Trump Mobile, WhatsApp Ads, and Bezos Wedding Protests - podcast episode cover

Trump Mobile, WhatsApp Ads, and Bezos Wedding Protests

Jun 20, 202554 minEp. 627
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Summary

Kara Swisher and Scott Galloway broadcast live from Cannes, discussing Jeff Bezos's wedding protests and Macron's proposal to ban social media for kids under 15. They delve into Meta's new WhatsApp ads and controversial Scale AI investment, how AI chatbots impact news publishers, and the launch of Trump Mobile. The episode concludes with thoughts on the declining U.S. brand globally and audience questions.

Episode description

Kara and Scott have a live audience at the Adweek House in Cannes this week. They discuss the Bezos wedding protests in Venice, French President Emmanuel Macron’s plans to ban social media for children under 15, and Meta adding ads to WhatsApp. Plus, chatbots are killing news publishers, and Trump is getting into the phone business. Then, audience questions! Kara and Scott are with a live audience at the Adweek House in Cannes. Watch this episode on the ⁠⁠Pivot YouTube channel⁠⁠. Follow us on Instagram and Threads at ⁠⁠@pivotpodcastofficial⁠⁠. Follow us on Bluesky at ⁠⁠@pivotpod.bsky.social⁠⁠. Follow us on TikTok at ⁠⁠@pivotpodcast⁠⁠. Send us your questions by calling us at 855-51-PIVOT, or at ⁠⁠nymag.com/pivot⁠⁠. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Intro / Opening

Do you feel like you have a clear sense of what that goal is? Do you really think it's regime change? Yeah, I think it's full consolidation of power in his own hands. The ability to act unfettered. The ability to... control and corral the opposition. And the opposition here is broadly construed. It's not just the Democratic Party. It's the press. It's cultural liberals. I mean, he recently called for an investigation into Bruce Springsteen. This week on The Gray Area.

How much has President Trump changed America? Listen to The Gray Area with me, Sean Elling. New episodes every Monday, available everywhere. Support for the show comes from Trinet. Trinet can help empower your small and medium-sized business with industry-leading HR solutions, from payroll to compliance to access to benefits. You can join innovative and purpose-driven companies including Zap Surgical, Good Culture, and more who trust Trinet. That's T-R-I-N-E-T dot com slash Vox to get started.

Trinet, your path, their purpose. We'll put ads anywhere. We'll put ads on Mark Zuckerberg's ass if it would work for them.

Intro: Live From Cannes Ad Week

Hi, everyone. This is Pivot from New York Magazine and the Vox Media Podcast Network. I'm Kara Swisher. And I'm Scott Galloway. Well, welcome live from our podcast in France, in Cannes. In Cannes. Cannes. Kara Swisher, it's canned. I realize you took French for the eighth time in the 11th grade, but it's canned. All right. In any case, we're here taping and we're here in front of a live audience. So welcome, everyone. Thanks for coming.

So we have a lot to get to today, but I want to first, how's it going for you? How's your, I'm not going to even say the word, can.

Scott's View on the Ad Industry

con um look i absolutely love it here i'm sincere i think it's wonderful i love the french i love france but i heard you're disliked you're like the anger pillow for the ad ad business oh so this is how i make money here they basically have me show up to some event and then they say to me we've heard you believe that brand is dead and i do my thing

like so seriously the economy about one and a half percent of the economy every year gdb goes to marketing and as we've seen over the last 20 or 30 years more and more of that one and a half percent is going to for lack of a better term digital platforms right pretty soon metas beach is going to be san tropez and Dan Su and WPP are going to be in some bad pub seven miles inland.

So we know what's happening, but brand still matters. I'm just like it's being built differently. If you're banking your career on trying to get a big brand that's meant a bunch of money on media, which is advertising, which in my opinion is nothing but a tax inflicted on the poor and the technologically illiterate.

your industry, you're in trouble. And then they have someone very articulate, this guy, Rory Sutherland, this like really handsome, charming British guy weighs in about the power of brand. And the whole audience goes crazy. And it's like, thank God.

maybe we'll get invited back next year. And this is literally like an award ceremony for the Pepsi commercial nobody is watching. Back to you, Kara. Okay. I can see that happening. So you're like the bad villain here. I'm the anger pillow here. No, but you're like wrestling. You're like the... You're the villain and then they come in and try to stop you. And I tell jokes that offend people and they're like, oh my God, I hate him. Hook him for next year.

Yeah. Welcome for now. Anyways. In any case. Good to see you. But it's been a good time. You've had a good time. You came here in your Zodiac. I've been here 10 years in a row. Yeah. Take a moment, first off. So if it's dying, why do you keep showing up? Because they keep paying me. Oh, okay.

You could be the yellow pages. If I can cash your check, I'll talk about the yellow pages. Anyways, I'm a whore. I'm an expensive whore. But be clear, I'm a whore. Daddy's a whore. If you're in this room, it means you're likely in the top.

