardware has been a little bit slow for, say, three products versus the speed of updates for software and services.

Yeah, it's going to be a fascinating launch period, especially because we're not necessarily getting those huge upgrades that we expected. I mean, I think we're probably at the point now where we're almost sick of talking about Pixel 10, and we just want to tell you when we get the opportunity to test them.

what it's like to use them because we're speculating, speculating, speculating. But yeah, hey, it is what it is, isn't it? We're at that stage where we're kind of in this downward trajectory towards this upward trajectory. trajectory if i can even say it um yeah but there you go commenters every argument you could have possibly made we did it all for you

Yeah, October, you will learn more, is what we're trying to say, according to the leaks. But in other side of things, other side of the draw, as it were, we've kind of seen this, and I wanted to touch upon it a little bit, is that we've had this recent...

Pixel 6a battery issues

situation where the pixel 6a is having this software update to potentially protect batteries and stuff like that and i suppose this is the opposite side of the coin uh kind of taking the positives that Certain people have had issues with battery life. We've had two months of an update from July. You can't go back beyond Android. I think it's the second Android 16 update. Like refurbished devices have been pulled from the Google store.

I'm kind of hoping that that is something that is not necessarily going to be as much of a problem in the future. We don't seem to have many hardware problems post-Pixel 7 era. I just hope that that's one of those things that is signposted, done. dusted we don't have a problem with it in future but hey i don't know i'd love to hear what you guys think because it's one of those things that we don't test devices here very often do it for two two three four years

I mean, to me here, my take and like this is what I was talking about before we started recording. But my big take on this is that this shows the limitations of extended software support. cannot always meet hardware right like you are going to go ahead sorry what was that happening it's only true it's only three years it's only been but that's my point is that they promised three years and then upped it to five years of software support and that's true

But genuinely every day, like on the on the Pixel subreddit, people are like, I can't use this phone anymore. You know, I unplug it. eight in the morning and it's dead by three like I have to go get a new phone now and this is not going to hit every pixel but I do think that like this echoes a lot of the concerns that people were having when Google and

Samsung shortly thereafter rolled out their initial seven-year software policy, which is okay, but what do these phones actually run like in seven years? I mean, we are here with the Pixel 6a, which has now five years of software support, but... largely speaking people are abandoning this phone because it just no longer functions the way it did for the first 36 months of owning it and i do think that there is something to be said for like

remembering that software support is not the entire story when it comes to using a phone for the entire five to seven years of promise support from an OEM. So is the argument there is that it's like seven years, how extended software support is like greenwashing? It's pointless? No, no, no. I think it's a great, I think software support...

is the step in the right direction, obviously. But I think that you need hardware spot. Go with it. Yeah. And we are going to hit hiccups where there is an unforeseen. hardware issue you know i'm not saying i'm not saying google did this on purpose obviously like there was clearly an issue with the battery that needed to be fixed but that this is a this is

When you are buying a phone, you have to remember that software is only half of the equation. The aging hardware will catch up to you, and there's only so much you can do with it. Do you think, though, Will, that... You know, you go and you buy a phone, right? And I think it's fantastic that you can go and get this update. And let's give Google another bit of credit in this podcast because we're giving them a little bit of credit and discredit at the same time with the Pixel 10 launch stuff.

Getting five years of support for a device that is, I don't know, what did they cost when they came out? $449? $449 for the Pixel 6As was a fantastic price at the time. There was nothing that they could have done. to foresee that batteries might have issues in three years time do you know i mean like absolutely there's only so long right to test a thousand charge cycles exactly and there is only so long so many um how would i describe it like

The way I charge my phone, I could have it literally sat on top of a heater or I could have it in the window of my car. Like you can't account for these things. So while nobody's put, I don't think anybody can. seriously put blame on the process of building a device with the hardware that is available to them. And I think... I mean, correct me if I'm wrong. This was during the pandemic that this phone was released, Abner, right? Is that correct? It was all those constraints of the pandemic.

