Elon's About-Face, Surgeon General's New Warning, and AI in Ads - podcast episode cover

Elon's About-Face, Surgeon General's New Warning, and AI in Ads

Jun 21, 202442 minEp. 524
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Episode description

Kara and Scott are live at Cannes! They discuss Elon's plan to win back advertisers, and the Surgeon General's proposal for warning labels on social media. Then, what brands are using AI most effectively right now? Plus, the EU's hard-right parties just harnessed the youth vote in recent elections. What role will the younger generation of voters play in the upcoming U.S. presidential election? Recorded on June 18th at the AdWeek House in Cannes, France DISCLAIMER/ONLY IN CANNES: Our live taping of Pivot in Cannes had some brief competition from the Olympic torch passing by. That led to some mild audio interference at the top of the show. We've minimized it as much as possible, and hope it doesn't impact your enjoyment! Follow us on Instagram and Threads at @pivotpodcastofficial. Follow us on TikTok at @pivotpodcast. Send us your questions by calling us at 855-51-PIVOT, or at nymag.com/pivot. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

Support for Pivot comes from Better Help Online Therapy. A lot of us seem to only focus on improvement. We tend to ask what's still on the to-do list. Instead of what have I already accomplished, but taking a second to appreciate your wins is important personally. This year I've already spent more time with my boys and I've been to over 30 football games, which is, you know, squad goals. If you'd like to celebrate your own wins and make some adjustments for the rest of the year, Better Help Online Therapy is a great place to start. It's entirely online.

It makes it more convenient and more affordable than traditional therapy. Take a moment, visit BetterHelp.com slash Pivot today to get 10% off your first month. That's BetterHelpHELP.com slash Pivot. Support for the show comes from HubSpot, more to-do's less time and an infinite number of tools to keep track of. Sometimes doing business has never felt harder. But you don't need a miracle to hit your goals. You can just use HubSpot because they're all in one customer platform to make grown.

Your business is infinitely easier. Imagine this. High quality leads, fast closing deals, wildly happy customers and more benchmark breaking quarters. It's not a miracle. It's HubSpot. Visit HubSpot.com to get started today. Hi everyone. This is Pivot from New York Magazine in the Vox Media Podcast Network. I'm Kara Swisher. I'm Scott Calloway. We are in the South of France at the Ad Week House at ConLion. Hi everybody. Thank you.

Just our listeners were forcing them to cheer for us. We think it's important. We're recording this episode in front of a live audience here at the Ad Week House at ConLion's International Festival of Creativity. Let's get to some topics we were talking about here at Con. It appears Elon Musk who's here apparently. I haven't seen him. He hasn't called. That he no longer wants advertisers to go fuck themselves. No, we're talking about Twitter. I love the Twitter.

No, we've never been told everyone where he invited everyone to go fuck themselves last fall to Andrew Russ Sorkin. Oh, to Bob Iger. Yes, well, no, first he told advertisers to go fuck themselves. And then he told Bob Iger to go fuck himself. But he's done in about face. He and CEO Linda Yaccarina are here in Con. Cording advertisers. He's appearing at a WPP event this week for those who don't know.

WPP is one of the largest agencies. Extraportedly lost 52% of its US advertising revenue in 2023. Surprise it isn't higher. His strategy is probably to go to business from small to medium businesses after losing so many brands this year. Talk about the strategy because it's a lot of small and medium businesses by that. I mean.

Horn crypto and AI girlfriends. I don't think there's ever been a business. So let's go to the other side. In video at some point will own this entire city much less this beach. But in video is the most successful company in history is registered by an increase in revenues over such a short time. No company has ever accomplished that.

Going to the other end, no company over a billion dollars in revenue is ever lost 60% of its revenues in a 12 month period in a non war period. I don't think that's ever happened Twitter is literally the worst performing business in history since a change in ownership. We all sit here today. I'll just put forward a brief quiz. Where are you which of the following three activities or you most likely to be fired from your job and media one.

You start calling your assistant jiggles to you bring your mushroom chocolates to work and put them in the refrigerator with your name on it saying do not touch property of you or three you advertise on Twitter. What is a bigger risk to your career. I didn't know what was going to be next to Nazi porn.