A Moment of Gratitude

5% of income earners globally. It means you have rights. It means you have access most likely to family planning. It means you can marry anybody you want. And you have the opportunity to hang out in one of the most beautiful places in the world and be carefree. You probably have a great job, although it may not seem like.

a great job and you live in a democracy in an age where there's less measles and rubella for the time being unless they shit up their head up their ass people take over continue to take over our hhs don't know how i got there but i like to take a moment as i zoom in on a zodiac over the coat d'azure and recognize just how lucky we are

Anyways, back to you. All right. So you get a sense of how this marriage goes. I'm totally thinking of something else while he's talking. Just, you know, I'm like... I really need ham at the house when I get back in my house. I had two lattes. Not a good idea. Okay, I can see that. We have a lot to talk about. I mean, there's so much going on, and we've got... But I do have to give two things. A shout-out. I can't believe I'm fucking saying this.

Kara's Call-Outs: Cruz and WSJ

Tucker Carlson taking down Ted Cruz was delightful. I would recommend you watch it. It was about, I don't agree with. Dr. Carlson on Iran, by the way, but the way he showed how incompetent and ignorant Ted Cruz is was. spectacular, I have to say. So I'm going to give him a call out. And the second thing I want to just say is today I was just having lunch with Emma, who runs the Wall Street Journal, and she's an amazing editor.

of Twitter said that their story was untrue. This is not true. This isn't. It's not factual, what they're saying. And I would like today to just say the Wall Street Journal did an amazing job on that story about X suing advertisers. I've talked to dozens of advertisers. It's absolutely happening. And I want to say team Wall Street Journal. So great job.

by Emma, and she did a great job. And it's truly a heinous thing to do a provable lie. I just don't understand it. And it's ridiculous. And so you either do well by making great products.

Bezos Wedding Protests & Toast Advice

But you don't sue people into marketing. I just, I don't even understand that. Anyway, just to say that. But anyway, let's get back to France. We have a lot to go through today. We'll start with something light. Activists in Venice have begun protesting the upcoming wedding of Jeff Bezos and Lauren Sanchez.

The wedding cost is estimated to be as high as $21.5 million. Over 200 guests are expected, reportedly including Katy Perry, Gayle King, and Oprah Winfrey. Notably not on the list, Kara Swisher and Scott Galloway. Scott.

If you had to give a toast there, what would the toast be? There you are. I've given four toasted weddings, which is a humble brag of saying I'm in a lot of wedding parties. I'm being serious. I give three... piece of advice to the groom i say one biggest unlock in relationships is don't keep score decide the kind of father

husband friend you want to be and hold yourself to that standard because you'll always inflate your own contributions and minimize theirs and if you keep score as i did as a younger man you end up with fewer friends and fewer healthy relationships than you should. You weren't expecting a serious one. I know, I wasn't. I was waiting for the good job on the HGH, but go ahead. Two, always express affection and physical desire.

i think women want to be wanted i think that sex and affection say i choose you i think it's really really important to maintain that just out of control fire in a relationship yeah he's got that one that's happening it's the difference between friends awkwardly

It's bonding, regardless of what The Atlantic or The New York Times will tell you. We are sexual beings and we want to be wanted. And three, never... ever let your wife be cold or hungry oprah's about to kill you at this point in their toes but go ahead i would love to go to that wedding would you i'm here for his midlife crisis i think it'd be cheaper if he just

If you just got a canary yellow Corvette T-top and crashed it into a hair plugs clinic, that would be a lot. I think it's going to be an amazing wedding. I would love to go to that wedding. I think it's going to be a mess. I think it's going to be, come on, summer in Venice. I would love to go to that wedding.

Oh, it's just disastrous. It's going to be disastrous. We would so go in a heartbeat. We would so go in a heartbeat. We would so go in a heartbeat. We would take pictures. We would steal things. That's like the cool party before prom. You didn't get invited to? Well, I didn't want to go. Thank you.

Macron's Social Media Ban Proposal

I didn't want to go. Wait, he tagged me on Instagram. I'm sorry. Yeah, we should have been invited. Anyway, that's a nice show, Scott. I thought you'd say something much different, but here we go. All right. Speaking of your boyfriend, Macron, he says he will ban social media for children under 15.

is not made at the EU level. France is already making efforts to force social media sites like X and Reddit to have age verification systems by classifying them as pornographic sites. Macron's escalation comes after the country had a fatal school stabbing in the suburbs.

of Paris and says age verification will be imposed on sites selling knives online. Greece, France, and Spain are pushing the EU to limit the amount of time teenagers can spend online. Scott, shall we move to France? We're for this. We are absolutely for this idea.

Social Media's Harmful Impact on Kids

of age verification, even though it's not popular among the tech set. Yeah, we've said a bunch of times, I meet a lot of people with kids, if your kids are below the age of 10, that's great. If your kids are over the age of 22 and got through this mess, great.

it's the people uh unfortunately i'm one of those people who has kids who are 14 and 17 that had to grow up in an unregulated environment where we had very charming people holding book parties on the beach as they were figuring out business models to encourage young girls to cut more self-cut teen suicide is up 62% in the last decade 62% and some of that is bulldozer parenting we as parents do

clear out all the obstacles for our kids such that they show up to NYU and they've never gotten their heart broken, they've never had no, they've never gotten a C, and they literally freak out. Some of it is our fault. My son got a D, but go ahead. As parents, some of it is bulldozer concierge parenting. But there's no doubt about it. When kids express frustration or bullying online, the algorithms pick up on it and will literally start sending them a message that is like suicidal ideation.

