The Benefits of Data-Driven B2B with Dylan Steele, CMO of Coalition
Episode description
This episode features an interview with Dylan Steele, CMO of Coalition, the leading provider of cyber insurance and security, combining comprehensive insurance and proactive cybersecurity tools to help businesses manage and mitigate cyber risk. Dylan is an accomplished marketing executive with experience leading marketing efforts for high-growth technology companies.
On this episode Dylan shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.
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“Data can get you really helpful insights and tell you if you’re way off base, but sometimes magic is figuring out the combination of what your customer says they want and what’s aligned to their value, how much you have to shift their perception and change their mindset of what your product can be and can do and then find the sweet spot.” - Dylan Steele, CMO of Coalition Inc.
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Episode Timestamps:
*(02:04) - Dylan’s role at Coalition
*(03:08) - Segment: Trust Tree
*(08:28) - The cybersecurity landscape in marketing
*(17:29) - Segment: The Playbook
*(24:30) - The sales enablement playbook
*(29:57) - Segment: The Dust Up
*(34:03) - Data insights into your customer
*(34:03) - Segment: Quick Hits
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