Right that's not going to be a good defense literally the fastest way to not get invited back to can because you get fired by your media company or brand for making what is on a risk adjusted basis. Literally the worst decision in branding. Some people thought it was a good ROI some people didn't. But it was never an effective business in general compared to the face folks of the world.

But it wasn't but it was a bidding platform it did have it did have a certain there were certain types of advertisers that fit really well on Twitter. I like Twitter I was pulling for Twitter. I thought they did a decent job. I mean we're sort of all pulling for Twitter in the beginning it's an incredible product. They they and then this thing just went they thought all go to subscription everyone loves me. We're going to change the model and it's not it's an ad platform except now.

There's a lot of incredibly toxic content that people don't want to take the risk of. I think it's a difficult sell for Linda Jacarino here in terms of saying that all the brands are back she's been saying that I watched an interview she did I just everyone I talk to. That's technically correct they still have their commute several people told me they still their communities there.

But they're not spending any actual money and so I think the difficulty is how do you then how do you manage the owner really pretty much how do you manage the owner and his antics and and for some reason she doesn't seem to think it has a connection and maybe it doesn't I'd love to hear from people but everyone I hear from.

They're worried about you know being called out by this guy and I can tell you having talked to Bob I got about it he didn't like it and he's very confident executive and he finds it and I don't see him them rushing to do any business on it just and that they have a big business and they did.

Just one last the person I got here you like this because I'll bring in my my sons here Nolan what did you tell me this is my youngest son is 13 Nolan Galway Nolan this is a hundred percent true unprompted this is what my son did this morning what did you do this morning Nolan stand up please.

I can read all of us. Oh wow so Nolan just said he deleted all his social media so my youngest son 13 this was not a prompt for me I find it pro tip is a father if you really want your son to do something do not bring it up do not bring it up and this morning we're

on breakfast and he said this morning I deleted all my social media and of course I'm why and he said well I looked at my screen time it was too much and I'll bring this back to a broader I got off the Twitter one of my role models again Sam Harris.

And I had dinner with Sam and I said I was complaining about something and he said he said let me ask you a question think of all the really difficult mental health issues you've had over the last 24 months I'm like okay I think I've had like five or six and you said how many of them were either started.

Or made worse on Twitter and was two of the five and he's like here's an idea to reduce 40% of your mental health episodes get off of X and I haven't been on any year you do take it personally in a way that I think and do to most people you know no interesting my son took all his social media stuff my oldest son. And I was a son including dating things everything off his phone because it made him feel bad that was why he did it wasn't so much he stuck the time away he's like I it makes me sad.

The Twitter especially well he was on Twitter none of the youngs are on that but he was it was more it was more Instagram and things like that he does use Reddit and YouTube is what he used because he likes to consume videos and that's it love you to snapchat they for communication but they don't consider that a social network. The loveliest is linked and I'm think it's because people think I might get a job from this guy at some point so I might as well call him awful names.

But linked in his really lovely Instagram is fine for someone my age to the algorithm is never going to try and convince me to wear a thong like 15 year olds who can then go home and self harm. That got ugly fast. But almost all the platforms I think have real redeeming qualities except for the sewage system of the suit system Twitter next thing is the big headline today was earlier this week actually went because it's going to be on Friday is US Surgeon General.

The fact that murty is calling for warning labels on social media apps he specifically wants these labels to advise parents it's social media might damage their adolescence mental health.

He's also talking called on tech companies to restrict features such as push notifications auto play an infinite scroll remember back in 2018 I didn't interview with Mark Benioff and he basically said Facebook was a cigarette was the new cigarette company to be clear it's not something he the Surgeon General can do on his own Congress would have to pass legislation.

And also big issues around first amendment there's also big issues around the studies which are unclear if social media that's causing all kinds of unhappiness and so there isn't enough data yet to understand that and most people agree that including him.

The last part is murty himself said there's benefits to social media for young people you do not say that about cigarettes there's not cigarettes are good for you because it makes you so you there's no positives around cigarettes so the idea putting warning labels feels a little like a stunt although what I called it was a good stunt it's a really good stunt to get people talking.

Some of the other alternatives would be as Scott and I talk about a lot is age gating and also removing phones from schools so the kids can't use them during the day which is proven rather effective in every anecdotal story I have read will see if there should be studies of this but most people feel that's the case. I think Surgeon General murty is one of the more consequential Surgeon Generals we've had I think he's actually trying to make an impact.

