Endings are also new beginnings; when we begin again, we do so with new insight and knowledge. In this final episode of the Pitched Podcast, we're taking a moment to reflect on the journey we've shared and the invaluable lessons learned along the way. We’ll share insights on why it's essential to recognize when it's time to pivot and repurpose content rather than just creating for the sake of it. Understanding and focusing on what truly matters can lead to growth and success, both personally and...
Feb 27, 2024•13 min•Ep. 119
In the world of pitching, whether it's for podcast guest spots or business partnerships, the devil is in the details. It's not just about what you say, but how you say it—and more importantly, how well you understand the person you're pitching to. In today's episode, we're diving into the nitty-gritty of what makes a pitch less than stellar and how you can avoid common pitfalls. From emails that miss the mark to LinkedIn messages that leap too quickly into a sales pitch, we're dissecting real-li...
Feb 13, 2024•37 min•Ep. 118
You’ve heard of Shark Tank, where hopeful inventors bring their products to sink or swim in front of investors. But have you heard of Entrepreneur Elevator Pitch, the entrepreneur’s equivalent? If you’ve ever wondered what it takes to succeed on a show like this or even to get invited to stand in front of the panel, this episode will give you an insider’s perspective. Joy Hoover is the innovative mind behind ESOES Cosmetics, whose flagship product is a lipstick that doubles as a safety device wi...
Jan 30, 2024•52 min
Your podcast is more than just a show—it can be the primary pitch for your business, services and projects, and open the door to opportunities you might never otherwise have access to. My guest today is an expert in leveraging a podcast far beyond reaching listeners, and creating shows that build strong networks and create massive credibility. And he’s in a position to know. Dave Jackson has been podcasting since before most people knew what a podcast was, and has been a huge part of shaping the...
Jan 16, 2024•50 min
I believe that pitching is about sharing ideas, asking for what you want, and making your voice heard. Today's episode is a personal one, where I share a recent experience that taught me the importance of advocacy in all areas of life, not just in business. In December, my daughter, an avid horseback rider, had a riding accident that resulted in a broken collarbone and a facial laceration. This incident put me in a position where I had to advocate for her medical care, ensuring she received the ...
Jan 02, 2024•19 min•Ep. 115
When talking about podcast guesting, the initial impact is obviously from listeners hearing you. But suppose you really focus on leveraging the relationship that you create with the host. In that case, you're able to expand that interview's impact beyond what you might have originally intended. Similarly, my guest today was able to build a relationship with a corporate client, and then expand a $35k project into $250k. And she was able to do this by identifying the correct way to pitch what she ...
Dec 19, 2023•36 min•Ep. 114
Where you focus your visibility goals depends on the stage your business is at, what your priorities are, and where your target audience happens to be. Although our focus, both on the podcast and at the Podwize Group, is on pitching clients for visibility through podcast guest appearances, I've always been clear that the basics of pitching are the same, no matter the opportunity. Today’s conversation with Shawn Fink touches on an opportunity I know many of us would LOVE to have: a paid keynote s...
Dec 05, 2023•26 min•Ep. 113
Have you hesitated to share an offer that you believe would be a definite "yes" for your ideal audience, despite its incredible value? My guest today, Nikki Rausch, faced a different scenario. In 2020, she pitched an offer that not only brought in $49,000 within the initial seven days but continues to significantly impact her business even after three years. In this episode of Pitched, Nikki, the Founder and CEO of Sales Maven, recounts her experience pitching a new offer to her audience in 2020...
Nov 21, 2023•41 min•Ep. 112
In 2015, Ken Schmitt, founder and CEO of boutique recruiting firm TurningPoint Executive Search, pitched two similarly awful options to his small team: either laying off staff or working with an organization that wasn't aligned with their company's values. However, by being open and vulnerable in his pitch to the team, Ken was offered a third option that he hadn't considered. Pay close attention to the impossible situation that Ken was in, with regard to his business and his team, and how the wo...
Nov 07, 2023•38 min•Ep. 111
For the first episode of Pitched, I'm sharing a conversation I had with my friend Kristen Carbone of the tech company Brilliantly. In it, Kristen shares a very particular experience she had of pitching her wearable femtech product to a room full of potential investors - who were all men. Pay close attention during our conversation to learn what Kristen gained from this encounter. It's something that is relevant to many pitching scenarios - whether you're seeking funding, establishing partnership...
