37: Surge: How to Spot and Ride Trend Waves

I always have a blast talking with Mike Michalowicz—Mike is the author of several business books, one of which—Profit First—completely changed how I handle my expenses and banking. But alas, today we’re talking about his latest book, Surge, on how entrepreneurs can make their own luck by learning to spot trend waves and ride them effectively, and when to “dump” a wave as it’s about to crash upon the shore. 📝 Check out full show notes from this episode with links to resources mentioned at http://pivotmethod.com/37 Learn more about your ad choices. Visit megaphone.fm/adchoices