I just point out there's a really big French fight going on over here but go ahead keep going off the edge really yeah I don't sorry okay French fight but go ahead it's probably team England.

The tour just coming Olympic torch they still have the Olympics world cup can you get over World Cup it's gone I when I was a kid I asked my kids if they wanted to go to the Paris Olympics and what's the Olympics literally the Olympics have lost so much brand value anyways back to thank you and BC go ahead thank you so sure social media.

There is a real bend one of the there are some amazing things about social media so one of them is that a lot of LGBTQ youth find each other and it's a source of a huge comfort for them and I think that is something that we have to be thoughtful about is that how do we provide connections platforms and the ability for these kids to find each other when maybe

their church their parents their community are not that accepting or maybe don't understand them as well and they want a safe place where they can talk to other people going through this sort of thing.

The problem with structural shift is there's always going to be losers and the question is and I would argue my retort is on the whole aren't these kids and I like to see data on this more likely to be the ones who are severely bullied via social media and when you make structural change at a federal level what you're doing is you're trying to

assess the net impact if you raise taxes okay that's great we're going to have more revenues it is probably in the short term going to lower growth or rich people are going to leave the country there's never perfect legislation to the idea like they're not going to do this they're not going to do this because they can't pass I think we can

get I think that can happen he's different I'm talking about passing a warning label the idea of a warning label on the you deserve a warning label that cigarettes are you know it's very clear the damage cigarettes it deserves it still unclear and it deserves it deserves to be studied really carefully by independent bodies and not Facebook telling us that they're not problematic.

So 20 years after warning labels want cigarettes the number of Americans smoking with 40% to 20% but that there's a lot of other things going on the question my fear is that a warning label is nothing but jazz hands where they agreed to it and it creates cloud cover for doing what they should be doing and that's what we've done with porn what we've done with the

military what we've done with drugs what we've done with alcohol is we have age gated them and this notion anytime someone who age gates before who age gates is it on the app level is that the companies themselves as a government age gates so if we order from if we order from deliver who which we do when moms on in town every night if I order a beer someone's got to come to the door with the block chain and all this technology they could very easily figure out

you it appears you are under the age of 18 we need an uploaded federally issued the ID again the notion of complexity is always cloud cover these people can figure out if you're at a Beyonce concert based on the amount of lint on your screen but they can't figure out if you're under 18 bullshit they could figure out with almost 99%

they know your age they not only know your age they know if you like if psychosexually your older or younger or from a mental illness standpoint what age you are what products you buy do they do the age getting they decide it's a federal law and if they find you are you are letting people letting people buy cigarettes in your 7-11 you are liable

and you're ask get sued and someone is in deep shit this would not be hard to figure out this would not be difficult to figure out age gate there is no reason on a net level that anyone under the age of 16 but she out in social media and the thing I hate about first amendment is it's a false flag and a whistle call for Republicans who are under the impression that 14-year-olds have

respeach rights no they don't they're 14 and you really think people on the far right give a give a good god damn about free speech or 14-year-olds I think that will be one of the major things brought up is that people this is not like cigarettes this is not the same thing as a health hazard and until they have actual independent studies they're going to be able to jazz hands

away out of this I agree with you but the truth is the following if you quit smoking before the age of 30 you have the same incidents of cancer than if you never smoked if you people who spend three time people who spend at least four hours a day on social media people under the age of of 18 are two to three times is likely to have mental health issues I mean there

are so much evidence now especially among young girls the evidence isn't as clear actually among young boys but the evidence is really clear among girls under the age of 16 the more time you spend on social media the more likely you are to self harm the more likely are to become isolated the more likely you are to be develop and eating disorder enough already if we were selling sunglasses and anyone that bought them under the age of 18 was getting fucked

up in the head we wouldn't let people sell sunglasses to people but the idea there was a story we talked about in the last episode about this influencer young woman whose mother monitors her entire social media page that she does and it's still 92% men adult men on the site this is a tale as old as time it just it's amplified by social

media and I don't honestly know what anyone could do about it except not use it that's exactly right that's that is the only thing and so I think that's the argument for that and the hard part is if people will say we'll just get your kids off of social media and take their phone away said no one who has said no one who actually has kids

unless there's a collective depression problem and that is if you take your kids phone away and get them off of social media their mental health is actually worse because they're ostracized from the rest of their friends in the seventh grade who are all communicating with each other so unless it's a collective ban this doesn't work and the other issue is that parents themselves are addicted and so I see families constantly all on the phone at a restaurant or