Oct 24, 2023•44 min•Ep. 110
In the last episode, I talked about how podcast guesting has evolved since I began working in the podcasting space. In this episode, I'm talking about another evolution - the evolution of the Go Pitch Yourself podcast. When we launched the show in September 2019, we focused on giving you the tools to pitch yourself (the clue's in the title!) for podcast guesting opportunities. However, during the summer hiatus, I realized that Go Pitch Yourself no longer aligns with our company's direction. And ...
Oct 10, 2023•13 min•Ep. 109
Having worked in the podcasting space since late 2017, in this episode I take a quick journey through all the ways that podcast guesting has evolved since then. Back in the day, there weren't too many people using podcast guesting as a way to grow their authority. Because of this, when I started I was pitching for a variety of things - TV appearances, online publications, as well as podcast interviews. All the positive changes I've seen in podcast guesting have transformed it from a tactic to a ...
Sep 26, 2023•27 min•Ep. 108
Whether or not podcast guests share their interviews is a common topic of conversation in the podcast community, with hosts frequently expressing frustration and seeking solutions. In this episode of "Go Pitch Yourself," I share the reasons some guests may be less likely to share their interviews and offer up strategies hosts can take to better support them in sharing their episodes. In addition to sharing what hosts can do to encourage sharing, I also share several actions that podcast guests c...
Sep 12, 2023•25 min•Ep. 107
…or How I Spent My Summer Vacation. For the last five episodes of the podcast, we've been sharing new versions of some of our most-downloaded episodes from the past four years. As we come to the end of our Summer Lovin' series, I am reflecting on what I've learned over the past few months. This summer, I took some time to think about the future direction of the Go Pitch Yourself podcast, so I also share my thoughts around that, alongside some of the trends I've been noticing in the podcasting sp...
Aug 29, 2023•27 min•Ep. 106
Are you wondering about effective ways to connect with the podcast hosts you want to pitch to? Or maybe you're a podcast host who wants to engage with your listeners outside of your recording sessions. If that resonates with you, then this episode is a must-listen, as we delve into strategies for enhancing podcast engagement. For the final part of our Summer Lovin' series featuring our all-time most-downloaded episodes, we present my chat with Kevin Chemidlin from May 2022. Kevin is the mastermi...
Aug 15, 2023•45 min•Ep. 105
Along with developing and nurturing business relationships, lead generation is the root of why we want to guest on podcasts. So you will have an idea of where you want the conversation to go, and the action you want listeners to take. But forcing the issue might be so far out of your comfort zone, and you really don't want to appear too salesy. Have no fear! In one of our all-time most-downloaded episodes, Nikki Rausch shares some great ideas about how you can turn up for podcast guest appearanc...
Aug 01, 2023•36 min•Ep. 104
If pitching yourself for podcast visibility opportunities makes you worry that you don't have your opt-in / landing page / social profiles etc. finalized, then pitching a podcast quickly (aka messily!) might be just what you need. Continuing our Summer Lovin' series, where we're re-sharing the content from five of our most downloaded episodes, today I lay out the minimum steps needed to get a targeted pitch out to your ideal podcast. I think this one has been so popular because it shows that you...
Jul 18, 2023•16 min•Ep. 103
If you listened to our previous episode, you should have an idea of the type of podcasts that you want to pitch yourself to as a guest. But how do you go about finding these shows? Luckily, there are a number of podcast databases and networks that allow you to search for shows, and pitch podcast hosts (or guests). For the second part of Summer Lovin' series, I'm bringing you an update of a previous episode where I reviewed four podcast databases - Podcast Hawk, Podcast Guests, PodMatch, and The ...
Jul 04, 2023•51 min•Ep. 102
If you are interested in knowing where to pitch yourself as a podcast guest, today I'm spilling the beans on the strategy we use to identify the types of shows we pitch our clients to. Today's episode is the first in our Summer Lovin' series, where we're digging into and re-sharing some of the content from five of our most downloaded episodes. So, long-time listeners might remember that we covered the topic of the One-Liner for Pitchable Podcasts (or OPP) in May 2022. An OPP is a simple one-line...
Jun 20, 2023•30 min•Ep. 101
It's the 100th episode of the Go Pitch Yourself podcast! In this special episode, I reflect on where the show has been since we launched in September 2019, look forward to where it's going, and thank YOU for riding this podcasting wave with me. I also share some personal highlights and memories, along with some questions and comments from you, my listeners. In addition to that, I share how you can help to shape the future of the Go Pitch Yourself podcast. Visit our short listener survey at thepo...