And until someone goes to jail, this is going to continue.

Regulating Social Media for Youth

I think the most consequential academic in the world right now is my colleague Jonathan Haidt. I think he's played a huge role in this movement. But Greece, Spain, New Zealand are all putting in wonderful age limits. Can you imagine the U.S. would do it? I think it's coming. Already 11 states. I think it's happening. Europe's leading the way on this. But think about it. We age-gate. We age-gate.

alcohol the military pornography driving but we're letting a 14 year old go on social media and get bullied and the algorithms pick up on it and love it because it creates more Nissan ads and it's especially rough. young girls because again I'm a sexist I believe typically 95% of people born as male or female are more prone to certain behaviors in the other gender that doesn't mean there should be any less rights or any less opportunity but till we lean into these

wonderful attributes that most of us have an easier time leaning into and some negative attributes. I don't think we're going to make real progress. And here's one of those attributes. Boys bully physically and verbally. girls bully relationally and we've put nuclear weapons in their hands of 14 year old girls have you checked out your go on

There's some really good apps where you can go on. I believe in a police state. You can't get your kid off of social media because unfortunately, unless it's a collective action, they become isolated and more depressed. But I go on. and i look at my 14 year old social media and the really crazy is amongst the girls because it's tactical and it's smart and it's cutting the guys are just like fuck you jerk or you know whatever and that's over and but the girls are really

We are going to look back on this age and we're going to think, okay, income inequality was out of control. A slow burn to fascism from the greatest experiment in history of America was out of control, but I'm confident we're going to repel that. We're going to really regret... i think the coursing of our discourse but the thing we'll really regret the thing we'll look back on this age and think how did we let this happen

Because I think we're going to look back and think, how did we let this happen to our kids? One of the things that is hard to do is regulate yourself when you yourself are addicted. I think the problem is adults are addicted and can't look down and doom scroll or whatever. They don't.

They don't regulate themselves and manage to get themselves into whatever hole they're in. And so it's not unusual that kids would, although I would say, I think one thing that you're not saying is a lot of kids are rejecting it, like are taking things off. They're, you know, I've told you the story. My son said he took a whole bunch of them off because he felt bad. Mine does that and then he goes back. Does yours go back? No, not at all. No. So 6% of teens are clinically addicted to alcohol.

or drugs. 24% are addicted to social media. Absolutely. I mean, it's an issue. It'd be interesting to see what happens. I think the first step is the school stuff, is getting them out of schools, and that's happening everywhere. Now, an interesting wrinkle, which I was a little bit more nervous about,

was they're putting cameras in schools and using AI to watch behaviors and bullying and things like that, and then also monitoring some of the phone chats like you were talking about. I find that to be a little bit disturbing, the idea of monitoring.

behavior in that way and using ai to help it i find that like a step too far i think parents should be doing this teachers should be doing this and we shouldn't leave it to teachers to do it by the way it should be the parents themselves but it's often impossible because parents themselves again

are addicted. But these kind of rules, I don't see it passing in the U.S. because I think the tech companies, I mean, I was surprised it happened. They're too powerful and they like to pretend that they're all really good for us. And that's what they say. You know, they try to like this idea that it's all going to be better.

But states are taking action. They are. But look what was in the thing. I mean, again, I'm fucking agreeing with Marjorie Taylor Greene. The fact that states can't. I mean, today. Marsha Blackburn's been a leader on this. God, I'm on Tulsi Gabbard's side today, too. Like, what in the fuck? But commonality, trying to bring people together, civility, civility. I hate that word, by the way. I'm sorry, only straight white men can think civility is our biggest problem. I'll move along.

Lighter Notes & Trump-Musk Breakup

Okay, anyway, we hope it gets passed. We love Macron, and we think he's very sexy, both of us, Scott more than I. That guy's a tall drinking lemonade, right? Hello, Daddy. At this point, a few beers on show there. see the guy online who's putting Trump's words into a gay guy? He's a gay guy. It's the best with a chain. It's the best with a chain. And he sounds like, well, of course, as I've said, Elon and Trump breaking up is the first breakup of pride. Anyway.

Sponsor Break

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Meta Puts Ads on WhatsApp

Netta. Meta just announced that it's putting ads on WhatsApp for the first time. This is something they talked about. And one of the founders of WhatsApp said over my dead body. So I guess he's not living anymore. The ads will appear in the updates tab of the app. which is visited by 1.5 billion people a day. Meta says there are no plans to put ads in chats or personal messages.

Meta's Controversial Scale AI Deal

I'm sure yet is in there and silently. And all conversations still stay encrypted. MediShares rose 2.5% on the announcement. I think the question is, are they confident about the outcome of the antitrust? trial. Meta just did a $14 billion deal to acquire also a 49% stake in Scale AI, a startup that supplies training data for AI models. Google is Scale AI's largest customer and not happy about the Meta deal.