100% I'm addicted and I like it's not I'm a very difficult to remove that from the equation because you yourself feel the need to always check in because it's an addiction machine because it's those are the real the addictive qualities to me which I think lots of people like just on Harris and others talk about it's really at play here so it is in that way like cigarettes

we'll see what happens but good for the surgeon general we like him he is a lovely costume too so he's looks great he's a really interesting guy I like that he's making a stunt here I really do I really appreciate that but we do need more effective means to deal with this issue around kids and

themselves also so the biggest topic here at Khan is obviously how AI is going to change advertising some people are optimistic others not so much all of the major agencies are here talking about it they have to say AI every 3.5 seconds and how they plan to integrate it into their operations businesses even if they don't even know if they're going to do that businesses are looking how they can use

them to do that obviously which they normally pay agencies to do so such as research and copywriting on the other hand people are worried they will replace them or that campaigns open brands to copyright litigation there's that award entrance here at Khan for the first time has to disclose whether they use AI in their work very briefly talk about this I think we talk too much about AI but talk about this the best and worst for brands at AI with around AI and what do you think is

a is substantive that people should think about so I don't to the best of my knowledge in video isn't here are they officially so I didn't see them I appreciate that they're not lying to you and that is when Google came here or meta came here and did a book signing and told you to lean in before they shot you in the face at least I mean at least in video isn't

lying to you in video is going to probably reduce employment in the media industry somewhere between 5 and 40% over the next 10 years if you're a media planner right now it's hard to imagine you there's either there's two types of media planners there's one that really understands AI and knows how to leverage it and do the work of two media planners and then there's a person that doesn't understand AI whose job is taken by the former

just media planning to me as I understanding is kind of ground zero for AI but at least in video isn't here pretending to be your friend right they're not providing you with your last meal they've decided let's be honest AI is not great we're going to probably destroy a lot of jobs in the shore run now over the long term if you're smart like every technology you're going to figure out a bunch of different ways to leverage I AI to create cool media businesses I think like every other

way I'm not a catastrophe I think there's short term job destruction what are you using it for I use it tips I use it for brain storming so I ride a lot and I've initially I thought oh I'm going to write a book on masculinity and have a I do it and I wrote the chapters titles I wrote the chapter titles and then I gave it a bunch of long prompts and it came back with a book and then I read it and my biggest insult now is when my team drafts

the biggest insult I can give them I write back this feels like AI wrote it it's anodine it has no personality it literally is like having sex with a sex doll not that I would know anything about that but it's just not the real thing I can't put my kids are here anyways anyways it's very

awesome you need but what I use it for is if I'm writing if I'm writing a chapter on on masculinity and the history of it I'll write what are the different rights of passage for a boy becoming a man in different cultures it'll list 10 or 20 interesting and you know interesting

analogs of what happens in Brazilian the Brazilian rainforest among indigenous tribes when a boy quote unquote becomes a man and I think it will not have thought of it's great for brainstorming make sure you then go to somewhere else to fact check it I'm going out for ad agencies will it for agencies you had agencies or anyone else what is it how to think of one quick idea because we got to move on here but what think of one quick idea of what it would do good for them or bad for

them or for brands themselves why do they need it if I were a small brand and I didn't have the money to hire really thoughtful media media planners I think for small business saying this is my budget these are my objectives this is my brand identity this is the target market this is the the psychographic make up of people I'm looking to target come back to me with a thoughtful media plan and what the measurements should be I mean you could sort of you could punch

above your way class with AI I think more immediately it really benefits small brands and small media companies that don't have the resources are talent do you really thoughtful rigorous analytics and media planning I think it starts with a small business you know my new name is carry I carry I carry I you can put an eye on the end of my name and then I may by the way I can intelligence can has its own version of Karen's it's called American tourists where's my rosé

