Stop Selling and Start Educating with Jamie Gier, CMO of Ceros
Episode description
This episode features an interview with Jamie Gier, CMO of Ceros, a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for a developer. Jamie has worked with leading tech companies from healthcare to education to grow and scale by creating impactful brands, designing revenue-gathering go-to-market strategies, and leading high-performance teams.
On this episode Jamie shares her insights into the power of educating your buyers, how to create valuable connections with inspiration, and why it’s important to put customers at the core of your business.
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“You break through the noise by offering a value exchange with your customers. You need to be relevant in what you’re providing them. And I think sometimes where we go wrong with content is we sell our product, we don’t educate our buyers, and oftentimes we’re looking to be educated on best practices.” - Jamie Gier, CMO of Ceros
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Episode Timestamps:
*(03:28) - Jamie’s role at Ceros
*(04:55) - Segment: Trust Tree
*(09:27) - Segment: The Playbook
*(12:46) - Offering a value exchange with your customers
*(17:37) - The first rule of marketing
*(19:39) - Inspiring customers with your website
*(21:23) - Segment: The Dust Up
*(25:56) - Segment: Quick Hits
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Sponsor
Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.
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