Jun 06, 2023•37 min•Ep. 100
Can podcasting and social media play nicely together? How does social media strategy for podcasters differ from other industries? Is there a best social media platform for podcast promotion? Whether you are a podcast host or guest, in this episode I'm answering these questions and looking at how you can use social media in a way that feels natural and complements your podcasting strategy. My guest, Andréa Jones, is a social media strategist for passion-led coaches and experts who want to make a ...
May 23, 2023•42 min•Ep. 99
When you're pitching for a podcast guest opportunity, you might not think that you're in sales mode. But the basic building blocks of pitching are the same, no matter WHO or WHAT you are pitching. In pitches and sales, you have to know your audience, do your preparation, personalize the communication, and be authentic. My guest today is someone who disrupts the way that Direct Sellers and MLMers (multi-level marketers) show up online. Colleen Nichols is the creator of @noshamesalesgame, one of t...
May 09, 2023•47 min•Ep. 98
We've likely heard of sales funnels, but did you know there are podcast sales funnels, too? Candidly, if you have a podcast and are using it to grow a business, it should have some elements of an effective funnel in place. Lately, though, I've seen an interesting twist on how hosts are using podcasts, which includes them hosting interviews so they can invite 'guests' on who they would love to work with. Basically, they're using the show as a way to get time with someone who would otherwise not s...
Apr 25, 2023•27 min•Ep. 97
For the final part of this mini-series about paid podcast interviews, after talking about the practicalities and legalities, I wanted to speak to someone who had actually paid a significant podcast appearance fee to guest on a big show. I've known Alex Sanfilippo in the podcasting space for a number of years, and I knew he had guested on John Lee Dumas' Entrepreneurs on Fire podcast. And I KNOW that EOFire charges a $3,500 appearance fee per interview. So I asked. And he said yes! Alex Sanfilipp...
Apr 11, 2023•1 hr 3 min•Ep. 96
Are there podcast laws? If so, who writes them? And what do they regulate? In this episode, I chat with the Podcast Lawyer about what podcast laws exist, which ones don't, and how to navigate the legal implications of podcast guesting and hosting. Why now? Well, on the previous episode of Go Pitch Yourself, I talked about the pay-to-play phenomenon where podcast hosts are charging their guests. Are there laws governing this type of relationship? And are hosts required to disclose that relationsh...
Mar 28, 2023•50 min•Ep. 95
How much would you pay for a podcast interview with your DREAM podcast host? We've been seeing more and more individuals paying for their guest interviews on a podcast. And the prices we've seen have ranged between $35 to $10,000, for a single interview. So today's question is, paying for podcast interviews: yay or nay? Not only that, but is it worth it? What information do you need to gather before you say yes or no? Plus we talk about what happened when we bit the bullet and paid the fee for a...
Mar 14, 2023•29 min•Ep. 94
Podcasting for business is a bit different than podcasting for entertainment or passion. Sure, you can be passionate about podcasting for business, but the role your show serves and the goals you set are likely to be very different than when you're creating an entertainment show and focused on growing your downloads. So, how do you position your show when your podcast is an extension of your business? You're in luck, friend. I invited Megan Dougherty, co-founder of One Stone Creative podcast pro...
Feb 28, 2023•54 min•Ep. 93
It’s time to answer your questions about pitching a podcast. Each quarter, I will take a group of questions on the topic of podcast guesting and answer them on an episode. In this first episode, I’m covering topics ranging from the pitching timeline and how to pitch a podcast to what actions you can take if your interview doesn’t go live… or, worse, the host ghosts you. The timeline between pitching a podcast and guesting on a show varies, depending on several factors. But, in general, there wil...
Feb 14, 2023•28 min•Ep. 92
Podcast advertising is one of the best ways to monetize your podcast. As the Podwize Group continues to grow, I believe that helping our listeners monetize their own podcast revenue is an important step in the growth and accessibility of their show. Heather Osgood is a podcast advertising expert. For over twenty years, she’s been selling advertising through radio, print, trade show booths, and now podcast advertising where she’s created a successful system for attracting advertisers. She’s taken...
Jan 31, 2023•53 min•Ep. 91
Ep. 90 | Turn Podcast Listeners into Action Takers In this episode, we’re digging into how you can turn podcast listeners into action takers after they hear you as a guest on someone else’s podcast. I mean…that IS the goal right? Not just getting in front of new audiences, but also having them take action and follow you back to your digital home. I’m diving into the 3 parts of the interview - the intro, middle and the end-and sharing what you can do during each to increase the chances that liste...
Jan 17, 2023•30 min•Ep. 90