It's a late pandemic, though. Like, this is a 2022 phone. Like, it's... Okay. So, for sure, like, it is being made during the pandemic, but, like, it is coming out in a post-vaccine. world and like not not just like a like the vaccines have been available it's a post Omicron world if we're really doing the timeline you know what I mean like that's how deep into the pandemic the 6a is and I think that's a fair excuse but

It's also something we haven't seen affect really any other pandemic era smartphone, I think. Yeah, but I guess... I guess there's the other side of the coin in that you're not going to be using top tier off the shelf hardware. And there's also, if you're not in, when they were designing this product, they probably were doing it during the pandemic and not able to put it through its paces in the traditional sense of.

like you would in a traditional phone. And this is something that has, hey, it's never really affected any other Pixel device apart from technically the 4.8 just has a bad battery. This one is, there could be safety concerns. There could be safety concerns with every phone that you ever buy, right? I've had Samsungs that have exploded in my drawer. Like that's, I mean, and I have two of them that are just.

just gone like it's insane so i don't think it's i don't think in some respects without going to bat for someone it it's hard not to to to put it into perspective right i think certain hardware faults happen it happens with everything The other thing I would chalk this up to a little bit is that the Pixel 6 series in general was rocky. And I think some of that can be owed, like...

to the fact that Tensor was a massive change for Google. Even the first-gen Tensor, which was kind of just a rebranded Exynos chip, like I think that caused a lot of hiccups, right? A lot of hardware issues that... Some could be fixed via software updates. Some could not. Some were just major software issues that took a month or two to be ironed out. You know, I remember the first six or seven months of the Pixel 6 series was just every it felt like every update.

brought fixes along with new problems. And I wonder if this is kind of a reverberation on the hardware side of just like the six series was such a massive change that it was bound to have. you know, some some some kinks that needed to be ironed out. And and this is maybe the last little.

The last little echo of that, if you will, of like of like a hardware problem on phones that have otherwise kind of like moved past their time. I don't know. Like, I I don't think it's an entirely thing, but it is it is interesting that the the.

the six series in particular had all these issues. And I do talk some of that up to tensor in a good way. I think those, I think it was good to do that move, but it did bring along some, some quirks into the lineup. Yeah. I mean, I mean, in some respects at least Google's tried to address this there are other companies that just don't don't even go into it it's like they don't even bother trying to address it they don't offer any sort of like

sometimes you don't get software fix like they've tried to put a software fix out there it's yeah sure it limits the battery but it keeps the device safe i think that's the most important thing you have a device that's safe it's updated and

any device that potentially gets battery replacements in future, you would hope very much that in the next three to four years, when there's not three to four years, two years of support window still left, then they're going to still be usable. And I would, I would.

Pretty much trust that that will happen and we'll have no issues with it. But yeah, it's one of those things that... we don't you don't tend to see it to this extent you don't tend to see battery as one of those things because the support window is fantastic and we're really happy that you get five years but um yeah it's just a sad It's a bit sad if you have a Pixel 6a and you're now looking at it and the battery's dying at 3pm. Yeah, it is one of those things. Maybe...

Maybe we're lucky in that we get to upgrade on a regular basis. I think it's kind of a privileged thing to say, isn't it? But yeah, for anyone out there affected with the 6A, make sure your device is updated. Make sure it's... first and foremost, and then go look into the options that Google's made available to you because there is credit towards new devices. And I've seen Google get a lot of heat for these, for the options that they...

gave to Pixel 6a owners. I actually think these are completely fair options for a device that is probably, you know, even if you bought it near the end of its initial first year of sale before it was replaced with the 7a. You know, I think I think getting $100 in cash or $150 in store credit is pretty fair for what was a pretty cheap phone already at the time. Like, I think that's, you know, we're also, you know, if we want to talk software support.

The 6A was originally only promised for three years. So we have passed what was originally going to be its lifespan. So I do think that's interesting, too. Now, obviously, Google. extended that lifespan out that was a decision they made before they knew about these battery issues or at least made them public but um I don't know. I think these are totally fair options for 6A owners to jump into something like the 9A that Damien's using that I think is a fantastic device.

a huge leap over the 6A, in my opinion. Like that is a really, really good upgrade. Yeah, I think the 9A is fantastic if anyone's looking to jump ship. But there's some really good devices. Even the 8A is still a really good buy. I think that's come down a lot in price. touch wood no so no such hardware issues and it's weird because we talked a few weeks ago on the podcast didn't we about how google's hardware is improving year over year over year i don't net like i'm gonna

Cross my fingers here a little bit. I don't personally foresee many people complaining about Pixel 9 specifically. It's been the best in terms of the hardware for Pixel. So it's making me a little bit more excited for what's going to happen with X because there's... probably going to be some benefits again, once again. So yeah, it's one of those subjects, right, that people you don't necessarily hear about. And sadly, it affected the Pixel 6a this time, but there are other phones that have.