WhatsApp Monetization & Scale AI Analysis

cutting ties with scale. Microsoft and XAI are also pulling back. I have heard from federal regulators who feel like this deal isn't going to go through at all, even though Microsoft did a similar thing when it bought inflection. The deal with scale AI? Yes. It's like... It's one of those deals where it's sort of an acqui-hire kind of situation. They're getting the 49% not control of it. It's an acquisition.

period. And I think the government's, even this government is not going to allow this to happen. So talk a little bit about these ads in the app. Of course, they'll put ads anywhere. They'll put on, we'll put ads on Mark Zuckerberg's ass if it would work for them, but go ahead. What do you think?

It wouldn't work for them. I'm surprised it took so long. Yeah, me too. It won't be the revenue. It'll be incremental growth. It'll add one or two percentage points to their growth each year, which is great. But if you look at... If you look at ads, Meta's ability to monetize a consumer in the US, they get about 75 bucks a year in ads if you're on Meta.

platforms in the U.S. Their average, I think, across their whole network is more like 12 or 14, because the market's actually their strongest in with WhatsApp, but the lowest. It is very hard to monetize attention in India right now, because a couple hundred million people in india are not consumers meaning they don't have any excess income for stuff so it won't be the revenue boost

I think that analysts think it'll be. What I think it is, and no one's talking about it, is I think it's sort of an AT&T and Verizon killer because it'll give them, you know, my sense is WhatsApp is slowly becoming just the best telco.

and it's free for the first time i've thought wow i have at&t and somehow they have figured out a way through taxes and me ignoring the bill and not calling and complaining i pay four to six hundred bucks a month for at&t And a couple of times recently, I thought I'll call back on WhatsApp because it's better.

And if they can figure out a way to make more investments in technology and outpace the technology investments of AT&T or Verizon and offer free service to everyone globally, and it becomes a self-expressive benefit where it feels cooler to be on WhatsApp now. Yeah, yeah. i i just think

I get a lot of what's happening. You know, it's interesting. They could go back to that terrible phone they did. Do you remember many years ago? They had a phone. It was like home or whatever it was called. Who had a phone? Facebook had the phone and then they got out of it. It was, you know, it was run by Chamath Palihapiti. ran that division. Oh, really? And it was a huge failure. I know. Ha! Exactly.

Speaking of HGH, what explain? I mean, could they do that? Could they go back? Because they had a phone. It failed. Microsoft had a phone. Amazon had a phone. They all had phones. And that was their move was to sort of. of go into that business. But AT&T Verizon sort of sewed it up along with Google and Apple. I saw this as I thought it was good news for Meta.

So they don't need a phone, is what you're saying. They just need the WhatsApp phone service. I think there are just so many amazing hardware manufacturers now, and they're better off just being the operating system that garners money in advertising. I don't think they're in that business anymore. but i think i saw i read this as worse news for at&t and verizon than it was an increase in revenues for uh so that's not a big deal and ads not just a thing well

I mean, four out of five people are on a meta platform, I think, every 48 hours outside of China. So my sense is that I think the ads will be fairly unobtrusive. I think they'll get more and more targeted. They'll have more and more data to put into their flywheel. I am.

But it's where WhatsApp is strongest is where they have the lowest monetization. So I think it'll be a longer road to the revenue. You're very bullish on Meta right now. And also the scale AI deal is his, you know, they've been sucking wind in the AI area, he thinks. so and I think he's right and so he's making a big move which is very typical of Zuckerberg like when he bought Instagram when he did all kinds of things he always makes the big aggressive

pivot for himself. I think this one was a rare misstep. He's arguably the best acquirer in history. Instagram bought for a billion. Later, Marissa Mayer made the worst acquisition in tech history. She bought Tumblr for 1.1 billion. And I think seven years later, it was sold for 3 million. Yeah.

and meanwhile instagram is probably objectively worth two to three hundred billion dollars if it was an independent company and then everyone thought he was crazy for spending 19 billion on whatsapp that had no revenue yeah and that's ended up now he arguably bought the largest telco

globally for 19 billion dollars that looks like a genius acquisition this one's a little bit different because they were trying to be cute when you buy 49 of a company you're not triggering what's called a change of control

meaning that the SEC looks at it differently. And technically, the fdc and the doj have a different set of rules to apply to a minority investment yes there was 49 for a reason they technically they're not in control but this is what happens when you take 49 of a company you're on top You're in charge. They also made its founder the head of their AI now, essentially. He's head of the AI lab or whatever they're making. But they're effectively in charge now.

uh meta and they thought that in scale ai is going now back to all of their other So Scale AI is essentially an attempt to optimize content for generative AI. Remember the SEO world? Remember how there used to be companies and people here 10 years ago who had businesses that optimize you for search? These guys are now in the business of optimizing for generative AI.

right it's a great company super smart people by the way it's going to go the same way of seo i think in 10 years that whole industry is gone but meta saw reason to bring these very smart people in to help optimize content for generative ai discovery they thought they'd be cute and only by

49% of it. Right. And Microsoft got away with it, essentially. Right. But what their clients now, scale AI, have said, that's fine. Yeah. But a dog we don't like has peed on you, and we're just not getting near you. We're done. We're out. Yeah, so Google's out. I think he overpaid for this acquisition. Yeah. I think this was a rare misstep.