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f i v e r r dot com and use offer code pivot Scott we're back and we're live at the ad week house at con lions hello everybody hello I'm going to we've got a time constraint here so I'm going to skip our fossil fuels question moving along how big a role did social media play in the recent EU elections many young voters gave the sport to far right populist parties in countries they seem to tap into the concerns about the war in Ukraine immigration the cost of living analyst said that the

right far right politicians at a better job capturing the attention of these young voters on tiktok and you tube the voting age has been lowered to 16 in the number of countries including wow really in germany austria love that bell gem you see something similar

happening in the u s and how might a tiktok band factor in our elections in terms of the youth vote summer saying they're very upset with jubyden for doing that i don't believe them what do you think about lowering the voting age well first off they're not

going to lose their tiktok the ccp is going to figure out that if they have to lose a quarter of a trillion dollars and their propaganda tool they'll choose to hold on to the court of a trillion you're not going to i don't believe you're going to lose your tiktok i think it's

happening a little well it's not inspiring i don't like the lurch to the right i imagine you don't either but what's really interesting is when you when you pull young people their biggest issues by the way the middle east comes in like 16 out of 17 for all the spectacle online and all the useful idiots on campus that are getting a disproportionate amount of media attention your got your the actual concerns of young people are a lot more pragmatic than they are of my people my age

they can do math because what they see is care and scott in the club ordering champagne and cocaine and the closest they get to the club is throw me a credit card throw me a credit card no you're not allowed in here you're not allowed in here i'm going to raise the price of

education and housing and pay you less but give me a credit card because i want to spend seven trillion dollars a year on services forty percent of which go to people are age and i want you to pay for it and guess what young people are figuring it out and

the reason they're figuring out quite frankly social media yeah but these young economists kiley scan it some really inspiring on people are saying we're sick of this shit we know what you're doing and when i point up i mean point at people older and they are becoming much more

pragmatic and they are starting to look at real issues by the way there the climate is declining and i'm not saying that's good or bad but economics is coming up and their eyes and climate is declining unfortunately because of immigration problems i think what you're seeing

because the left was someone naive about the the risk of not assimilating immigrants as well as we'd hoped you're seeing alerts to the right and you'll see a my opinion a lot of his long phobia a lot of anti immigrant rhetoric but i love the young people are getting much more involved much more pragmatic and the best thing we could do to turn the tide around child poverty i would love to see not only the age lowered let me get this everyone can be on social media but you can vote anyone anyone

anyone who has dependence if you're a single mother with two kids you should get three votes in my eyes i think that would be the most significant thing of transferring money back from seniors to young people and we would see that child tax credit restored that is actually not going

to happen ever probably probably not one of the things that i find interesting but label on it to my kids or that age or in that vote at my one sentence voting for the first time in a presidential election alex i think their concerns are more that they

feel like they have no impact and that that the game is the game is the game is rigged for them and i think i hear that a lot more is that it doesn't make a difference my vote doesn't make a difference and so one of the trends you're seeing in the u.s. in particular and i think it

probably is here is that we don't think we live in it they don't believe they live in a democracy anymore even if they live in a democracy they don't believe it and you know you now have the republican party in the states calling it a republic

i don't know if you've noticed they say it's not a democracy it's a republic which is a really interesting propaganda move on their part to try to convince people you don't live in anywhere where you have an impact but the but the data i don't think the data supports that because they

think that the recent poll just don't they think more young people are going to vote in this election than have ever voted in a election i think the whole thing young people are voting is usually a canard and then they are doing it it's always the same

number every time and but everyone worries and agonizes over it i think they're expressing themselves and the problem that older people have is they don't like people expressing themselves you know in a way but what you said they're worried they're not having an impact perception is reality so if that's their perception and they don't vote that's a problem but the reality is the d in democracy is working too well and that is old people who vote vote older people into office who then vote

themselves more money democracy is working really well the problem is most democratic societies until my generation made a concerted effort to vote in people who would then invest in the future and what's different now is we have a group of very old people who all vote in

America voting ridiculously old people who then vote themselves more money and have not had the same what i'll call western values around capitalism that unless you reinvest and that's a lot of the technology and education and and programs that put money in middle class households

it's just us this all doesn't work it literally it marks was right it collapses on itself if you just become self interested so actually democracy is working a little too well in terms of a media reaction i think they see where their isolation is and i think that's the issue one of

houses ideas when he was your kids age was that only old men go to war and not young people and then they'd end them pretty quickly 100% anyway 100% that's exactly right we've got to get to audience questions but one more quick break and we'll be back for predictions and audience questions