their own issues oneplus with screens samsung with their own battery issues of batteries expanding and causing issues yeah i lost a couple of my classic note series devices due to that so yeah kind of yeah kind of sadly

part and parcel of electronic goods yeah so yeah um this week google also started its advertising campaign I'd say for the pixel 10 it the the general tagline is ask more of your phone which is the one that leaked during that Canadian photo shoot or whatever which is hilarious so ask

Pixel 10 ad campaign begins

of your phone it started this monday with a 30 second teaser that goes straight at apple and how This AI Siri upgrade has been delayed and will be launching until 2026. So I think this sets up a huge preview of how Google is going to advertise this phone. And I think it's appropriate with the Pixel 10. being the 10th model that they go this hard. They're almost weaning into an anniversary aspect of it.

This ad, this 30-second ad, it starts with the Dre song, Dre Snoop Dogg song, the next episode, which Apple, of course, owns Beats. They've used it twice now in another Rasa ad about... changing your phone so yeah it's interesting the pixel 10 is a lot of it has leaked uh but is this the year for them to go home

this hard at Apple? Do they have the goods basically? That is a tough question. Do you think last year they had the goods? No, I think last year. I think this year offers a refinement year. best foot forward in that regard but i'm just curious about whether the ai features it's really would incentivize people to switch. And we won't really know that until we get the full picture. But from what we have today, is the hardware enough? Do you know, I hadn't even put two and two together about...

Dr. Dre and the Beats thing. I actually hadn't even anticipated. Yeah, genuinely, that was pretty darn cool. I think that was pretty clever, actually. I just thought the next episode thing was like, oh, we're going to... Pixel 9 was the first episode. So I was surface level analysis and you've gone deeper than I could have even anticipated. But I feel like it is a weird one because when you look at it on the face of it...

Was the Pixel 9 a bit of an homage in terms of design to the iPhone? Because there were so many similarities, right? That square-y shape. And I get it. We're all going to end up converging on one smartphone shape. We've done it. countless times in the past decade. I don't know. Is there a little bit of overconfidence there? I guess the marketing team are not the team behind the actual piece of hardware, but I guess...

Going back to what I said about last year, I think there was definitely a really, really positive reception to the Pixel 9 from the kind of people who don't necessarily care about Android and Pixel. Whereas with the iPhone, there's definitely some negative sentiment towards what they've done with Siri specifically and WWDC making promises with Apple's intelligence, is it, or lack thereof. I feel like...

Yeah, Google does teasers well. They know how to make an ad. They have, I mean, they've had that sewn up right for a long time. Actually, I'd say that it's the opposite. They have the best teasers, but the actual ads to the phones themselves, once they're out, are not. they're not iconic that's to put it kindly they i don't know maybe we're we're so in the smartphone era that you can't really there's not that much to advertise again uh but

I don't know. I'm still not over how the ad for Gemini Live was taking a picture of what's in your fridge and asking for a recipe. Apple just did that too. You've not done that. You need to do that. Apple just did that too with the visual stuff and chat GPT. And I don't... See why this is so comparing that everybody has converged around that as a use case. Do you think an ad of me just asking when...

when the soccer or the football games are on TV would work in the same way, though, because that's how I'm using it. So maybe we should redo our own realist ad for how to use Gemini Live. Like, what is this tree? what is this stain on my rug how do i clean it that kind of stuff only if in the middle of it there's like two minutes where i'm arguing with it was like no that's not what i wanted you to no no no no no you're way off topic come back like absolutely um

No, I agree. I think this is a great teaser. Pixels, I kind of think the best ads Google has done for the Pixel are the like... are the best friends ads with the iPhone. Yeah, I was about to say. I think those are the closest to iconic. I agree. Yeah, the most memorable, but I still don't like that. It's... And that's fair. But they're everywhere. I feel like every time I go to the movies, they play in front of a movie. They are. It is the most widespread one. Yeah.

But the fact that you're literally showing your competition has always gotten me. It's free advertising, whatever you're doing. My problem with those ads is that even though they're trying to portray the iPhone with lesser features compared to Google. They're still showing the competition. I feel that comes as more pace of weakness rather than the pace of strength.