But we'll see. We'll see what happens with him. It'll be interesting. But I do like, I have to say, the one thing Zuckerberg, compared to a lot of people, is his management style is very, he's a very strong manager. He's a brilliant businessman. He's also a sociopath.

Chatbot Revolution Kills News Traffic

and has done more damage to young people while making more money than anyone else in history. Well done, Mark. That's it. Well done. But we like your management style. Anyway. Brilliant. Next up, a chatbot revolution is killing news publishers as AI replaces Google searches.

news sites aren't getting as much needed referral traffic. We've talked about this. Organic search traffic to HuffPost and Washington Post is reportedly down 50% over the last three years. Google search volume on Apple's Safari browser just fell for the first time in 20 years. TV news is feeling the pinch with social media. Social media reportedly now surpassing TV as American's top news source. And over at Amazon, Danny Jassy told employees that AI would come for their jobs.

What a nice memo to get from your CEO. You suck. I'm going to fire you. Amazon is the second largest private employer in the U.S. It's a huge company, a million people, whatever the number is enormous. This thing everyone should have seen coming here in advertising, every publisher that didn't see what they were going to do coming. At first, they stole your content and got in the catbird seat.

and push stuff to you so you were beholden to them and now they're just taking your shit and putting it up and i have to say it's very effective because i that's what i that's the first thing i don't go any further than the first ai thing because it's gotten increasingly better

Google's History of Content

I mean, what's the point of going, except then I then go organically to people's sites like the New York Times or the Wall Street Journal or whatever. But it's a real killer for the clickbait websites. It's a death sentence for them, much like what happened to demand media many years ago when Google.

did the when they did that redo whatever panda or whatever the fuck they called it yeah so i mentioned this probably once a month on the podcast because i'm desperate for your affirmation but i was on I was on the board of the New York Times from 08 to 2010. They didn't like you, I heard. Not true. They kicked me off after 24 months. Okay. Salzburgers, really, really talented, thoughtful people. Seriously.

choosing my words very carefully. We had something called about.com and it was essentially a content farm and we'd have somebody who did a whole thing on Southern Cooking and then we would optimize it for Google.

and then google would send traffic and we'd split revenue from them and the site was doing really well and we could have sold it for a billion dollars and i remember saying why on earth would we not sell this thing this is not our business billion dollars a lot of money and they said no because the management team

to accessorize an analog outfit with digital earrings thinking it made them look younger, right? It was their bell bottoms or whatever it was. They thought it made them seem hipper. And then one night, literally overnight, Google changed their algorithm.

and 40 percent of our traffic went away like that like 40 percent and i had this conversation and i have this conversation with any entrepreneur i had this conversation with jessica yellen news not noise which i absolutely love she's dependent upon meta yeah i'm like the only thing a partner of Meta and Alphabet have in common over the medium and long term is you're gonna get fucked. Yeah.

They will run their fingers through your hair, send you traffic, call you partners, invite you to the cool party tonight. And then slowly but surely, the moment you have anything resembling real margin that they can come from, they will tweak their algorithm and suck it out. Google used to be the best place to go. Now the first two or three pages are where they can go to further monetize. And the thing that really bothers me about these generative AI descriptions now is if you type in...

give me the major themes from Kara Switcher's book, Burn Book. It'll list links to Amazon where they can buy the book, but it summarizes it. Yeah, it does. Which means they've crawled your content. That's right. Which means they haven't... Are they paying Penguin Portfolio Random House for Simon & Schuster? So this is a moment in time. Going back to the New York Times, I suggested that we form a consortium and stop letting Google crawl our data.

I mean they've convinced us that this is good for us and they're sending us traffic to run shitty banner ads that nobody watches that we get 50 cent CPMs on and they run stuff across the right rail that is much more targeted and they get a dollar for so they're giving us pennies they're taking a buck from our gorgeous content right and we're supposed to be happy about it

Publishers' Opportunity with AI Licensing

And they said, no, we're in the business of eyeballs. This is before they went subscription. That was a moment in time where we could have pushed back on search, where if we'd all banded together as content creators and said, we're going to license it to Bing, which was still a player at a time.

or to google we could have extracted a lot of money we are at that moment in time right now with ai yeah and that is you need we need very a very aggressive very intelligent group of people and a lot of money for lawyers to go to every

one of these guys and say, we have evidence everywhere that you are crawling our amazing content that includes people who are willing to go to war zones and risk their lives. It includes people that spent a lot of money on graduate education such that they can fact check and write reasonably well and compelling. narrative and you are crawling their data and running these synopses and not paying them right exactly in the times and others spent you made that point about

the fact-checking on the article about me that you got called. He's here in the room, Ben is here, but... The puff piece? Yes, the puff piece. The puff piece? No, it was not. It was very hard-hitting. Oh, my God. Anyway. Literally, I got a call. Can you talk about her leadership skills? Oh, God. Make it stop.