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support for this podcast comes from constant contact if you're a business owner you already know that it's really really hard to cut through the noise of every day life if you want to connect with your customers you need to break through the noise you need constant contact constant contact is a marketing platform that makes it easy to reach new audiences grow your customer list and connect over email, text, social media and more

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well I I do think European tech is going to have a pretty good year raspberry pi win and I'll come back to them I salon us in Germany mistral is probably the most interesting AI company in Europe I do think we're going to start to hear a little bit more from

we're going to start to see a pulse in European tech this year but my prediction is what I'm calling exchange wars exchange wars and that is the LSC has gone from about four and a half trillion dollars in total market cap of its company is to about three trillion so it's the

lot of stocks it's literally off 30% whereas the US exchanges have gone from something like 15 trillion to 50 trillion they've tripled and LSCs down 30% over the next 12 months the biggest IPOs of 2024 and 2025 are going to happen on the LSC and a new exchange in America

specifically the biggest IPO of 2024 is going to happen on the LSC from she in the company that's gone from 30 to 42 billion next year will probably be 60 billion it will probably be the biggest perl company in the world that's growing that fast and is that

profitable and similar to Nvidia doesn't have any actual assets it's just essentially AI or software figuring out how to figure out a way to get your stuff more inexpensively and then the biggest IPO 2025 will be SpaceX on the new Texas exchange so we're about to see what I would

say is actually called exchange wars and raspberry pie which decided to go public on the LSC last week is a cool little company actually chose the LSC so the LSC is no longer going to be seen as the exchange of last choice it's going to be something we're cool

companies go public that is going to add five or 10 billion dollars in market cap to she in which people see us going to the market only because they have to and then you can bet Elon Musk is in the background on this new Texas exchange in the first the biggest IPO 2025 will be SpaceX on the new Texas exchange for lack of a better term exchange wars two biggest IPO is a 24 25 or the LSC in the Texas exchange and what would you do right now on this the most the biggest 40% of the

stock is to do within video right now on believable one company and this is I'm positive but this is one other canard or another misdirect markets at all time highs we must all be doing fine somewhere between one

and 10% of people own between 80 and 90% of stocks the NASDAQ in the NYC these indices are really dangerous because they give us the illusion that we're doing well it's not they're an index on rich people and spoiler alert rich people are killing it so if you're trying to sell a football

team or a penthouse and antique you're all set but if you're one of the mille if you're one of the majority of Americans or you're under the age of 40 and you haven't been able to aggregate wealth the by stocks life is not champagne and cocaine for you is a matter of fact for people who are

many else they say well their average wealth is really strong it's not because the gene coefficient is so enormous there are some people at the age of 30 that get into the right information economy do really well but on the whole these kids are really struggling and then 200 times a day

they get a notification telling them that they're not doing that well and that everyone around them is rich and is hot so these indices are actually really damaging you know we should publish every day how many people died from opioid

how many teen girls have been admitted been admitted why are there indexes for self harm in the United States instead were like ding ding ding ding S&P a new high everything must be great no rich people are doing really well it's sort of the same idea of life is not Twitter and life is not the stock exchange and I think that is actually an effective message that the Republican party has for people is that not everybody is on the stock exchange

and so it shouldn't give you it shouldn't make you feel better if you're not participating we but we should what people should be aware of those and unfortunately I think people actually are more than you think I think people I think catastrophe is part is inbuilt into all these social media systems and so you are constantly aware of catastrophe everywhere you go and so

but if you own S&P stocks if you own any of the 400 if you own a mix of any or all of the 499 stocks in the S&P that aren't in video you're either flat or probably down and your investments probably aren't keeping pace within flesh correct that is absolutely because the NASDAQ in the S&P are up you think oh why must be doing well

not unless you own in video so we have income inequality within income inequality in our markets and that is why Lena Khan in the FTC and the DOJ need to go on a break up Lala Paloza and break these companies up well on that note Rose everybody so with that we'll open up the floor audience questions we just have a few minutes let's get some questions we have a mic anybody right here hold on we have a mic I'm Ann Riley and I work with