And Apple never does it. You know, obviously there were the Mac versus PC ads, but it's hard to compare those to like the iPhone being a specific product versus the overarching, you know, idea of a Windows PC. And, you know, it was more about the operating system than it was the actual device. They would call out something like Windows Vista, right?

you know, they would hint at Android or Windows, you know, stuff on stage, especially during the jobs era. But not an advertising campaign. And like Apple... Yeah. Oh, go ahead. Go ahead. No, I'm just like, I'm exasperated.

Those early, I mean, the iPod ads, obviously, but even those early iPhone ads, you know, the white background and the app store, typically they're just showing on the like, those are, I think, much more iconic than anything, you know, any of these companies have done over the last. five ten years and I think that just is because everybody has a smartphone so it's it is harder to sell it's like oh apps like you want apps right it's like you can't really that's not how you get people anymore I in

AI is probably about to be, if not already, like that's the thing. And I do think it is interesting, this teaser focusing so much on the Apple delay. Like I think that kind of cements exactly what the three of us have been talking about for. what feels like a month now, which is that these phones are about software.

The reason that the Pixel 10 leaks seem so boring is because the hardware is not the story this year. It really is going to be the software and AI features and all of that. And this is true. This is continuing to push the AI first agenda. pixel kind of adopted last year with the pixel nine and and i think it's just going to be double and tripling down on that um

I am shocked. I had not realized how, you know, this video as we're recording is three days old. This thing's almost at 10 million views. And that's nuts to me. They're advertising it so hard. They're pushing it so hard. a hundred percent but like even even for even with the like pre-roll in terms of videos like they're really making a a a big push on this in a way that i did not

I didn't fully expect them to do. You know, I would have expected to open this and see two, three, four million views from, from pre-roll ads and all that. But this is like. Even with sponsors, that's nuts. I think they are really hyping this to be something that they want to... go mainstream in a way that like uh pixel has struggled before and i think they're trying to ride off the success that they've seen with the pixel 9 series in terms of like surprisingly healthy sales and and uh

I'm curious to see how that ad campaign goes from here. Yeah, I don't know. They'll probably run it, what, a couple of times now before the keynote? Is it twice? Oh, and it's going to be all over like when the NFL returns in a month. Like this is.

all like every ad break is going to have at least a pixel one pixel 10 ad it's going to be everywhere so you know it's it's and i'm sure i'm not as much of a baseball person but like i'm sure it's going to be similar any sport any any live event that they can get the ads into they're going to be there yeah i mean but if there's anybody out there on google's ad team you know you know to call me i'll be in the ad it would just be me getting equally frustrated about where i need to watch certain

football matches certain soccer games and that will get a million views regardless so yeah we need to do we need to get that one get that one hooked up but yeah i think we're kind of in a situation now where it's again it feels like every week i'm saying this that we're on countdown down to launch we literally are within what two weeks potentially have launched now so it is yeah and everything is as it as it tends to happen i think you caught you kind of called this a couple of weeks ago will

the faucet's going to slowly start opening and then leakage is going to start to become a full-on flow of information, if that makes sense. So, yeah, expect us to just keep talking Pixel 10 in the coming weeks. But my big thing coming up soon... is Android 16 QPR One. I'm more excited for that in some respects because kind of the phones, everything's known. I'm just really excited. I keep forgetting it's not live because I'm using the beta, right? Like I'm on and like...

It's surprising. Like I have run into very few bugs on my end. I don't know about you guys, but like I keep forgetting that it's not finished software that I'm like, oh, right. Like the expressive update is like not actually.

Yeah. Real yet. Technically I keep forgetting. Well, I briefly mentioned it because I just hope that they do something with ads for that because I remember seeing their material, the original material you ads, everybody went crazy for that. And I just hope that they, hope they lean into it. Cause if they're going to go software, please showcase that the fact that.

iPhone is a little bit staid if you're going to compare them. Don't compare them because like you say, Abner, don't give them free advertising. This is the year. The update is fantastic. If the hardware and the software merge like we hope they do. I think it's going to be a really, really strong year. And I think that probably seems like a really, really good place to end this particular episode. Thanks guys for joining me. I'm back. Who knows where I was? I was...

I always wasn't here. And yeah, thanks for just, thanks for humoring me for another hour. I think there was probably going to be a mutiny if I stayed on too many episodes last, and that's why you got rid of me last week. But yeah, I'll speak to you guys soon. Thank you very much. Bye. Bye.

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