Puff piece. Now, you're just jealous. Did you see my puff piece in the FT? Yes, I did. Daddy got a little love from the FT. That's right. It's too bad everybody reads the New Times. Hello, ladies. FT, subscription only. How many people read the FT piece?

Tech Giants' DNA of Thievery

How many people read the New York Times piece? Everybody, right? Thank you. Okay, anyway. That literally, okay, just so you know, you're all cynical. This is what advertising has become. Advertising media used to shape culture, now follows me to the fucking urologist on Instagram. Congratulations, well done. In any way, in any case, they will do it again, and they will do it again and again, and they have no interest. I will give you one very quick. I was at Google when they started.

And Larry Page was taking me around, showing me the office. And there was a room, and I've told this story, full of television sets. And they were all on. And everything at Google was weird at the time. You'd turn a corner and there'd be a tent or there was something. It was a very strange... quirky culture. And I was like, oh, a room of television is like Circuit City, essentially. And I said...

What are you doing? At this point, Larry was carrying a pollution meter around his neck because he was worried about pollution. And I was like, no matter what you do, Carmen, you're going to die. I did the moonstruck line to him. And he was like, what is that? What do you mean I'm going to die? I'm like, you're going to die. die like this was the kind of conversation that but we get to this room it's full of tvs i'm like what are you doing in there and he goes we're taping tv

And this is exactly where he talks. And I go, taping TV. He goes, yes, all of TV. And I said, you're taping TV for what? They were crawling it through. closed captioning so they could search it and and i said did you get any of the copyright to do that and they were doing the same with books yeah very soon after and he goes why would i need to do that and i was like because other people own that content not you and you're a shoplifter and he was like

I think it's going to be good for the world. I said, I think it's going to be good for you because no one's going to do it after. So we had this big debate right there. But this is in the DNA of these companies. Let me tell you, shoplifting and...

thievery is in the thing and walt mosfer got it right when he called them information thieves many years ago and i think that's absolutely true um and then they then they serve you the the solution for it like they they give you info cancer and then say we have the medicine jury of InfoCancer, which they don't, which is a line from Mountainhead this week. Anyway, speaking of things that might cause cancer, when we come back, we'll talk about Trump launching a mobile plan.

Sponsor Break

Hi, this is Scott Galloway. If you're listening to this, you likely already know who I am. Kind of a big deal. Everyone's laughing. This message is for you, our loyal listeners. Prof G Markets is now, drumroll. Daily. That's right. Monday through Friday, Prop G Markets breaks down market moving news, helping you build financial literacy and security. Don't miss it. Subscribe to Prop G Markets wherever you get your podcasts.

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The episode is out now. Search and follow Stay Tuned with Preet wherever you get your podcasts. About a week later, they went on a date. And almost 15 years after that, she found out Carlo had been keeping a secret. Did you just go through every single moment of your relationship trying to... Trying to see if you picked up on anything or... Yeah, I didn't sleep for days. I ran over things again and again in my head. And part of me didn't really still believe it. It took quite a while to sink in.

I'm Phoebe Judge. Listen right now on Criminal, wherever you get your podcasts.

Trump Launches Trump Mobile

And we're back live from Cannes. We've got some time for questions. The Trump Organization has announced a mobile phone plan and a $4.99 smartphone they said will be made in the U.S. This is not true. You cannot make a phone in the U.S., but they don't care if they lie about things like that. Trump Mobile will offer plans. It's like the Bible. We'll offer plans under $50 a month. The T1 smartphone appears to have a gold covering with an American flag, obviously. Gold is best.

For those who haven't seen that, it's a great skit on Apple. Gold is best. Get the gold. This device will run on Google's Android operating system, and a Trump organization says it will be made in the U.S. Again, it's not possible. podcasting world, the boys at Smartless have also launched their own mobile phone company. We're not going to be doing that, just so you know. But this is ridiculous. Shira Ovi did a great thing. She tried to sign up. They charged her immediately. She can't get her.

service. It's very confusing. It's obviously just, he probably did, they did a deal with someone. It's not, Trump isn't running it. It's like stakes, except now people buy it, essentially. Any thoughts on this, creating a mobile service?