from a broad dot org and getting back to the election that the US election really does have global income cases sure yeah and actually only there's about six and a half million Americans overseas and only 10% of them usually vote great yeah it's a there's a huge amount of American university students abroad yeah don't know they can vote and don't know how to request their ballot and things like that and what what do you think about the possible impact of the elections and how to actually get

not Americans abroad to vote because if you talk to any non-Americans here they probably know more about the elections and the doctor of college average American yeah I don't I think I wanted a great disappointments is how little care Americans take for their privilege of voting it's really amazing to me that you know I'm not going to vote I have a lot of people saying that to me now and I'm like get the fuck away from me

right now like how dare you not take which is the greatest privilege in in the world really to be able to vote and a free election you know even with my own kids are voting I my son is in Michigan now and so he's registering there because he lives there I literally like if you don't vote you're not I'm not paying for college like this is I'm sorry I hope sorry to solicit your vote but you have to make a choice I think something in that case I would imagine it

would probably benefit the Biden administration more people are abroad maybe more open to things so I'm guessing it probably very good thing for the Biden administration to solicit I don't know I I mean to have money in the college degree so I'm yeah exactly so I don't know what to do to get them to vote I just I I am perplexed by the let by the low levels of voting I and then a small group of very committed people

badly committed people are the ones to vote like literally it's it's it's the yates poem all over is the two sides are full of passionate intensity and the other people don't care and it affects the people in the middle although I do think this election there's a silent majority of especially women who have had it and are you you've seen it in election after election where they say it's going to be even and then the

Democrats win especially around women's reproductive rights I still think it's a majorly potent potent issue with women of all sides of the political equation more than people think this one statistics of 170,000 women moving around the United States to get abortion care or health

reproductive rights care and then they're piling on the evangelicals are piling on with contraception IVF I people don't want 170,000 people moving around the country because you're you're you're you may be criminalized in your state is a big friggin deal much more than people

think I I think I think beyond anything else but we'll see I don't know any of the quick thoughts and the last question we're living in London and we're doing we'll do vote by mail I think we should come to some sort of accommodation with Republicans I'm not offended by requiring

identification of vote I don't think that's unreasonable but I think in exchange we should say I would like to see voting by handheld phone I just I think it just makes it we just make life so much easier that's where people are spending their time yeah I don't even know I'm not

even tired of sure how to mail stuff anymore so everybody wants stuff that goes to their advantage I will help you with that there you go but yeah I we're all I think in violent agreement that that everyone should exercise their their rights to vote I mean it's but there's a lot of

people talking about it smart people like literally I'm shocked by it every time I hear it right there what advice do you give your graduates want to get into this industry because it's getting comfort it comes down to what is the primary skill you would want to give your kids and try and sus out your kids and surround them with resources especially become pretty good at it the only skill I know will survive the test of time do you remember when in private schools they were all offering Mandarin

do you remember basically computer science as replaced civics that's and that's by the way how you get marks agroburg we need civics and history back and computer science out the only skill and I think this is the skill to be in this industry

are quite frankly any industry is if I could give my two young men who are here today any one skill and it's how I've made my living and it's the our species are superpowers cooperation and the facility or the vehicle for leveraging our superpower cooperation is communication the key attribute of

any successful CEO entrepreneur media executive is one thing it's storytelling it's the ability to communicate across different mediums and what I have my kids do in my class when I say my kids my students I tell them to pick a platform and it can be PowerPoint it can be texting it can be linked in and I say come back with the metrics that would make you one of the top 1% on that medium in terms of communication and by the end of the semester you're going to be you have to be

in that top 1% because there's so many different say you're shy and you don't like to do this right but you know some people are fantastic on 140 characters or less or they are fantastic with imagery on Instagram you have to be an outstanding storyteller such that you can take your thoughtful ideas

and bring scale and leverage to them. I'm great at writing post on LinkedIn I'm really good at long form journalism on medium but what I would task every high schooler and college student with and especially in your industry is you have to be able to answer the following question where are you a

1% storyteller and figure out the metrics figure out the medium there's so many mediums well I'm shy well you don't need to be in front of people to be on Reddit or Discord or TikTok I'm not you know I'm not good looking well guess what podcasting hello 5 TV shows canceled by the way 5 TV