Trump Mobile: Grift and Norm Erosion

Well, the grift and the criminality and the monetization of the White House has become so outrageous that this doesn't feel strange. If Obama or Reagan or Carter had tried to launch a phone service. Fox News would have had just their hair on fire for seven days straight. But because we now have a president who opens a Swiss banking account, that Qatar or anyone else can say, I'm putting $100 million in tonight at 12.03 a.m. and nobody knows. And by the way, could you stop?

sending shipments of arms to these people or you know basically the White House is now for sale. The criminality is just so outrageous. that we now see the monetization of something that, this should not happen, this is crazy, but it almost feels like, oh, that's not a big deal.

right sending your kids to qatar who is the political mouthpiece and funder of hamas and then taking a 400 million dollar bribe from them well if you can do that okay let them launch a phone so this what's so sad about this by the way you can get the exact same plan someone did a did an analysis some of these plans are great because you are being overcharged by

Verizon and AT&T. So some of these other plans are terrific. Because they basically ride on Verizon and AT&T. They pay them. And some of them are wonderful. And the prices should not be these prices. Well, not to get too deep into the weeds here, but... There's a duopoly, a small number of companies own the networks and the FTC and the DOJ said, came in and said, you have to lease them out to people to start.

what's called an MVNO. And a lot of great companies, including Mint Mobile, came in with fantastic advertising. and acquired a bunch of customers, and then they basically sell to one of the big guys. They end up being kind of niche customer acquisition vehicles for the duopoly that is Verizon and AT&T. But you can get the same plan for less money, but I don't... I like these little niche offerings. If people are that crazy about Trump and they want to do it.

But it's just insane that somebody who has the power of the purse, power of laws, gets to decide the most important decisions globally that sets the tone for the rest of the world. it's selling a phone i mean come on it just we become so numb to how terrible and uh inappropriate all of this is and just the incredible erosion

Erosion of the U.S. Global Brand

i have found i'm on a bunch of panels and i have found i'm the anger pillow for can they set me up you say brand is dead and then they have a very articulate british person say why brand matters more than ever and and i have felt i don't want to say anti-american resentment but i just think Globally, our brand, you want to talk about brands? There has never been a brand erosion of a brand as big falling as far as fast as the U.S. in the last 151 days. Well, Tesla, but go ahead. Fair enough.

That's fair. And that's still going down. But if you think about it, we used to be the good guys. People said, okay, they get it wrong. But generally speaking, the White House has an occupant in there that may be dumb. Maybe not the brightest person in the world, may be arrogant, may be imperialist, bad wars.

But generally speaking, our heart's in the right place. I've always found that. And what I'm sensing when we go abroad is a certain level of fear. Like I think people, quite frankly, took America a little bit for granted. They sort of said, oh, you're smart, you're nice, you have more weapons than anybody, that's kind of nice. And then when they realized, okay, our rich Uncle Sam's gone fucking crazy.

they're like wow we kind of miss our uncle we kind of miss the old uncle that felt pretty good and also there's a real decent level I don't want to say there's an anti-American thing in France. We're still wonderful allies. We push back fascism together. But what I notice visibly when I'm on panels, someone makes an anti-American joke and the people just love it.

that people just love it now. So that erosion of brand equity has an enormous impact on it. It means that one of the largest exports in our nation... U.S. education, where we make $42 billion a year. We make $40 billion selling TV shows and movies overseas. We make $42 billion getting the richest kid from El Salvador to come to NYU Stern and pay $288,000 in tuition over four years. All those numbers are accurate. it.

get the best and brightest, the flows of human capital in the U.S. People have one aspiration of the best and brightest, typically, and that is to come to the U.S. If you're noticing a terrorist cell forming and people wanting to get on planes to D.C. or to San Francisco, there are a lot of people who say, you know, Americans are good people and they notify our embassy. They highlight security threats.

I have always run global companies, small companies, but global companies. And I was found when I walked into Samsung or to LVMH or Toyota in, you know, Tokyo, Seoul or Paris. And I took for granted, you know what, people generally like Americans. they generally speaking think you're not just funny but they like us they think oh you're not now though we're gonna have to well that's my point that's my point is that that brand erosion i mean you're in the business of brand

Brand erosion means less margins. It means less consideration. It means less profits. The erosion in goodwill will translate to an economic... hardship and uh making our soft targets much bigger targets except for the trump family which is which is making out like bandits and i mean bandits i mean i'm stressing bandits what what could they sell next then i want to get to questions because we only got a few minutes

I have no idea. I think erectile dysfunction. Well, if you think about advertising, advertising used to shape culture. Now it sells creatine to self-hating people like me. Anyways, back to you. Excellent. All right. One more quick break, and then we'll take some questions from the audience.

Audience Questions Intro

Scott, we're back. Let's take some questions right here. Do you think Trump and Musk are going to make kiss and make up? No. I do not. No, I think Trump has he's used his Musk has outlived his usefulness and he's he's a he's a live wire and he takes away too much attention and Trump doesn't need him. At this point, he's got his billions of dollars. He's got his presidency. He'll probably get off scot-free. Not everyone in that administration will get off scot-free, but Trump certainly will.

And so I think he doesn't need him. And the only thing is, like I said, it's not like Omarosa leaving. There'll be, if Scott, although he has qualities of Omarosa, although I like her a lot better, I think that she will, I think that he will, he could cause trouble. You just never know what he's going to do.

So I think that's one of the, he has some power, especially if he changes the algorithm on Twitter, he could fuck with him there. He could fuck with him a lot of places. That said, there's plenty of people rushing in to take his place.

Q&A: Trump-Musk Relationship

trump's got most of tech by the ball so uh for some reason i don't know why because they have they could certainly do damage to him too i don't know very quick quick or else no No, I'm not going quick. You don't love the homie? You don't love- Bowen Yang is waiting. Oh, I'll go quick.

The gays are waiting to come on. They want to see the gays. This happens every day. I'm a gay. This is a much bigger, bolder, cattier, stupider version of the following, and it happens millions of times in corporate America. My company was acquired.

uh i didn't like working there they didn't like me i didn't like them that's a little shocking different culture and they said okay uh i said i want out and they said fine we want you out and i they gave me a ton of money and i signed non-disparagement and non-compete agreements that is effectively what's going on here they have fired him he wanted input on cia nasa

And IRS picks, they said, no, you've overstepped your boundaries. We need you out. He started shitposting them, calling the president pedophile. It didn't seem to bother him when he wanted subsidies. Can you think of anything worse you could call somebody? And meanwhile, all the right-wing media that was saying, release the Epstein files. There's all these Democrats. They're all of a sudden like, oh, that's not true.

That's his Trump. He just hung out with Epstein for fun. I just love how all of a sudden they're like, oh, conspiracy. Anyways, they basically said to him, boss, we're not going to give you extra money, but we're not going to put Tesla and SpaceX out of business.

but you have to sign a non-disparagement this is a firing and he's basically been told okay if you want us to take spacex from 300 billion to 30 billion by losing all contracts and you want us to take tesla from 950 to 50 you better shut the up Sign here.

This happens every day in corporations. He's much more leveraged than you realize. If Starlink falls apart, he's got a lot of problems. And Tesla's on a downward spiral, which has something to do with his Trump support, but a lot to do with his lack of good cars. That's really, I mean, at the very heart of it.

Q&A: DOJ Antitrust Cases

Hi, I'm Kendra Barnett, senior tech reporter. I just wanted to ask if you guys could share any predictions about the remedies that we're going to see in both of the DOJ cases? I think probably they'll have to break it up. I think they'll have to be spinning something off. I think that judge is really smart, actually know a lot about him.

But I think Google's on the ropes on that one. The Facebook one, I'm not sure because some people felt it wasn't a particularly strong case and Facebook's being ultra aggressive. And they've got some support for the idea that they do have... I think it's a better case that they brought back that Lena Kahn then resubmitted. But I think a lot of people feel that possibly Facebook will...

I think the judge will rule against them, but it will go to appeals. It'll go on and on and on. But I think the Google one is probably a significant issue. It'll keep going, but the Google one is more, and it's very clear what's happened there. I mean, they should not be. on every side of every market including you know youtube is now television you know they they control so much stuff and it's so obvious that they should be broken up in some fashion

But scrolling back the Instagram purchase, I don't see it happening. Yeah, there's a lot of moving parts here, but I think if Alphabet stock continues to underperform and for some reason it goes down, I think that they will decide to prophylactically spin YouTube because I think once an app... asset.

Alphabet trades at a P of, I think, 16. The S&P trades at 24. The average S&P company is not nearly as impressive as Alphabet. At some point, the shareholders of Alphabet will go, all right, the whole is worth less than the sum of its parts, so maybe we can kill two birds with one stone. go to the doj or the fdc and say what if we spend

YouTube, which would probably be worth more than Netflix. It captures 11% of viewership. Netflix captures 7.7. So I think if they see the tea leaves, it would be good for shareholders and potentially maintain the wolves, the FTC and DOJ wolves at the door, I think you'll see a spin. Having said that, every prediction I have made around DOJ and FTC over the last decade has been entirely wrong.

But the Trump administration hasn't pulled back on this, which is interesting. I don't, you know, I think they probably thought they might get a little bit of, but it doesn't matter. This isn't in front of a judge and we'll see what happens, but they don't seem particularly interested in helping these companies. But I do think Google is probably.

Outro and Credits

going to have to spin something off at some point. Anyway. Okay. This is the end. Okay. Thanks. But Bowen Yang is waiting and he's sick of you. Okay. That's the show. Thanks for listening to Pivot. Make sure to like and subscribe to our YouTube channel. We'll be back next week. Scott, let me give it to you.

Read us out. You think I know by now. I'm not going to wait for you. Go ahead. Go. All the people we value so much. I'm getting like the hook situation. Can you please? Today's show was produced by Lara Neyman, Zoe Marcus, Taylor Griffin, and Kevin Oliver. Ernie Injured on Engine this episode. Thanks also to Jumboz, Mia Saverio, and Dan Shalon, and Shaq Kerouz.

Vox Media Executive Producer podcast. Thank you to Lauren Stark, Ray Chow, and Jackie Sanguia. Do I get that right, Jackie? I've known you for so long. She's in charge of events. She does a great job. At Vox. Anyone in charge of events?

I call an invisible until you fuck up job. Make sure to follow Pivot on your favorite podcast platform. I say that with affection. She knows it. Thanks for listening to Pivot from New York Magazine and Vox Media. You can subscribe to the magazine at randomymag.com slash pod. We'll be back next. week for another breakdown of all things tech and business thank you so much we love you we love you

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