5 everyone has their medium everyone can be a great storyteller and I don't care if you're Jeff Bezos or Winston Churchill or Maya Angelou the most influential successful people in history I'll have one thing in common they're great storytellers that's a very good point and I don't know if you know this but Scott's the top 1% in puppetry so in any case this is quiet little howby anyway really thank you a lot I'm hearing the next group is coming here

so I'm going to read us out okay Scott that's the show will be back on Tuesday with more vivid today's show was produced by Laraname and Zoe Marcus and Taylor Griffin a Leah Jackson engineer this episode thanks also to Drew Broes Milsavari of box media's Lauren Stark and Ad Weeks will leave thank

you will the shot Kerwa is box media's executive producer of audio make sure you subscribe to the show wherever you listen to podcasts thanks for listening to pivot from New York magazine of box media you can subscribe to the magazine at

nymag.com slash pod we'll be back next week for another breakdown of all things tech and business let's get together more often thank you Ad Week again and thank you all week thank you everybody if you've been enjoying this here's just one more thing before you go from New York magazine

I'm Corey Seaka recently our writer Rebecca Tracer noticed something Republican and right wing women have been flourishing and prospering in the last year from Marjorie Taylor green to Christie gnome their tough their chaotic

and they tend to have a really great teeth they're also swirling in the orbit of Donald Trump as he seeks to seize the country with an iron fist this fall Rebecca wondered is this empowerment or they just Trump's handmaidens a broader end to explain to all of us what's going on here

hello Corey I'm going to start asking really boring questions here's one which of the many exciting recent dust ups inside of you to want to talk to you and write about right wing women politicians the first time I floated a version of this was after Katie Brits post state of

the union but I can't say that at that point I thought like I want to do a whole scope of Republican women I was just really into Katie Brit because it was very old school in certain ways like the kitchen like it was very white suburban middle class mommy presentation but it was also like

gothic horror you know there's blood of the patriots right here in my kitchen with an apple but it wasn't enough I wasn't going to write a whole lot of that but it wasn't enough I wasn't going to write a whole piece about Katie Brit it might have been the infomercial that said Dakota governor Kristi

gnome cut for the dental work she had done where I was like what is happening with the public women right like so Kristi gnome did sort of a physical self-renovation to make herself either more palatable or more powerful I'm not sure when she began she had a very no nonsense boxy polo CS

killer sometimes haircut that like sort of choppy haircut and then in recent years since she's become a little bit of a right wing star one of the things she's done is really change her look now Donald Trump is very open about how he feels about women how he evaluates women and gnome has clearly remade herself into into somebody who looks like somebody Donald Trump has expressed physical appreciation for so part of my question this piece is what is political

power mean if you conform to those kinds of aesthetic standards but then in some way that winds up diminishing the respect that the people who set those standards have for you your point is a great one that Trump hangs over a lot of this

both they're both soliciting him for a big job at the same time as they know he has standards but also the same time Trump's big innovation was like performances power and they're enacting their own narratives they've all become Trump being in their own weird way yeah and I have to tell you that is

very frustrating for me because I write about politics and I hate the thing about Trump I always want to make it not about Trump but writing about these women really challenged that conviction in me because it is clear that at least for some of them so many of the new behaviors they're enacting are in response to Trump are about the single demand in the Republican party right now which is showing him loyalty feel to you to this guy like all these people

Valentina Gomez Laura Lumer they're enjoying the fruits of choice in career and other hood like this is the feminism one.

Well this is what's so dystopian and scary about their project is that they're all doing these things which are really fascinating right Marjorie Taylor Greene's lifting weights in a video and not behaving classically to me or and all of this sense of empowerment is absolutely what feminism gave to women okay so great here is its success also the party and the ideology that these women are using these feminist gains to promote is openly dedicated to the rolling back of those feminist games.

That's Rebecca Tracer you can read her work on Republican women and more in your home in our glorious print magazine and it NY mag dot com slash lineup. Support for the show comes from service now the AI platform for business transformation you've heard the big hype around AI the truth is AI is only as powerful as the platform it's built into service now is the platform that puts AI to work for people across your business removing friction and

frustration for your employees super charging productivity for your developers providing intelligent tools for your service agents to make customers happier AI built into a single platform you can use right now that's why the world works with service now visit service now dot com slash lineup.

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